--- title: "Meaning & Key Takeaway of: When I started in this business…" description: "\"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans w..." image: "https://sms4smile.com/quotes/i/5d2/frank-luntz-4874_actually_when-i-started-in-this-business-everybod_2678955.jpg" --- # When I started in this business, everybody said the… ![“When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.” quote by Frank Luntz](https://sms4smile.com/quotes/i/5d2/frank-luntz-4874_actually_when-i-started-in-this-business-everybod_2678955.jpg) [Download](https://sms4smile.com/quotes/i/5d2/frank-luntz-4874_actually_when-i-started-in-this-business-everybod_2678955.jpg) [Open image](https://sms4smile.com/quotes/i/5d2/frank-luntz-4874_actually_when-i-started-in-this-business-everybod_2678955.jpg) > “When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.” [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Democrats are likened to social workers for their empathetic communication, while Republicans are compared to morticians for their perceived coldness, sometimes literally. **In simple terms:** Political parties are stereotyped by communication style. Key Takeaway Adapt messaging to audience. Themes politics communication stereotypes image Mood analytical critical Type political commentary observational When to use this quote - campaigns - debates - public speaking Key Concepts branding public perception media strategy Questions to Reflect On - How do these images affect voter perception? - Can politicians change these stereotypes? A Different Perspective Stereotypes can oversimplify complex viewpoints. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Democracy](https://sms4smile.com/quotes/about/democracy/) [Democrats](https://sms4smile.com/quotes/about/democrats/) [Republicans](https://sms4smile.com/quotes/about/republicans/) [Social](https://sms4smile.com/quotes/about/social/) [Social Workers](https://sms4smile.com/quotes/about/social-workers/) [Workers](https://sms4smile.com/quotes/about/workers/) ## Related quotes > [I never said all Democrats were saloonkeepers; what I said was all saloonkeepers are Democrats.](https://sms4smile.com/quotes/horace-greeley/i-never-said-all-democrats-were-saloonkeepers-what-i-said-was-all/) [Horace Greeley](https://sms4smile.com/quotes/author/horace-greeley/) > [I never said all Democrats were saloonkeepers. What I said was that all saloonkeepers are Democrats.](https://sms4smile.com/quotes/ambrose-bierce/i-never-said-all-democrats-were-saloonkeepers-what-i-said-was-that/) [Ambrose Bierce](https://sms4smile.com/quotes/author/ambrose-bierce/) > [“Greeley campaigned from the back of a train, delivering scores of speeches and previewing the whistle-stop style that later marked presidential campaigns. His campaign…](https://sms4smile.com/quotes/ron-chernow/greeley-campaigned-from-the-back-of-a-train-delivering-scores-of/) [Ron Chernow](https://sms4smile.com/quotes/author/ron-chernow/) > [Everything has to be understood in opposition to something else. For some dang reason, the ego prefers to make one side better than the…](https://sms4smile.com/quotes/richard-rohr/everything-has-to-be-understood-in-opposition-to-something-else-for/) [Richard Rohr](https://sms4smile.com/quotes/author/richard-rohr/) > [The Democrats would be better off giving the public a chance to vote for someone young - they have young leaders in the party…](https://sms4smile.com/quotes/norman-braman/the-democrats-would-be-better-off-giving-the-public-a-chance-to-vote/) [Norman Braman](https://sms4smile.com/quotes/author/norman-braman/) > [As a general rule of thumb, Democrats do better in national elections when the year's defining issue is economic fairness, and Republicans do better…](https://sms4smile.com/quotes/rick-perlstein/as-a-general-rule-of-thumb-democrats-do-better-in-national-elections/) [Rick Perlstein](https://sms4smile.com/quotes/author/rick-perlstein/) > [I think a core principle of the Democratic Party has to be a defense of equal rights for every American. At the same time,…](https://sms4smile.com/quotes/neera-tanden/i-think-a-core-principle-of-the-democratic-party-has-to-be-a-defense/) [Neera Tanden](https://sms4smile.com/quotes/author/neera-tanden/) > [We will be far more effective as communicators when we acknowledge our mistakes, and then we try to make them up.](https://sms4smile.com/quotes/frank-luntz/we-will-be-far-more-effective-as-communicators-when-we-acknowledge/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their…](https://sms4smile.com/quotes/frank-luntz/with-all-due-respect-to-ups-it-s-a-fine-company-nobody-cares-about/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [I tell this joke about Barack Obama is the best communicator of our generation: The guy reads a teleprompter better than any Hollywood actor.