--- title: "Meaning & Key Takeaway of: \"Win\" is about the specific use of…" description: "\"\"Win\" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to help people win..." image: "https://sms4smile.com/quotes/i/bf2/frank-luntz-4874_communication_win-is-about-the-specific-use-of-specifi_216971.jpg" --- # "Win" is about the specific use of specific words to… ![“"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to help people win debates, have discussions, and improve the level of communication.” quote by Frank Luntz](https://sms4smile.com/quotes/i/bf2/frank-luntz-4874_communication_win-is-about-the-specific-use-of-specifi_216971.jpg) [Download](https://sms4smile.com/quotes/i/bf2/frank-luntz-4874_communication_win-is-about-the-specific-use-of-specifi_216971.jpg) [Open image](https://sms4smile.com/quotes/i/bf2/frank-luntz-4874_communication_win-is-about-the-specific-use-of-specifi_216971.jpg) > “"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to help people win debates, have discussions, and improve the level of communication.” [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective communication hinges on precise word choice to persuade and connect diverse audiences. **In simple terms:** Choosing the right words builds influence. Key Takeaway Focus on language that aligns goals. Themes communication influence politics Mood thoughtful strategic Type advice insightful When to use this quote - marketing meetings - political campaigns - team leadership Key Concepts rhetoric framing persuasion Questions to Reflect On - How can you tailor language without losing sincerity? - When does persuasion become manipulation? A Different Perspective Words alone cannot replace authenticity or listening. ★ ★ ★ ★ ★ No ratings yet [Communication](https://sms4smile.com/quotes/about/communication/) [Debate](https://sms4smile.com/quotes/about/debate/) [Employee](https://sms4smile.com/quotes/about/employee/) [Employers](https://sms4smile.com/quotes/about/employers/) [Football](https://sms4smile.com/quotes/about/football/) [Help people](https://sms4smile.com/quotes/about/help-people/) [People](https://sms4smile.com/quotes/about/people/) [Politician](https://sms4smile.com/quotes/about/politician/) [Politics](https://sms4smile.com/quotes/about/politics/) [Voters](https://sms4smile.com/quotes/about/voters/) [Winning](https://sms4smile.com/quotes/about/winning/) ## Related quotes > [The school at which you studied - design school, disruptive school, TRIZ school, user-centered innovation school, etc - determines the specific words you use.](https://sms4smile.com/quotes/scott-d-anthony/the-school-at-which-you-studied-design-school-disruptive-school-triz/) [Scott D. Anthony](https://sms4smile.com/quotes/author/scott-d-anthony/) > [“In the middle of a conversation, someone says to me out of the blue: "I wish you luck." I am astonished; but later I…](https://sms4smile.com/quotes/ludwig-wittgenstein/in-the-middle-of-a-conversation-someone-says-to-me-out-of-the-blue-i/) [Ludwig Wittgenstein](https://sms4smile.com/quotes/author/ludwig-wittgenstein/) > [Words connect us to emotion, the tone of music connects us to the centre of the human heart.](https://sms4smile.com/quotes/jeremy-limn/words-connect-us-to-emotion-the-tone-of-music-connects-us-to-the/) [Jeremy Limn](https://sms4smile.com/quotes/author/jeremy-limn/) > [Writers are lucky. Whatever the mood, no matter the longing, the writer can use his words to connect himself to any world he wishes…](https://sms4smile.com/quotes/alan-zweibel/writers-are-lucky-whatever-the-mood-no-matter-the-longing-the-writer/) [Alan Zweibel](https://sms4smile.com/quotes/author/alan-zweibel/) > [Words connect¦ emotions, passions, sorrow, joy¦ people. Your words count. Anothers words count. Words matter.](https://sms4smile.com/quotes/senoraroy/words-connect-emotions-passions-sorrow-joy-people-your-words-count/) Senoraroy > [The organized labor movement as it is constituted today is as much a concomitant of a capitalist economy as is capital. Organized labor is…](https://sms4smile.com/quotes/saul-alinsky/the-organized-labor-movement-as-it-is-constituted-today-is-as-much-a/) [Saul Alinsky](https://sms4smile.com/quotes/author/saul-alinsky/) > [It's my father's legacy. 