--- title: "Meaning & Key Takeaway of: Sound science must be our guide in…" description: "\"Sound science must be our guide in choosing which problems to tackle and how to approach them.\" — Frank Luntz" image: "https://sms4smile.com/quotes/i/33b/frank-luntz-4874_approach_sound-science-must-be-our-guide-in-choos_1593339.png" --- # Sound science must be our guide in choosing which problems… ![“Sound science must be our guide in choosing which problems to tackle and how to approach them.” quote by Frank Luntz](https://sms4smile.com/quotes/i/33b/frank-luntz-4874_approach_sound-science-must-be-our-guide-in-choos_1593339.png) [Download](https://sms4smile.com/quotes/i/33b/frank-luntz-4874_approach_sound-science-must-be-our-guide-in-choos_1593339.png) [Open image](https://sms4smile.com/quotes/i/33b/frank-luntz-4874_approach_sound-science-must-be-our-guide-in-choos_1593339.png) > “Sound science must be our guide in choosing which problems to tackle and how to approach them.” [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Scientific evidence should direct problem selection and methodology, ensuring decisions are data‑driven. **In simple terms:** Use science to choose and tackle problems. Key Takeaway Base actions on solid evidence. Themes science decision‑making problem solving Mood analytical pragmatic Type professional advice When to use this quote - business strategy - public policy - research planning Key Concepts evidence‑based policy critical thinking Questions to Reflect On - When should intuition complement data? - How to handle uncertain data? A Different Perspective Science may not capture human nuance. ★ ★ ★ ★ ★ No ratings yet [Approach](https://sms4smile.com/quotes/about/approach/) [Choosing](https://sms4smile.com/quotes/about/choosing/) [Choosing Problems](https://sms4smile.com/quotes/about/choosing-problems-6044039/) [Guide](https://sms4smile.com/quotes/about/guide/) [Guide Choosing](https://sms4smile.com/quotes/about/guide-choosing-6044040/) [How](https://sms4smile.com/quotes/about/how/) [Must](https://sms4smile.com/quotes/about/must/) [Our](https://sms4smile.com/quotes/about/our/) [Problem](https://sms4smile.com/quotes/about/problem/) [Problems](https://sms4smile.com/quotes/about/problems/) [Problems Tackle](https://sms4smile.com/quotes/about/problems-tackle-987023/) [Science](https://sms4smile.com/quotes/about/science/) [Sound](https://sms4smile.com/quotes/about/sound/) [Sound Science](https://sms4smile.com/quotes/about/sound-science-296721/) [Tackle](https://sms4smile.com/quotes/about/tackle/) [Them](https://sms4smile.com/quotes/about/them/) [Which](https://sms4smile.com/quotes/about/which/) ## Related quotes > [Sound science must be a basis to governing our trade relations around the globe.](https://sms4smile.com/quotes/bill-frist/sound-science-must-be-a-basis-to-governing-our-trade-relations-around/) [Bill Frist](https://sms4smile.com/quotes/author/bill-frist/) > [“Instead, the timeless, recurring problems that make us human—those are ambitious problems to tackle. Some”](https://sms4smile.com/quotes/ryan-holiday/instead-the-timeless-recurring-problems-that-make-us-human-those-are/) [Ryan Holiday](https://sms4smile.com/quotes/author/ryan-holiday/) > [Unlike in Washington, Virginia's leaders don't run from serious problems. We tackle them.](https://sms4smile.com/quotes/ken-cuccinelli/unlike-in-washington-virginia-s-leaders-don-t-run-from-serious/) [Ken Cuccinelli](https://sms4smile.com/quotes/author/ken-cuccinelli/) > [As a football player, you just deal with injuries. It's all part of the football game. I've dealt with injuries as much as everybody…](https://sms4smile.com/quotes/troy-polamalu/as-a-football-player-you-just-deal-with-injuries-it-s-all-part-of-the/) [Troy Polamalu](https://sms4smile.com/quotes/author/troy-polamalu/) > [I don't know technique-wise, just I've always tackled the same. I've never even really thought about how I tackle or any of that.](https://sms4smile.com/quotes/devin-mccourty/i-don-t-know-technique-wise-just-i-ve-always-tackled-the-same-i-ve/) [Devin McCourty](https://sms4smile.com/quotes/author/devin-mccourty/) > [Since