--- title: "Meaning & Key Takeaway of: I thought Italian Vogue had always been…" description: "\"I thought Italian Vogue had always been considered the most experimental, avant-garde magazine. If I was going to use the same kind of language and the..." image: "https://sms4smile.com/quotes/i/962/franca-sozzani-12678_cold_i-thought-italian-vogue-had-always-been_348450.png" --- # I thought Italian Vogue had always been considered the… ![“I thought Italian Vogue had always been considered the most experimental, avant-garde magazine. If I was going to use the same kind of language and the same kind of photos or images on the web site, it would be a disaster because Vogue has its own world, and it could be a little bit cold, you…” quote by Franca Sozzani](https://sms4smile.com/quotes/i/962/franca-sozzani-12678_cold_i-thought-italian-vogue-had-always-been_348450.png) [Download](https://sms4smile.com/quotes/i/962/franca-sozzani-12678_cold_i-thought-italian-vogue-had-always-been_348450.png) [Open image](https://sms4smile.com/quotes/i/962/franca-sozzani-12678_cold_i-thought-italian-vogue-had-always-been_348450.png) > “I thought Italian Vogue had always been considered the most experimental, avant-garde magazine. If I was going to use the same kind of language and the same kind of photos or images on the web site, it would be a disaster because Vogue has its own world, and it could be a little bit cold, you know? We don't give what you call a service.” [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote warns that applying a magazine’s avant‑garde style directly to a website would clash with the brand’s distinct, possibly cold identity, making the site feel inauthentic. **In simple terms:** Copying a magazine’s style to a site can feel cold and inauthentic. Key Takeaway Preserve brand identity when adapting content online. Themes branding authenticity media adaptation Mood cautious reflective Type advice observational When to use this quote - website redesign - brand extension - online editorial - marketing campaigns Key Concepts brand identity visual communication digital strategy Questions to Reflect On - How can you translate a brand’s ethos without losing its core? - What elements can be adapted while keeping authenticity? A Different Perspective A strong brand can limit creative freedom and may alienate new audiences. ★ ★ ★ ★ ★ No ratings yet [Cold](https://sms4smile.com/quotes/about/cold/) [Disaster](https://sms4smile.com/quotes/about/disaster/) [Giving](https://sms4smile.com/quotes/about/giving/) [Italian](https://sms4smile.com/quotes/about/italian/) [Language](https://sms4smile.com/quotes/about/language/) [Vogue](https://sms4smile.com/quotes/about/vogue/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [My neighborhood now is all 21-year-old European supermodels. I go to the international newsstand on the corner, and they're all looking for their pictures…](https://sms4smile.com/quotes/john-benjamin-hickey/my-neighborhood-now-is-all-21-year-old-european-supermodels-i-go-to/) [John Benjamin Hickey](https://sms4smile.com/quotes/author/john-benjamin-hickey/) > [I'm quite connected to Italy because of Italian Vogue shoots and the Pirelli calendar, so I have a love and appreciation for the culture.](https://sms4smile.com/quotes/candice-huffine/i-m-quite-connected-to-italy-because-of-italian-vogue-shoots-and-the/) Candice Huffine > [When I did my first story for Italian Vogue for Franca Sozzani, she gave me something like 47 full pages, and I was like,…](https://sms4smile.com/quotes/roxanne-lowit/when-i-did-my-first-story-for-italian-vogue-for-franca-sozzani-she/) [Roxanne Lowit](https://sms4smile.com/quotes/author/roxanne-lowit/) > [My dream jobs would be Italian 'Vogue' and anything with Chanel!](https://sms4smile.com/quotes/kendall-jenner/my-dream-jobs-would-be-italian-vogue-and-anything-with-chanel/) [Kendall Jenner](https://sms4smile.com/quotes/author/kendall-jenner/) > [I would like just one time to be on the cover of Italian Vogue.](https://sms4smile.com/quotes/adriana-lima/i-would-like-just-one-time-to-be-on-the-cover-of-italian-vogue/) [Adriana