--- title: "Meaning & Key Takeaway of: Do you work hard to attract new customers…" description: "\"“Do you work hard to attract new customers but do little to keep them?”\" — Frank Sonnenberg" image: "https://sms4smile.com/quotes/i/5f8/frank-sonnenberg-2672_business-development_do-you-work-hard-to-attract-new-customer_2125106.jpg" --- # Do you work hard to attract new customers but do little to… ![“Do you work hard to attract new customers but do little to keep them?” quote by Frank Sonnenberg](https://sms4smile.com/quotes/i/5f8/frank-sonnenberg-2672_business-development_do-you-work-hard-to-attract-new-customer_2125106.jpg) [Download](https://sms4smile.com/quotes/i/5f8/frank-sonnenberg-2672_business-development_do-you-work-hard-to-attract-new-customer_2125106.jpg) [Open image](https://sms4smile.com/quotes/i/5f8/frank-sonnenberg-2672_business-development_do-you-work-hard-to-attract-new-customer_2125106.jpg) > ““Do you work hard to attract new customers but do little to keep them?”” [Frank Sonnenberg](https://sms4smile.com/quotes/author/frank-sonnenberg/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Attracting customers is easy; keeping them requires deeper effort. **In simple terms:** Retention needs more effort than acquisition. Key Takeaway Invest in ongoing customer relationships. Themes business customer service retention Mood practical strategic Type business advice When to use this quote - sales growth - loyalty programs - customer feedback Key Concepts marketing strategy relationship management Questions to Reflect On - What practices improve long‑term loyalty? - How to measure retention success? A Different Perspective Retention tactics can be costly. ★ ★ ★ ★ ★ No ratings yet [Attract New](https://sms4smile.com/quotes/about/attract-new-588013/) [Business development](https://sms4smile.com/quotes/about/business-development/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customer experience](https://sms4smile.com/quotes/about/customer-experience/) [Customer loyalty](https://sms4smile.com/quotes/about/customer-loyalty/) [Customer satisfaction](https://sms4smile.com/quotes/about/customer-satisfaction/) [Customer service](https://sms4smile.com/quotes/about/customer-service/) [Customer-service-quotes](https://sms4smile.com/quotes/about/customer-service-quotes/) [Customers](https://sms4smile.com/quotes/about/customers/) [Customers Little](https://sms4smile.com/quotes/about/customers-little-4354024/) [Hard Attract](https://sms4smile.com/quotes/about/hard-attract-2974908/) [New business](https://sms4smile.com/quotes/about/new-business/) [New Customers](https://sms4smile.com/quotes/about/new-customers-990826/) [Work hard](https://sms4smile.com/quotes/about/work-hard/) ## Related quotes > [If you dont love yourself you can move to another state and still find it hard to attract love.](https://sms4smile.com/quotes/senoraroy/if-you-dont-love-yourself-you-can-move-to-another-state-and-still/) [Senoraroy](https://sms4smile.com/quotes/author/senoraroy/) > [Italian sides will find it hard to attract the world's top players while there is a salary cap.](https://sms4smile.com/quotes/eniola-aluko/italian-sides-will-find-it-hard-to-attract-the-world-s-top-players/) [Eniola Aluko](https://sms4smile.com/quotes/author/eniola-aluko/) > [When we first started Marquis Jet back in 2001, one of our first goals was to try to break into the Hollywood marketplace. We…](https://sms4smile.com/quotes/jesse-itzler/when-we-first-started-marquis-jet-back-in-2001-one-of-our-first-goals/) [Jesse Itzler](https://sms4smile.com/quotes/author/jesse-itzler/) > [We market to attract new business. But the one sitting in front of you AT THIS MOMENT is your best ever chance to do…](https://sms4smile.com/quotes/hania-whitfield/we-market-to-attract-new-business-but-the-one-sitting-in-front-of-you/) [Hania Whitfield](https://sms4smile.com/quotes/author/hania-whitfield/) > [I