--- title: "Meaning & Key Takeaway of: I think we still do have a PR problem in…" description: "\"I think we still do have a PR problem in the sense that these institutions portray themselves quite often as a museum without the contemporary wing. Fo..." image: "https://sms4smile.com/quotes/i/eb0/esa-pekka-salonen-8409_artist_i-think-we-still-do-have-a-pr-problem-in_2756776.jpg" --- # I think we still do have a PR problem in the sense that… ![“I think we still do have a PR problem in the sense that these institutions portray themselves quite often as a museum without the contemporary wing. For a young cutting-edge person, why would you get into that sort of business, which is very clearly geared towards dead or almost dead people?” quote by Esa-Pekka Salonen](https://sms4smile.com/quotes/i/eb0/esa-pekka-salonen-8409_artist_i-think-we-still-do-have-a-pr-problem-in_2756776.jpg) [Download](https://sms4smile.com/quotes/i/eb0/esa-pekka-salonen-8409_artist_i-think-we-still-do-have-a-pr-problem-in_2756776.jpg) [Open image](https://sms4smile.com/quotes/i/eb0/esa-pekka-salonen-8409_artist_i-think-we-still-do-have-a-pr-problem-in_2756776.jpg) > “I think we still do have a PR problem in the sense that these institutions portray themselves quite often as a museum without the contemporary wing. For a young cutting-edge person, why would you get into that sort of business, which is very clearly geared towards dead or almost dead people?” [Esa-Pekka Salonen](https://sms4smile.com/quotes/author/esa-pekka-salonen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Institutions presenting themselves as outdated deter innovative individuals, suggesting a need for modern, dynamic cultural spaces to attract younger talent. **In simple terms:** Old museums repel youth. Key Takeaway Modernize cultural venues. Themes culture innovation generational gap branding Mood inspirational strategic Type suggestive analytical When to use this quote - museum redesign - community outreach - policy advocacy Key Concepts institutional relevance creative economies Questions to Reflect On - How can museums become truly contemporary? - What incentives attract young creatives? A Different Perspective Changing perception alone may not shift deep‑seated biases. ★ ★ ★ ★ ★ No ratings yet [Artist](https://sms4smile.com/quotes/about/artist/) [Business](https://sms4smile.com/quotes/about/business/) [Cutting edge](https://sms4smile.com/quotes/about/cutting-edge/) [Dead people](https://sms4smile.com/quotes/about/dead-people/) [Institutions](https://sms4smile.com/quotes/about/institutions/) [Museums](https://sms4smile.com/quotes/about/museums/) [People](https://sms4smile.com/quotes/about/people/) [Problem](https://sms4smile.com/quotes/about/problem/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [“Herbert Allen Jr. had convinced himself that appearances were important. Having calculated incorrectly around the first of the year that the press coverage would…](https://sms4smile.com/quotes/david-mcclintick/herbert-allen-jr-had-convinced-himself-that-appearances-were/) David McClintick > [I think PR people are caught in this mindset of 'control of the message.' There's a lot more freedom if you give up control.…](https://sms4smile.com/quotes/richard-edelman/i-think-pr-people-are-caught-in-this-mindset-of-control-of-the/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) > [Anything that is excellent or praiseworthy stands moment by moment on the cutting edge and must be constantly fought for. Well placed priorities always…](https://sms4smile.com/quotes/ross-perot/anything-that-is-excellent-or-praiseworthy-stands-moment-by-moment-on/) [Ross Perot](https://sms4smile.com/quotes/author/ross-perot/) > [“iSolve Technologies is an expert in typesetting services and having cutting edge in-house tools which is required to enhance profitability, reduce expense and drive…](https://sms4smile.com/quotes/typesetting-services/isolve-technologies-is-an-expert-in-typesetting-services-and-having/) Typesetting Services > [I enjoy trying to inspire myself. I enjoy the artistic side of everything. Music, art, fashion, everything. I just like to be on the…](https://sms4smile.com/quotes/chris-kirkpatrick/i-enjoy-trying-to-inspire-myself-i-enjoy-the-artistic-side-of/) [Chris Kirkpatrick](https://sms4smile.com/quotes/author/chris-kirkpatrick/) > [“The fashion look of teens and twentysomethings -once so cutting edge- is now, like most of the music played on the radio, a