--- title: "Meaning & Key Takeaway of: Increasingly, consumers don't search for…" description: "\"Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.\" — Erik Qualman" image: "https://sms4smile.com/quotes/i/595/erik-qualman-15684_attention_increasingly-consumers-don-t-search-for_1637855.png" --- # Increasingly, consumers don't search for products and… ![“Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.” quote by Erik Qualman](https://sms4smile.com/quotes/i/595/erik-qualman-15684_attention_increasingly-consumers-don-t-search-for_1637855.png) [Download](https://sms4smile.com/quotes/i/595/erik-qualman-15684_attention_increasingly-consumers-don-t-search-for_1637855.png) [Open image](https://sms4smile.com/quotes/i/595/erik-qualman-15684_attention_increasingly-consumers-don-t-search-for_1637855.png) > “Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.” [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Consumers now discover services through social media rather than actively searching for them. **In simple terms:** Social media drives service discovery. Key Takeaway Leverage social platforms to showcase services. Themes marketing social media consumer behavior Mood analytical creative Type strategic practical When to use this quote - product launches - brand awareness - customer acquisition Key Concepts digital branding influencer outreach Questions to Reflect On - How can you target the right platforms? - What content resonates most with your audience? A Different Perspective Not all audiences are equally reachable via social media. ★ ★ ★ ★ ★ No ratings yet [Attention](https://sms4smile.com/quotes/about/attention/) [Attention Social](https://sms4smile.com/quotes/about/attention-social-541016/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Consumers Don](https://sms4smile.com/quotes/about/consumers-don-541017/) [Increasingly Consumers](https://sms4smile.com/quotes/about/increasingly-consumers-541015/) [Media](https://sms4smile.com/quotes/about/media/) [Products](https://sms4smile.com/quotes/about/products/) [Service](https://sms4smile.com/quotes/about/service/) [Social](https://sms4smile.com/quotes/about/social/) [Social media](https://sms4smile.com/quotes/about/social-media/) [Twitter](https://sms4smile.com/quotes/about/twitter/) ## Related quotes > [I think increasingly consumers are judging the quality of their travel and hotel experiences by their ability to have access to basic technologies, including…](https://sms4smile.com/quotes/gary-shapiro/i-think-increasingly-consumers-are-judging-the-quality-of-their/) [Gary Shapiro](https://sms4smile.com/quotes/author/gary-shapiro/) > [“Consumers don’t want to know about the process of how something came into existence. What they want to know is: How will this product…](https://sms4smile.com/quotes/bill-mcgowan/consumers-don-t-want-to-know-about-the-process-of-how-something-came/) [Bill McGowan](https://sms4smile.com/quotes/author/bill-mcgowan/) > [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [You know, I try not to pay attention to social media very much.](https://sms4smile.com/quotes/steve-harwell/you-know-i-try-not-to-pay-attention-to-social-media-very-much/) [Steve Harwell](https://sms4smile.com/quotes/author/steve-harwell/) > [“Be wary of what you do with the attention social media gives you”](https://sms4smile.com/quotes/bernard-kelvin-clive/be-wary-of-what-you-do-with-the-attention-social-media-gives-you/) [Bernard Kelvin Clive](https://sms4smile.com/quotes/author/bernard-kelvin-clive/) > [The companies aren't hiring, because consumers don't have enough money to buy the goods and services.](https://sms4smile.com/quotes/michael-hudson/the-companies-aren-t-hiring-because-consumers-don-t-have-enough-money/) [Michael Hudson](https://sms4smile.com/quotes/author/michael-hudson/) > [Many companies are disappointing the citizens of this world by manipulating labor rates, putting horse meat instead of beef out there, or thinking it's…](https://sms4smile.com/quotes/paul-polman/many-companies-are-disappointing-the-citizens-of-this-world-by/) [Paul Polman](https://sms4smile.com/quotes/author/paul-polman/) > [Older consumers don't want to be treated like teenagers; what's more, they don't want to believe they fall into any niche at all.](https://sms4smile.com/quotes/charles-duhigg/older-consumers-don-t-want-to-be-treated-like-teenagers-what-s-more/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [“With voice, consumers don’t know the price or see the packaging and are less likely to include the brand in their request. Fewer and…](https://sms4smile.com/quotes/scott-galloway/with-voice-consumers-don-t-know-the-price-or-see-the-packaging-and/) [Scott Galloway](https://sms4smile.com/quotes/author/scott-galloway/) > [“And I’ll tell you another thing: if consumers don’t want to pay the farmer to do it right, they shouldn’t eat meat.”](https://sms4smile.com/quotes/jonathan-safran-foer/and-i-ll-tell-you-another-thing-if-consumers-don-t-want-to-pay-the/) [Jonathan Safran Foer](https://sms4smile.com/quotes/author/jonathan-safran-foer/) > [Consumers are taking ownership of brands, and their referral power is priceless.](https://sms4smile.com/quotes/erik-qualman/consumers-are-taking-ownership-of-brands-and-their-referral-power-is/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to…](https://sms4smile.com/quotes/ryan-holmes/as-social-is-where-consumers-eyeballs-are-businesses-must-take/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.](https://sms4smile.com/quotes/simon-mainwaring/the-new-dynamics-between-brands-and-consumers-driven-by-social-media/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through…](https://sms4smile.com/quotes/theodor-adorno/the-triumph-of-advertising-in-the-culture-industry-is-that-consumers/) [Theodor