---
title: "Meaning & Key Takeaway of: Stop competing on price; compete on…"
description: "\"Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.\" — Faith Popcorn"
image: "https://sms4smile.com/quotes/i/890/faith-popcorn-28300_competing_stop-competing-on-price-compete-on-value_2525752.png"
---

#  Stop competing on price; compete on value. Deliver total…

![“Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.” quote by Faith Popcorn](https://sms4smile.com/quotes/i/890/faith-popcorn-28300_competing_stop-competing-on-price-compete-on-value_2525752.png)   [Download](https://sms4smile.com/quotes/i/890/faith-popcorn-28300_competing_stop-competing-on-price-compete-on-value_2525752.png) [Open image](https://sms4smile.com/quotes/i/890/faith-popcorn-28300_competing_stop-competing-on-price-compete-on-value_2525752.png)

> “Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.”

[Faith Popcorn](https://sms4smile.com/quotes/author/faith-popcorn/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Focus on delivering comprehensive value rather than just low price to win customers.

**In simple terms:** Offer full solutions, not just cheap parts.

Key Takeaway

Prioritize value over price.

Themes

marketing value competition

Mood

strategic pragmatic

Type

advice insight

When to use this quote

- product launch
- pricing strategy
- customer retention
- B2B sales

Key Concepts

customer centricity value proposition

Questions to Reflect On

- How can you add value beyond price?
- What total solutions can you offer?

A Different Perspective

Price wars can erode margins and brand perception.

★ ★ ★ ★ ★   No ratings yet

[Compete Value](https://sms4smile.com/quotes/about/compete-value-1296503/) [Competing](https://sms4smile.com/quotes/about/competing/) [Competing Price](https://sms4smile.com/quotes/about/competing-price-1296507/) [Consumer Solutions](https://sms4smile.com/quotes/about/consumer-solutions-1296504/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Customer](https://sms4smile.com/quotes/about/customer/) [Pieces](https://sms4smile.com/quotes/about/pieces/) [Price Compete](https://sms4smile.com/quotes/about/price-compete-1296505/) [Solutions](https://sms4smile.com/quotes/about/solutions/) [Value Deliver](https://sms4smile.com/quotes/about/value-deliver-1296506/) [Values](https://sms4smile.com/quotes/about/values/)

## Related quotes

> [People are looking for more than a faster and faster PC. It has to do what they want. Will it fill some void, add…](https://sms4smile.com/quotes/ted-waitt/people-are-looking-for-more-than-a-faster-and-faster-pc-it-has-to-do/)

[Ted Waitt](https://sms4smile.com/quotes/author/ted-waitt/)

> [Britain cannot compete with China or Taiwan on price; we compete on skills, on arts and culture.](https://sms4smile.com/quotes/sadiq-khan/britain-cannot-compete-with-china-or-taiwan-on-price-we-compete-on/)

[Sadiq Khan](https://sms4smile.com/quotes/author/sadiq-khan/)

> [Competing at full price is the way we like to do business, but we cannot ignore the promotional environment.](https://sms4smile.com/quotes/karen-katz/competing-at-full-price-is-the-way-we-like-to-do-business-but-we/)

[Karen Katz](https://sms4smile.com/quotes/author/karen-katz/)

> [Maybe the discipline in North America is just consolidation, right? I mean, it may be that if there were more vigorous pursuit of antitrust…](https://sms4smile.com/quotes/paul-solman/maybe-the-discipline-in-north-america-is-just-consolidation-right-i/)

[Paul Solman](https://sms4smile.com/quotes/author/paul-solman/)

> [Being away from the game and just remembering why I love competing and all of that, I think it helped me tremendously.](https://sms4smile.com/quotes/madison-keys/being-away-from-the-game-and-just-remembering-why-i-love-competing/)

[Madison Keys](https://sms4smile.com/quotes/author/madison-keys/)

> [I'll miss the competitive side and the camaraderie of being around the players and competing each and every day.](https://sms4smile.com/quotes/scottie-pippen/i-ll-miss-the-competitive-side-and-the-camaraderie-of-being-around/)

[Scottie Pippen](https://sms4smile.com/quotes/author/scottie-pippen/)

> [America breeds ambition and while that can be a good thing, sometimes it's not. Ambition also breeds competition and that can be a very…](https://sms4smile.com/quotes/chaka-khan/america-breeds-ambition-and-while-that-can-be-a-good-thing-sometimes/)