…](https://sms4smile.com/quotes/frank-luntz/i-tell-this-joke-about-barack-obama-is-the-best-communicator-of-our/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [I wrote "Win" for people on both sides, legitimately on both sides. If you're a Democrat listening to this right now, you - the…](https://sms4smile.com/quotes/frank-luntz/i-wrote-win-for-people-on-both-sides-legitimately-on-both-sides-if/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know…](https://sms4smile.com/quotes/frank-luntz/so-often-corporate-america-business-america-are-the-worst/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [“Research on organised abuse emphasises the diversity of organised abuse cases, and the ways in which serious forms of child maltreatment cluster in the…](https://sms4smile.com/quotes/michael-salter/research-on-organised-abuse-emphasises-the-diversity-of-organised/) [Michael Salter](https://sms4smile.com/quotes/author/michael-salter/) > [“Blaming therapy, social work and other caring professions for the confabulation of testimony of 'satanic ritual abuse' legitimated a programme of political and social…](https://sms4smile.com/quotes/michael-salter/blaming-therapy-social-work-and-other-caring-professions-for-the/) [Michael Salter](https://sms4smile.com/quotes/author/michael-salter/) > [The "health, education, and welfare" section of government is another boondoggle. First we manufacture indigent and superfluous people by legal monopolies in land, money…](https://sms4smile.com/quotes/laurance-labadie/the-health-education-and-welfare-section-of-government-is-another/) [Laurance Labadie](https://sms4smile.com/quotes/author/laurance-labadie/) ## More by Frank Luntz > [The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.](https://sms4smile.com/quotes/frank-luntz/the-fundamental-problem-for-republicans-when-it-comes-to-the/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [ There are about 50 or 60 recommendations \[in "Win"\] for how to communicate, not just the words themselves. All of them had to be… ](https://sms4smile.com/quotes/frank-luntz/there-are-about-50-or-60-recommendations-in-win-for-how-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their…](https://sms4smile.com/quotes/frank-luntz/with-all-due-respect-to-ups-it-s-a-fine-company-nobody-cares-about/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and…](https://sms4smile.com/quotes/frank-luntz/people-like-me-have-to-have-the-discipline-only-to-work-for-clients/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication…](https://sms4smile.com/quotes/frank-luntz/ideology-and-communication-more-often-than-not-run-into-each-other/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > ["Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to…](https://sms4smile.com/quotes/frank-luntz/win-is-about-the-specific-use-of-specific-words-to-connect-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard…](https://sms4smile.com/quotes/frank-luntz/we-as-americans-and-as-humans-have-very-selective-hearing-and-very/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs…](https://sms4smile.com/quotes/frank-luntz/i-don-t-understand-why-people-whose-entire-lives-or-their-corporate/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Most voters would rather have their purse or wallet stolen than be audited by the IRS.](https://sms4smile.com/quotes/frank-luntz/most-voters-would-rather-have-their-purse-or-wallet-stolen-than-be/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there…](https://sms4smile.com/quotes/frank-luntz/when-i-wrote-win-it-only-took-about-eight-months-but-eight-months-of/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than…](https://sms4smile.com/quotes/frank-luntz/the-perfect-opening-is-the-word-imagine-because-imagine-allows-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Traditional market researchers are cold and calculating and scientific.](https://sms4smile.com/quotes/frank-luntz/traditional-market-researchers-are-cold-and-calculating-and-scientific/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're…](https://sms4smile.com/quotes/frank-luntz/in-fact-in-more-cases-than-not-when-we-are-rational-we-re-actually/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad at everybody.