--- title: "Meaning & Key Takeaway of: The adjectives that are in the book…" description: "\"The adjectives that are in the book [\"Win\"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as..." image: "https://sms4smile.com/quotes/i/287/frank-luntz-4874_adjectives_the-adjectives-that-are-in-the-book-win_2361758.png" --- # The adjectives that are in the book \["Win"\] - passion… ![“The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. Without principles, the language will fail.” quote by Frank Luntz](https://sms4smile.com/quotes/i/287/frank-luntz-4874_adjectives_the-adjectives-that-are-in-the-book-win_2361758.png) [Download](https://sms4smile.com/quotes/i/287/frank-luntz-4874_adjectives_the-adjectives-that-are-in-the-book-win_2361758.png) [Open image](https://sms4smile.com/quotes/i/287/frank-luntz-4874_adjectives_the-adjectives-that-are-in-the-book-win_2361758.png) > “The adjectives that are in the book \["Win"\] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. Without principles, the language will fail.” [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Principles are the foundation of effective language; without them, even persuasive words lose impact. **In simple terms:** Principles are essential for meaningful communication. Key Takeaway Build and follow core principles before focusing on style. Themes communication principles integrity effectiveness leadership Mood analytical pragmatic Type professional educational When to use this quote - marketing campaigns - political speeches - team management - educational curricula - personal branding Key Concepts ethics rhetoric strategic thinking Questions to Reflect On - What core principles guide your communication? - How can you balance principles with creative expression? A Different Perspective Relying solely on principles without adaptability can make messages rigid. ★ ★ ★ ★ ★ No ratings yet [Book](https://sms4smile.com/quotes/about/book/) [Books](https://sms4smile.com/quotes/about/books/) [Integrity](https://sms4smile.com/quotes/about/integrity/) [Language](https://sms4smile.com/quotes/about/language/) [Passion](https://sms4smile.com/quotes/about/passion/) [People](https://sms4smile.com/quotes/about/people/) [Perfection](https://sms4smile.com/quotes/about/perfection/) [Persistence](https://sms4smile.com/quotes/about/persistence/) [Persuasion](https://sms4smile.com/quotes/about/persuasion/) [Principles](https://sms4smile.com/quotes/about/principles/) [Winning](https://sms4smile.com/quotes/about/winning/) ## Related quotes > [“Although a legal system is rooted in the values of its society, it also has an independent dynamic, with principles, language, and rules of…](https://sms4smile.com/quotes/joel-p-trachtman/although-a-legal-system-is-rooted-in-the-values-of-its-society-it/) [Joel P. Trachtman](https://sms4smile.com/quotes/author/joel-p-trachtman/) > [I’ve come to realize that being a mother makes me a better executive, because motherhood forces prioritization. Being a mom gives you so much…](https://sms4smile.com/quotes/marissa-mayer/i-ve-come-to-realize-that-being-a-mother-makes-me-a-better-executive/) [Marissa Mayer](https://sms4smile.com/quotes/author/marissa-mayer/) > [“Prioritization enables businesses to manage innovation with a focus, not for stifling innovation.”](https://sms4smile.com/quotes/pearl-zhu/prioritization-enables-businesses-to-manage-innovation-with-a-focus/) [Pearl Zhu](https://sms4smile.com/quotes/author/pearl-zhu/) > [“Prioritization provides a framework for focusing on creativity.”](https://sms4smile.com/quotes/pearl-zhu/prioritization-provides-a-framework-for-focusing-on-creativity/) [Pearl Zhu](https://sms4smile.com/quotes/author/pearl-zhu/) > [From a productivity perspective, prioritization is key. And it's very easy to focus on clearing the decks of minutia, especially when one's very busy.…](https://sms4smile.com/quotes/ivanka-trump/from-a-productivity-perspective-prioritization-is-key-and-it-s-very/) [Ivanka Trump](https://sms4smile.com/quotes/author/ivanka-trump/) > [I do everything via email. Which in turn works as my tickler file and prioritization queue. I start at the top every morning and…](https://sms4smile.com/quotes/mark-cuban/i-do-everything-via-email-which-in-turn-works-as-my-tickler-file-and/) [Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/) > [ There are three important principles to Graham's approach. \[The first is to look at stocks as fractional shares of a business, which\] gives you… ](https://sms4smile.com/quotes/warren-buffett/there-are-three-important-principles-to-graham-s-approach-the-first/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [One of the most important principles I've learned is, every so often, just drop everything. Stop racing from one party to the next.](https://sms4smile.com/quotes/ryan-holmes/one-of-the-most-important-principles-i-ve-learned-is-every-so-often/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [For