--- title: "Meaning & Key Takeaway of: Somewhere along the way, when we were…" description: "\"Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it's fun...." image: "https://sms4smile.com/quotes/i/11c/evan-spiegel-12662_along_somewhere-along-the-way-when-we-were-bui_1920587.jpg" --- # Somewhere along the way, when we were building social… ![“Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it's fun.” quote by Evan Spiegel](https://sms4smile.com/quotes/i/11c/evan-spiegel-12662_along_somewhere-along-the-way-when-we-were-bui_1920587.jpg) [Download](https://sms4smile.com/quotes/i/11c/evan-spiegel-12662_along_somewhere-along-the-way-when-we-were-bui_1920587.jpg) [Open image](https://sms4smile.com/quotes/i/11c/evan-spiegel-12662_along_somewhere-along-the-way-when-we-were-bui_1920587.jpg) > “Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it's fun.” [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. We lost sight of fun as the core reason for social communication, turning it into a business tool. **In simple terms:** We forgot why we talk: for fun. Key Takeaway Remember fun in design. Themes communication fun design technology Mood reflective optimistic Type advisory inspirational When to use this quote - product brainstorming - team meetings - user research - feature planning Key Concepts human-centered design motivation user experience Questions to Reflect On - How can we re‑inject fun into our platforms? - What features truly make users smile? A Different Perspective Profit motives can dominate, sidelining joy. ★ ★ ★ ★ ★ No ratings yet [Friends](https://sms4smile.com/quotes/about/friends/) [Friendship](https://sms4smile.com/quotes/about/friendship/) [Fun](https://sms4smile.com/quotes/about/fun/) [Media](https://sms4smile.com/quotes/about/media/) [Reason](https://sms4smile.com/quotes/about/reason/) [Social](https://sms4smile.com/quotes/about/social/) [Social media](https://sms4smile.com/quotes/about/social-media/) [Twitter](https://sms4smile.com/quotes/about/twitter/) ## Related quotes > [We don't want to own people's photos. We want to help them communicate with friends in whatever way makes them happiest.](https://sms4smile.com/quotes/evan-spiegel/we-don-t-want-to-own-people-s-photos-we-want-to-help-them-communicate/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [Social media for me is a place to communicate with my friends and with the fans as well, but with limits on who can…](https://sms4smile.com/quotes/aaron-ramsdale/social-media-for-me-is-a-place-to-communicate-with-my-friends-and/) [Aaron Ramsdale](https://sms4smile.com/quotes/author/aaron-ramsdale/) > [If you're building a social product, you're still living in the last century if your product doesn't work on Facebook.](https://sms4smile.com/quotes/max-levchin/if-you-re-building-a-social-product-you-re-still-living-in-the-last/) [Max Levchin](https://sms4smile.com/quotes/author/max-levchin/) > [When it comes to creating emotional wellbeing, we are only going to achieve this, I believe, if we help each other in that effort.…](https://sms4smile.com/quotes/vivek-murthy/when-it-comes-to-creating-emotional-wellbeing-we-are-only-going-to/) [Vivek Murthy](https://sms4smile.com/quotes/author/vivek-murthy/) > [Skype is easy enough to use so that people don't need to be tech savvy - a lot of users just want to communicate…](https://sms4smile.com/quotes/niklas-zennstrom/skype-is-easy-enough-to-use-so-that-people-don-t-need-to-be-tech-2/) [Niklas Zennstrom](https://sms4smile.com/quotes/author/niklas-zennstrom/) > [If you aren't building a social enterprise, I don't know what your business model will be in 5 years](https://sms4smile.com/quotes/angela-ahrendts/if-you-aren-t-building-a-social-enterprise-i-don-t-know-what-your/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [In building a social network, the standards and mores of a community are its lifeblood; one does not lightly 'experiment' with these, and LinkedIn…](https://sms4smile.com/quotes/caterina-fake/in-building-a-social-network-the-standards-and-mores-of-a-community/) [Caterina