--- title: "Meaning & Key Takeaway of: The hype got people to recognize us, and…" description: "\"The hype got people to recognize us, and we appreciate that, but we don't invest much attention or credit to the hype. Because when we do, at any momen..." image: "https://sms4smile.com/quotes/i/bf5/fab-moretti-10083_attention_the-hype-got-people-to-recognize-us-and_2668826.jpg" --- # The hype got people to recognize us, and we appreciate… ![“The hype got people to recognize us, and we appreciate that, but we don't invest much attention or credit to the hype. Because when we do, at any moment, whoever is giving that hype can take it away just as easily... and then we're lost.” quote by Fab Moretti](https://sms4smile.com/quotes/i/bf5/fab-moretti-10083_attention_the-hype-got-people-to-recognize-us-and_2668826.jpg) [Download](https://sms4smile.com/quotes/i/bf5/fab-moretti-10083_attention_the-hype-got-people-to-recognize-us-and_2668826.jpg) [Open image](https://sms4smile.com/quotes/i/bf5/fab-moretti-10083_attention_the-hype-got-people-to-recognize-us-and_2668826.jpg) > “The hype got people to recognize us, and we appreciate that, but we don't invest much attention or credit to the hype. Because when we do, at any moment, whoever is giving that hype can take it away just as easily... and then we're lost.” [Fab Moretti](https://sms4smile.com/quotes/author/fab-moretti/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Hype can boost visibility but relying on it makes success fragile; true value comes from sustained effort and credibility. **In simple terms:** Hype is fleeting; focus on lasting work. Key Takeaway Build substance, not just buzz. Themes credibility focus sustainability Mood cautious strategic Type advisory motivational When to use this quote - product launches - marketing campaigns - startup growth - personal branding Key Concepts reputation management attention economics Questions to Reflect On - How can you measure real impact beyond hype? - What strategies protect you when hype fades? A Different Perspective Overreliance on hype can lead to sudden loss of support. ★ ★ ★ ★ ★ No ratings yet [Attention](https://sms4smile.com/quotes/about/attention/) [Credit](https://sms4smile.com/quotes/about/credit/) [Giving](https://sms4smile.com/quotes/about/giving/) [Hype](https://sms4smile.com/quotes/about/hype/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [I am committed to examining my feelings and will recognize, appreciate and respect the differences among people in our society.](https://sms4smile.com/quotes/tim-hardaway/i-am-committed-to-examining-my-feelings-and-will-recognize-appreciate/) [Tim Hardaway](https://sms4smile.com/quotes/author/tim-hardaway/) > [“The aim of this step is threefold: (1) to recognize and appreciate the unknown and unknowable, (2) to become sensitive to overconfident assertions of…](https://sms4smile.com/quotes/karen-armstrong/the-aim-of-this-step-is-threefold-1-to-recognize-and-appreciate-the/) [Karen Armstrong](https://sms4smile.com/quotes/author/karen-armstrong/) > [“Recognize and appreciate little things, and enjoy what Life has to offer”](https://sms4smile.com/quotes/cesar-nikko-caharian-iii/recognize-and-appreciate-little-things-and-enjoy-what-life-has-to/) Cesar Nikko Caharian III > [When you do your art, and you may think people don't recognize it or appreciate it, you actually go and try to get better.](https://sms4smile.com/quotes/no-i-d/when-you-do-your-art-and-you-may-think-people-don-t-recognize-it-or/) [No I.D](https://sms4smile.com/quotes/author/no-i-d/) > [Whatever they announce, they announce. They're in their honeymoon period, and anything they announce gets hype ... They will obviously branch out beyond Internet…](https://sms4smile.com/quotes/bill-gates/whatever-they-announce-they-announce-they-re-in-their-honeymoon/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [ I can document this past week \[of presidency\] we've put out memos from every agency showing what did we do. Try to be as… ](https://sms4smile.com/quotes/barack-obama/i-can-document-this-past-week-of-presidency-we-ve-put-out-memos-from/) [Barack Obama](https://sms4smile.com/quotes/author/barack-obama/) > [Writers today must navigate the shifting verbal currents of the post-Gutenberg era. When does jargon end and a new vernacular begin? Where's the line…](https://sms4smile.com/quotes/constance-hale/writers-today-must-navigate-the-shifting-verbal-currents-of-the-post/) [Constance Hale](https://sms4smile.com/quotes/author/constance-hale/) > [...people will go for anything they don't understand if it's got enough hype. They want to be hip, want always to be in on…](https://sms4smile.com/quotes/miles-davis/people-will-go-for-anything-they-don-t-understand-if-it-s-got-enough/) [Miles Davis](https://sms4smile.com/quotes/author/miles-davis/) > [I hated the blog hype and how fast everything was happening. It didn't feel natural to me. But at the same time, what's more…](https://sms4smile.com/quotes/michael-angelakos/i-hated-the-blog-hype-and-how-fast-everything-was-happening-it-didn-t/) [Michael