--- title: "Meaning & Key Takeaway of: I think of the medium as a…" description: "\"I think of the medium as a people-to-people medium, not cameraman-to-people, not direction-to-people, not writers-to-people, but people-to-peopleYou ca..." image: "https://sms4smile.com/quotes/i/98b/frank-capra-12640_audience_i-think-of-the-medium-as-a-people-to-peo_954686.jpg" --- # I think of the medium as a people-to-people medium, not… ![“I think of the medium as a people-to-people medium, not cameraman-to-people, not direction-to-people, not writers-to-people, but people-to-peopleYou can only involve an audience with people. You can't involve them with gimmicks, with sunsets, with hand-held cameras, zoom shots, or anything else…” quote by Frank Capra](https://sms4smile.com/quotes/i/98b/frank-capra-12640_audience_i-think-of-the-medium-as-a-people-to-peo_954686.jpg) [Download](https://sms4smile.com/quotes/i/98b/frank-capra-12640_audience_i-think-of-the-medium-as-a-people-to-peo_954686.jpg) [Open image](https://sms4smile.com/quotes/i/98b/frank-capra-12640_audience_i-think-of-the-medium-as-a-people-to-peo_954686.jpg) > “I think of the medium as a people-to-people medium, not cameraman-to-people, not direction-to-people, not writers-to-people, but people-to-peopleYou can only involve an audience with people. You can't involve them with gimmicks, with sunsets, with hand-held cameras, zoom shots, or anything else. They couldn't care less about those things. But you give them something to worry about, some person they can worry about, and care about, and you've got them, you've got them involved.” [Frank Capra](https://sms4smile.com/quotes/author/frank-capra/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Capra emphasizes that media should connect people directly, not rely on technical tricks; genuine human concerns engage audiences. **In simple terms:** Connect with people, not gadgets. Key Takeaway Focus on relatable human stories. Themes communication human connection media theory authenticity Mood inspirational reflective Type advice philosophical When to use this quote - film directing - broadcast journalism - live streaming - public speaking - social media content creation Key Concepts storytelling audience psychology media production cinema studies Questions to Reflect On - What human element makes a story compelling? - How can creators balance technique with authenticity? A Different Perspective Technical flair alone cannot sustain audience interest. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Cameraman](https://sms4smile.com/quotes/about/cameraman/) [Cameras](https://sms4smile.com/quotes/about/cameras/) [Care](https://sms4smile.com/quotes/about/care/) [Giving](https://sms4smile.com/quotes/about/giving/) [People](https://sms4smile.com/quotes/about/people/) [Photography](https://sms4smile.com/quotes/about/photography/) [Sunset](https://sms4smile.com/quotes/about/sunset/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Worry](https://sms4smile.com/quotes/about/worry/) ## Related quotes > [If the audience gets everything, if they see the photography and notice that it is good, then the story goes out the window, but…](https://sms4smile.com/quotes/frank-capra/if-the-audience-gets-everything-if-they-see-the-photography-and/) [Frank Capra](https://sms4smile.com/quotes/author/frank-capra/) > [Gene Mean, look at our body. Cameraman, zoom!](https://sms4smile.com/quotes/the-iron-sheik/gene-mean-look-at-our-body-cameraman-zoom/) [The Iron Sheik](https://sms4smile.com/quotes/author/the-iron-sheik/) > [It took a while of performing and pushing the boundaries and starting to involve the audience to feel comfortable.](https://sms4smile.com/quotes/st-lucia/it-took-a-while-of-performing-and-pushing-the-boundaries-and-starting/) [St. Lucia](https://sms4smile.com/quotes/author/st-lucia/) > [It's very hard to participate in society when you can't talk to people on the medium that they talk to other people on.](https://sms4smile.com/quotes/christopher-wylie/it-s-very-hard-to-participate-in-society-when-you-can-t-talk-to/) [Christopher