--- title: "Meaning & Key Takeaway of: We built our business on creativity, and…" description: "\"We built our business on creativity, and we're going to have to go through an education process for the next five years to explain to people how our us..." image: "https://sms4smile.com/quotes/i/3a0/evan-spiegel-12662_business_we-built-our-business-on-creativity-and_2873590.jpg" --- # We built our business on creativity, and we're going to… ![“We built our business on creativity, and we're going to have to go through an education process for the next five years to explain to people how our users and that creativity creates value.” quote by Evan Spiegel](https://sms4smile.com/quotes/i/3a0/evan-spiegel-12662_business_we-built-our-business-on-creativity-and_2873590.jpg) [Download](https://sms4smile.com/quotes/i/3a0/evan-spiegel-12662_business_we-built-our-business-on-creativity-and_2873590.jpg) [Open image](https://sms4smile.com/quotes/i/3a0/evan-spiegel-12662_business_we-built-our-business-on-creativity-and_2873590.jpg) > “We built our business on creativity, and we're going to have to go through an education process for the next five years to explain to people how our users and that creativity creates value.” [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Creativity drives business value, but educating users on this link requires sustained effort. **In simple terms:** Creativity creates value, needs education. Key Takeaway Educate users on creative value. Themes innovation education business value Mood strategic optimistic Type business educational When to use this quote - product launches - creative workshops - team training Key Concepts user psychology market adoption Questions to Reflect On - How can you simplify the education process? - What metrics show creative value? A Different Perspective Education may be slow and costly. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Creativity](https://sms4smile.com/quotes/about/creativity/) [Education](https://sms4smile.com/quotes/about/education/) [Value](https://sms4smile.com/quotes/about/value/) ## Related quotes > [The big treasury is an ocean of infinite creativity. It's a creativity that creates everything that is a thing - it's mighty powerful creativity.](https://sms4smile.com/quotes/david-lynch/the-big-treasury-is-an-ocean-of-infinite-creativity-it-s-a-creativity/) [David Lynch](https://sms4smile.com/quotes/author/david-lynch/) > [Three cardinal virtues of business: creativity, building community, practical realism.](https://sms4smile.com/quotes/ted-malloch/three-cardinal-virtues-of-business-creativity-building-community/) [Ted Malloch](https://sms4smile.com/quotes/author/ted-malloch/) > [Once you start trying to sell creativity, you're always going to run into the problem that the people selling it aren't as creative as…](https://sms4smile.com/quotes/dave-pirner/once-you-start-trying-to-sell-creativity-you-re-always-going-to-run/) [Dave Pirner](https://sms4smile.com/quotes/author/dave-pirner/) > [Putting a stamp on things just helps you say, 'Hey, yesterday I was there, and today I'm here.' It's another step forward, and it…](https://sms4smile.com/quotes/shania-twain/putting-a-stamp-on-things-just-helps-you-say-hey-yesterday-i-was/) [Shania Twain](https://sms4smile.com/quotes/author/shania-twain/) > [The more I do this creative work teaching the "Personal Creativity in Business" course at Stanford the more I realize that business is about…](https://sms4smile.com/quotes/michael-ray/the-more-i-do-this-creative-work-teaching-the-personal-creativity-in/) [Michael Ray](https://sms4smile.com/quotes/author/michael-ray/) > [In every aspect of society, including business and anywhere that creativity can be used, we can be - or we used to be, anyway…](https://sms4smile.com/quotes/cary-hiroyuki-tagawa/in-every-aspect-of-society-including-business-and-anywhere-that/) [Cary-Hiroyuki Tagawa](https://sms4smile.com/quotes/author/cary-hiroyuki-tagawa/) > [“Creativity is a magic wand that works two ways. When you set it in action and seek to create something, it does not just…](https://sms4smile.com/quotes/jyoti-arora/creativity-is-a-magic-wand-that-works-two-ways-when-you-set-it-in/) [Jyoti Arora](https://sms4smile.com/quotes/author/jyoti-arora/) > [The secret of success in business is creativity.](https://sms4smile.com/quotes/maharishi-mahesh-yogi/the-secret-of-success-in-business-is-creativity/) [Maharishi Mahesh Yogi](https://sms4smile.com/quotes/author/maharishi-mahesh-yogi/) > [New York always has a lot of creativity going on.](https://sms4smile.com/quotes/lee-ranaldo/new-york-always-has-a-lot-of-creativity-going-on/) [Lee Ranaldo](https://sms4smile.com/quotes/author/lee-ranaldo/) > [There is real value in sharing moments that don't live forever.](https://sms4smile.com/quotes/evan-spiegel/there-is-real-value-in-sharing-moments-that-don-t-live-forever/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [It's no surprise companies that quickly grow in value attract those who may want to also profit from the hard work of others.](https://sms4smile.com/quotes/evan-spiegel/it-s-no-surprise-companies-that-quickly-grow-in-value-attract-those/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [“His Army Ranger unit had always been ready for an ambush. Five years in special ops had made him suspicious of most. On that…](https://sms4smile.com/quotes/robin-perini/his-army-ranger-unit-had-always-been-ready-for-an-ambush-five-years/) [Robin