--- title: "Meaning & Key Takeaway of: There is no such thing as a Mass Mind…" description: "\"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. ..." image: "https://sms4smile.com/quotes/i/b77/fairfax-cone-99946_advertising_there-is-no-such-thing-as-a-mass-mind-th_345900.jpg" --- # There is no such thing as a Mass Mind. The Mass Audience… ![“There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.” quote by Fairfax Cone](https://sms4smile.com/quotes/i/b77/fairfax-cone-99946_advertising_there-is-no-such-thing-as-a-mass-mind-th_345900.jpg) [Download](https://sms4smile.com/quotes/i/b77/fairfax-cone-99946_advertising_there-is-no-such-thing-as-a-mass-mind-th_345900.jpg) [Open image](https://sms4smile.com/quotes/i/b77/fairfax-cone-99946_advertising_there-is-no-such-thing-as-a-mass-mind-th_345900.jpg) > “There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.” Fairfax Cone ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Mass advertising fails because it targets many but lacks personal connection; effective ads speak from one person to another **In simple terms:** Mass ads lack personal connection; effective ads are personal Key Takeaway Make ads personal and targeted Themes advertising mass media personalization communication psychology Mood critical analytical Type Advertising:1 Always:0 Another:0 Anyone:0 Audience:1 Good:0 Individuals:1 Made:0 Mass:1 Millions:1 Mind:0 Moves:0 Person:1 Psychology:1 Rarely:0 Thing:0 Up:0 Written:0 Mass Audience:1 Mass Mind:0 Millions Rarely:0 Mind Mass:0 When to use this quote - marketing campaigns - social media ads - public service announcements Key Concepts mass communication theory consumer behavior Questions to Reflect On - How can you personalize mass messaging? - What ethical issues arise in targeted ads? A Different Perspective Personalization can be costly and complex ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Audience](https://sms4smile.com/quotes/about/audience/) [Individuals](https://sms4smile.com/quotes/about/individuals/) [Mass](https://sms4smile.com/quotes/about/mass/) [Mind](https://sms4smile.com/quotes/about/mind/) [Psychology](https://sms4smile.com/quotes/about/psychology/) ## Related quotes > [Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.](https://sms4smile.com/quotes/fairfax-m-cone/good-advertising-is-written-from-one-person-to-another-when-it-is/) [Fairfax M. Cone](https://sms4smile.com/quotes/author/fairfax-m-cone/) > [“The point is, it seems to me that my mind is a mass of totally contradictory attitudes about everything.’ ‘Everyone’s mind is a mass…](https://sms4smile.com/quotes/doris-lessing/the-point-is-it-seems-to-me-that-my-mind-is-a-mass-of-totally/) [Doris Lessing](https://sms4smile.com/quotes/author/doris-lessing/) > [Above all things the mass-mind is most bitterly resentful of superiority. It will not tolerate the thought of an elite; and under a political…](https://sms4smile.com/quotes/albert-j-nock/above-all-things-the-mass-mind-is-most-bitterly-resentful-of/) [Albert J. Nock](https://sms4smile.com/quotes/author/albert-j-nock/) > [ “After several years of channeling, \[my spirit guide,\] Orin told me that he wanted to teach me about the future and probably realities. 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