Lima](https://sms4smile.com/quotes/author/adriana-lima/) > [My first really big job was an advertorial for Italian Vogue. I cried on set because I didn't know what to do. That was…](https://sms4smile.com/quotes/amber-valletta/my-first-really-big-job-was-an-advertorial-for-italian-vogue-i-cried/) [Amber Valletta](https://sms4smile.com/quotes/author/amber-valletta/) > [It's the 'Italian Vogue.' Of course, I said yes!](https://sms4smile.com/quotes/rhea-pillai/it-s-the-italian-vogue-of-course-i-said-yes/) [Rhea Pillai](https://sms4smile.com/quotes/author/rhea-pillai/) > [I started at the top. My first job was the cover of 'Italian Vogue,' which is the equivalent essentially of winning an Academy Award.…](https://sms4smile.com/quotes/lydia-hearst/i-started-at-the-top-my-first-job-was-the-cover-of-italian-vogue/) [Lydia Hearst](https://sms4smile.com/quotes/author/lydia-hearst/) > [My mom was my muse - she would buy me Italian 'Vogue.' I was this little fashion boy.](https://sms4smile.com/quotes/nicola-formichetti/my-mom-was-my-muse-she-would-buy-me-italian-vogue-i-was-this-little/) [Nicola Formichetti](https://sms4smile.com/quotes/author/nicola-formichetti/) > [One of my favorite poses was when working with Steven Meisel. It was one of my first photo shoots with him, and we were…](https://sms4smile.com/quotes/coco-rocha/one-of-my-favorite-poses-was-when-working-with-steven-meisel-it-was/) [Coco Rocha](https://sms4smile.com/quotes/author/coco-rocha/) > [Within two months I made the grand slam: covers of 'American Vogue', 'Italian Vogue', 'British Vogue', and 'French Vogue'.](https://sms4smile.com/quotes/linda-evangelista/within-two-months-i-made-the-grand-slam-covers-of-american-vogue/) [Linda Evangelista](https://sms4smile.com/quotes/author/linda-evangelista/) > [My husband is actually Italian-American, and he thought I was Italian when he first met me.](https://sms4smile.com/quotes/andrea-navedo/my-husband-is-actually-italian-american-and-he-thought-i-was-italian/) [Andrea Navedo](https://sms4smile.com/quotes/author/andrea-navedo/) > [I remember acting in a school play about the melting pot when I was very little. There was a great big pot onstage. On…](https://sms4smile.com/quotes/al-pacino/i-remember-acting-in-a-school-play-about-the-melting-pot-when-i-was/) [Al Pacino](https://sms4smile.com/quotes/author/al-pacino/) > [I was doing the Black Issue in 2006 and then went to Africa for Uomo Vogue. I've worked with Gucci and Fendi, committed to…](https://sms4smile.com/quotes/franca-sozzani/i-was-doing-the-black-issue-in-2006-and-then-went-to-africa-for-uomo/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) > [This is a choice I made 26 years ago when I joined the magazine. Vogue was in Italian but I wanted to speak to…](https://sms4smile.com/quotes/franca-sozzani/this-is-a-choice-i-made-26-years-ago-when-i-joined-the-magazine-vogue/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) ## More by Franca Sozzani > [In 'Curvy,' they are superhappy with their sizes. We help them dress fashionably. We say: It's pointless for you to buy leggings, take this…](https://sms4smile.com/quotes/franca-sozzani/in-curvy-they-are-superhappy-with-their-sizes-we-help-them-dress/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) > [This is a choice I made 26 years ago when I joined the magazine. Vogue was in Italian but I wanted to speak to…](https://sms4smile.com/quotes/franca-sozzani/this-is-a-choice-i-made-26-years-ago-when-i-joined-the-magazine-vogue/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) > [I was doing the Black Issue in 2006 and then went to Africa for Uomo Vogue. I've worked with Gucci and Fendi, committed to…](https://sms4smile.com/quotes/franca-sozzani/i-was-doing-the-black-issue-in-2006-and-then-went-to-africa-for-uomo/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) > [In New York there are between four and six big designers, and the shows last one week. There is something wrong here. It's