Angelakos](https://sms4smile.com/quotes/author/michael-angelakos/) > [We have a system that allows us to manage a free and fair election, free of fraud, free of intimidation, and that's what we…](https://sms4smile.com/quotes/anonymous/we-have-a-system-that-allows-us-to-manage-a-free-and-fair-election/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The marketing of anything is full of exploitation and lies and hype.](https://sms4smile.com/quotes/sydney-pollack/the-marketing-of-anything-is-full-of-exploitation-and-lies-and-hype/) [Sydney Pollack](https://sms4smile.com/quotes/author/sydney-pollack/) > [I'm an exciting fighter and I always live up to the hype, unlike some other fighters who disappoint.](https://sms4smile.com/quotes/keith-thurman/i-m-an-exciting-fighter-and-i-always-live-up-to-the-hype-unlike-some/) [Keith Thurman](https://sms4smile.com/quotes/author/keith-thurman/) > [Knowledge of God's Word is a bulwark against deception, temptation, accusation, even persecution.](https://sms4smile.com/quotes/edwin-louis-cole/knowledge-of-god-s-word-is-a-bulwark-against-deception-temptation/) [Edwin Louis Cole](https://sms4smile.com/quotes/author/edwin-louis-cole/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [The truth is always more heroic than the hype.](https://sms4smile.com/quotes/jessica-lynch/the-truth-is-always-more-heroic-than-the-hype/) [Jessica Lynch](https://sms4smile.com/quotes/author/jessica-lynch/) ## More by Fab Moretti > [I'm really bad at pronunciation in Italian.](https://sms4smile.com/quotes/fab-moretti/i-m-really-bad-at-pronunciation-in-italian/) [Fab Moretti](https://sms4smile.com/quotes/author/fab-moretti/) > [I think that music is cyclical, and that trends happen and happen again.](https://sms4smile.com/quotes/fab-moretti/i-think-that-music-is-cyclical-and-that-trends-happen-and-happen-again/) [Fab Moretti](https://sms4smile.com/quotes/author/fab-moretti/) > [I have no discretion when it comes to airing things.](https://sms4smile.com/quotes/fab-moretti/i-have-no-discretion-when-it-comes-to-airing-things/) [Fab Moretti](https://sms4smile.com/quotes/author/fab-moretti/) > [When we got signed, I lent my parents money, because they were broke.](https://sms4smile.com/quotes/fab-moretti/when-we-got-signed-i-lent-my-parents-money-because-they-were-broke/) [Fab Moretti](https://sms4smile.com/quotes/author/fab-moretti/) > [I think we have done all that we can do to make the music we want to make, and hopefully people will like it,…](https://sms4smile.com/quotes/fab-moretti/i-think-we-have-done-all-that-we-can-do-to-make-the-music-we-want-to/) [Fab Moretti](https://sms4smile.com/quotes/author/fab-moretti/) > [In New York, I never felt a real big sense of camaraderie between bands.](https://sms4smile.com/quotes/fab-moretti/in-new-york-i-never-felt-a-real-big-sense-of-camaraderie-between-bands/) [Fab Moretti](https://sms4smile.com/quotes/author/fab-moretti/) > [When I was younger I had my problems, and one of the hardest things I had to come to terms with was that I…](https://sms4smile.com/quotes/fab-moretti/when-i-was-younger-i-had-my-problems-and-one-of-the-hardest-things-i/) [Fab Moretti](https://sms4smile.com/quotes/author/fab-moretti/) > [For the record, we are very fun-loving guys.](https://sms4smile.com/quotes/fab-moretti/for-the-record-we-are-very-fun-loving-guys/) [Fab Moretti](https://sms4smile.com/quotes/author/fab-moretti/) > [We do the press because we know logically it influences how we are perceived, but we don't pay attention to it after the fact.](https://sms4smile.com/quotes/fab-moretti/we-do-the-press-because-we-know-logically-it-influences-how-we-are/) [Fab Moretti](https://sms4smile.com/quotes/author/fab-moretti/) > [We discovered there were three very specific ways of being in the Strokes. One was in the studio, one was in the face of…](https://sms4smile.com/quotes/fab-moretti/we-discovered-there-were-three-very-specific-ways-of-being-in-the/) [Fab Moretti](https://sms4smile.com/quotes/author/fab-moretti/) > [The 'Room On Fire' tour was us parodying ourselves. It was almost comical when I look back at it. We were really living off…](https://sms4smile.com/quotes/fab-moretti/the-room-on-fire-tour-was-us-parodying-ourselves-it-was-almost/) [Fab Moretti](https://sms4smile.com/quotes/author/fab-moretti/) > [We've learned the values of not being crazy all the time and just really enjoying the endearing moments of life.](https://sms4smile.com/quotes/fab-moretti/we-ve-learned-the-values-of-not-being-crazy-all-the-time-and-just/) [Fab Moretti](https://sms4smile.com/quotes/author/fab-moretti/) > [I had this relationship with the Mona Lisa painting and I thought it was important to look further. In a time that was very…](https://sms4smile.com/quotes/fab-moretti/i-had-this-relationship-with-the-mona-lisa-painting-and-i-thought-it/) [Fab Moretti](https://sms4smile.com/quotes/author/fab-moretti/) > [Why the hell would I want to read about myself?](https://sms4smile.com/quotes/fab-moretti/why-the-hell-would-i-want-to-read-about-myself/) [Fab Moretti](https://sms4smile.com/quotes/author/fab-moretti/) > [We were ambitious. The