--- title: "Meaning & Key Takeaway of: You need good principles and good…" description: "\"You need good principles and good language if you are to succeed.\" — Frank Luntz" image: "https://sms4smile.com/quotes/i/237/frank-luntz-4874_ifs_you-need-good-principles-and-good-langua_1223969.png" --- # You need good principles and good language if you are to… ![“You need good principles and good language if you are to succeed.” quote by Frank Luntz](https://sms4smile.com/quotes/i/237/frank-luntz-4874_ifs_you-need-good-principles-and-good-langua_1223969.png) [Download](https://sms4smile.com/quotes/i/237/frank-luntz-4874_ifs_you-need-good-principles-and-good-langua_1223969.png) [Open image](https://sms4smile.com/quotes/i/237/frank-luntz-4874_ifs_you-need-good-principles-and-good-langua_1223969.png) > “You need good principles and good language if you are to succeed.” [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Success depends on clear values and effective communication; principles guide actions while language shapes perception. **In simple terms:** Good values and clear speech lead to success. Key Takeaway Align your core values with precise language. Themes communication leadership ethics influence Mood strategic thoughtful Type advisory motivational When to use this quote - political campaigns - corporate messaging - personal branding - negotiations Key Concepts values rhetoric branding Questions to Reflect On - How can you test whether your principles truly guide your decisions? - What language best reflects your core values? A Different Perspective Principles alone are insufficient without practical execution. ★ ★ ★ ★ ★ No ratings yet [Good Language](https://sms4smile.com/quotes/about/good-language-314448/) [Good Principles](https://sms4smile.com/quotes/about/good-principles-500577/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Language](https://sms4smile.com/quotes/about/language/) [Language Succeed](https://sms4smile.com/quotes/about/language-succeed-3759852/) [Needs](https://sms4smile.com/quotes/about/needs/) [Principles](https://sms4smile.com/quotes/about/principles/) [Principles Good](https://sms4smile.com/quotes/about/principles-good-660533/) [Succeed](https://sms4smile.com/quotes/about/succeed/) [Success](https://sms4smile.com/quotes/about/success/) ## Related quotes > [People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument…](https://sms4smile.com/quotes/frank-luntz/people-want-to-be-inspired-they-want-to-aspire-to-something-you-can/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [“• R&D is vital. • Invest in success: sound business principles also are good principles for responsible charitable investing. • Focus on your passions.…](https://sms4smile.com/quotes/robert-d-lupton/r-d-is-vital-invest-in-success-sound-business-principles-also-are/) [Robert D. Lupton](https://sms4smile.com/quotes/author/robert-d-lupton/) > [To put good habits good company, good principles, good manners and good things your have good habits you will Be detrimental](https://sms4smile.com/quotes/mak-786/to-put-good-habits-good-company-good-principles-good-manners-and-good/) [Mak\_786](https://sms4smile.com/quotes/author/mak-786/) > [Business principles are only as good as the practices that back them up.](https://sms4smile.com/quotes/chip-conley/business-principles-are-only-as-good-as-the-practices-that-back-them/) [Chip Conley](https://sms4smile.com/quotes/author/chip-conley/) > [The most important thing in the programming language is the name. A language will not succeed without a good name. I have recently invented…](https://sms4smile.com/quotes/donald-knuth/the-most-important-thing-in-the-programming-language-is-the-name-a/) [Donald Knuth](https://sms4smile.com/quotes/author/donald-knuth/) > [A girls eyes have their own vocabulary. Learn to speak that language and you will always succeed in making her happy](https://sms4smile.com/quotes/blondie/a-girls-eyes-have-their-own-vocabulary-learn-to-speak-that-language/) [Blondie](https://sms4smile.com/quotes/author/blondie/) > [The principles of good human-to-computer interface design are simplicity, support, clarity, encouragement, satisfaction, accessibility, versatility, and personalization. While it’s essential to heed these, it’s…](https://sms4smile.com/quotes/sharon-lee/the-principles-of-good-human-to-computer-interface-design-are/) [Sharon Lee](https://sms4smile.com/quotes/author/sharon-lee/) > [ “While \[Frank H.\] Young added, 'In a good modern layout the principles of all good layout still prevail . . . cohesion, legibility, movement,… ](https://sms4smile.com/quotes/steven-heller/while-frank-h-young-added-in-a-good-modern-layout-the-principles-of/) [Steven Heller](https://sms4smile.com/quotes/author/steven-heller/) > [You can design a mortgage system that is different without a Fannie and Freddie, but there are principles you have to have, to have…](https://sms4smile.com/quotes/jamie-dimon/you-can-design-a-mortgage-system-that-is-different-without-a-fannie/) [Jamie Dimon](https://sms4smile.com/quotes/author/jamie-dimon/) > [An author must learn the principles of good storytelling only in order to write better from the heart.](https://sms4smile.com/quotes/uri-shulevitz/an-author-must-learn-the-principles-of-good-storytelling-only-in/) [Uri Shulevitz](https://sms4smile.com/quotes/author/uri-shulevitz/) > [Language is the primary way we communicate with each other, and we have really strong feelings about what words mean, and about good language…](https://sms4smile.com/quotes/kory-stamper/language-is-the-primary-way-we-communicate-with-each-other-and-we/) [Kory Stamper](https://sms4smile.com/quotes/author/kory-stamper/) > [The woof and warp of all thought and all research is symbols, and the life of thought and science is the life inherent