Fake](https://sms4smile.com/quotes/author/caterina-fake/) > [While creating a social brand is a necessary endeavor, building a social business is an investment.](https://sms4smile.com/quotes/brian-solis/while-creating-a-social-brand-is-a-necessary-endeavor-building-a/) [Brian Solis](https://sms4smile.com/quotes/author/brian-solis/) > [For me, Facebook and Twitter was always just a way for me to reach out to the fans of the show, to communicate with…](https://sms4smile.com/quotes/steve-kazee/for-me-facebook-and-twitter-was-always-just-a-way-for-me-to-reach-out/) [Steve Kazee](https://sms4smile.com/quotes/author/steve-kazee/) > [Skype is easy enough to use so that people don't need to be tech savvy - a lot of users just want to communicate…](https://sms4smile.com/quotes/niklas-zennstrom/skype-is-easy-enough-to-use-so-that-people-don-t-need-to-be-tech/) [Niklas Zennstrom](https://sms4smile.com/quotes/author/niklas-zennstrom/) > [Somewhere in the mix, we forgot the very critical people who deliver the service.](https://sms4smile.com/quotes/oscar-munoz/somewhere-in-the-mix-we-forgot-the-very-critical-people-who-deliver/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Too many friends, too many fun, too many trouble..now is good to be alone.](https://sms4smile.com/quotes/sean-x/too-many-friends-too-many-fun-too-many-trouble-now-is-good-to-be-alone/) [Sean X](https://sms4smile.com/quotes/author/sean-x/) > [You train hard all week, and in your downtime, you can relax with your friends and have fun.](https://sms4smile.com/quotes/jesse-lingard/you-train-hard-all-week-and-in-your-downtime-you-can-relax-with-your/) [Jesse Lingard](https://sms4smile.com/quotes/author/jesse-lingard/) > [Afterwards, when the match is over, I have my family and my friends. I have fun like a normal person.](https://sms4smile.com/quotes/diego-costa/afterwards-when-the-match-is-over-i-have-my-family-and-my-friends-i/) [Diego Costa](https://sms4smile.com/quotes/author/diego-costa/) > [When I say, I miss school, I mean my friends & the fun we had, not the lessons & teachers.](https://sms4smile.com/quotes/anonymous/when-i-say-i-miss-school-i-mean-my-friends-the-fun-we-had-not-the/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Evan Spiegel > [It's no surprise companies that quickly grow in value attract those who may want to also profit from the hard work of others.](https://sms4smile.com/quotes/evan-spiegel/it-s-no-surprise-companies-that-quickly-grow-in-value-attract-those/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [When we're in that kind of childish space, we're more genuine and feel more comfortable with our friends.](https://sms4smile.com/quotes/evan-spiegel/when-we-re-in-that-kind-of-childish-space-we-re-more-genuine-and-feel/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [We no longer have to capture the 'real world' and recreate it online. We simply live and communicate at the same time.](https://sms4smile.com/quotes/evan-spiegel/we-no-longer-have-to-capture-the-real-world-and-recreate-it-online-we/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [I text nonstop, and I love emoji. I'm also on the phone quite a bit for work - probably more than 10 calls per day.](https://sms4smile.com/quotes/evan-spiegel/i-text-nonstop-and-i-love-emoji-i-m-also-on-the-phone-quite-a-bit-for/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [The intent to preserve and capture something is very different from the urge to share, but they had become intertwined.](https://sms4smile.com/quotes/evan-spiegel/the-intent-to-preserve-and-capture-something-is-very-different-from/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [I think, with any new product that's difficult to understand, there are always lots of questions and criticism. I think we have all the…](https://sms4smile.com/quotes/evan-spiegel/i-think-with-any-new-product-that-s-difficult-to-understand-there-are/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [There is real value in sharing moments that don't live