several levels of Dante's inferno that we had to go through emotionally within the band to be able to stick…](https://sms4smile.com/quotes/fab-moretti/we-were-ambitious-the-several-levels-of-dante-s-inferno-that-we-had/) [Fab Moretti](https://sms4smile.com/quotes/author/fab-moretti/) [Explore all 68 Fab Moretti quotes ](https://sms4smile.com/quotes/author/fab-moretti/) ## More Attention quotes > [It appears to me that one great cause of our difference in opinion on subjects which we often discuss is that you have always…](https://sms4smile.com/quotes/david-ricardo/it-appears-to-me-that-one-great-cause-of-our-difference-in-opinion-on/) [David Ricardo](https://sms4smile.com/quotes/author/david-ricardo/) > [People pay far too much attention to the television and they're quite literal in some ways. At the beginning, when I was playing very…](https://sms4smile.com/quotes/ardal-o-hanlon/people-pay-far-too-much-attention-to-the-television-and-they-re-quite/) [Ardal O'Hanlon](https://sms4smile.com/quotes/author/ardal-o-hanlon/) > [Television, radio, social media. The 24/7 news cycle plows forward mercilessly on our desks, in our cars and in our pockets. Thousands and thousands…](https://sms4smile.com/quotes/joseph-prince/television-radio-social-media-the-24-7-news-cycle-plows-forward/) [Joseph Prince](https://sms4smile.com/quotes/author/joseph-prince/) > [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [Our inventions are wont to be pretty toys, which distract our attention from serious things. They are but improved means to an unimproved end.](https://sms4smile.com/quotes/henry-david-thoreau/our-inventions-are-wont-to-be-pretty-toys-which-distract-our/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [What people don't normally know about us is the hustle is very real, and it's sorely driven a lot by how we consider ourselves.…](https://sms4smile.com/quotes/lzzy-hale/what-people-don-t-normally-know-about-us-is-the-hustle-is-very-real/) [Lzzy Hale](https://sms4smile.com/quotes/author/lzzy-hale/) > [For me, the term "psychotherapy" is limiting. It implies that we work with mind and emotions, but excludes the body and pays scant attention…](https://sms4smile.com/quotes/jed-diamond/for-me-the-term-psychotherapy-is-limiting-it-implies-that-we-work/) [Jed Diamond](https://sms4smile.com/quotes/author/jed-diamond/) > [When you approach something to photograph it, first be still with yourself until the object of your attention affirms your presence. Then don't leave…](https://sms4smile.com/quotes/minor-white/when-you-approach-something-to-photograph-it-first-be-still-with/) [Minor White](https://sms4smile.com/quotes/author/minor-white/) > [I'm writing about real things. Real people. Real characters. You have to believe what I write about is true or you wouldn't pay any…](https://sms4smile.com/quotes/lou-reed/i-m-writing-about-real-things-real-people-real-characters-you-have-to/) [Lou Reed](https://sms4smile.com/quotes/author/lou-reed/) > [ I went to a mosque in Philadelphia with \[my wife\] in December 24, 1999. And we we went to this mosque in Philly, and… ](https://sms4smile.com/quotes/mahershala-ali/i-went-to-a-mosque-in-philadelphia-with-my-wife-in-december-24-1999/) [Mahershala Ali](https://sms4smile.com/quotes/author/mahershala-ali/) > [The Harvard Business Review recently had an article called 'The Human Moment,' about how to make real contact with a person at work: ...…](https://sms4smile.com/quotes/daniel-goleman/the-harvard-business-review-recently-had-an-article-called-the-human/) [Daniel Goleman](https://sms4smile.com/quotes/author/daniel-goleman/) > [Let us thank God heartily as often as we pray that we have His Spirit in us to teach us to pray. Thanksgiving will…](https://sms4smile.com/quotes/andy-murray/let-us-thank-god-heartily-as-often-as-we-pray-that-we-have-his-spirit/) [Andy Murray](https://sms4smile.com/quotes/author/andy-murray/) > [Enlightened people live in very charged states of attention, with a tremendous power circuiting through them.](https://sms4smile.com/quotes/frederick-lenz/enlightened-people-live-in-very-charged-states-of-attention-with-a/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [We must have a welfare system that we can afford, which will mean giving greater attention to directing the welfare program toward its primary…](https://sms4smile.com/quotes/michael-portillo/we-must-have-a-welfare-system-that-we-can-afford-which-will-mean/) [Michael Portillo](https://sms4smile.com/quotes/author/michael-portillo/) > [The director's job should give you a sense of music without drawing attention to itself.](https://sms4smile.com/quotes/taylor-hackford/the-director-s-job-should-give-you-a-sense-of-music-without-drawing/) [Taylor Hackford](https://sms4smile.com/quotes/author/taylor-hackford/) [Browse all 10,153 Attention quotes ](https://sms4smile.com/quotes/about/attention/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The hype got people to recognize us, and we appreciate that, but we don't invest much attention or credit to the hype. 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