--- title: "Meaning & Key Takeaway of: In short, Google prefers a world where we…" description: "\"In short, Google prefers a world where we consistently go to three restaurants to a world where our choices are impossible to predict.\" — Evgeny Morozov" image: "https://sms4smile.com/quotes/i/b23/evgeny-morozov-2995_choices_in-short-google-prefers-a-world-where-we_517376.png" --- # In short, Google prefers a world where we consistently go… ![“In short, Google prefers a world where we consistently go to three restaurants to a world where our choices are impossible to predict.” quote by Evgeny Morozov](https://sms4smile.com/quotes/i/b23/evgeny-morozov-2995_choices_in-short-google-prefers-a-world-where-we_517376.png) [Download](https://sms4smile.com/quotes/i/b23/evgeny-morozov-2995_choices_in-short-google-prefers-a-world-where-we_517376.png) [Open image](https://sms4smile.com/quotes/i/b23/evgeny-morozov-2995_choices_in-short-google-prefers-a-world-where-we_517376.png) > “In short, Google prefers a world where we consistently go to three restaurants to a world where our choices are impossible to predict.” [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Critiques the loss of consumer choice in a homogenized digital marketplace. **In simple terms:** Choices become predictable and limited. Key Takeaway Demand diverse options. Themes consumerism technology choice monopolies Mood critical concerned Type analytical commentary When to use this quote - shopping habits - online platforms - advertising strategies Key Concepts algorithmic control market concentration Questions to Reflect On - What drives the desire for unpredictable choices? - How can we protect variety in digital markets? A Different Perspective May overlook benefits of standardization. ★ ★ ★ ★ ★ No ratings yet [Choices](https://sms4smile.com/quotes/about/choices/) [Consistently](https://sms4smile.com/quotes/about/consistently/) [Consistently Restaurants](https://sms4smile.com/quotes/about/consistently-restaurants-4371459/) [Go](https://sms4smile.com/quotes/about/go/) [Google](https://sms4smile.com/quotes/about/google/) [Google Prefers](https://sms4smile.com/quotes/about/google-prefers-4371458/) [Impossible](https://sms4smile.com/quotes/about/impossible/) [Internet](https://sms4smile.com/quotes/about/internet/) [Prefers World](https://sms4smile.com/quotes/about/prefers-world-4371460/) [Restaurants](https://sms4smile.com/quotes/about/restaurants/) [Three](https://sms4smile.com/quotes/about/three/) [World](https://sms4smile.com/quotes/about/world/) [World Choices](https://sms4smile.com/quotes/about/world-choices-1588059/) [World Consistently](https://sms4smile.com/quotes/about/world-consistently-4371461/) ## Related quotes > [A world of few choices, whether in jeans or mates, is a world in which individual differences become sources of alienation, unhappiness, even self-loathing.…](https://sms4smile.com/quotes/virginia-postrel/a-world-of-few-choices-whether-in-jeans-or-mates-is-a-world-in-which/) [Virginia Postrel](https://sms4smile.com/quotes/author/virginia-postrel/) > [“There are no good or bad people in this world; only choices.”](https://sms4smile.com/quotes/david-seller/there-are-no-good-or-bad-people-in-this-world-only-choices/) [David Seller](https://sms4smile.com/quotes/author/david-seller/) > [You get to make choices about what you are going to do in this world. Your choices create your path.](https://sms4smile.com/quotes/el-haji-nero/you-get-to-make-choices-about-what-you-are-going-to-do-in-this-world/) [El Haji Nero](https://sms4smile.com/quotes/author/el-haji-nero/) > [“It was her choice. In a world where so many choices weren't hers, it was a wonderful thing.”](https://sms4smile.com/quotes/melissa-marr/it-was-her-choice-in-a-world-where-so-many-choices-weren-t-hers-it/) [Melissa Marr](https://sms4smile.com/quotes/author/melissa-marr/) > [The Bush Administration's failure to be consistently involved in helping Israel achieve peace with the Palestinians has been both wrong for our friendship with…](https://sms4smile.com/quotes/barack-obama/the-bush-administration-s-failure-to-be-consistently-involved-in/) [Barack Obama](https://sms4smile.com/quotes/author/barack-obama/) > [One of the great qualities of Chancellor Merkel is that she is steady. She analyzes a situation. She's honest. Sometimes we've had