[Chaka Khan](https://sms4smile.com/quotes/author/chaka-khan/)

> [I don't think anybody who carries a rifle carries the future. Because I don't believe that you can really change the world by killing…](https://sms4smile.com/quotes/shimon-peres/i-don-t-think-anybody-who-carries-a-rifle-carries-the-future-because/)

[Shimon Peres](https://sms4smile.com/quotes/author/shimon-peres/)

> [I've always worked closely with the designers and whoever's making the costumes. Comfort is the last thing you want on your mind when you're…](https://sms4smile.com/quotes/kristi-yamaguchi/i-ve-always-worked-closely-with-the-designers-and-whoever-s-making/)

[Kristi Yamaguchi](https://sms4smile.com/quotes/author/kristi-yamaguchi/)

> [I love nothing more than going out there and competing. And baseball's my outlet to do that.](https://sms4smile.com/quotes/max-fried/i-love-nothing-more-than-going-out-there-and-competing-and-baseball-s/)

[Max Fried](https://sms4smile.com/quotes/author/max-fried/)

> [There are 16 year olds competing at the olympics and i still push on pull doors &amp; struggle getting through the whole day without a nap.](https://sms4smile.com/quotes/scott-eastwood/there-are-16-year-olds-competing-at-the-olympics-and-i-still-push-on/)

[Scott Eastwood](https://sms4smile.com/quotes/author/scott-eastwood/)

> [I competed every day as a professional football player... You've got to like competing. That's how your team gets better, when you have competition…](https://sms4smile.com/quotes/herm-edwards/i-competed-every-day-as-a-professional-football-player-you-ve-got-to/)

[Herm Edwards](https://sms4smile.com/quotes/author/herm-edwards/)

> [I have no social life. There is no time for one. Once in a while I may go to dinner with a friend but…](https://sms4smile.com/quotes/liz-halliday/i-have-no-social-life-there-is-no-time-for-one-once-in-a-while-i-may/)

[Liz Halliday](https://sms4smile.com/quotes/author/liz-halliday/)

> [Popular culture as a whole is popular, but in today's fragmented market it's a jostle of competing unpopular popular cultures. As the critic Stanley…](https://sms4smile.com/quotes/mark-steyn/popular-culture-as-a-whole-is-popular-but-in-today-s-fragmented/)

[Mark Steyn](https://sms4smile.com/quotes/author/mark-steyn/)

> [When you reach that competing point, when you reach that time when the gun is about to go off, everyone's level is pretty much…](https://sms4smile.com/quotes/apolo-ohno/when-you-reach-that-competing-point-when-you-reach-that-time-when-the/)

[Apolo Ohno](https://sms4smile.com/quotes/author/apolo-ohno/)

## More by Faith Popcorn

> [We are hungry for things that have touched human hands.](https://sms4smile.com/quotes/faith-popcorn/we-are-hungry-for-things-that-have-touched-human-hands/)

[Faith Popcorn](https://sms4smile.com/quotes/author/faith-popcorn/)

> [The future bears a resemblance to the past, only more so.](https://sms4smile.com/quotes/faith-popcorn/the-future-bears-a-resemblance-to-the-past-only-more-so/)

[Faith Popcorn](https://sms4smile.com/quotes/author/faith-popcorn/)

> [Just before consumers stop doing something, they do it with a vengeance.](https://sms4smile.com/quotes/faith-popcorn/just-before-consumers-stop-doing-something-they-do-it-with-a-vengeance/)

[Faith Popcorn](https://sms4smile.com/quotes/author/faith-popcorn/)

> [Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.](https://sms4smile.com/quotes/faith-popcorn/cocooning-is-about-insulation-and-avoidance-peace-and-protection/)

[Faith Popcorn](https://sms4smile.com/quotes/author/faith-popcorn/)

> [If the vision is there, the means will follow.](https://sms4smile.com/quotes/faith-popcorn/if-the-vision-is-there-the-means-will-follow/)

[Faith Popcorn](https://sms4smile.com/quotes/author/faith-popcorn/)

> [It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have…](https://sms4smile.com/quotes/faith-popcorn/it-used-to-be-enough-just-to-make-a-fairly-decent-product-and-market/)

[Faith Popcorn](https://sms4smile.com/quotes/author/faith-popcorn/)

> [The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same…](https://sms4smile.com/quotes/faith-popcorn/the-trouble-in-corporate-america-is-that-too-many-people-with-too/)