our…](https://sms4smile.com/quotes/franca-sozzani/in-new-york-there-are-between-four-and-six-big-designers-and-the/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) > [ I think very highly of Expo and all is going well. We've seen big problems with \[corruption\] scandals \[at local government level\], but it… ](https://sms4smile.com/quotes/franca-sozzani/i-think-very-highly-of-expo-and-all-is-going-well-we-ve-seen-big/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) > [What is Milan's character? Let's not be closed in by our provincialism.](https://sms4smile.com/quotes/franca-sozzani/what-is-milan-s-character-let-s-not-be-closed-in-by-our-provincialism/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) > [Fashion is a mirror of the era in which we live. Why should the magazine be disconnected from reality? It's not like in the…](https://sms4smile.com/quotes/franca-sozzani/fashion-is-a-mirror-of-the-era-in-which-we-live-why-should-the/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) > [Today it's normal. Photos used to be a support to the text, but we turned things around, reducing the words to a minimum.](https://sms4smile.com/quotes/franca-sozzani/today-it-s-normal-photos-used-to-be-a-support-to-the-text-but-we/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) > [ I don't understand "The Little World of the Past" \[a reference to the title of the book by Antonio Fogazzaro\] that is destined to… ](https://sms4smile.com/quotes/franca-sozzani/i-don-t-understand-the-little-world-of-the-past-a-reference-to-the/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) > [I started entering in a series of problems I had never occupied myself with - water, production, employment. I am learning. You can do…](https://sms4smile.com/quotes/franca-sozzani/i-started-entering-in-a-series-of-problems-i-had-never-occupied/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) > [Instagram has been around for what, maybe a couple of years? Already it has shut down some small blogs - it's a collector of…](https://sms4smile.com/quotes/franca-sozzani/instagram-has-been-around-for-what-maybe-a-couple-of-years-already-it/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) > [Do you know when you go to a very boring dinner and you sit down and you have the chance to talk with somebody…](https://sms4smile.com/quotes/franca-sozzani/do-you-know-when-you-go-to-a-very-boring-dinner-and-you-sit-down-and/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) > [I try to renew and create something new every time.](https://sms4smile.com/quotes/franca-sozzani/i-try-to-renew-and-create-something-new-every-time/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) > [The light of the screen annoys me.](https://sms4smile.com/quotes/franca-sozzani/the-light-of-the-screen-annoys-me/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) > [Vogue is not a practical magazine, it provides sensations, feeling, moods, you like the photos.](https://sms4smile.com/quotes/franca-sozzani/vogue-is-not-a-practical-magazine-it-provides-sensations-feeling/) [Franca Sozzani](https://sms4smile.com/quotes/author/franca-sozzani/) [Explore all 53 Franca Sozzani quotes ](https://sms4smile.com/quotes/author/franca-sozzani/) ## More Cold quotes > [Once ye made up yer mind to do somethin', 'tis better t'stumble o'er the small hillock of jump-ahead than t'bash yer head on the…](https://sms4smile.com/quotes/karen-hawkins/once-ye-made-up-yer-mind-to-do-somethin-tis-better-t-stumble-o-er-the/) [Karen Hawkins](https://sms4smile.com/quotes/author/karen-hawkins/) > [When you're scared - and I mean really scared, not just hearing a noise in the night, or standing toe to toe with someone…](https://sms4smile.com/quotes/alexander-gordon-smith/when-you-re-scared-and-i-mean-really-scared-not-just-hearing-a-noise/) [Alexander Gordon Smith](https://sms4smile.com/quotes/author/alexander-gordon-smith/) > [From the bitter cold winter at Valley Forge, to the mountains of Afghanistan and the deserts of Iraq, our soldiers have courageously answered