believe we need to attract a new generation of the best and brightest to public service and I believe that government can be…](https://sms4smile.com/quotes/andrew-cuomo/i-believe-we-need-to-attract-a-new-generation-of-the-best-and/) [Andrew Cuomo](https://sms4smile.com/quotes/author/andrew-cuomo/) > [Obviously the trouble with having a hit with something like a cover of a ballad, you attract a whole new set of listeners, which…](https://sms4smile.com/quotes/tracey-thorn/obviously-the-trouble-with-having-a-hit-with-something-like-a-cover/) [Tracey Thorn](https://sms4smile.com/quotes/author/tracey-thorn/) > [“Salespeople fail to attract new customers because beyond being self-focused, they’re long-winded and their message is often confusing. Many salespeople don’t invest the energy…](https://sms4smile.com/quotes/mike-weinberg/salespeople-fail-to-attract-new-customers-because-beyond-being-self/) [Mike Weinberg](https://sms4smile.com/quotes/author/mike-weinberg/) > [New customers are the best source of new business](https://sms4smile.com/quotes/frank-bettger/new-customers-are-the-best-source-of-new-business/) [Frank Bettger](https://sms4smile.com/quotes/author/frank-bettger/) > [You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you.](https://sms4smile.com/quotes/ginni-rometty/you-ve-got-to-keep-reinventing-you-ll-have-new-competitors-you-ll/) [Ginni Rometty](https://sms4smile.com/quotes/author/ginni-rometty/) > [The boss is not paying you. They just keep the money for you only. New customers who actually paid](https://sms4smile.com/quotes/henry-ford/the-boss-is-not-paying-you-they-just-keep-the-money-for-you-only-new/) [Henry Ford](https://sms4smile.com/quotes/author/henry-ford/) > [I'm always trying to find something new for my customers. Every season, I try to top myself and push it a little further.](https://sms4smile.com/quotes/l-wren-scott/i-m-always-trying-to-find-something-new-for-my-customers-every-season/) [L'Wren Scott](https://sms4smile.com/quotes/author/l-wren-scott/) > [New Customers come from the action of past customers](https://sms4smile.com/quotes/eric-ries/new-customers-come-from-the-action-of-past-customers/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [The irony of good customer service is that over time it will bring in more new customers than promotions and price slashing ever did!](https://sms4smile.com/quotes/susan-ward/the-irony-of-good-customer-service-is-that-over-time-it-will-bring-in/) [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) > [Growing your own business is great. Watching your ideas come to life, taking care of new customers and watching them become repeat customers, and…](https://sms4smile.com/quotes/michael-gerber/growing-your-own-business-is-great-watching-your-ideas-come-to-life/) [Michael Gerber](https://sms4smile.com/quotes/author/michael-gerber/) > [Design is all about relationships. Unfortunately, many designers don’t fully appreciate this. Some of the best design work I’ve ever done was drinking coffee…](https://sms4smile.com/quotes/daniel-burka/design-is-all-about-relationships-unfortunately-many-designers-don-t/) [Daniel Burka](https://sms4smile.com/quotes/author/daniel-burka/) ## More by Frank Sonnenberg > [“If you don’t try, you forfeit the opportunity.”](https://sms4smile.com/quotes/frank-sonnenberg/if-you-don-t-try-you-forfeit-the-opportunity/) [Frank Sonnenberg](https://sms4smile.com/quotes/author/frank-sonnenberg/) > [“Stepping outside your comfort zone isn’t a walk in the park, but the treasures that await you are like paths paved with gold.”](https://sms4smile.com/quotes/frank-sonnenberg/stepping-outside-your-comfort-zone-isn-t-a-walk-in-the-park-but-the/) [Frank Sonnenberg](https://sms4smile.com/quotes/author/frank-sonnenberg/) > [“Just because a person is silent doesn’t mean there’s no message.”](https://sms4smile.com/quotes/frank-sonnenberg/just-because-a-person-is-silent-doesn-t-mean-there-s-no-message/) [Frank