arriving in Washington in January 2015, I have pushed for a strategic framework that clearly articulates how we'll tackle threats in cyberspace.](https://sms4smile.com/quotes/ben-sasse/since-arriving-in-washington-in-january-2015-i-have-pushed-for-a/) [Ben Sasse](https://sms4smile.com/quotes/author/ben-sasse/) > [If we cannot accurately measure poverty, we surely cannot accurately measure our efforts to tackle it.](https://sms4smile.com/quotes/mo-ibrahim/if-we-cannot-accurately-measure-poverty-we-surely-cannot-accurately/) [Mo Ibrahim](https://sms4smile.com/quotes/author/mo-ibrahim/) > [American naturalism is what my indulgent actor side loves: a bit of Tennessee Williams, a bit of Clifford Odets, August Wilson - I would…](https://sms4smile.com/quotes/emilia-clarke/american-naturalism-is-what-my-indulgent-actor-side-loves-a-bit-of/) [Emilia Clarke](https://sms4smile.com/quotes/author/emilia-clarke/) > [I broke my finger in a stunt in a very not-too-romantic way. I was just trying to tackle someone, and I just flicked his…](https://sms4smile.com/quotes/chris-pine/i-broke-my-finger-in-a-stunt-in-a-very-not-too-romantic-way-i-was/) [Chris Pine](https://sms4smile.com/quotes/author/chris-pine/) > [Whatever I tackle I like to attack a situation, hit it head on, go for it.](https://sms4smile.com/quotes/a-j-pritchard/whatever-i-tackle-i-like-to-attack-a-situation-hit-it-head-on-go-for/) [A. J. Pritchard](https://sms4smile.com/quotes/author/a-j-pritchard/) > [Sometimes I can tackle an issue -homelessness, tobacco litigation, insurance fraud, the death penalty - and wrap a good story around it. These are…](https://sms4smile.com/quotes/john-grisham/sometimes-i-can-tackle-an-issue-homelessness-tobacco-litigation/) [John Grisham](https://sms4smile.com/quotes/author/john-grisham/) > [One step makes a huge difference. Obviously, if you're in better position to make a tackle when you're farther up on him or to…](https://sms4smile.com/quotes/leighton-vander-esch/one-step-makes-a-huge-difference-obviously-if-you-re-in-better/) [Leighton Vander Esch](https://sms4smile.com/quotes/author/leighton-vander-esch/) > [When the tone needs to be set and the crowd need to be revved up, nothing is better than a big, shuddering tackle.](https://sms4smile.com/quotes/jamie-carragher/when-the-tone-needs-to-be-set-and-the-crowd-need-to-be-revved-up/) [Jamie Carragher](https://sms4smile.com/quotes/author/jamie-carragher/) > [You do not have time in international rugby to stop and think, 'This is tough.' It's more a case of, 'Let's crack on.' Where's…](https://sms4smile.com/quotes/alun-wyn-jones/you-do-not-have-time-in-international-rugby-to-stop-and-think-this-is/) [Alun Wyn Jones](https://sms4smile.com/quotes/author/alun-wyn-jones/) > [At comedy festivals, we always get grouped with other musical comedians, so you can get to know them and see what everyone is doing.…](https://sms4smile.com/quotes/kate-micucci/at-comedy-festivals-we-always-get-grouped-with-other-musical/) [Kate Micucci](https://sms4smile.com/quotes/author/kate-micucci/) ## More by Frank Luntz > [The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.](https://sms4smile.com/quotes/frank-luntz/the-fundamental-problem-for-republicans-when-it-comes-to-the/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [ There are about 50 or 60 recommendations \[in "Win"\] for how to communicate, not just the words themselves. All of them had to be… ](https://sms4smile.com/quotes/frank-luntz/there-are-about-50-or-60-recommendations-in-win-for-how-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their…](https://sms4smile.com/quotes/frank-luntz/with-all-due-respect-to-ups-it-s-a-fine-company-nobody-cares-about/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and…](https://sms4smile.com/quotes/frank-luntz/people-like-me-have-to-have-the-discipline-only-to-work-for-clients/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication…](https://sms4smile.com/quotes/frank-luntz/ideology-and-communication-more-often-than-not-run-into-each-other/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > ["Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to…](https://sms4smile.com/quotes/frank-luntz/win-is-about-the-specific-use-of-specific-words-to-connect-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard…](https://sms4smile.com/quotes/frank-luntz/we-as-americans-and-as-humans-have-very-selective-hearing-and-very/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs…](https://sms4smile.com/quotes/frank-luntz/i-don-t-understand-why-people-whose-entire-lives-or-their-corporate/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Most