[Faith Popcorn](https://sms4smile.com/quotes/author/faith-popcorn/)

> [Women are opening businesses at twice the rate of men ... Forty percent of businesses will be owned by women. Women are saying, I…](https://sms4smile.com/quotes/faith-popcorn/women-are-opening-businesses-at-twice-the-rate-of-men-forty-percent/)

[Faith Popcorn](https://sms4smile.com/quotes/author/faith-popcorn/)

> [Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial…](https://sms4smile.com/quotes/faith-popcorn/make-your-company-stock-a-consumer-product-when-consumers-buy-stock/)

[Faith Popcorn](https://sms4smile.com/quotes/author/faith-popcorn/)

> [Too many marketers assume that future will hold back and wait until they're ready for it. It won't.](https://sms4smile.com/quotes/faith-popcorn/too-many-marketers-assume-that-future-will-hold-back-and-wait-until/)

[Faith Popcorn](https://sms4smile.com/quotes/author/faith-popcorn/)

> [Send me out into another life. But get me back for supper.](https://sms4smile.com/quotes/faith-popcorn/send-me-out-into-another-life-but-get-me-back-for-supper/)

[Faith Popcorn](https://sms4smile.com/quotes/author/faith-popcorn/)

> [We can never give up the belief that the good guys always win. And that we are the good guys.](https://sms4smile.com/quotes/faith-popcorn/we-can-never-give-up-the-belief-that-the-good-guys-always-win-and/)

[Faith Popcorn](https://sms4smile.com/quotes/author/faith-popcorn/)

> [America is a consumer culture, and when we change what we buy - and how we buy it - we'll change who we are.](https://sms4smile.com/quotes/faith-popcorn/america-is-a-consumer-culture-and-when-we-change-what-we-buy-and-how/)

[Faith Popcorn](https://sms4smile.com/quotes/author/faith-popcorn/)

> [You can trust a crystal ball about as far as you can throw it.](https://sms4smile.com/quotes/faith-popcorn/you-can-trust-a-crystal-ball-about-as-far-as-you-can-throw-it/)

[Faith Popcorn](https://sms4smile.com/quotes/author/faith-popcorn/)

> [This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone…](https://sms4smile.com/quotes/faith-popcorn/this-is-a-dream-as-old-as-america-itself-give-me-a-piece-of-land-to/)

[Faith Popcorn](https://sms4smile.com/quotes/author/faith-popcorn/)

[Explore all 19 Faith Popcorn quotes ](https://sms4smile.com/quotes/author/faith-popcorn/)

## More Competing quotes

> [When you reach that competing point, when you reach that time when the gun is about to go off, everyone's level is pretty much…](https://sms4smile.com/quotes/apolo-ohno/when-you-reach-that-competing-point-when-you-reach-that-time-when-the/)

[Apolo Ohno](https://sms4smile.com/quotes/author/apolo-ohno/)

> [Popular culture as a whole is popular, but in today's fragmented market it's a jostle of competing unpopular popular cultures. As the critic Stanley…](https://sms4smile.com/quotes/mark-steyn/popular-culture-as-a-whole-is-popular-but-in-today-s-fragmented/)

[Mark Steyn](https://sms4smile.com/quotes/author/mark-steyn/)

> [I have no social life. There is no time for one. Once in a while I may go to dinner with a friend but…](https://sms4smile.com/quotes/liz-halliday/i-have-no-social-life-there-is-no-time-for-one-once-in-a-while-i-may/)

[Liz Halliday](https://sms4smile.com/quotes/author/liz-halliday/)

> [I competed every day as a professional football player... You've got to like competing. That's how your team gets better, when you have competition…](https://sms4smile.com/quotes/herm-edwards/i-competed-every-day-as-a-professional-football-player-you-ve-got-to/)

[Herm Edwards](https://sms4smile.com/quotes/author/herm-edwards/)

> [There are 16 year olds competing at the olympics and i still push on pull doors &amp; struggle getting through the whole day without a nap.](https://sms4smile.com/quotes/scott-eastwood/there-are-16-year-olds-competing-at-the-olympics-and-i-still-push-on/)

[Scott Eastwood](https://sms4smile.com/quotes/author/scott-eastwood/)

> [I love nothing more than going out there and competing. And baseball's my outlet to do that.](https://sms4smile.com/quotes/max-fried/i-love-nothing-more-than-going-out-there-and-competing-and-baseball-s/)

[Max Fried](https://sms4smile.com/quotes/author/max-fried/)