Perini](https://sms4smile.com/quotes/author/robin-perini/) > [“Something had been confirmed: I was worth giving a shit about; I was getting to be a successful sick person. Sick is when they…](https://sms4smile.com/quotes/marya-hornbacher/something-had-been-confirmed-i-was-worth-giving-a-shit-about-i-was/) [Marya Hornbacher](https://sms4smile.com/quotes/author/marya-hornbacher/) > [“A clear look back on the Cold War's battlegrounds, along with a sense of relief that the world survived forty-five years of confrontation, evokes…](https://sms4smile.com/quotes/anonymous/a-clear-look-back-on-the-cold-war-s-battlegrounds-along-with-a-sense/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Women will be at least 50 percent of the communications community workforce … from executive suite to interns. Why? The “integrated” agency will be…](https://sms4smile.com/quotes/yoram-wind/women-will-be-at-least-50-percent-of-the-communications-community/) Yoram Wind ## More by Evan Spiegel > [It's no surprise companies that quickly grow in value attract those who may want to also profit from the hard work of others.](https://sms4smile.com/quotes/evan-spiegel/it-s-no-surprise-companies-that-quickly-grow-in-value-attract-those/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [When we're in that kind of childish space, we're more genuine and feel more comfortable with our friends.](https://sms4smile.com/quotes/evan-spiegel/when-we-re-in-that-kind-of-childish-space-we-re-more-genuine-and-feel/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [We no longer have to capture the 'real world' and recreate it online. We simply live and communicate at the same time.](https://sms4smile.com/quotes/evan-spiegel/we-no-longer-have-to-capture-the-real-world-and-recreate-it-online-we/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [I text nonstop, and I love emoji. I'm also on the phone quite a bit for work - probably more than 10 calls per day.](https://sms4smile.com/quotes/evan-spiegel/i-text-nonstop-and-i-love-emoji-i-m-also-on-the-phone-quite-a-bit-for/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [The intent to preserve and capture something is very different from the urge to share, but they had become intertwined.](https://sms4smile.com/quotes/evan-spiegel/the-intent-to-preserve-and-capture-something-is-very-different-from/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [I think, with any new product that's difficult to understand, there are always lots of questions and criticism. I think we have all the…](https://sms4smile.com/quotes/evan-spiegel/i-think-with-any-new-product-that-s-difficult-to-understand-there-are/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [There is real value in sharing moments that don't live forever.](https://sms4smile.com/quotes/evan-spiegel/there-is-real-value-in-sharing-moments-that-don-t-live-forever/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [If I had a ringtone, it would probably be Neil Diamond.](https://sms4smile.com/quotes/evan-spiegel/if-i-had-a-ringtone-it-would-probably-be-neil-diamond/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [What Snapchat said was if we try to model conversations as they occur, they're largely ephemeral. We may try to write down and save…](https://sms4smile.com/quotes/evan-spiegel/what-snapchat-said-was-if-we-try-to-model-conversations-as-they-occur/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [Someone will always have an opinion about you. Whatever you do won't ever be enough. So find something important to you. Find something that…](https://sms4smile.com/quotes/evan-spiegel/someone-will-always-have-an-opinion-about-you-whatever-you-do-won-t/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [It's not about working harder; it's about working the system.](https://sms4smile.com/quotes/evan-spiegel/it-s-not-about-working-harder-it-s-about-working-the-system/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [We probably release 1% of the products that we are working on.](https://sms4smile.com/quotes/evan-spiegel/we-probably-release-1-of-the-products-that-we-are-working-on/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [Conforming happens so naturally that we can forget how powerful it is. But the thing that makes us human are those times we listen…](https://sms4smile.com/quotes/evan-spiegel/conforming-happens-so-naturally-that-we-can-forget-how-powerful-it-is/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [We believe that the next generation of powerful mobile companies have a deep understanding of the world as a unified whole, where digital and…](https://sms4smile.com/quotes/evan-spiegel/we-believe-that-the-next-generation-of-powerful-mobile-companies-have/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [There's this weird thing that happens when you contribute something to a static profile. You have to worry about how this new content fits…](https://sms4smile.com/quotes/evan-spiegel/there-s-this-weird-thing-that-happens-when-you-contribute-something/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) [Explore all 54 Evan Spiegel quotes ](https://sms4smile.com/quotes/author/evan-spiegel/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. 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And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. 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