--- title: "Meaning & Key Takeaway of: You cannot lie ever, because a lie…" description: "\"You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more im..." image: "https://sms4smile.com/quotes/i/854/frank-luntz-4874_clarity_you-cannot-lie-ever-because-a-lie-destro_636181.png" --- # You cannot lie ever, because a lie destroys the… ![“You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.” quote by Frank Luntz](https://sms4smile.com/quotes/i/854/frank-luntz-4874_clarity_you-cannot-lie-ever-because-a-lie-destro_636181.png) [Download](https://sms4smile.com/quotes/i/854/frank-luntz-4874_clarity_you-cannot-lie-ever-because-a-lie-destro_636181.png) [Open image](https://sms4smile.com/quotes/i/854/frank-luntz-4874_clarity_you-cannot-lie-ever-because-a-lie-destro_636181.png) > “You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.” [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Truthfulness protects a product’s reputation; credibility outweighs clarity and is essential for trust. **In simple terms:** Honesty builds trust. Key Takeaway Prioritize truth over convenience. Themes ethics trust communication Mood serious analytical Type professional philosophical When to use this quote - marketing - product development - public relations Key Concepts credibility reputation management Questions to Reflect On - How do you balance transparency with strategic messaging? - When is it acceptable to simplify for clarity? A Different Perspective Credibility can be hard to restore once broken. ★ ★ ★ ★ ★ No ratings yet [Clarity](https://sms4smile.com/quotes/about/clarity/) [Credibility](https://sms4smile.com/quotes/about/credibility/) [Lying](https://sms4smile.com/quotes/about/lying/) [Truth](https://sms4smile.com/quotes/about/truth/) ## Related quotes > [I realize political credibility is important in this world,but it's more important to be faithful to God.](https://sms4smile.com/quotes/theodore-edgar-mccarrick/i-realize-political-credibility-is-important-in-this-world-but-it-s/) Theodore Edgar McCarrick > [“Will you be encountering each other for the first time through this communication, or do you have an established relationship? Do they already trust…](https://sms4smile.com/quotes/cole-nussbaumer-knaflic/will-you-be-encountering-each-other-for-the-first-time-through-this/) [Cole Nussbaumer Knaflic](https://sms4smile.com/quotes/author/cole-nussbaumer-knaflic/) > [“Authenticity is boring, credibility is important”](https://sms4smile.com/quotes/raymond-chandler/authenticity-is-boring-credibility-is-important/) [Raymond Chandler](https://sms4smile.com/quotes/author/raymond-chandler/) > [When I put my credibility behind someone, or anything - even if it's a product - to me, it has to help people.](https://sms4smile.com/quotes/mike-lindell/when-i-put-my-credibility-behind-someone-or-anything-even-if-it-s-a/) [Mike Lindell](https://sms4smile.com/quotes/author/mike-lindell/) > [I'm very clear about my priorities - quality and credibility is important to me. A film and a character that lives beyond my years…](https://sms4smile.com/quotes/aditi-rao-hydari/i-m-very-clear-about-my-priorities-quality-and-credibility-is/) [Aditi Rao Hydari](https://sms4smile.com/quotes/author/aditi-rao-hydari/) > [Inconsistency on the part of pastors and the faithful between what they say and what they do, between word and manner of life, is…](https://sms4smile.com/quotes/pope-francis/inconsistency-on-the-part-of-pastors-and-the-faithful-between-what/) [Pope Francis](https://sms4smile.com/quotes/author/pope-francis/) > [Constantly there's a credibility issue; you're judged on how you look. If you look good, people assume you aren't credible. It's a battle you'll…](https://sms4smile.com/quotes/lisa-guerrero/constantly-there-s-a-credibility-issue-you-re-judged-on-how-you-look/) [Lisa Guerrero](https://sms4smile.com/quotes/author/lisa-guerrero/) > [You may be right that people say: You know what, we had Obama. He was inexperienced. The guy had great rhetoric, sounded good, looked…](https://sms4smile.com/quotes/karl-rove/you-may-be-right-that-people-say-you-know-what-we-had-obama-he-was/) [Karl Rove](https://sms4smile.com/quotes/author/karl-rove/) > [ I can assure the conspiracy theorists who have very effectively savaged \[Gerald\] Posner in their books that they're going to have a much, much… ](https://sms4smile.com/quotes/vincent-bugliosi/i-can-assure-the-conspiracy-theorists-who-have-very-effectively/) [Vincent Bugliosi](https://sms4smile.com/quotes/author/vincent-bugliosi/) > [“Intellectually and compassionately explaining the reason freedom works is required for