years now I have been talking about personal responsibility and accountability, both in our private lives and in the halls of government. Those…](https://sms4smile.com/quotes/butch-otter/for-years-now-i-have-been-talking-about-personal-responsibility-and/) [Butch Otter](https://sms4smile.com/quotes/author/butch-otter/) > [One of the important principles I live by is the idea that you have to contemplate yourself as surrounded by the conditions you intend…](https://sms4smile.com/quotes/wayne-dyer/one-of-the-important-principles-i-live-by-is-the-idea-that-you-have/) [Wayne Dyer](https://sms4smile.com/quotes/author/wayne-dyer/) > [In politics, as in every other sphere of life, there are two important principles for a man of any sense: don't cherish too many…](https://sms4smile.com/quotes/italo-calvino/in-politics-as-in-every-other-sphere-of-life-there-are-two-important/) [Italo Calvino](https://sms4smile.com/quotes/author/italo-calvino/) > [The reason why principles are so important is because principles make life predictable.](https://sms4smile.com/quotes/myles-munroe/the-reason-why-principles-are-so-important-is-because-principles-make/) [Myles Munroe](https://sms4smile.com/quotes/author/myles-munroe/) > [My mother taught me the most important principles, to be determined in life, to be disciplined, to be able to understand that there are…](https://sms4smile.com/quotes/sophia-loren/my-mother-taught-me-the-most-important-principles-to-be-determined-in/) [Sophia Loren](https://sms4smile.com/quotes/author/sophia-loren/) > [It's important. One of the principles in the United States is civilian control of the military.](https://sms4smile.com/quotes/wesley-clark/it-s-important-one-of-the-principles-in-the-united-states-is-civilian/) [Wesley Clark](https://sms4smile.com/quotes/author/wesley-clark/) > [Important principles may, and must, be inflexible.](https://sms4smile.com/quotes/abraham-lincoln/important-principles-may-and-must-be-inflexible/) [Abraham Lincoln](https://sms4smile.com/quotes/author/abraham-lincoln/) ## More by Frank Luntz > [The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.](https://sms4smile.com/quotes/frank-luntz/the-fundamental-problem-for-republicans-when-it-comes-to-the/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [ There are about 50 or 60 recommendations \[in "Win"\] for how to communicate, not just the words themselves. All of them had to be… ](https://sms4smile.com/quotes/frank-luntz/there-are-about-50-or-60-recommendations-in-win-for-how-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their…](https://sms4smile.com/quotes/frank-luntz/with-all-due-respect-to-ups-it-s-a-fine-company-nobody-cares-about/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and…](https://sms4smile.com/quotes/frank-luntz/people-like-me-have-to-have-the-discipline-only-to-work-for-clients/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication…](https://sms4smile.com/quotes/frank-luntz/ideology-and-communication-more-often-than-not-run-into-each-other/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > ["Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to…](https://sms4smile.com/quotes/frank-luntz/win-is-about-the-specific-use-of-specific-words-to-connect-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard…](https://sms4smile.com/quotes/frank-luntz/we-as-americans-and-as-humans-have-very-selective-hearing-and-very/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs…](https://sms4smile.com/quotes/frank-luntz/i-don-t-understand-why-people-whose-entire-lives-or-their-corporate/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Most voters would rather have their purse or wallet stolen than be audited by the IRS.](https://sms4smile.com/quotes/frank-luntz/most-voters-would-rather-have-their-purse-or-wallet-stolen-than-be/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there…](https://sms4smile.com/quotes/frank-luntz/when-i-wrote-win-it-only-took-about-eight-months-but-eight-months-of/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than…](https://sms4smile.com/quotes/frank-luntz/the-perfect-opening-is-the-word-imagine-because-imagine-allows-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Traditional market researchers are cold and calculating and scientific.](https://sms4smile.com/quotes/frank-luntz/traditional-market-researchers-are-cold-and-calculating-and-scientific/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're…](https://sms4smile.com/quotes/frank-luntz/in-fact-in-more-cases-than-not-when-we-are-rational-we-re-actually/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad at everybody.