disagreements, but…](https://sms4smile.com/quotes/barack-obama/one-of-the-great-qualities-of-chancellor-merkel-is-that-she-is-steady/) [Barack Obama](https://sms4smile.com/quotes/author/barack-obama/) > [“Leadership is producing a standard in someone that they will live by to produce higher level results consistently.”](https://sms4smile.com/quotes/tony-robbins/leadership-is-producing-a-standard-in-someone-that-they-will-live-by/) [Tony Robbins](https://sms4smile.com/quotes/author/tony-robbins/) > [I'm fortunate in one way and I can take pride from the fact that I've consistently performed for 10 years, which is something that…](https://sms4smile.com/quotes/mark-cavendish/i-m-fortunate-in-one-way-and-i-can-take-pride-from-the-fact-that-i-ve/) [Mark Cavendish](https://sms4smile.com/quotes/author/mark-cavendish/) > [If you see someone lying out knives and forks consistently, but then one day those knives and forks become weapons you're not sure if…](https://sms4smile.com/quotes/antoine-fuqua/if-you-see-someone-lying-out-knives-and-forks-consistently-but-then/) [Antoine Fuqua](https://sms4smile.com/quotes/author/antoine-fuqua/) > [ It cannot be an American fight. And I think what the president \[Barack Obama\] has consistently said - which I agree with - is… ](https://sms4smile.com/quotes/hillary-clinton/it-cannot-be-an-american-fight-and-i-think-what-the-president-barack/) [Hillary Clinton](https://sms4smile.com/quotes/author/hillary-clinton/) > [I think if you look all across the country, the so-called Blue Dogs are all gone to kennel. There are no more Blue Dogs,…](https://sms4smile.com/quotes/anonymous/i-think-if-you-look-all-across-the-country-the-so-called-blue-dogs/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If I do the same thing consistently, no matter how I feel, I'm probably going to produce a consistent result.](https://sms4smile.com/quotes/corey-seager/if-i-do-the-same-thing-consistently-no-matter-how-i-feel-i-m-probably/) [Corey Seager](https://sms4smile.com/quotes/author/corey-seager/) > [... even the most sublimely accomplished non-stop talker can't consistently please.](https://sms4smile.com/quotes/j-d-salinger-2/even-the-most-sublimely-accomplished-non-stop-talker-can-t/) [J. D. Salinger](https://sms4smile.com/quotes/author/j-d-salinger-2/) > [David Cronenberg is the most provocative, original, and consistently excellent North American director of his generation.](https://sms4smile.com/quotes/j-hoberman/david-cronenberg-is-the-most-provocative-original-and-consistently/) [J. Hoberman](https://sms4smile.com/quotes/author/j-hoberman/) > [I have always worked really hard off the court. I think it's helped me play more consistently on the tour.](https://sms4smile.com/quotes/jack-draper/i-have-always-worked-really-hard-off-the-court-i-think-it-s-helped-me/) [Jack Draper](https://sms4smile.com/quotes/author/jack-draper/) ## More by Evgeny Morozov > [“If Amazon’s dream of a world without gatekeepers becomes reality, then the company itself will become a powerful gatekeeper.”](https://sms4smile.com/quotes/evgeny-morozov/if-amazon-s-dream-of-a-world-without-gatekeepers-becomes-reality-then/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [I spent two years in Palo Alto - what an awful, suffocating place for those of us who don't care about yoga, yogurts and…](https://sms4smile.com/quotes/evgeny-morozov/i-spent-two-years-in-palo-alto-what-an-awful-suffocating-place-for/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [For many oppositional movements, the Internet, while providing the opportunity to distribute information more quickly and cheaper, may have actually made their struggle more…](https://sms4smile.com/quotes/evgeny-morozov/for-many-oppositional-movements-the-internet-while-providing-the/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [To fully absorb the lessons of the Internet, urge the Internet-centrists, we need to reshape our political and social institutions in its image.](https://sms4smile.com/quotes/evgeny-morozov/to-fully-absorb-the-lessons-of-the-internet-urge-the-internet/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [As Barbara Streisand discovered, adopting a militaristic posture against a tech-savvy mob of civil libertarians is not going to be of much help: Many…](https://sms4smile.com/quotes/evgeny-morozov/as-barbara-streisand-discovered-adopting-a-militaristic-posture/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [The Egyptian experience suggests that social media can greatly accelerate the death of already dying authoritarian regimes.](https://sms4smile.com/quotes/evgeny-morozov/the-egyptian-experience-suggests-that-social-media-can-greatly/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [In business, standards establish the rules of the game, creating path dependencies as investments are made and corresponding designs are set in stone and…](https://sms4smile.com/quotes/evgeny-morozov/in-business-standards-establish-the-rules-of-the-game-creating-path/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [Military commanders do not want to be tried for war crimes, even if those crimes are committed online.](https://sms4smile.com/quotes/evgeny-morozov/military-commanders-do-not-want-to-be-tried-for-war-crimes-even-if/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [When we get the remote Russian village online, what will get people to the Internet is not going to be reports from Human Rights…](https://sms4smile.com/quotes/evgeny-morozov/when-we-get-the-remote-russian-village-online-what-will-get-people-to/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [ “To reject solutionism is to transcend the narrow-minded rationalistic mindset that recasts every instance of an efficiency deficit \[...\] as an obstacle that needs… ](https://sms4smile.com/quotes/evgeny-morozov/to-reject-solutionism-is-to-transcend-the-narrow-minded-rationalistic/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [Information technology has been one of the leading drivers of globalization, and it may also become one of its major victims.](https://sms4smile.com/quotes/evgeny-morozov/information-technology-has-been-one-of-the-leading-drivers-of/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [Universities ought to be aware of the degree they would want to accept funding from governments like China to work on, say, face recognition…](https://sms4smile.com/quotes/evgeny-morozov/universities-ought-to-be-aware-of-the-degree-they-would-want-to/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [“Thomas Friedman, the New York Times foreign affairs columnist, in his typical fashion, trivialized—and did much to popularize—the “dictator’s dilemma” fallacy by coining a…](https://sms4smile.com/quotes/evgeny-morozov/thomas-friedman-the-new-york-times-foreign-affairs-columnist-in-his/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [If WikiLeaks were a for-profit company, determining its real value would be a nearly impossible task.](https://sms4smile.com/quotes/evgeny-morozov/if-wikileaks-were-a-for-profit-company-determining-its-real-value/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [The implications are clear: Facebook wants to build an Internet where watching films, listening to music, reading books and even browsing is done not…](https://sms4smile.com/quotes/evgeny-morozov/the-implications-are-clear-facebook-wants-to-build-an-internet-where/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) [Explore all 143 Evgeny Morozov quotes ](https://sms4smile.com/quotes/author/evgeny-morozov/) ## More Choices quotes > [Of all the people who have affected my life and influenced the choices I've made, none has been more important than my father. I…](https://sms4smile.com/quotes/teddy-atlas/of-all-the-people-who-have-affected-my-life-and-influenced-the/) [Teddy Atlas](https://sms4smile.com/quotes/author/teddy-atlas/) > [“Don’t allow anyone to pressure you into taking a job in a field that doesn’t feel right in your gut. You are the one…](https://sms4smile.com/quotes/alison-james/don-t-allow-anyone-to-pressure-you-into-taking-a-job-in-a-field-that/) [Alison James](https://sms4smile.com/quotes/author/alison-james/) > [When you have a choice, choose happy!](https://sms4smile.com/quotes/pancho-barnes/when-you-have-a-choice-choose-happy/) [Pancho Barnes](https://sms4smile.com/quotes/author/pancho-barnes/) > [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [Movies have power. Power to impact society and the choices we make. I want to entertain, but I also want to say something to…](https://sms4smile.com/quotes/gina-prince-bythewood/movies-have-power-power-to-impact-society-and-the-choices-we-make-i/) [Gina Prince-Bythewood](https://sms4smile.com/quotes/author/gina-prince-bythewood/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [Personally, I prefer contemporary films, but the market calls for more period choices, especially since China opened up a cinema market in Hong Kong.