--- title: "Meaning & Key Takeaway of: \"Which side are you on\" asks a question…" description: "\"\"Which side are you on\" asks a question. That's one of the most powerful, persuasive ways to make a case, to say something, to advertise something or t..." image: "https://sms4smile.com/quotes/i/217/frank-luntz-4874_asks_which-side-are-you-on-asks-a-question-th_779183.png" --- # "Which side are you on" asks a question. That's one of the… ![“"Which side are you on" asks a question. That's one of the most powerful, persuasive ways to make a case, to say something, to advertise something or to communicate it. Don't make a statement. Ask a question.” quote by Frank Luntz](https://sms4smile.com/quotes/i/217/frank-luntz-4874_asks_which-side-are-you-on-asks-a-question-th_779183.png) [Download](https://sms4smile.com/quotes/i/217/frank-luntz-4874_asks_which-side-are-you-on-asks-a-question-th_779183.png) [Open image](https://sms4smile.com/quotes/i/217/frank-luntz-4874_asks_which-side-are-you-on-asks-a-question-th_779183.png) > “"Which side are you on" asks a question. That's one of the most powerful, persuasive ways to make a case, to say something, to advertise something or to communicate it. Don't make a statement. Ask a question.” [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Posing a question engages listeners, making arguments more persuasive than statements, because it invites personal involvement and reflection. **In simple terms:** Ask questions to persuade, not just state facts. Key Takeaway Use questions to involve audience and strengthen arguments. Themes persuasion communication inquiry Mood inspirational strategic Type rhetorical motivational When to use this quote - public speaking - marketing campaigns - debate preparation - educational workshops Key Concepts rhetoric cognitive engagement Questions to Reflect On - How can you ensure questions empower rather than coerce? - When is a direct statement more effective than a question? A Different Perspective Overreliance on questions can seem manipulative or avoid direct answers. ★ ★ ★ ★ ★ No ratings yet [Ask A Question](https://sms4smile.com/quotes/about/ask-a-question/) [Asks](https://sms4smile.com/quotes/about/asks/) [Asks Question](https://sms4smile.com/quotes/about/asks-question-293442/) [Cases](https://sms4smile.com/quotes/about/cases/) [Communicate](https://sms4smile.com/quotes/about/communicate/) [Most powerful](https://sms4smile.com/quotes/about/most-powerful/) [Persuasive](https://sms4smile.com/quotes/about/persuasive/) [Persuasive Ways](https://sms4smile.com/quotes/about/persuasive-ways-6007512/) [Powerful](https://sms4smile.com/quotes/about/powerful/) [Sides](https://sms4smile.com/quotes/about/sides/) [Statement Ask](https://sms4smile.com/quotes/about/statement-ask-6007511/) [Statements](https://sms4smile.com/quotes/about/statements/) [Truth Seeking](https://sms4smile.com/quotes/about/truth-seeking/) [Way](https://sms4smile.com/quotes/about/way/) ## Related quotes > [When a young artist asks me a question, I want to do what I can to give them an answer if I have it…](https://sms4smile.com/quotes/michael-tait/when-a-young-artist-asks-me-a-question-i-want-to-do-what-i-can-to/) [Michael Tait](https://sms4smile.com/quotes/author/michael-tait/) > [If someone asks a question they generally know some part or even all of the answer or they wouldn't of known how to formulate…](https://sms4smile.com/quotes/stanley-victor-paskavich/if-someone-asks-a-question-they-generally-know-some-part-or-even-all/) [Stanley Victor Paskavich](https://sms4smile.com/quotes/author/stanley-victor-paskavich/) > [There's a certain time that when somebody asks you a question, you answer them. I don't think I said anything with venom. If you…](https://sms4smile.com/quotes/reggie-jackson/there-s-a-certain-time-that-when-somebody-asks-you-a-question-you/) [Reggie Jackson](https://sms4smile.com/quotes/author/reggie-jackson/) > [When somebody asks me a question, I try to be as straightforward about it as possible. I try not to overthink what I'm going…](https://sms4smile.com/quotes/shirley-manson/when-somebody-asks-me-a-question-i-try-to-be-as-straightforward-about/) [Shirley Manson](https://sms4smile.com/quotes/author/shirley-manson/) > [If someone asks me a question, there might be a truthful answer and a correct answer.](https://sms4smile.com/quotes/tim-henman/if-someone-asks-me-a-question-there-might-be-a-truthful-answer-and-a/) [Tim Henman](https://sms4smile.com/quotes/author/tim-henman/) > [The word God asks a question and then answers it before there is any chance to wonder.](https://sms4smile.com/quotes/miranda-july/the-word-god-asks-a-question-and-then-answers-it-before-there-is-any/) [Miranda July](https://sms4smile.com/quotes/author/miranda-july/) > [If - when someone asks me a question, if I could just focus on not joking, I think that would be great, because for…](https://sms4smile.com/quotes/naomi-osaka/if-when-someone-asks-me-a-question-if-i-could-just-focus-on-not/) [Naomi Osaka](https://sms4smile.com/quotes/author/naomi-osaka/) > [Daemon had written: "What do you do when she asks a question