matter…](https://sms4smile.com/quotes/phil-strongman/the-fashion-look-of-teens-and-twentysomethings-once-so-cutting-edge/) Phil Strongman > [I always want to be on the cutting edge.](https://sms4smile.com/quotes/frank-peretti/i-always-want-to-be-on-the-cutting-edge/) [Frank Peretti](https://sms4smile.com/quotes/author/frank-peretti/) > [I have tried to remain a working, cutting-edge journalist and I don't do it the way everybody else does it. And I think that's…](https://sms4smile.com/quotes/dan-rather/i-have-tried-to-remain-a-working-cutting-edge-journalist-and-i-don-t/) [Dan Rather](https://sms4smile.com/quotes/author/dan-rather/) > [I've always strived to maintain a very healthy, friendly working situation, and lo and behold, it only took forty years, so the next sixty…](https://sms4smile.com/quotes/john-lydon/i-ve-always-strived-to-maintain-a-very-healthy-friendly-working/) [John Lydon](https://sms4smile.com/quotes/author/john-lydon/) > [Art fairs bring attention to up and coming artists and some amazing new works. They are a way to connect everyone with what's happening…](https://sms4smile.com/quotes/paul-allen/art-fairs-bring-attention-to-up-and-coming-artists-and-some-amazing/) [Paul Allen](https://sms4smile.com/quotes/author/paul-allen/) > [I’m a high-tech low-life. A cutting edge, state-of-the-art bi-coastal multi-tasker and I can give you a gigabyte in a nanosecond!](https://sms4smile.com/quotes/george-carlin/i-m-a-high-tech-low-life-a-cutting-edge-state-of-the-art-bi-coastal/) [George Carlin](https://sms4smile.com/quotes/author/george-carlin/) > [“Knowledge as a past fact, as something dead and done with—knowledge by the time it gets into encyclopaedias and text-books—does consist of assertion, and…](https://sms4smile.com/quotes/r-g-collingwood/knowledge-as-a-past-fact-as-something-dead-and-done-with-knowledge-by/) [R. G. Collingwood](https://sms4smile.com/quotes/author/r-g-collingwood/) > [The financial world is at the cutting edge of high technology.](https://sms4smile.com/quotes/robert-harris/the-financial-world-is-at-the-cutting-edge-of-high-technology/) [Robert Harris](https://sms4smile.com/quotes/author/robert-harris/) > [When I started it still wasn't okay to be this age and still make this kind of music. And believe me, I consider our…](https://sms4smile.com/quotes/pat-benatar/when-i-started-it-still-wasn-t-okay-to-be-this-age-and-still-make/) [Pat Benatar](https://sms4smile.com/quotes/author/pat-benatar/) > [What's the difference between obsolete and cutting edge? Obsolete works.](https://sms4smile.com/quotes/nicholas-negroponte/what-s-the-difference-between-obsolete-and-cutting-edge-obsolete-works/) [Nicholas Negroponte](https://sms4smile.com/quotes/author/nicholas-negroponte/) ## More by Esa-Pekka Salonen > [ There is something very special about this part of the world \[U.S\], which is the openness and the curiosity and the lack of prejudice… ](https://sms4smile.com/quotes/esa-pekka-salonen/there-is-something-very-special-about-this-part-of-the-world-u-s/) [Esa-Pekka Salonen](https://sms4smile.com/quotes/author/esa-pekka-salonen/) > [Every orchestra I know, every opera house I know, is desperately looking around trying to find new talent, new composing talent, supporting young composers,…](https://sms4smile.com/quotes/esa-pekka-salonen/every-orchestra-i-know-every-opera-house-i-know-is-desperately/) [Esa-Pekka Salonen](https://sms4smile.com/quotes/author/esa-pekka-salonen/) > [After 30 years I have realized the greatest pleasure I can get is to have learnt.](https://sms4smile.com/quotes/esa-pekka-salonen/after-30-years-i-have-realized-the-greatest-pleasure-i-can-get-is-to/) [Esa-Pekka Salonen](https://sms4smile.com/quotes/author/esa-pekka-salonen/) > [Anyone who composes and conducts at the same time is immediately suspect, because he must be faking one or the other.](https://sms4smile.com/quotes/esa-pekka-salonen/anyone-who-composes-and-conducts-at-the-same-time-is-immediately/) [Esa-Pekka Salonen](https://sms4smile.com/quotes/author/esa-pekka-salonen/) > [I started conducting lessons and I realized that this is actually something I like doing.](https://sms4smile.com/quotes/esa-pekka-salonen/i-started-conducting-lessons-and-i-realized-that-this-is-actually/) [Esa-Pekka Salonen](https://sms4smile.com/quotes/author/esa-pekka-salonen/) > [I feel very free and very happy to be a composer.](https://sms4smile.com/quotes/esa-pekka-salonen/i-feel-very-free-and-very-happy-to-be-a-composer/) [Esa-Pekka Salonen](https://sms4smile.com/quotes/author/esa-pekka-salonen/) > [I love a visceral