Sonnenberg](https://sms4smile.com/quotes/author/frank-sonnenberg/) > [“Compromising your principles, even one time, is a terrible mistake.”](https://sms4smile.com/quotes/frank-sonnenberg/compromising-your-principles-even-one-time-is-a-terrible-mistake/) [Frank Sonnenberg](https://sms4smile.com/quotes/author/frank-sonnenberg/) > [“Perfection may not be possible, but striving for excellence is.”](https://sms4smile.com/quotes/frank-sonnenberg/perfection-may-not-be-possible-but-striving-for-excellence-is/) [Frank Sonnenberg](https://sms4smile.com/quotes/author/frank-sonnenberg/) > [“In the school of life, every experience offers a lesson.”](https://sms4smile.com/quotes/frank-sonnenberg/in-the-school-of-life-every-experience-offers-a-lesson/) [Frank Sonnenberg](https://sms4smile.com/quotes/author/frank-sonnenberg/) > [“Kindness is the one gift that you can keep on giving.”](https://sms4smile.com/quotes/frank-sonnenberg/kindness-is-the-one-gift-that-you-can-keep-on-giving/) [Frank Sonnenberg](https://sms4smile.com/quotes/author/frank-sonnenberg/) > [“Your life is determined by the sum of the choices that YOU make.”](https://sms4smile.com/quotes/frank-sonnenberg/your-life-is-determined-by-the-sum-of-the-choices-that-you-make/) [Frank Sonnenberg](https://sms4smile.com/quotes/author/frank-sonnenberg/) > [“Mimicking a poor role model is like eating food past its due date. 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Unfortunately, many designers don’t fully appreciate this. Some of the best design work I’ve ever done was drinking coffee…](https://sms4smile.com/quotes/daniel-burka/design-is-all-about-relationships-unfortunately-many-designers-don-t/) [Daniel Burka](https://sms4smile.com/quotes/author/daniel-burka/) > [You Dont Know, What You Dont Know, until You Know, What You Dont Know ~ Big Al Connolly](https://sms4smile.com/quotes/big-al-connolly/you-dont-know-what-you-dont-know-until-you-know-what-you-dont-know/) [Big Al Connolly](https://sms4smile.com/quotes/author/big-al-connolly/) > [Those Who Care Will Share... Those Who Don't Won't ~ Big Al Connolly](https://sms4smile.com/quotes/big-al-connolly/those-who-care-will-share-those-who-don-t-won-t-big-al-connolly/) [Big Al Connolly](https://sms4smile.com/quotes/author/big-al-connolly/) > [Putting your Act into Motion, creates Action ~ Big Al Connolly](https://sms4smile.com/quotes/big-al-connolly/putting-your-act-into-motion-creates-action-big-al-connolly/) [Big Al Connolly](https://sms4smile.com/quotes/author/big-al-connolly/) > [“The iPhone’s app store introduced business development on steroids. Nokia, BlackBerry, and traditional carriers sourced their apps contractually, whereas the iPhone created an open…](https://sms4smile.com/quotes/sangeet-paul-choudary/the-iphone-s-app-store-introduced-business-development-on-steroids/) [Sangeet Paul Choudary](https://sms4smile.com/quotes/author/sangeet-paul-choudary/) > [The purpose of affirmative action is to give our nation a way to finally address the systemic exclusion of individuals of talent on the…](https://sms4smile.com/quotes/william-j-clinton/the-purpose-of-affirmative-action-is-to-give-our-nation-a-way-to/) [William J. Clinton](https://sms4smile.com/quotes/author/william-j-clinton/) > [To me, mentorships and internships are two big pillars in business development. I believe in having multiple mentors.](https://sms4smile.com/quotes/troy-carter/to-me-mentorships-and-internships-are-two-big-pillars-in-business/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [“Number of interests Prospect for the future Type of occupation Ratio of work to free time Promotion & Business development (for entrepreneurs) Health &…](https://sms4smile.com/quotes/shmaya-david/number-of-interests-prospect-for-the-future-type-of-occupation-ratio/) [Shmaya David](https://sms4smile.com/quotes/author/shmaya-david/) > [“There’s