credibility.”](https://sms4smile.com/quotes/ron-paul/intellectually-and-compassionately-explaining-the-reason-freedom/) [Ron Paul](https://sms4smile.com/quotes/author/ron-paul/) > [When the script for 'The Wrestler' kept coming to me I said, This movie is so good if you put me in the film…](https://sms4smile.com/quotes/hulk-hogan/when-the-script-for-the-wrestler-kept-coming-to-me-i-said-this-movie/) [Hulk Hogan](https://sms4smile.com/quotes/author/hulk-hogan/) > [The short of it is, as an aspiring writer, there is nothing as damaging to your credibility as saying that you don't like to…](https://sms4smile.com/quotes/khaled-hosseini/the-short-of-it-is-as-an-aspiring-writer-there-is-nothing-as-damaging/) [Khaled Hosseini](https://sms4smile.com/quotes/author/khaled-hosseini/) > [PM Narendra Modi had promised to bring back black money, which he said could put Rs 15 lakh in each of our pockets. If…](https://sms4smile.com/quotes/prashant-bhushan/pm-narendra-modi-had-promised-to-bring-back-black-money-which-he-said/) [Prashant Bhushan](https://sms4smile.com/quotes/author/prashant-bhushan/) > [The documentary style is an incredibly flexible and useful one. It's a wonderful tool for establishing the credibility of the version of things that's…](https://sms4smile.com/quotes/frank-gohlke/the-documentary-style-is-an-incredibly-flexible-and-useful-one-it-s-a/) [Frank Gohlke](https://sms4smile.com/quotes/author/frank-gohlke/) > [The word of the Lord is this: "Just bless those that persecute you and ask for Justice, for the battle does not belong to…](https://sms4smile.com/quotes/julia-loren/the-word-of-the-lord-is-this-just-bless-those-that-persecute-you-and/) Julia Loren ## More by Frank Luntz > [The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.](https://sms4smile.com/quotes/frank-luntz/the-fundamental-problem-for-republicans-when-it-comes-to-the/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [ There are about 50 or 60 recommendations \[in "Win"\] for how to communicate, not just the words themselves. All of them had to be… ](https://sms4smile.com/quotes/frank-luntz/there-are-about-50-or-60-recommendations-in-win-for-how-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their…](https://sms4smile.com/quotes/frank-luntz/with-all-due-respect-to-ups-it-s-a-fine-company-nobody-cares-about/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and…](https://sms4smile.com/quotes/frank-luntz/people-like-me-have-to-have-the-discipline-only-to-work-for-clients/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication…](https://sms4smile.com/quotes/frank-luntz/ideology-and-communication-more-often-than-not-run-into-each-other/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > ["Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to…](https://sms4smile.com/quotes/frank-luntz/win-is-about-the-specific-use-of-specific-words-to-connect-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard…](https://sms4smile.com/quotes/frank-luntz/we-as-americans-and-as-humans-have-very-selective-hearing-and-very/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs…](https://sms4smile.com/quotes/frank-luntz/i-don-t-understand-why-people-whose-entire-lives-or-their-corporate/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Most voters would rather have their purse or wallet stolen than be audited by the IRS.](https://sms4smile.com/quotes/frank-luntz/most-voters-would-rather-have-their-purse-or-wallet-stolen-than-be/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there…](https://sms4smile.com/quotes/frank-luntz/when-i-wrote-win-it-only-took-about-eight-months-but-eight-months-of/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than…](https://sms4smile.com/quotes/frank-luntz/the-perfect-opening-is-the-word-imagine-because-imagine-allows-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Traditional market researchers are cold and calculating and scientific.](https://sms4smile.com/quotes/frank-luntz/traditional-market-researchers-are-cold-and-calculating-and-scientific/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're…](https://sms4smile.com/quotes/frank-luntz/in-fact-in-more-cases-than-not-when-we-are-rational-we-re-actually/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad at everybody.