sound, the kind that hits you in the belly.](https://sms4smile.com/quotes/esa-pekka-salonen/i-love-a-visceral-sound-the-kind-that-hits-you-in-the-belly/) [Esa-Pekka Salonen](https://sms4smile.com/quotes/author/esa-pekka-salonen/) > [We need new art. Old art cannot do that. It can do lots of other things, and of course humanity hasn't changed that much…](https://sms4smile.com/quotes/esa-pekka-salonen/we-need-new-art-old-art-cannot-do-that-it-can-do-lots-of-other-things/) [Esa-Pekka Salonen](https://sms4smile.com/quotes/author/esa-pekka-salonen/) > [Pulse as an active means of expression, Stravinsky and Beethoven are the two masters of that.](https://sms4smile.com/quotes/esa-pekka-salonen/pulse-as-an-active-means-of-expression-stravinsky-and-beethoven-are/) [Esa-Pekka Salonen](https://sms4smile.com/quotes/author/esa-pekka-salonen/) > [The underlying process in Northern music tends to be slower and continuous, whatever's happening on the surface; in Southern music the underlying process is…](https://sms4smile.com/quotes/esa-pekka-salonen/the-underlying-process-in-northern-music-tends-to-be-slower-and/) [Esa-Pekka Salonen](https://sms4smile.com/quotes/author/esa-pekka-salonen/) > [The Royal Festival Hall in London is nice; people hang out there. I think this inviting, non-exclusive character is very important.](https://sms4smile.com/quotes/esa-pekka-salonen/the-royal-festival-hall-in-london-is-nice-people-hang-out-there-i/) [Esa-Pekka Salonen](https://sms4smile.com/quotes/author/esa-pekka-salonen/) > [As we watch TV or films, there are no organic transitions, only edits. The idea of A becoming B, rather than A jumping to…](https://sms4smile.com/quotes/esa-pekka-salonen/as-we-watch-tv-or-films-there-are-no-organic-transitions-only-edits/) [Esa-Pekka Salonen](https://sms4smile.com/quotes/author/esa-pekka-salonen/) > [I think we are in the process of getting the word out, and we haven't done very well yet. But we are trying.](https://sms4smile.com/quotes/esa-pekka-salonen/i-think-we-are-in-the-process-of-getting-the-word-out-and-we-haven-t/) [Esa-Pekka Salonen](https://sms4smile.com/quotes/author/esa-pekka-salonen/) > [With American orchestras, in particular, because they play in such huge halls, getting a true pianissimo is very hard.](https://sms4smile.com/quotes/esa-pekka-salonen/with-american-orchestras-in-particular-because-they-play-in-such-huge/) [Esa-Pekka Salonen](https://sms4smile.com/quotes/author/esa-pekka-salonen/) > [Sometimes you spend nine months, 10 months, a year writing a piece that you will hear two years later or something like that, and…](https://sms4smile.com/quotes/esa-pekka-salonen/sometimes-you-spend-nine-months-10-months-a-year-writing-a-piece-that/) [Esa-Pekka Salonen](https://sms4smile.com/quotes/author/esa-pekka-salonen/) [Explore all 81 Esa-Pekka Salonen quotes ](https://sms4smile.com/quotes/author/esa-pekka-salonen/) ## More Artist quotes > [One is a painter because one wants so-called freedom; one doesn't want to go to the office every morning.](https://sms4smile.com/quotes/marcel-duchamp/one-is-a-painter-because-one-wants-so-called-freedom-one-doesn-t-want/) [Marcel Duchamp](https://sms4smile.com/quotes/author/marcel-duchamp/) > [True works of art contain their own theory and give us the measurement according to which we should judge them.](https://sms4smile.com/quotes/johann-wolfgang-von-goethe/true-works-of-art-contain-their-own-theory-and-give-us-the/) [Johann Wolfgang von Goethe](https://sms4smile.com/quotes/author/johann-wolfgang-von-goethe/) > [I think most artists feel like they're outside society - no matter how many accolades they receive, or how much money is in your…](https://sms4smile.com/quotes/aaron-rose/i-think-most-artists-feel-like-they-re-outside-society-no-matter-how/) [Aaron Rose](https://sms4smile.com/quotes/author/aaron-rose/) > [“People in coats and ties were milling around the Talley gallery, and on the wall were the minimally rendered still lifes by Giorgio Morandi,…](https://sms4smile.com/quotes/steve-martin/people-in-coats-and-ties-were-milling-around-the-talley-gallery-and/) [Steve Martin](https://sms4smile.com/quotes/author/steve-martin/) > [The prophet who fails to present a bearable alternative and yet preaches doom is part of the trap that he postulates. Not only does…](https://sms4smile.com/quotes/margaret-mead/the-prophet-who-fails-to-present-a-bearable-alternative-and-yet/) [Margaret Mead](https://sms4smile.com/quotes/author/margaret-mead/) > [“So, really," continued Jacob as if this