…](https://sms4smile.com/quotes/frank-luntz/the-republicans-are-mad-at-donald-trump-and-the-democrats-are-mad-at/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how…](https://sms4smile.com/quotes/frank-luntz/eighty-percent-of-our-life-is-emotion-and-only-20-percent-is/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Explore all 105 Frank Luntz quotes ](https://sms4smile.com/quotes/author/frank-luntz/) ## More Adjectives quotes > [To write or even speak English is not a science but an art. There are no reliable words… Whoever writes English is involved in…](https://sms4smile.com/quotes/george-orwell/to-write-or-even-speak-english-is-not-a-science-but-an-art-there-are/) [George Orwell](https://sms4smile.com/quotes/author/george-orwell/) > [Avoid the ecstatic adjectives that occupy such disproportionate space in every critic's quiver - words like "enthralling" and "luminous."](https://sms4smile.com/quotes/william-zinsser/avoid-the-ecstatic-adjectives-that-occupy-such-disproportionate-space/) [William Zinsser](https://sms4smile.com/quotes/author/william-zinsser/) > [In the history of the concept of number has been adjective (three cows, three monads) and noun (three, pure and simple), and now ...…](https://sms4smile.com/quotes/barry-mazur/in-the-history-of-the-concept-of-number-has-been-adjective-three-cows/) [Barry Mazur](https://sms4smile.com/quotes/author/barry-mazur/) > [In my opinion, using different kinds of epithets and adjectives in connection with the word democracy is a sign of mere hypocrisy, to put…](https://sms4smile.com/quotes/garry-kasparov/in-my-opinion-using-different-kinds-of-epithets-and-adjectives-in/) [Garry Kasparov](https://sms4smile.com/quotes/author/garry-kasparov/) > [But what is memory if not the language of feeling, a dictionary of faces and days and smells which repeat themselves like the verbs…](https://sms4smile.com/quotes/julio-cort-zar/but-what-is-memory-if-not-the-language-of-feeling-a-dictionary-of/) [Julio Cortazar](https://sms4smile.com/quotes/author/julio-cort-zar/) > [Eschew all those beastly adjectives...](https://sms4smile.com/quotes/roald-dahl/eschew-all-those-beastly-adjectives/) [Roald Dahl](https://sms4smile.com/quotes/author/roald-dahl/) > [I will give you my definition of a nation, and you can add the adjective 'Jewish.' A Nation is, in my mind, an historical…](https://sms4smile.com/quotes/theodor-herzl/i-will-give-you-my-definition-of-a-nation-and-you-can-add-the/) [Theodor Herzl](https://sms4smile.com/quotes/author/theodor-herzl/) > [The mind that thought of light, heavy, grey, yellow, still, swift, also conceived of magic that would make heavy things light and able to…](https://sms4smile.com/quotes/j-r-r-tolkien-2/the-mind-that-thought-of-light-heavy-grey-yellow-still-swift-also/) [J. R. R. Tolkien](https://sms4smile.com/quotes/author/j-r-r-tolkien-2/) > [Whatever you want to say, there is only one word to express it, only one verb to give it movement, only one adjective to…](https://sms4smile.com/quotes/guy-de-maupassant/whatever-you-want-to-say-there-is-only-one-word-to-express-it-only/) [Guy de Maupassant](https://sms4smile.com/quotes/author/guy-de-maupassant/) > [I notice that you use plain, simple language, short words and brief sentences. That is the way to write English―it is the modern way…](https://sms4smile.com/quotes/mark-twain/i-notice-that-you-use-plain-simple-language-short-words-and-brief/) [Mark Twain](https://sms4smile.com/quotes/author/mark-twain/) > [Purity of action guided Janis's behavior. If she was going to be good, she was very, very good. If she was going to be…](https://sms4smile.com/quotes/laura-joplin/purity-of-action-guided-janis-s-behavior-if-she-was-going-to-be-good/) [Laura Joplin](https://sms4smile.com/quotes/author/laura-joplin/) > [I have been called 'Bongshell' the day I stepped into showbiz. So, any adjective coming my way, I take it positively. Sometimes it's also…](https://sms4smile.com/quotes/bipasha-basu/i-have-been-called-bongshell-the-day-i-stepped-into-showbiz-so-any/) [Bipasha Basu](https://sms4smile.com/quotes/author/bipasha-basu/) > [I like that 'Mad Men' is now an adjective I use to describe clothing when I'm shopping: 'I like this top. It's very 'Mad…](https://sms4smile.com/quotes/alison-brie/i-like-that-mad-men-is-now-an-adjective-i-use-to-describe-clothing/) [Alison Brie](https://sms4smile.com/quotes/author/alison-brie/) > [anything being perceived as being superior takes the noun. And everything that isn't, that's judged to be inferior, requires an adjective. So there are…](https://sms4smile.com/quotes/gloria-steinem/anything-being-perceived-as-being-superior-takes-the-noun-and/) [Gloria Steinem](https://sms4smile.com/quotes/author/gloria-steinem/) > [The only sort of descriptive adjective or catch phrase for my music would be 'eclectic.'](https://sms4smile.com/quotes/moby/the-only-sort-of-descriptive-adjective-or-catch-phrase-for-my-music/) [Moby](https://sms4smile.com/quotes/author/moby/) Browse all 239 Adjectives quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The adjectives that are in the book [\"Win\"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. 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