voters would rather have their purse or wallet stolen than be audited by the IRS.](https://sms4smile.com/quotes/frank-luntz/most-voters-would-rather-have-their-purse-or-wallet-stolen-than-be/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there…](https://sms4smile.com/quotes/frank-luntz/when-i-wrote-win-it-only-took-about-eight-months-but-eight-months-of/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than…](https://sms4smile.com/quotes/frank-luntz/the-perfect-opening-is-the-word-imagine-because-imagine-allows-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Traditional market researchers are cold and calculating and scientific.](https://sms4smile.com/quotes/frank-luntz/traditional-market-researchers-are-cold-and-calculating-and-scientific/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're…](https://sms4smile.com/quotes/frank-luntz/in-fact-in-more-cases-than-not-when-we-are-rational-we-re-actually/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad at everybody.…](https://sms4smile.com/quotes/frank-luntz/the-republicans-are-mad-at-donald-trump-and-the-democrats-are-mad-at/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how…](https://sms4smile.com/quotes/frank-luntz/eighty-percent-of-our-life-is-emotion-and-only-20-percent-is/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Explore all 105 Frank Luntz quotes ](https://sms4smile.com/quotes/author/frank-luntz/) ## More Approach quotes > [I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not…](https://sms4smile.com/quotes/aiden-wilson-tozer/i-think-a-new-world-will-arise-out-of-the-religious-mists-when-we/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) > [I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally…](https://sms4smile.com/quotes/martin-sorrell/i-m-in-a-business-where-there-s-complete-anarchy-you-can-t-control-it/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [When you approach something to photograph it, first be still with yourself until the object of your attention affirms your presence. Then don't leave…](https://sms4smile.com/quotes/minor-white/when-you-approach-something-to-photograph-it-first-be-still-with/) [Minor White](https://sms4smile.com/quotes/author/minor-white/) > [We do not want to be reminded that it is we, the indigenous people, who are poor and exploited in the land of our…](https://sms4smile.com/quotes/steven-biko/we-do-not-want-to-be-reminded-that-it-is-we-the-indigenous-people-who/) [Steven Biko](https://sms4smile.com/quotes/author/steven-biko/) > [One of the things I regret about not putting in that book or I think it's there but I didn't really elaborate on it,…](https://sms4smile.com/quotes/brad-warner/one-of-the-things-i-regret-about-not-putting-in-that-book-or-i-think/) [Brad Warner](https://sms4smile.com/quotes/author/brad-warner/) > [Ideal for the child and society in the best of times, Rudolf Steiner's brilliant process of education is critically needed and profoundly relevant now…](https://sms4smile.com/quotes/joseph-chilton-pearce/ideal-for-the-child-and-society-in-the-best-of-times-rudolf-steiner-s/) [Joseph Chilton Pearce](https://sms4smile.com/quotes/author/joseph-chilton-pearce/) > [I don't have any particular method, my approach is very simple. I try to understand the emotional graph of the character.](https://sms4smile.com/quotes/pratik-gandhi/i-don-t-have-any-particular-method-my-approach-is-very-simple-i-try/) [Pratik Gandhi](https://sms4smile.com/quotes/author/pratik-gandhi/) > [“But young men have not only this frivolous ambition of