were perfectly normal to expound on art in these circumstances, "when you think about it, the artists…](https://sms4smile.com/quotes/justina-chen-headley/so-really-continued-jacob-as-if-this-were-perfectly-normal-to-expound/) [Justina Chen Headley](https://sms4smile.com/quotes/author/justina-chen-headley/) > [“There are two options in art; either to adopt philosophical life by dissecting art, or to write your own philosophical life and claim it…](https://sms4smile.com/quotes/taf-teh/there-are-two-options-in-art-either-to-adopt-philosophical-life-by/) Taf Teh > [From as long as I can remember, I was always fond of drawing.](https://sms4smile.com/quotes/st-lucia/from-as-long-as-i-can-remember-i-was-always-fond-of-drawing/) [St. Lucia](https://sms4smile.com/quotes/author/st-lucia/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [The sublime in art is the attempt to express the infinite without finding in the realm of phenomena any object which proves itself fitting…](https://sms4smile.com/quotes/georg-wilhelm-friedrich-hegel/the-sublime-in-art-is-the-attempt-to-express-the-infinite-without/) [Georg Wilhelm Friedrich Hegel](https://sms4smile.com/quotes/author/georg-wilhelm-friedrich-hegel/) > [Art isn't done to decorate apartments, but to wage war against the enemy.](https://sms4smile.com/quotes/pablo-picasso/art-isn-t-done-to-decorate-apartments-but-to-wage-war-against-the/) [Pablo Picasso](https://sms4smile.com/quotes/author/pablo-picasso/) > [Designers shouldn’t design for museums any more than mummies should die for them.](https://sms4smile.com/quotes/ralph-caplan/designers-shouldn-t-design-for-museums-any-more-than-mummies-should/) [Ralph Caplan](https://sms4smile.com/quotes/author/ralph-caplan/) > [I don't believe in competitions between artists. This is insane. Who has the authority to say someone is better?](https://sms4smile.com/quotes/alan-arkin/i-don-t-believe-in-competitions-between-artists-this-is-insane-who/) [Alan Arkin](https://sms4smile.com/quotes/author/alan-arkin/) > [I am not the avant-garde. I am the artist who comes after the advancing guard. I am more concerned with continuity of ideas and…](https://sms4smile.com/quotes/nathan-oliveira/i-am-not-the-avant-garde-i-am-the-artist-who-comes-after-the/) [Nathan Oliveira](https://sms4smile.com/quotes/author/nathan-oliveira/) > [I am a horrible visual artist. I can't fix a car, sew, knit, cook, etc. Statistically, there is more I don't do than do.](https://sms4smile.com/quotes/carrie-brownstein/i-am-a-horrible-visual-artist-i-can-t-fix-a-car-sew-knit-cook-etc/) [Carrie Brownstein](https://sms4smile.com/quotes/author/carrie-brownstein/) [Browse all 32,600 Artist quotes ](https://sms4smile.com/quotes/about/artist/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think we still do have a PR problem in the sense that these institutions portray themselves quite often as a museum without the contemporary wing. For a young cutting-edge person, why would you get into that sort of business, which is very clearly geared towards dead or almost dead people?", "creator": { "@type": "Person", "name": "Esa-Pekka Salonen" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/esa-pekka-salonen/i-think-we-still-do-have-a-pr-problem-in-the-sense-that-these/", "about": { "@type": "Thing", "name": "Artist" }, "@id": "https://sms4smile.com/quotes/esa-pekka-salonen/i-think-we-still-do-have-a-pr-problem-in-the-sense-that-these/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/eb0/esa-pekka-salonen-8409_artist_i-think-we-still-do-have-a-pr-problem-in_2756776.jpg", "contentUrl": "https://sms4smile.com/quotes/i/eb0/esa-pekka-salonen-8409_artist_i-think-we-still-do-have-a-pr-problem-in_2756776.jpg", "url": "https://sms4smile.com/quotes/i/eb0/esa-pekka-salonen-8409_artist_i-think-we-still-do-have-a-pr-problem-in_2756776.jpg", "width": 1080, "height": 1080, "caption": "“I think we still do have a PR problem in the sense that these institutions portray themselves quite often as…” — Esa-Pekka Salonen", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Esa-Pekka Salonen", "item": "https://sms4smile.com/quotes/author/esa-pekka-salonen/" }, { "@type": "ListItem", "position": 4, "name": "I think we still do have...", "item": "https://sms4smile.com/quotes/esa-pekka-salonen/i-think-we-still-do-have-a-pr-problem-in-the-sense-that-these/" } ], "@id": "https://sms4smile.com/quotes/esa-pekka-salonen/i-think-we-still-do-have-a-pr-problem-in-the-sense-that-these/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```