in…](https://sms4smile.com/quotes/charles-sanders-peirce/the-woof-and-warp-of-all-thought-and-all-research-is-symbols-and-the/) [Charles Sanders Peirce](https://sms4smile.com/quotes/author/charles-sanders-peirce/) > [“Yes, but bad language is bound to make in addition bad government, whereas good language is not bound to make bad government. That again…](https://sms4smile.com/quotes/ezra-pound/yes-but-bad-language-is-bound-to-make-in-addition-bad-government/) [Ezra Pound](https://sms4smile.com/quotes/author/ezra-pound/) > [Eiffel borrows quite openly from several earlier programming languages and I am sure that if we had found a good language construct in C…](https://sms4smile.com/quotes/bertrand-meyer/eiffel-borrows-quite-openly-from-several-earlier-programming/) [Bertrand Meyer](https://sms4smile.com/quotes/author/bertrand-meyer/) > [Anything well written with good language and clarity and honesty is worth doing. It comes out of the same tradition as Shakespeare.](https://sms4smile.com/quotes/michael-moriarty/anything-well-written-with-good-language-and-clarity-and-honesty-is/) [Michael Moriarty](https://sms4smile.com/quotes/author/michael-moriarty/) ## More by Frank Luntz > [The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.](https://sms4smile.com/quotes/frank-luntz/the-fundamental-problem-for-republicans-when-it-comes-to-the/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [ There are about 50 or 60 recommendations \[in "Win"\] for how to communicate, not just the words themselves. All of them had to be… ](https://sms4smile.com/quotes/frank-luntz/there-are-about-50-or-60-recommendations-in-win-for-how-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their…](https://sms4smile.com/quotes/frank-luntz/with-all-due-respect-to-ups-it-s-a-fine-company-nobody-cares-about/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and…](https://sms4smile.com/quotes/frank-luntz/people-like-me-have-to-have-the-discipline-only-to-work-for-clients/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication…](https://sms4smile.com/quotes/frank-luntz/ideology-and-communication-more-often-than-not-run-into-each-other/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > ["Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to…](https://sms4smile.com/quotes/frank-luntz/win-is-about-the-specific-use-of-specific-words-to-connect-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard…](https://sms4smile.com/quotes/frank-luntz/we-as-americans-and-as-humans-have-very-selective-hearing-and-very/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs…](https://sms4smile.com/quotes/frank-luntz/i-don-t-understand-why-people-whose-entire-lives-or-their-corporate/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Most voters would rather have their purse or wallet stolen than be audited by the IRS.](https://sms4smile.com/quotes/frank-luntz/most-voters-would-rather-have-their-purse-or-wallet-stolen-than-be/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there…](https://sms4smile.com/quotes/frank-luntz/when-i-wrote-win-it-only-took-about-eight-months-but-eight-months-of/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than…](https://sms4smile.com/quotes/frank-luntz/the-perfect-opening-is-the-word-imagine-because-imagine-allows-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Traditional market researchers are cold and calculating and scientific.](https://sms4smile.com/quotes/frank-luntz/traditional-market-researchers-are-cold-and-calculating-and-scientific/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're…](https://sms4smile.com/quotes/frank-luntz/in-fact-in-more-cases-than-not-when-we-are-rational-we-re-actually/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad at everybody.…](https://sms4smile.com/quotes/frank-luntz/the-republicans-are-mad-at-donald-trump-and-the-democrats-are-mad-at/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Eighty percent of our life is emotion, and only 20 percent is intellect. 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Neil Smith](https://sms4smile.com/quotes/author/l-neil-smith/) > [Obviously, if you don't love life, you can't enjoy an oyster.](https://sms4smile.com/quotes/eleanor-clark/obviously-if-you-don-t-love-life-you-can-t-enjoy-an-oyster/) [Eleanor Clark](https://sms4smile.com/quotes/author/eleanor-clark/) > [If I don't have pressure, I don't function.](https://sms4smile.com/quotes/ferran-adria/if-i-don-t-have-pressure-i-don-t-function/) [Ferran Adria](https://sms4smile.com/quotes/author/ferran-adria/) > [If you restore a car, and you're making money, then you're doing it wrong.](https://sms4smile.com/quotes/jay-leno/if-you-restore-a-car-and-you-re-making-money-then-you-re-doing-it/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) > [I understand that it's the music that keeps me alive... That's my lifeblood. And to give that up for, like, the TV, the cars,…](https://sms4smile.com/quotes/bruce-springsteen/i-understand-that-it-s-the-music-that-keeps-me-alive-that-s-my/) [Bruce Springsteen](https://sms4smile.com/quotes/author/bruce-springsteen/) > [If we gave up our freedom as the price of security, we would no longer be the great nation that we are.](https://sms4smile.com/quotes/ruth-bader-ginsburg/if-we-gave-up-our-freedom-as-the-price-of-security-we-would-no-longer/) [Ruth Bader Ginsburg](https://sms4smile.com/quotes/author/ruth-bader-ginsburg/) > [If my campaign is not in the debate, we will not be talking about how we really fix this problem of endless and expanding…](https://sms4smile.com/quotes/jill-stein/if-my-campaign-is-not-in-the-debate-we-will-not-be-talking-about-how/) [Jill Stein](https://sms4smile.com/quotes/author/jill-stein/) > [Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. 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