when…](https://sms4smile.com/quotes/solomon-ortiz/from-the-bitter-cold-winter-at-valley-forge-to-the-mountains-of/) [Solomon Ortiz](https://sms4smile.com/quotes/author/solomon-ortiz/) > [When I get a chance to play golf or go on a boat with good people, take the boat out and put some lobsters…](https://sms4smile.com/quotes/bernie-mac/when-i-get-a-chance-to-play-golf-or-go-on-a-boat-with-good-people/) [Bernie Mac](https://sms4smile.com/quotes/author/bernie-mac/) > [Of course Messi could handle a cold Tuesday night in Stoke. He'd be drinking tea and relaxing beforehand. Me? I'd probably be the same.](https://sms4smile.com/quotes/neymar/of-course-messi-could-handle-a-cold-tuesday-night-in-stoke-he-d-be/) [Neymar](https://sms4smile.com/quotes/author/neymar/) > [This cold weather has set all the young Folks to providing Bedfellows. I have signed two or three Licences every Day \[as a Fairfax…](https://sms4smile.com/quotes/george-mason/this-cold-weather-has-set-all-the-young-folks-to-providing-bedfellows/) [George Mason](https://sms4smile.com/quotes/author/george-mason/) > [When my main character in 'Heat' climbs the tower, the highest diving platform, hoping to resume competitive diving after an injury, I am there…](https://sms4smile.com/quotes/michael-cadnum/when-my-main-character-in-heat-climbs-the-tower-the-highest-diving/) [Michael Cadnum](https://sms4smile.com/quotes/author/michael-cadnum/) > [You start playing when it's cold and you want to be playing when it's cold again.](https://sms4smile.com/quotes/jimy-williams/you-start-playing-when-it-s-cold-and-you-want-to-be-playing-when-it-s/) Jimy Williams > [It would be a piece of ingenuousness to accuse the man of today of his lack of moral code. The accusation would leave him…](https://sms4smile.com/quotes/jose-ortega-y-gasset/it-would-be-a-piece-of-ingenuousness-to-accuse-the-man-of-today-of/) [Jose Ortega y Gasset](https://sms4smile.com/quotes/author/jose-ortega-y-gasset/) > [I would have touched it like a child But knew my finger could but have touched Cold stone and water. I grew wild, Even…](https://sms4smile.com/quotes/william-butler-yeats/i-would-have-touched-it-like-a-child-but-knew-my-finger-could-but/) [William Butler Yeats](https://sms4smile.com/quotes/author/william-butler-yeats/) > [What's to become of the morally sound? Left out in the cold, I suppose. We must heal the sick.](https://sms4smile.com/quotes/henrik-ibsen/what-s-to-become-of-the-morally-sound-left-out-in-the-cold-i-suppose/) [Henrik Ibsen](https://sms4smile.com/quotes/author/henrik-ibsen/) > [When I first started, all the reviews of Cold Chisel would say, 'This singer won't have a voice in six months.'](https://sms4smile.com/quotes/jimmy-barnes/when-i-first-started-all-the-reviews-of-cold-chisel-would-say-this/) [Jimmy Barnes](https://sms4smile.com/quotes/author/jimmy-barnes/) > [One of the problems trying to play an instrument outside in the cold is your fingers give up on you and you can't wear…](https://sms4smile.com/quotes/amy-macdonald/one-of-the-problems-trying-to-play-an-instrument-outside-in-the-cold/) [Amy Macdonald](https://sms4smile.com/quotes/author/amy-macdonald/) > [God tempers the cold to the shorn sheep.](https://sms4smile.com/quotes/henri-etienne-sainte-claire-deville/god-tempers-the-cold-to-the-shorn-sheep/) Henri Etienne Sainte-Claire Deville > [Those nights lying alone are not discontinuous with this cold hectic dawn. It is who I am.](https://sms4smile.com/quotes/anne-carson/those-nights-lying-alone-are-not-discontinuous-with-this-cold-hectic/) [Anne Carson](https://sms4smile.com/quotes/author/anne-carson/) [Browse all 5,381 Cold quotes ](https://sms4smile.com/quotes/about/cold/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I thought Italian Vogue had always been considered the most experimental, avant-garde magazine. If I was going to use the same kind of language and the same kind of photos or images on the web site, it would be a disaster because Vogue has its own world, and it could be a little bit cold, you know? 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