--- title: "Meaning & Key Takeaway of: Good advertising is written from one…" description: "\"Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.\" — Fairfax M. Cone" image: "https://sms4smile.com/quotes/i/aa0/fairfax-m-cone-61774_advertising_good-advertising-is-written-from-one-per_2612142.png" --- # Good advertising is written from one person to another… ![“Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.” quote by Fairfax M. Cone](https://sms4smile.com/quotes/i/aa0/fairfax-m-cone-61774_advertising_good-advertising-is-written-from-one-per_2612142.png) [Download](https://sms4smile.com/quotes/i/aa0/fairfax-m-cone-61774_advertising_good-advertising-is-written-from-one-per_2612142.png) [Open image](https://sms4smile.com/quotes/i/aa0/fairfax-m-cone-61774_advertising_good-advertising-is-written-from-one-per_2612142.png) > “Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.” [Fairfax M. Cone](https://sms4smile.com/quotes/author/fairfax-m-cone/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective advertising speaks personally; mass messaging often fails to connect emotionally. **In simple terms:** Personal messages work better than mass ads. Key Takeaway Focus on one‑to‑one communication. Themes advertising communication personalization Mood thoughtful strategic Type marketing insightful When to use this quote - small business marketing - social media posts - email newsletters - direct mail campaigns Key Concepts psychology messaging audience engagement Questions to Reflect On - How can you make a mass ad feel personal? - What personal detail could you add to your next campaign? A Different Perspective Mass campaigns can still be effective with strong storytelling. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Advertising Written](https://sms4smile.com/quotes/about/advertising-written-2038062/) [Aimed Millions](https://sms4smile.com/quotes/about/aimed-millions-2038063/) [Good Advertising](https://sms4smile.com/quotes/about/good-advertising-782021/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Millions](https://sms4smile.com/quotes/about/millions/) [Millions Rarely](https://sms4smile.com/quotes/about/millions-rarely-2038064/) [Moving](https://sms4smile.com/quotes/about/moving/) [Persons](https://sms4smile.com/quotes/about/persons/) [Written](https://sms4smile.com/quotes/about/written/) ## Related quotes > [There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from…](https://sms4smile.com/quotes/fairfax-cone/there-is-no-such-thing-as-a-mass-mind-the-mass-audience-is-made-up-of/) [Fairfax Cone](https://sms4smile.com/quotes/author/fairfax-cone/) > [The essence of good advertising is not to inspire hope, but to create greed.](https://sms4smile.com/quotes/charles-adams/the-essence-of-good-advertising-is-not-to-inspire-hope-but-to-create/) [Charles Adams](https://sms4smile.com/quotes/author/charles-adams/) > [Most criticism of advertising is written in ignorance of what actually happens inside these agencies.](https://sms4smile.com/quotes/michael-schudson/most-criticism-of-advertising-is-written-in-ignorance-of-what/) [Michael Schudson](https://sms4smile.com/quotes/author/michael-schudson/) > [We have to move from making good advertising, to making advertising good.](https://sms4smile.com/quotes/cindy-gallop/we-have-to-move-from-making-good-advertising-to-making-advertising/) [Cindy Gallop](https://sms4smile.com/quotes/author/cindy-gallop/) > [“The easiest way to get new clients is to do good advertising. 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Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys…](https://sms4smile.com/quotes/jerry-della-femina/sometimes-the-advertising-is-better-than-the-product-nothing-kills-a/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do…](https://sms4smile.com/quotes/jerry-della-femina/there-is-a-great-deal-of-advertising-that-is-much-better-than-the/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [Good advertising does not just circulate information. It penetrates the public mind with desires and belief.](https://sms4smile.com/quotes/anonymous/good-advertising-does-not-just-circulate-information-it-penetrates/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Nothing kills a bad product faster than good advertising.](https://sms4smile.com/quotes/jerry-della-femina/nothing-kills-a-bad-product-faster-than-good-advertising/) [Jerry Della Femina](https://sms4smile.com/quotes/author/jerry-della-femina/) > [Good advertising is a dialog with people.](https://sms4smile.com/quotes/lee-clow/good-advertising-is-a-dialog-with-people/) [Lee Clow](https://sms4smile.com/quotes/author/lee-clow/) > [It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without…](https://sms4smile.com/quotes/morris-hite/it-takes-good-clients-to-make-a-good-advertising-agency-regardless-of/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and…](https://sms4smile.com/quotes/leo-burnett/i-have-learned-that-you-can-t-have-good-advertising-without-a-good/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) ## More by Fairfax M. Cone > [Write to one person, not a million.](https://sms4smile.com/quotes/fairfax-m-cone/write-to-one-person-not-a-million/) [Fairfax M. Cone](https://sms4smile.com/quotes/author/fairfax-m-cone/) > [A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.](https://sms4smile.com/quotes/fairfax-m-cone/a-desirable-advertisement-will-be-reasonable-but-never-dull-original/) [Fairfax M. Cone](https://sms4smile.com/quotes/author/fairfax-m-cone/) > [Somebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably nothing was…](https://sms4smile.com/quotes/fairfax-m-cone/somebody-finally-has-to-get-out-an-ad-often-after-hours-somebody-has/) [Fairfax M. Cone](https://sms4smile.com/quotes/author/fairfax-m-cone/) > [Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and…](https://sms4smile.com/quotes/fairfax-m-cone/our-job-if-i-can-see-straight-and-hear-clearly-and-understand-is-to/) [Fairfax M. Cone](https://sms4smile.com/quotes/author/fairfax-m-cone/) [Explore all 5 Fairfax M. Cone quotes ](https://sms4smile.com/quotes/author/fairfax-m-cone/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. 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