--- title: "Meaning & Key Takeaway of: The best advertising and the best…" description: "\"The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes y..." image: "https://sms4smile.com/quotes/i/fe6/frank-luntz-4874_advertising_the-best-advertising-and-the-best-commun_1518918.jpg" --- # The best advertising and the best communication when it… ![“The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.” quote by Frank Luntz](https://sms4smile.com/quotes/i/fe6/frank-luntz-4874_advertising_the-best-advertising-and-the-best-commun_1518918.jpg) [Download](https://sms4smile.com/quotes/i/fe6/frank-luntz-4874_advertising_the-best-advertising-and-the-best-commun_1518918.jpg) [Open image](https://sms4smile.com/quotes/i/fe6/frank-luntz-4874_advertising_the-best-advertising-and-the-best-commun_1518918.jpg) > “The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.” [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advocates that effective business communication should evoke smiles, thought, and contemplation **In simple terms:** Good ads make people feel, think, and reflect Key Takeaway Create emotionally and intellectually engaging messages Themes marketing psychology creativity Mood enthusiastic thoughtful Type practical inspirational When to use this quote - advertising campaigns - brand strategy sessions - product launches Key Concepts emotional design cognitive engagement storytelling Questions to Reflect On - How can brands stay memorable yet thoughtful? - What balance of emotion and logic works best? A Different Perspective May be hard to balance humor with depth ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Business](https://sms4smile.com/quotes/about/business/) [Communication](https://sms4smile.com/quotes/about/communication/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [It is very likely that many firms spend more on advertising than, for their own best interests, they should.](https://sms4smile.com/quotes/michael-schudson/it-is-very-likely-that-many-firms-spend-more-on-advertising-than-for/) [Michael Schudson](https://sms4smile.com/quotes/author/michael-schudson/) > [“It’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience…](https://sms4smile.com/quotes/ajaz-ahmed/it-s-never-been-easier-for-audiences-to-skip-filter-or-avoid/) Ajaz Ahmed > [Communication, that's what I do. 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Doesn't know you're thinking about her. Doesn't care you're thinking about her. Makes you think about her even more.”](https://sms4smile.com/quotes/sybil-adelman/think-about-a-woman-doesn-t-know-you-re-thinking-about-her-doesn-t/) Sybil Adelman > [Travel is something that I like to do because it gives you lots of images, and it also really makes you think about your…](https://sms4smile.com/quotes/barbara-hamby/travel-is-something-that-i-like-to-do-because-it-gives-you-lots-of/) [Barbara Hamby](https://sms4smile.com/quotes/author/barbara-hamby/) ## More by Frank Luntz > [The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.](https://sms4smile.com/quotes/frank-luntz/the-fundamental-problem-for-republicans-when-it-comes-to-the/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [ There are about 50 or 60 recommendations \[in "Win"\] for how to communicate, not just the words themselves. 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Ideology and communication…](https://sms4smile.com/quotes/frank-luntz/ideology-and-communication-more-often-than-not-run-into-each-other/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > ["Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to…](https://sms4smile.com/quotes/frank-luntz/win-is-about-the-specific-use-of-specific-words-to-connect-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [We as Americans and as humans have very selective hearing and very selective memory. 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