forever.](https://sms4smile.com/quotes/evan-spiegel/there-is-real-value-in-sharing-moments-that-don-t-live-forever/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [If I had a ringtone, it would probably be Neil Diamond.](https://sms4smile.com/quotes/evan-spiegel/if-i-had-a-ringtone-it-would-probably-be-neil-diamond/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [What Snapchat said was if we try to model conversations as they occur, they're largely ephemeral. We may try to write down and save…](https://sms4smile.com/quotes/evan-spiegel/what-snapchat-said-was-if-we-try-to-model-conversations-as-they-occur/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [Someone will always have an opinion about you. Whatever you do won't ever be enough. So find something important to you. Find something that…](https://sms4smile.com/quotes/evan-spiegel/someone-will-always-have-an-opinion-about-you-whatever-you-do-won-t/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [It's not about working harder; it's about working the system.](https://sms4smile.com/quotes/evan-spiegel/it-s-not-about-working-harder-it-s-about-working-the-system/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [We probably release 1% of the products that we are working on.](https://sms4smile.com/quotes/evan-spiegel/we-probably-release-1-of-the-products-that-we-are-working-on/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [Conforming happens so naturally that we can forget how powerful it is. But the thing that makes us human are those times we listen…](https://sms4smile.com/quotes/evan-spiegel/conforming-happens-so-naturally-that-we-can-forget-how-powerful-it-is/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [We believe that the next generation of powerful mobile companies have a deep understanding of the world as a unified whole, where digital and…](https://sms4smile.com/quotes/evan-spiegel/we-believe-that-the-next-generation-of-powerful-mobile-companies-have/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) > [There's this weird thing that happens when you contribute something to a static profile. You have to worry about how this new content fits…](https://sms4smile.com/quotes/evan-spiegel/there-s-this-weird-thing-that-happens-when-you-contribute-something/) [Evan Spiegel](https://sms4smile.com/quotes/author/evan-spiegel/) [Explore all 54 Evan Spiegel quotes ](https://sms4smile.com/quotes/author/evan-spiegel/) ## More Along quotes > [I've seen guys come along with more ability - they've been faster or bigger or stronger - but they never worked hard to develop…](https://sms4smile.com/quotes/steve-largent/i-ve-seen-guys-come-along-with-more-ability-they-ve-been-faster-or/) [Steve Largent](https://sms4smile.com/quotes/author/steve-largent/) > [Governments follow their people. A great deal has to do with the vision of the leadership of governments. They have a vision, and they…](https://sms4smile.com/quotes/salman-khurshid/governments-follow-their-people-a-great-deal-has-to-do-with-the/) [Salman Khurshid](https://sms4smile.com/quotes/author/salman-khurshid/) > [I always like to look for adventure when I go away. I have gone on several horse adventures with my wife - from Guangxi…](https://sms4smile.com/quotes/antony-gormley/i-always-like-to-look-for-adventure-when-i-go-away-i-have-gone-on/) [Antony Gormley](https://sms4smile.com/quotes/author/antony-gormley/) > [I'd always wanted the show to be more reality based science fiction, something along the lines of The Day the Earth Stood Still, which…](https://sms4smile.com/quotes/gil-gerard/i-d-always-wanted-the-show-to-be-more-reality-based-science-fiction/) [Gil Gerard](https://sms4smile.com/quotes/author/gil-gerard/) > [Each time I think I've created time for myself, along comes a throwback to disrupt my private space.](https://sms4smile.com/quotes/wole-soyinka/each-time-i-think-i-ve-created-time-for-myself-along-comes-a/) [Wole Soyinka](https://sms4smile.com/quotes/author/wole-soyinka/) > [Along with a livable wage, many parents are desperate for quality affordable child