Wylie](https://sms4smile.com/quotes/author/christopher-wylie/) > [I seriously consider television to be the people's medium.](https://sms4smile.com/quotes/lena-dunham/i-seriously-consider-television-to-be-the-people-s-medium/) [Lena Dunham](https://sms4smile.com/quotes/author/lena-dunham/) > [I seriously consider television to be the people's medium. Like the idea of seeing your parents naked or having somebody go down on you…](https://sms4smile.com/quotes/lena-dunham/i-seriously-consider-television-to-be-the-people-s-medium-like-the/) [Lena Dunham](https://sms4smile.com/quotes/author/lena-dunham/) > [Acting is the only medium were people think they can just stand up and do it because they can say lines, but that is…](https://sms4smile.com/quotes/anthony-mackie/acting-is-the-only-medium-were-people-think-they-can-just-stand-up/) [Anthony Mackie](https://sms4smile.com/quotes/author/anthony-mackie/) > [“I am completely unflustered by whichever medium people choose to read my words. I'm just delighted they're reading them at all!”](https://sms4smile.com/quotes/sara-sheridan/i-am-completely-unflustered-by-whichever-medium-people-choose-to-read/) [Sara Sheridan](https://sms4smile.com/quotes/author/sara-sheridan/) > [Just as a fan and a consumer, I think less of actors as one thing and belonging to one genre or medium. People do…](https://sms4smile.com/quotes/adam-scott/just-as-a-fan-and-a-consumer-i-think-less-of-actors-as-one-thing-and/) [Adam Scott](https://sms4smile.com/quotes/author/adam-scott/) > [The movie medium will eventually take its place as art because there is no other medium of interest to so many people.](https://sms4smile.com/quotes/irving-thalberg/the-movie-medium-will-eventually-take-its-place-as-art-because-there/) [Irving Thalberg](https://sms4smile.com/quotes/author/irving-thalberg/) > [I used to think Medium was a pretty pure place and then the MAGA hats started showing up here too.](https://sms4smile.com/quotes/sarah-cooper/i-used-to-think-medium-was-a-pretty-pure-place-and-then-the-maga-hats/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) > [It betrays hubris on the part of the artist to think his medium is limiting him, and I think we all recognize this](https://sms4smile.com/quotes/steve-albini/it-betrays-hubris-on-the-part-of-the-artist-to-think-his-medium-is/) [Steve Albini](https://sms4smile.com/quotes/author/steve-albini/) > [I do not think I'm a great talent. I think I'm a medium talent, but I think I understand the business and enjoy the…](https://sms4smile.com/quotes/alex-o-loughlin/i-do-not-think-i-m-a-great-talent-i-think-i-m-a-medium-talent-but-i/) [Alex O'Loughlin](https://sms4smile.com/quotes/author/alex-o-loughlin/) > [ There is something about the medium \[in comics\] that allows for a simulation of actual experience with the added benefit of actually reading. You're… ](https://sms4smile.com/quotes/chris-ware/there-is-something-about-the-medium-in-comics-that-allows-for-a/) [Chris Ware](https://sms4smile.com/quotes/author/chris-ware/) > [Film, I think, is my medium.](https://sms4smile.com/quotes/pia-zadora/film-i-think-is-my-medium/) [Pia Zadora](https://sms4smile.com/quotes/author/pia-zadora/) ## More by Frank Capra > [Friend, you are a divine mingle-mangle of guts and stardust. So hang in there! If doors opened for me, they can open for anyone.](https://sms4smile.com/quotes/frank-capra/friend-you-are-a-divine-mingle-mangle-of-guts-and-stardust-so-hang-in/) [Frank Capra](https://sms4smile.com/quotes/author/frank-capra/) > [When you get to political machines that can control a state, then you're really into organized crime - almost. You're fighting a political mafia.](https://sms4smile.com/quotes/frank-capra/when-you-get-to-political-machines-that-can-control-a-state-then-you/) [Frank Capra](https://sms4smile.com/quotes/author/frank-capra/) > [Do not help the quick moneymakers who have delusions about taking possession of classics by smearing them with paint.](https://sms4smile.com/quotes/frank-capra/do-not-help-the-quick-moneymakers-who-have-delusions-about-taking/) [Frank