…](https://sms4smile.com/quotes/frank-luntz/the-republicans-are-mad-at-donald-trump-and-the-democrats-are-mad-at/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how…](https://sms4smile.com/quotes/frank-luntz/eighty-percent-of-our-life-is-emotion-and-only-20-percent-is/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Explore all 105 Frank Luntz quotes ](https://sms4smile.com/quotes/author/frank-luntz/) ## More Actually quotes > [I actually think acting is a form of self-hypnosis. You have to be hyper, hyper aware of what's going on around you. You have…](https://sms4smile.com/quotes/julianne-moore/i-actually-think-acting-is-a-form-of-self-hypnosis-you-have-to-be/) [Julianne Moore](https://sms4smile.com/quotes/author/julianne-moore/) > [I just think my own ambition would not allow me to sit on the gifts that my creator had given me. And so that's…](https://sms4smile.com/quotes/janelle-monae/i-just-think-my-own-ambition-would-not-allow-me-to-sit-on-the-gifts/) [Janelle Monae](https://sms4smile.com/quotes/author/janelle-monae/) > [I actually like getting out of my comfort zone. It shakes me up.](https://sms4smile.com/quotes/gail-sheehy/i-actually-like-getting-out-of-my-comfort-zone-it-shakes-me-up/) [Gail Sheehy](https://sms4smile.com/quotes/author/gail-sheehy/) > [You have to talk about why things happened the way they did. You can't actually explain my political life except by a series of…](https://sms4smile.com/quotes/david-lange/you-have-to-talk-about-why-things-happened-the-way-they-did-you-can-t/) [David Lange](https://sms4smile.com/quotes/author/david-lange/) > [Failure actually makes you strong.](https://sms4smile.com/quotes/neha-sharma/failure-actually-makes-you-strong/) [Neha Sharma](https://sms4smile.com/quotes/author/neha-sharma/) > [There's always that discussion about fiction about how do you market it - these are books for boys, these are books for girls, these…](https://sms4smile.com/quotes/l-a-weatherly/there-s-always-that-discussion-about-fiction-about-how-do-you-market/) [L.A. Weatherly](https://sms4smile.com/quotes/author/l-a-weatherly/) > [I'm from Europe, England, and I actually lived in Italy.](https://sms4smile.com/quotes/adewale-akinnuoye-agbaje/i-m-from-europe-england-and-i-actually-lived-in-italy/) [Adewale Akinnuoye-Agbaje](https://sms4smile.com/quotes/author/adewale-akinnuoye-agbaje/) > [The alternative comedy scene is actually pretty small, I guess.](https://sms4smile.com/quotes/casey-wilson/the-alternative-comedy-scene-is-actually-pretty-small-i-guess/) [Casey Wilson](https://sms4smile.com/quotes/author/casey-wilson/) > [I was a very good student. Procrastinating gives me anxiety, and getting a B really ticked me off. Sure, I didn't always want to…](https://sms4smile.com/quotes/josie-loren/i-was-a-very-good-student-procrastinating-gives-me-anxiety-and/) [Josie Loren](https://sms4smile.com/quotes/author/josie-loren/) > [The shelves of many evangelicals are full of books that point out the flaws in evolution, discuss it only as a theory, and almost…](https://sms4smile.com/quotes/francis-collins/the-shelves-of-many-evangelicals-are-full-of-books-that-point-out-the/) [Francis Collins](https://sms4smile.com/quotes/author/francis-collins/) > [Somebody said that part of my reaction to British cinema is actually, paradoxically, a patriotic one. I'm so disappointed that we're not better.](https://sms4smile.com/quotes/kevin-brownlow/somebody-said-that-part-of-my-reaction-to-british-cinema-is-actually/) [Kevin Brownlow](https://sms4smile.com/quotes/author/kevin-brownlow/) > [I actually do sing sometimes.](https://sms4smile.com/quotes/morten-harket/i-actually-do-sing-sometimes/) [Morten Harket](https://sms4smile.com/quotes/author/morten-harket/) > [I've actually got quite a good memory. I've good recall. 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