care.](https://sms4smile.com/quotes/kirsten-gillibrand/along-with-a-livable-wage-many-parents-are-desperate-for-quality/) [Kirsten Gillibrand](https://sms4smile.com/quotes/author/kirsten-gillibrand/) > [I get along with everybody.](https://sms4smile.com/quotes/anonymous/i-get-along-with-everybody/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [It would have been an interesting run if we hadn't gotten along! It was good casting, I suppose.](https://sms4smile.com/quotes/dominic-west/it-would-have-been-an-interesting-run-if-we-hadn-t-gotten-along-it/) [Dominic West](https://sms4smile.com/quotes/author/dominic-west/) > [Defense spending as a share of the economy dropped significantly during the early 1990s, and that was one of the things, along with other…](https://sms4smile.com/quotes/peter-orszag/defense-spending-as-a-share-of-the-economy-dropped-significantly/) Peter Orszag > [Just remember: to be grateful and thank the people who are there and support you along the way is a great start to success.](https://sms4smile.com/quotes/meryl-davis/just-remember-to-be-grateful-and-thank-the-people-who-are-there-and/) [Meryl Davis](https://sms4smile.com/quotes/author/meryl-davis/) > [We feel that, with Sidney, we have a great opportunity over the next few years to put a great team on the ice. We're…](https://sms4smile.com/quotes/mario-lemieux/we-feel-that-with-sidney-we-have-a-great-opportunity-over-the-next/) [Mario Lemieux](https://sms4smile.com/quotes/author/mario-lemieux/) > [“Being along with the Nature your soul is stronger than all disasters.”](https://sms4smile.com/quotes/esat-durak/being-along-with-the-nature-your-soul-is-stronger-than-all-disasters/) Esat Durak > [When I was 16 I was fortunate enough to get Cosby and move to New York and shift my whole life. that had been…](https://sms4smile.com/quotes/lisa-bonet/when-i-was-16-i-was-fortunate-enough-to-get-cosby-and-move-to-new/) [Lisa Bonet](https://sms4smile.com/quotes/author/lisa-bonet/) > [For some actors, their star shines brightly and fizzles out. My star doesn't shine that brightly, but it buzzes along. Hopefully, that means it…](https://sms4smile.com/quotes/anna-maxwell-martin/for-some-actors-their-star-shines-brightly-and-fizzles-out-my-star/) [Anna Maxwell Martin](https://sms4smile.com/quotes/author/anna-maxwell-martin/) > [I prefer to have one gigantic laugh preceded by several smaller laughs rather than a bunch of medium laughs all along.](https://sms4smile.com/quotes/ron-shock/i-prefer-to-have-one-gigantic-laugh-preceded-by-several-smaller/) [Ron Shock](https://sms4smile.com/quotes/author/ron-shock/) Browse all 1,040 Along quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it's fun.", "creator": { "@type": "Person", "name": "Evan Spiegel" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/evan-spiegel/somewhere-along-the-way-when-we-were-building-social-media-products/", "about": { "@type": "Thing", "name": "Along" }, "@id": "https://sms4smile.com/quotes/evan-spiegel/somewhere-along-the-way-when-we-were-building-social-media-products/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/11c/evan-spiegel-12662_along_somewhere-along-the-way-when-we-were-bui_1920587.jpg", "contentUrl": "https://sms4smile.com/quotes/i/11c/evan-spiegel-12662_along_somewhere-along-the-way-when-we-were-bui_1920587.jpg", "url": "https://sms4smile.com/quotes/i/11c/evan-spiegel-12662_along_somewhere-along-the-way-when-we-were-bui_1920587.jpg", "width": 1080, "height": 1080, "caption": "“Somewhere along the way, when we were building social media products, we forgot the reason we like to…” — Evan Spiegel", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Evan Spiegel", "item": "https://sms4smile.com/quotes/author/evan-spiegel/" }, { "@type": "ListItem", "position": 4, "name": "Somewhere along the way, when we...", "item": "https://sms4smile.com/quotes/evan-spiegel/somewhere-along-the-way-when-we-were-building-social-media-products/" } ], "@id": "https://sms4smile.com/quotes/evan-spiegel/somewhere-along-the-way-when-we-were-building-social-media-products/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```