…](https://sms4smile.com/quotes/frank-luntz/the-republicans-are-mad-at-donald-trump-and-the-democrats-are-mad-at/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how…](https://sms4smile.com/quotes/frank-luntz/eighty-percent-of-our-life-is-emotion-and-only-20-percent-is/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Explore all 105 Frank Luntz quotes ](https://sms4smile.com/quotes/author/frank-luntz/) ## More Clarity quotes > [Why is wisdom so fair? Why is beauty so wise? Because all else is temporary, while beauty and wisdom are the only real and…](https://sms4smile.com/quotes/vera-nazarian/why-is-wisdom-so-fair-why-is-beauty-so-wise-because-all-else-is/) [Vera Nazarian](https://sms4smile.com/quotes/author/vera-nazarian/) > [Its a lack of clarity that creates chaos and frustration. Those emotions are poison to any living goal.](https://sms4smile.com/quotes/steve-maraboli/its-a-lack-of-clarity-that-creates-chaos-and-frustration-those/) [Steve Maraboli](https://sms4smile.com/quotes/author/steve-maraboli/) > [Anything well written with good language and clarity and honesty is worth doing. It comes out of the same tradition as Shakespeare.](https://sms4smile.com/quotes/michael-moriarty/anything-well-written-with-good-language-and-clarity-and-honesty-is/) [Michael Moriarty](https://sms4smile.com/quotes/author/michael-moriarty/) > [“Writers whose thoughts are expressed with clarity and precision are assumed by readers to be superficial. Where the meaning is obscured, then readers give…](https://sms4smile.com/quotes/friedrich-nietzsche/writers-whose-thoughts-are-expressed-with-clarity-and-precision-are/) [Friedrich Nietzsche](https://sms4smile.com/quotes/author/friedrich-nietzsche/) > [It comes a moment that someone says something really small, but fits so perfect into your heart that everything start to make sense!!](https://sms4smile.com/quotes/laylablack/it-comes-a-moment-that-someone-says-something-really-small-but-fits/) Laylablack > [“Replaying the past in your mind won't change the present; it only steals the clarity needed to shape what comes next.”](https://sms4smile.com/quotes/joseph-meyering-sr/replaying-the-past-in-your-mind-won-t-change-the-present-it-only/) Joseph Meyering Sr > [Rain is good for me. I feel like I achieve clarity actually when it rains. The longer I have to sit and wait, the…](https://sms4smile.com/quotes/venus-williams/rain-is-good-for-me-i-feel-like-i-achieve-clarity-actually-when-it/) [Venus Williams](https://sms4smile.com/quotes/author/venus-williams/) > [It's my feeling that any writer can get an emotion into a story without being sentimental as long as the emotion is dealt with…](https://sms4smile.com/quotes/charles-baxter/it-s-my-feeling-that-any-writer-can-get-an-emotion-into-a-story/) [Charles Baxter](https://sms4smile.com/quotes/author/charles-baxter/) > [President Obama has never summarized the Obama Doctrine with such clarity, but here is what it would look like: 'I will undertake any military…](https://sms4smile.com/quotes/elliott-abrams/president-obama-has-never-summarized-the-obama-doctrine-with-such/) [Elliott Abrams](https://sms4smile.com/quotes/author/elliott-abrams/) > [The law of polarity brings forth clarity to your life.](https://sms4smile.com/quotes/joseph-mercado/the-law-of-polarity-brings-forth-clarity-to-your-life/) [Joseph Mercado](https://sms4smile.com/quotes/author/joseph-mercado/) > [In meditation you withdraw from others and focus your attention inside to gain purity of mind and wisdom energy. Then you must become extroverted…](https://sms4smile.com/quotes/s-n-goenka/in-meditation-you-withdraw-from-others-and-focus-your-attention/) [S. N. Goenka](https://sms4smile.com/quotes/author/s-n-goenka/) > [In stillness the muddied water returns to clarity.](https://sms4smile.com/quotes/laozi/in-stillness-the-muddied-water-returns-to-clarity/) [Laozi](https://sms4smile.com/quotes/author/laozi/) > [I think clarity is the real risk in poetry because you are exposed. You're out in the open field. You're actually saying things that…](https://sms4smile.com/quotes/billy-collins/i-think-clarity-is-the-real-risk-in-poetry-because-you-are-exposed/) [Billy Collins](https://sms4smile.com/quotes/author/billy-collins/) > [I decided to be a filmmaker when I was 12. I had utter clarity that this would be my life.](https://sms4smile.com/quotes/tom-hooper/i-decided-to-be-a-filmmaker-when-i-was-12-i-had-utter-clarity-that/) [Tom Hooper](https://sms4smile.com/quotes/author/tom-hooper/) > [The translucence that comes when life hardens into a bead of such cruel perfection you see it with the purest clarity. Everything suddenly there--life…](https://sms4smile.com/quotes/sue-monk-kidd/the-translucence-that-comes-when-life-hardens-into-a-bead-of-such/) [Sue Monk Kidd](https://sms4smile.com/quotes/author/sue-monk-kidd/) [Browse all 1,601 Clarity quotes ](https://sms4smile.com/quotes/about/clarity/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. 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