no man would give a child an answer to?" Saetan had replied:…](https://sms4smile.com/quotes/anne-bishop/daemon-had-written-what-do-you-do-when-she-asks-a-question-no-man/) [Anne Bishop](https://sms4smile.com/quotes/author/anne-bishop/) > [I am against lying, but just because someone asks a question does not mean you have to answer it.](https://sms4smile.com/quotes/emily-yoffe/i-am-against-lying-but-just-because-someone-asks-a-question-does-not/) [Emily Yoffe](https://sms4smile.com/quotes/author/emily-yoffe/) > [“(T)ime flies like a mountain stream and who asks a question today may not hear the answer tomorrow.”](https://sms4smile.com/quotes/idwal-jones/t-ime-flies-like-a-mountain-stream-and-who-asks-a-question-today-may/) [Idwal Jones](https://sms4smile.com/quotes/author/idwal-jones/) > [In my opinion there are two basic questions that any writer tries to answer. "What is?" is the question non-fiction asks. "What if?" is…](https://sms4smile.com/quotes/patrick-rothfuss/in-my-opinion-there-are-two-basic-questions-that-any-writer-tries-to/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [Why are you so funny? If she asks this question, you got her. She is yours.](https://sms4smile.com/quotes/nikhil-saluja/why-are-you-so-funny-if-she-asks-this-question-you-got-her-she-is/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) > [Oftentimes, if you're talking to a seasoned interviewer who asks you a question, they may do a follow-up if they didn't quite get it.…](https://sms4smile.com/quotes/brian-greene/oftentimes-if-you-re-talking-to-a-seasoned-interviewer-who-asks-you-a/) [Brian Greene](https://sms4smile.com/quotes/author/brian-greene/) > [“What I’m trying to say is that when someone asks you a question, it’s okay to say, “I don’t know.” You can also say…](https://sms4smile.com/quotes/darius-foroux/what-i-m-trying-to-say-is-that-when-someone-asks-you-a-question-it-s/) [Darius Foroux](https://sms4smile.com/quotes/author/darius-foroux/) > [Cowardice asks the question, is it safe?](https://sms4smile.com/quotes/martin-luther-king-jr/cowardice-asks-the-question-is-it-safe/) [Martin Luther King, Jr](https://sms4smile.com/quotes/author/martin-luther-king-jr/) ## More by Frank Luntz > [The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.](https://sms4smile.com/quotes/frank-luntz/the-fundamental-problem-for-republicans-when-it-comes-to-the/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [ There are about 50 or 60 recommendations \[in "Win"\] for how to communicate, not just the words themselves. All of them had to be… ](https://sms4smile.com/quotes/frank-luntz/there-are-about-50-or-60-recommendations-in-win-for-how-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their…](https://sms4smile.com/quotes/frank-luntz/with-all-due-respect-to-ups-it-s-a-fine-company-nobody-cares-about/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and…](https://sms4smile.com/quotes/frank-luntz/people-like-me-have-to-have-the-discipline-only-to-work-for-clients/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication…](https://sms4smile.com/quotes/frank-luntz/ideology-and-communication-more-often-than-not-run-into-each-other/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > ["Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to…](https://sms4smile.com/quotes/frank-luntz/win-is-about-the-specific-use-of-specific-words-to-connect-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard…](https://sms4smile.com/quotes/frank-luntz/we-as-americans-and-as-humans-have-very-selective-hearing-and-very/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs…](https://sms4smile.com/quotes/frank-luntz/i-don-t-understand-why-people-whose-entire-lives-or-their-corporate/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Most voters would rather have their purse or wallet stolen than be audited by the IRS.](https://sms4smile.com/quotes/frank-luntz/most-voters-would-rather-have-their-purse-or-wallet-stolen-than-be/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there…](https://sms4smile.com/quotes/frank-luntz/when-i-wrote-win-it-only-took-about-eight-months-but-eight-months-of/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than…](https://sms4smile.com/quotes/frank-luntz/the-perfect-opening-is-the-word-imagine-because-imagine-allows-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Traditional market researchers are cold and calculating and scientific.](https://sms4smile.com/quotes/frank-luntz/traditional-market-researchers-are-cold-and-calculating-and-scientific/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're…](https://sms4smile.com/quotes/frank-luntz/in-fact-in-more-cases-than-not-when-we-are-rational-we-re-actually/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad at everybody.