---
title: "Meaning & Key Takeaway of: You may not think that paying lip service…"
description: "\"“You may not think that paying lip service to trust bears a cost, but it commands a very handsome price.”\" — Frank Sonnenberg"
image: "https://sms4smile.com/quotes/i/811/frank-sonnenberg-2672_action-speak-louder_you-may-not-think-that-paying-lip-servic_3053532.jpg"
---

#  You may not think that paying lip service to trust bears a…

![“You may not think that paying lip service to trust bears a cost, but it commands a very handsome price.” quote by Frank Sonnenberg](https://sms4smile.com/quotes/i/811/frank-sonnenberg-2672_action-speak-louder_you-may-not-think-that-paying-lip-servic_3053532.jpg)   [Download](https://sms4smile.com/quotes/i/811/frank-sonnenberg-2672_action-speak-louder_you-may-not-think-that-paying-lip-servic_3053532.jpg) [Open image](https://sms4smile.com/quotes/i/811/frank-sonnenberg-2672_action-speak-louder_you-may-not-think-that-paying-lip-servic_3053532.jpg)

> ““You may not think that paying lip service to trust bears a cost, but it commands a very handsome price.””

[Frank Sonnenberg](https://sms4smile.com/quotes/author/frank-sonnenberg/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Paying lip service to trust seems cheap but actually incurs hidden costs; genuine trust requires investment.

**In simple terms:** Trust costs money if not genuine.

Key Takeaway

Invest in building real trust, not just words.

Themes

trust integrity leadership

Mood

cautious reflective

Type

ethical inspirational

When to use this quote

- team building
- client relations
- negotiations
- brand development

Key Concepts

social capital reputation management

Questions to Reflect On

- What actions demonstrate authentic trust?
- How do you measure trust’s impact on performance?

A Different Perspective

May be hard to quantify trust’s ROI.

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