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The limiting of output by the workman, and the…](https://sms4smile.com/quotes/henry-gantt/the-greatest-problem-before-engineers-and-managers-today-is-the/) Henry Gantt > [Employers are not prohibited from practicing sex discrimination in hiring and promoting employees.](https://sms4smile.com/quotes/warren-farrell/employers-are-not-prohibited-from-practicing-sex-discrimination-in/) [Warren Farrell](https://sms4smile.com/quotes/author/warren-farrell/) > [Don't organize for any other purpose than mutual benefit to the employer and the employee.](https://sms4smile.com/quotes/mark-hanna/don-t-organize-for-any-other-purpose-than-mutual-benefit-to-the/) [Mark Hanna](https://sms4smile.com/quotes/author/mark-hanna/) > [If there is to be peace in our industrial life let the employer recognize his obligation to his employees - at least to the…](https://sms4smile.com/quotes/john-l-lewis/if-there-is-to-be-peace-in-our-industrial-life-let-the-employer/) [John L. Lewis](https://sms4smile.com/quotes/author/john-l-lewis/) > [When management and labor (employer and employee) both understand they are all on the same side, then each will prosper more.](https://sms4smile.com/quotes/zig-ziglar/when-management-and-labor-employer-and-employee-both-understand-they/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [This bill would allow an employee to bring a claim against an employer decades after the alleged initial act of discrimination occurred. Trial lawyers,…](https://sms4smile.com/quotes/buck-mckeon/this-bill-would-allow-an-employee-to-bring-a-claim-against-an/) Buck McKeon ## More by Frank Luntz > [The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.](https://sms4smile.com/quotes/frank-luntz/the-fundamental-problem-for-republicans-when-it-comes-to-the/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [ There are about 50 or 60 recommendations \[in "Win"\] for how to communicate, not just the words themselves. All of them had to be… ](https://sms4smile.com/quotes/frank-luntz/there-are-about-50-or-60-recommendations-in-win-for-how-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their…](https://sms4smile.com/quotes/frank-luntz/with-all-due-respect-to-ups-it-s-a-fine-company-nobody-cares-about/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and…](https://sms4smile.com/quotes/frank-luntz/people-like-me-have-to-have-the-discipline-only-to-work-for-clients/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication…](https://sms4smile.com/quotes/frank-luntz/ideology-and-communication-more-often-than-not-run-into-each-other/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [We as Americans and as humans have very selective hearing and very selective memory. 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Smashing heads does not open minds.](https://sms4smile.com/quotes/deborah-tannen/in-dialogue-there-is-opposition-yes-but-no-head-on-collision-smashing/) [Deborah Tannen](https://sms4smile.com/quotes/author/deborah-tannen/) > [A dialogue is very important. It is a form of communication in which question and answer continue till a question is left without an…](https://sms4smile.com/quotes/jiddu-krishnamurti/a-dialogue-is-very-important-it-is-a-form-of-communication-in-which/) [Jiddu Krishnamurti](https://sms4smile.com/quotes/author/jiddu-krishnamurti/) > [I get afraid of the dark if I'm in a great deal of dark, and I have to move around inside of that fear...…](https://sms4smile.com/quotes/emil-ferris/i-get-afraid-of-the-dark-if-i-m-in-a-great-deal-of-dark-and-i-have-to/) [Emil Ferris](https://sms4smile.com/quotes/author/emil-ferris/) > [I've been in a serious conversation with one of my children, and a fan has come up. 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No. You are not allowed…](https://sms4smile.com/quotes/chris-eubank-sr/there-are-certain-things-you-must-not-say-in-spite-of-the-fact-that/) [Chris Eubank Sr](https://sms4smile.com/quotes/author/chris-eubank-sr/) [Browse all 21,506 Communication quotes ](https://sms4smile.com/quotes/about/communication/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "\"Win\" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to help people win debates, have discussions, and improve the level of communication.", "creator": { "@type": "Person", "name": "Frank Luntz" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/frank-luntz/win-is-about-the-specific-use-of-specific-words-to-connect-you-to/", "about": { "@type": "Thing", "name": "Communication" }, "@id": "https://sms4smile.com/quotes/frank-luntz/win-is-about-the-specific-use-of-specific-words-to-connect-you-to/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bf2/frank-luntz-4874_communication_win-is-about-the-specific-use-of-specifi_216971.jpg", "contentUrl": "https://sms4smile.com/quotes/i/bf2/frank-luntz-4874_communication_win-is-about-the-specific-use-of-specifi_216971.jpg", "url": "https://sms4smile.com/quotes/i/bf2/frank-luntz-4874_communication_win-is-about-the-specific-use-of-specifi_216971.jpg", "width": 1080, "height": 1080, "caption": "“\"Win\" is about the specific use of specific words to connect you to your employer or employees, politicians…” — Frank Luntz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Frank Luntz", "item": "https://sms4smile.com/quotes/author/frank-luntz/" }, { "@type": "ListItem", "position": 4, "name": "\"Win\" is about the specific use...", "item": "https://sms4smile.com/quotes/frank-luntz/win-is-about-the-specific-use-of-specific-words-to-connect-you-to/" } ], "@id": "https://sms4smile.com/quotes/frank-luntz/win-is-about-the-specific-use-of-specific-words-to-connect-you-to/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```