…](https://sms4smile.com/quotes/frank-luntz/the-republicans-are-mad-at-donald-trump-and-the-democrats-are-mad-at/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how…](https://sms4smile.com/quotes/frank-luntz/eighty-percent-of-our-life-is-emotion-and-only-20-percent-is/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Explore all 105 Frank Luntz quotes ](https://sms4smile.com/quotes/author/frank-luntz/) ## More Asks quotes > [If you ask an introvert a question, wait until she thinks about it. Introverts think before speaking, not through speaking. If you want to…](https://sms4smile.com/quotes/laurie-helgoe/if-you-ask-an-introvert-a-question-wait-until-she-thinks-about-it/) [Laurie Helgoe](https://sms4smile.com/quotes/author/laurie-helgoe/) > [I don't wear a watch because I want my arms to weigh the same. So if somebody asks me what time it is, I…](https://sms4smile.com/quotes/mitch-hedberg/i-don-t-wear-a-watch-because-i-want-my-arms-to-weigh-the-same-so-if/) [Mitch Hedberg](https://sms4smile.com/quotes/author/mitch-hedberg/) > [I am a practicing Catholic, but my lineage is Jewish, so if someone asks me if I'm Jewish, I say yes.](https://sms4smile.com/quotes/neve-campbell/i-am-a-practicing-catholic-but-my-lineage-is-jewish-so-if-someone/) [Neve Campbell](https://sms4smile.com/quotes/author/neve-campbell/) > [Freedom in every sense but primarily political sense, a rise in repression that stems from a repression of sexuality. It's AIDS, it's herpes, it's…](https://sms4smile.com/quotes/jack-nicholson/freedom-in-every-sense-but-primarily-political-sense-a-rise-in/) [Jack Nicholson](https://sms4smile.com/quotes/author/jack-nicholson/) > [Why did Erich von Stronheim leave Germany? Why did Hitchcock leave England? If you were a director you'd like to work in Hollywood too.…](https://sms4smile.com/quotes/roman-polanski/why-did-erich-von-stronheim-leave-germany-why-did-hitchcock-leave/) [Roman Polanski](https://sms4smile.com/quotes/author/roman-polanski/) > [There is nothing more I ask of this life than this moment, exactly so. And suddenly forever seems like too short a time.](https://sms4smile.com/quotes/brian-andreas/there-is-nothing-more-i-ask-of-this-life-than-this-moment-exactly-so/) [Brian Andreas](https://sms4smile.com/quotes/author/brian-andreas/) > [Success will come when the societal attitude changes and not a single woman in America asks herself the question 'What did I do?'.](https://sms4smile.com/quotes/joe-biden/success-will-come-when-the-societal-attitude-changes-and-not-a-single/) [Joe Biden](https://sms4smile.com/quotes/author/joe-biden/) > [The most fundamental question we can ever ask ourselves is whether or not the universe we live in is friendly or hostile.](https://sms4smile.com/quotes/albert-einstein/the-most-fundamental-question-we-can-ever-ask-ourselves-is-whether-or/) [Albert Einstein](https://sms4smile.com/quotes/author/albert-einstein/) > [The rich people are apparently leaving America. They're giving up their citizenship. These great lovers of America who made their money in this country-when…](https://sms4smile.com/quotes/bernie-sanders/the-rich-people-are-apparently-leaving-america-they-re-giving-up/) [Bernie Sanders](https://sms4smile.com/quotes/author/bernie-sanders/) > [There is a way to be a woman, ask for what we deserve and be able to negotiate.](https://sms4smile.com/quotes/tracee-ellis-ross/there-is-a-way-to-be-a-woman-ask-for-what-we-deserve-and-be-able-to/) [Tracee Ellis Ross](https://sms4smile.com/quotes/author/tracee-ellis-ross/) > [For someone to ask 'Who did you play for' and to be able to answer a single name 'Liverpool' that would be brilliant...I don't…](https://sms4smile.com/quotes/jamie-carragher/for-someone-to-ask-who-did-you-play-for-and-to-be-able-to-answer-a/) [Jamie Carragher](https://sms4smile.com/quotes/author/jamie-carragher/) > [I have no hesitation in saying that although the American woman never leaves her domestic sphere and is in some respects very dependent within…](https://sms4smile.com/quotes/alexis-de-tocqueville/i-have-no-hesitation-in-saying-that-although-the-american-woman-never/) [Alexis de Tocqueville](https://sms4smile.com/quotes/author/alexis-de-tocqueville/) > [Ask God for temp'rance. That's th' appliance only Which your disease requires.](https://sms4smile.com/quotes/william-shakespeare/ask-god-for-temp-rance-that-s-th-appliance-only-which-your-disease/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [I don't know how to say it exactly. Only...I want to die as myself. Does that make any sense?' he asks. I shake my…](https://sms4smile.com/quotes/suzanne-collins/i-don-t-know-how-to-say-it-exactly-only-i-want-to-die-as-myself-does/) [Suzanne Collins](https://sms4smile.com/quotes/author/suzanne-collins/) > [Physicist Isador Isaac Rabi, who won a Nobel Prize for inventing a technique that permitted scientists to probe the structure of atoms and molecules…](https://sms4smile.com/quotes/richard-saul-wurman/physicist-isador-isaac-rabi-who-won-a-nobel-prize-for-inventing-a/) [Richard Saul Wurman](https://sms4smile.com/quotes/author/richard-saul-wurman/) [Browse all 7,138 Asks quotes ](https://sms4smile.com/quotes/about/asks/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "\"Which side are you on\" asks a question. That's one of the most powerful, persuasive ways to make a case, to say something, to advertise something or to communicate it. Don't make a statement. 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