a lot of talk about “niceness” today. People are evaluated on how nicely they play with others and what they contribute to the…](https://sms4smile.com/quotes/mike-weinberg/there-s-a-lot-of-talk-about-niceness-today-people-are-evaluated-on/) [Mike Weinberg](https://sms4smile.com/quotes/author/mike-weinberg/) > [Business development is a part of M&A - we identify signals in the market, whether its trends or disruptive technology, and bring them back…](https://sms4smile.com/quotes/peggy-johnson/business-development-is-a-part-of-m-a-we-identify-signals-in-the/) [Peggy Johnson](https://sms4smile.com/quotes/author/peggy-johnson/) > [You are WHO you Meet, WHAT you read and HOW you think ~ Big Al Connolly](https://sms4smile.com/quotes/big-al-connolly/you-are-who-you-meet-what-you-read-and-how-you-think-big-al-connolly/) [Big Al Connolly](https://sms4smile.com/quotes/author/big-al-connolly/) > [At many companies, business development is treated as a sales tool for incremental growth, but I believe that business development can bend our growth…](https://sms4smile.com/quotes/peggy-johnson/at-many-companies-business-development-is-treated-as-a-sales-tool-for/) [Peggy Johnson](https://sms4smile.com/quotes/author/peggy-johnson/) > [When you were in Massachusetts, small business development ranked about 48th out of 50.](https://sms4smile.com/quotes/barack-obama/when-you-were-in-massachusetts-small-business-development-ranked/) [Barack Obama](https://sms4smile.com/quotes/author/barack-obama/) > [YOU have got to be In the game… If you want to kick a winning goal ~ Big Al Connolly](https://sms4smile.com/quotes/big-al-connolly/you-have-got-to-be-in-the-game-if-you-want-to-kick-a-winning-goal-big/) [Big Al Connolly](https://sms4smile.com/quotes/author/big-al-connolly/) > [Just about any growth company is going to need smart salespeople, account and project managers, business development, marketing, operations, customer service, content creation, communications,…](https://sms4smile.com/quotes/andrew-yang/just-about-any-growth-company-is-going-to-need-smart-salespeople/) [Andrew Yang](https://sms4smile.com/quotes/author/andrew-yang/) [Browse all 44 Business development quotes ](https://sms4smile.com/quotes/about/business-development/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Do you work hard to attract new customers but do little to keep them?”", "creator": { "@type": "Person", "name": "Frank Sonnenberg" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/frank-sonnenberg/do-you-work-hard-to-attract-new-customers-but-do-little-to-keep-them/", "about": { "@type": "Thing", "name": "Business development" }, "@id": "https://sms4smile.com/quotes/frank-sonnenberg/do-you-work-hard-to-attract-new-customers-but-do-little-to-keep-them/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5f8/frank-sonnenberg-2672_business-development_do-you-work-hard-to-attract-new-customer_2125106.jpg", "contentUrl": "https://sms4smile.com/quotes/i/5f8/frank-sonnenberg-2672_business-development_do-you-work-hard-to-attract-new-customer_2125106.jpg", "url": "https://sms4smile.com/quotes/i/5f8/frank-sonnenberg-2672_business-development_do-you-work-hard-to-attract-new-customer_2125106.jpg", "width": 1080, "height": 1080, "caption": "“Do you work hard to attract new customers but do little to keep them?” — Frank Sonnenberg", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Frank Sonnenberg", "item": "https://sms4smile.com/quotes/author/frank-sonnenberg/" }, { "@type": "ListItem", "position": 4, "name": "“Do you work hard to attract...", "item": "https://sms4smile.com/quotes/frank-sonnenberg/do-you-work-hard-to-attract-new-customers-but-do-little-to-keep-them/" } ], "@id": "https://sms4smile.com/quotes/frank-sonnenberg/do-you-work-hard-to-attract-new-customers-but-do-little-to-keep-them/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```