being thought masters of execution, inciting them on the one hand, but also their…](https://sms4smile.com/quotes/anonymous/but-young-men-have-not-only-this-frivolous-ambition-of-being-thought/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Everything, every part that you approach has to be somehow rooted in yourself. You have to somehow root everything so that it's not just…](https://sms4smile.com/quotes/judi-dench/everything-every-part-that-you-approach-has-to-be-somehow-rooted-in/) [Judi Dench](https://sms4smile.com/quotes/author/judi-dench/) > [Literature transforms and intensifies ordinary language, deviates systematically from everyday speech. If you approach me at a bus stop and murmur Thou still unravished…](https://sms4smile.com/quotes/terry-eagleton/literature-transforms-and-intensifies-ordinary-language-deviates/) [Terry Eagleton](https://sms4smile.com/quotes/author/terry-eagleton/) > [The whole secret to mastering the game of golf - and this applies to the beginner as well as the pro - is to…](https://sms4smile.com/quotes/arnold-palmer/the-whole-secret-to-mastering-the-game-of-golf-and-this-applies-to/) [Arnold Palmer](https://sms4smile.com/quotes/author/arnold-palmer/) > [The essence of Christianity...is an ever-new encounter with... the God who speaks to us, who approaches us and who befriends us!](https://sms4smile.com/quotes/pope-benedict-xvi/the-essence-of-christianity-is-an-ever-new-encounter-with-the-god-who/) [Pope Benedict XVI](https://sms4smile.com/quotes/author/pope-benedict-xvi/) > [Like a morning dream, life becomes more and more bright the longer we live, and the reason of everything appears more clear. What has…](https://sms4smile.com/quotes/jean-paul/like-a-morning-dream-life-becomes-more-and-more-bright-the-longer-we/) [Jean Paul](https://sms4smile.com/quotes/author/jean-paul/) > [What begins as a Utopian vision, always - always - ends in bloodshed. Because you have to force a utopia on a free people.…](https://sms4smile.com/quotes/greg-gutfeld/what-begins-as-a-utopian-vision-always-always-ends-in-bloodshed/) [Greg Gutfeld](https://sms4smile.com/quotes/author/greg-gutfeld/) > [The only two good words that can be said for a hurricane are that it gives sufficient warning of its approach, and that it…](https://sms4smile.com/quotes/gertrude-atherton/the-only-two-good-words-that-can-be-said-for-a-hurricane-are-that-it/) [Gertrude Atherton](https://sms4smile.com/quotes/author/gertrude-atherton/) [Browse all 3,949 Approach quotes ](https://sms4smile.com/quotes/about/approach/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Sound science must be our guide in choosing which problems to tackle and how to approach them.", "creator": { "@type": "Person", "name": "Frank Luntz" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/frank-luntz/sound-science-must-be-our-guide-in-choosing-which-problems-to-tackle/", "about": { "@type": "Thing", "name": "Approach" }, "@id": "https://sms4smile.com/quotes/frank-luntz/sound-science-must-be-our-guide-in-choosing-which-problems-to-tackle/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/33b/frank-luntz-4874_approach_sound-science-must-be-our-guide-in-choos_1593339.png", "contentUrl": "https://sms4smile.com/quotes/i/33b/frank-luntz-4874_approach_sound-science-must-be-our-guide-in-choos_1593339.png", "url": "https://sms4smile.com/quotes/i/33b/frank-luntz-4874_approach_sound-science-must-be-our-guide-in-choos_1593339.png", "width": 1080, "height": 1080, "caption": "“Sound science must be our guide in choosing which problems to tackle and how to approach them.” — Frank Luntz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Frank Luntz", "item": "https://sms4smile.com/quotes/author/frank-luntz/" }, { "@type": "ListItem", "position": 4, "name": "Sound science must be our guide...", "item": "https://sms4smile.com/quotes/frank-luntz/sound-science-must-be-our-guide-in-choosing-which-problems-to-tackle/" } ], "@id": "https://sms4smile.com/quotes/frank-luntz/sound-science-must-be-our-guide-in-choosing-which-problems-to-tackle/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```