> [I've always worked closely with the designers and whoever's making the costumes. Comfort is the last thing you want on your mind when you're…](https://sms4smile.com/quotes/kristi-yamaguchi/i-ve-always-worked-closely-with-the-designers-and-whoever-s-making/)

[Kristi Yamaguchi](https://sms4smile.com/quotes/author/kristi-yamaguchi/)

> [I don't think anybody who carries a rifle carries the future. Because I don't believe that you can really change the world by killing…](https://sms4smile.com/quotes/shimon-peres/i-don-t-think-anybody-who-carries-a-rifle-carries-the-future-because/)

[Shimon Peres](https://sms4smile.com/quotes/author/shimon-peres/)

> [America breeds ambition and while that can be a good thing, sometimes it's not. Ambition also breeds competition and that can be a very…](https://sms4smile.com/quotes/chaka-khan/america-breeds-ambition-and-while-that-can-be-a-good-thing-sometimes/)

[Chaka Khan](https://sms4smile.com/quotes/author/chaka-khan/)

> [I'll miss the competitive side and the camaraderie of being around the players and competing each and every day.](https://sms4smile.com/quotes/scottie-pippen/i-ll-miss-the-competitive-side-and-the-camaraderie-of-being-around/)

[Scottie Pippen](https://sms4smile.com/quotes/author/scottie-pippen/)

> [Being away from the game and just remembering why I love competing and all of that, I think it helped me tremendously.](https://sms4smile.com/quotes/madison-keys/being-away-from-the-game-and-just-remembering-why-i-love-competing/)

[Madison Keys](https://sms4smile.com/quotes/author/madison-keys/)

> [Competing is intense among humans, and within a group, selfish individuals always win. But in contests between groups, groups of altruists always beat groups…](https://sms4smile.com/quotes/e-o-wilson/competing-is-intense-among-humans-and-within-a-group-selfish/)

[E. O. Wilson](https://sms4smile.com/quotes/author/e-o-wilson/)

> [We're competing against other great cities: Madrid, Rio de Janeiro, and Tokyo. That's why it's important that we all join together on the final…](https://sms4smile.com/quotes/richard-m-daley/we-re-competing-against-other-great-cities-madrid-rio-de-janeiro-and/)

[Richard M. Daley](https://sms4smile.com/quotes/author/richard-m-daley/)

> [That this is not a sense of innovation and competition increasing prices because some other company is coming in and competing with Martin Shkreli.…](https://sms4smile.com/quotes/joy-ann-reid/that-this-is-not-a-sense-of-innovation-and-competition-increasing/)

[Joy-Ann Reid](https://sms4smile.com/quotes/author/joy-ann-reid/)

> [Some people steal from others, or defraud them, or enslave them, seizing their product and preventing them from living as they choose, or forcibly…](https://sms4smile.com/quotes/robert-nozick/some-people-steal-from-others-or-defraud-them-or-enslave-them-seizing/)

[Robert Nozick](https://sms4smile.com/quotes/author/robert-nozick/)

[Browse all 1,003 Competing quotes ](https://sms4smile.com/quotes/about/competing/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.",
            "creator": {
                "@type": "Person",
                "name": "Faith Popcorn"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/faith-popcorn/stop-competing-on-price-compete-on-value-deliver-total-consumer/",
            "about": {
                "@type": "Thing",
                "name": "Competing"
            },
            "@id": "https://sms4smile.com/quotes/faith-popcorn/stop-competing-on-price-compete-on-value-deliver-total-consumer/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/890/faith-popcorn-28300_competing_stop-competing-on-price-compete-on-value_2525752.png",
                "contentUrl": "https://sms4smile.com/quotes/i/890/faith-popcorn-28300_competing_stop-competing-on-price-compete-on-value_2525752.png",
                "url": "https://sms4smile.com/quotes/i/890/faith-popcorn-28300_competing_stop-competing-on-price-compete-on-value_2525752.png",
                "width": 1080,
                "height": 1080,
                "caption": "“Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of…” — Faith Popcorn",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Faith Popcorn",
                    "item": "https://sms4smile.com/quotes/author/faith-popcorn/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Stop competing on price; compete on...",
                    "item": "https://sms4smile.com/quotes/faith-popcorn/stop-competing-on-price-compete-on-value-deliver-total-consumer/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/faith-popcorn/stop-competing-on-price-compete-on-value-deliver-total-consumer/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