Capra](https://sms4smile.com/quotes/author/frank-capra/) > [Scriptwriting is the toughest part of the whole racket... the least understood and the least noticed](https://sms4smile.com/quotes/frank-capra/scriptwriting-is-the-toughest-part-of-the-whole-racket-the-least/) [Frank Capra](https://sms4smile.com/quotes/author/frank-capra/) > [Film is universal. All the countries of the world are making films. Hollywood is the only major unsubsidized center for films. To my knowledge…](https://sms4smile.com/quotes/frank-capra/film-is-universal-all-the-countries-of-the-world-are-making-films/) [Frank Capra](https://sms4smile.com/quotes/author/frank-capra/) > [I always felt the world cannot fall apart as long as free men see the rainbow, feel the rain and hear the laugh of…](https://sms4smile.com/quotes/frank-capra/i-always-felt-the-world-cannot-fall-apart-as-long-as-free-men-see-the/) [Frank Capra](https://sms4smile.com/quotes/author/frank-capra/) > [Things own you. That's the trouble with capitalism. Things own you. With communism and fascism - ideas own you. One idea and you can't…](https://sms4smile.com/quotes/frank-capra/things-own-you-that-s-the-trouble-with-capitalism-things-own-you-with/) [Frank Capra](https://sms4smile.com/quotes/author/frank-capra/) > [In our film profession you may have Gable's looks, Tracy's art, Marlene's legs or Liz's violet eyes, but they don't mean a thing without…](https://sms4smile.com/quotes/frank-capra/in-our-film-profession-you-may-have-gable-s-looks-tracy-s-art-marlene/) [Frank Capra](https://sms4smile.com/quotes/author/frank-capra/) > [Film is one of the three universal languages, the other two: mathematics and music.](https://sms4smile.com/quotes/frank-capra/film-is-one-of-the-three-universal-languages-the-other-two/) [Frank Capra](https://sms4smile.com/quotes/author/frank-capra/) > [Most of ideologies are not based on the individual - no matter what they say. There are these peoples' democracies, nationalism - they're all…](https://sms4smile.com/quotes/frank-capra/most-of-ideologies-are-not-based-on-the-individual-no-matter-what/) [Frank Capra](https://sms4smile.com/quotes/author/frank-capra/) > [I'm a living example of getting into films backwards. Merely by accident. Exposure to films and ideas is the best thing that colleges can…](https://sms4smile.com/quotes/frank-capra/i-m-a-living-example-of-getting-into-films-backwards-merely-by/) [Frank Capra](https://sms4smile.com/quotes/author/frank-capra/) > [I happen to think that Jesus was the greatest hero of all time. I don't think you could invent that kind of a hero.…](https://sms4smile.com/quotes/frank-capra/i-happen-to-think-that-jesus-was-the-greatest-hero-of-all-time-i-don/) [Frank Capra](https://sms4smile.com/quotes/author/frank-capra/) > [The best pictures are yet to be made.](https://sms4smile.com/quotes/frank-capra/the-best-pictures-are-yet-to-be-made/) [Frank Capra](https://sms4smile.com/quotes/author/frank-capra/) > [I have a sixth sense for casting. I just have to see and talk to the actors. I never make tests. I like to…](https://sms4smile.com/quotes/frank-capra/i-have-a-sixth-sense-for-casting-i-just-have-to-see-and-talk-to-the/) [Frank Capra](https://sms4smile.com/quotes/author/frank-capra/) > [The best way to make friends with an audience is to make them laugh. You don't get people to laugh unless they surrender -…](https://sms4smile.com/quotes/frank-capra/the-best-way-to-make-friends-with-an-audience-is-to-make-them-laugh/) [Frank Capra](https://sms4smile.com/quotes/author/frank-capra/) [Explore all 54 Frank Capra quotes ](https://sms4smile.com/quotes/author/frank-capra/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think of the medium as a people-to-people medium, not cameraman-to-people, not direction-to-people, not writers-to-people, but people-to-peopleYou can only involve an audience with people. You can't involve them with gimmicks, with sunsets, with hand-held cameras, zoom shots, or anything else. They couldn't care less about those things. 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