…](https://sms4smile.com/quotes/donnie-yen/personally-i-prefer-contemporary-films-but-the-market-calls-for-more/) [Donnie Yen](https://sms4smile.com/quotes/author/donnie-yen/) > [Clarissa," he said, "here with the vampire, I see. When things have settled a bit, we really must discuss you choice in pets..](https://sms4smile.com/quotes/cassandra-clare/clarissa-he-said-here-with-the-vampire-i-see-when-things-have-settled/) [Cassandra Clare](https://sms4smile.com/quotes/author/cassandra-clare/) > [Change is inevitable but personal growth is a choice.](https://sms4smile.com/quotes/bob-proctor/change-is-inevitable-but-personal-growth-is-a-choice/) [Bob Proctor](https://sms4smile.com/quotes/author/bob-proctor/) > [Time hath not yet so dried this blood of mine, Nor age so eat up my invention, Nor fortune made such havoc of my…](https://sms4smile.com/quotes/william-shakespeare/time-hath-not-yet-so-dried-this-blood-of-mine-nor-age-so-eat-up-my/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [If you choose to draw from the inner well of free will, then you can make choices that are outside your current karmic patterns.](https://sms4smile.com/quotes/frederick-lenz/if-you-choose-to-draw-from-the-inner-well-of-free-will-then-you-can/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [Act always so as to increase the number of choices](https://sms4smile.com/quotes/heinz-von-foerster/act-always-so-as-to-increase-the-number-of-choices/) [Heinz von Foerster](https://sms4smile.com/quotes/author/heinz-von-foerster/) > [Give me a platter of choice finnan haddie, freshly cooked in its bath of water and milk, add melted butter, a slice or two…](https://sms4smile.com/quotes/craig-claiborne/give-me-a-platter-of-choice-finnan-haddie-freshly-cooked-in-its-bath/) [Craig Claiborne](https://sms4smile.com/quotes/author/craig-claiborne/) > [I don't know that any woman could ever not think about that at some point - even making the choice not to do it…](https://sms4smile.com/quotes/naomi-watts/i-don-t-know-that-any-woman-could-ever-not-think-about-that-at-some/) [Naomi Watts](https://sms4smile.com/quotes/author/naomi-watts/) > [In this choice of inheritance we have given to our frame of polity the image of a relation in blood; binding up the constitution…](https://sms4smile.com/quotes/edmund-burke/in-this-choice-of-inheritance-we-have-given-to-our-frame-of-polity/) [Edmund Burke](https://sms4smile.com/quotes/author/edmund-burke/) [Browse all 11,466 Choices quotes ](https://sms4smile.com/quotes/about/choices/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "In short, Google prefers a world where we consistently go to three restaurants to a world where our choices are impossible to predict.", "creator": { "@type": "Person", "name": "Evgeny Morozov" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/evgeny-morozov/in-short-google-prefers-a-world-where-we-consistently-go-to-three/", "about": { "@type": "Thing", "name": "Choices" }, "@id": "https://sms4smile.com/quotes/evgeny-morozov/in-short-google-prefers-a-world-where-we-consistently-go-to-three/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b23/evgeny-morozov-2995_choices_in-short-google-prefers-a-world-where-we_517376.png", "contentUrl": "https://sms4smile.com/quotes/i/b23/evgeny-morozov-2995_choices_in-short-google-prefers-a-world-where-we_517376.png", "url": "https://sms4smile.com/quotes/i/b23/evgeny-morozov-2995_choices_in-short-google-prefers-a-world-where-we_517376.png", "width": 1080, "height": 1080, "caption": "“In short, Google prefers a world where we consistently go to three restaurants to a world where our choices…” — Evgeny Morozov", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Evgeny Morozov", "item": "https://sms4smile.com/quotes/author/evgeny-morozov/" }, { "@type": "ListItem", "position": 4, "name": "In short, Google prefers a world...", "item": "https://sms4smile.com/quotes/evgeny-morozov/in-short-google-prefers-a-world-where-we-consistently-go-to-three/" } ], "@id": "https://sms4smile.com/quotes/evgeny-morozov/in-short-google-prefers-a-world-where-we-consistently-go-to-three/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```