Adorno](https://sms4smile.com/quotes/author/theodor-adorno/) > [If the milk industry can make their product seem sexy and increase consumer demand, there must be hope for music.](https://sms4smile.com/quotes/gary-arnold/if-the-milk-industry-can-make-their-product-seem-sexy-and-increase/) [Gary Arnold](https://sms4smile.com/quotes/author/gary-arnold/) ## More by Erik Qualman > [Pushing a company agenda on social media is like throwing water balloons at a porcupine.](https://sms4smile.com/quotes/erik-qualman/pushing-a-company-agenda-on-social-media-is-like-throwing-water/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [“If pondering whether something is appropriate to post online, ask yourself: Would I tell this to a large group of people in-person? If the…](https://sms4smile.com/quotes/erik-qualman/if-pondering-whether-something-is-appropriate-to-post-online-ask/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [That's the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites…](https://sms4smile.com/quotes/erik-qualman/that-s-the-power-behind-a-tool-like-facebook-connect-it-is-making-a/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think…](https://sms4smile.com/quotes/erik-qualman/at-a-minimum-the-majority-of-search-dollars-will-flow-to-a-social/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [Consumers are taking ownership of brands, and their referral power is priceless.](https://sms4smile.com/quotes/erik-qualman/consumers-are-taking-ownership-of-brands-and-their-referral-power-is/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.](https://sms4smile.com/quotes/erik-qualman/successful-companies-in-social-media-function-more-like-entertainment/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher… the world.](https://sms4smile.com/quotes/erik-qualman/assume-whatever-you-do-both-offline-and-online-will-be-seen-by-your/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [Everybody's got the mindset that everything should be measurable.](https://sms4smile.com/quotes/erik-qualman/everybody-s-got-the-mindset-that-everything-should-be-measurable/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [We don't have a choice on whether we DO social media, the question is how well we do it.](https://sms4smile.com/quotes/erik-qualman/we-don-t-have-a-choice-on-whether-we-do-social-media-the-question-is/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [The easier things are to buy, the more we consume.](https://sms4smile.com/quotes/erik-qualman/the-easier-things-are-to-buy-the-more-we-consume/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [“Many people have discovered that having a LinkedIn account for their business contacts and a Facebook account for their personal contacts is a great…](https://sms4smile.com/quotes/erik-qualman/many-people-have-discovered-that-having-a-linkedin-account-for-their/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [Folks want to be listened to, they want to be heard.](https://sms4smile.com/quotes/erik-qualman/folks-want-to-be-listened-to-they-want-to-be-heard/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [25 percent of search results for the world's top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.](https://sms4smile.com/quotes/erik-qualman/25-percent-of-search-results-for-the-world-s-top-20-largest-brands/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [“In the future, we will all enjoy our 15 minutes of privacy.” SCOTT MONTY, FORD”](https://sms4smile.com/quotes/erik-qualman/in-the-future-we-will-all-enjoy-our-15-minutes-of-privacy-scott-monty/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [With the advent of radical and accessible technology, each one of us, for the first time in history, is creating an influential mark forever…](https://sms4smile.com/quotes/erik-qualman/with-the-advent-of-radical-and-accessible-technology-each-one-of-us/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) [Explore all 42 Erik Qualman quotes ](https://sms4smile.com/quotes/author/erik-qualman/) ## More Attention quotes > [It appears to me that one great cause of our difference in opinion on subjects which we often discuss is that you have always…](https://sms4smile.com/quotes/david-ricardo/it-appears-to-me-that-one-great-cause-of-our-difference-in-opinion-on/) [David Ricardo](https://sms4smile.com/quotes/author/david-ricardo/) > [People pay far too much attention to the television and they're quite literal in some ways. At the beginning, when I was playing very…](https://sms4smile.com/quotes/ardal-o-hanlon/people-pay-far-too-much-attention-to-the-television-and-they-re-quite/) [Ardal O'Hanlon](https://sms4smile.com/quotes/author/ardal-o-hanlon/) > [Television, radio, social media. The 24/7 news cycle plows forward mercilessly on our desks, in our cars and in our pockets. Thousands and thousands…](https://sms4smile.com/quotes/joseph-prince/television-radio-social-media-the-24-7-news-cycle-plows-forward/) [Joseph Prince](https://sms4smile.com/quotes/author/joseph-prince/) > [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [Our inventions are wont to be pretty toys, which distract our attention from serious things. They are but improved means to an unimproved end.](https://sms4smile.com/quotes/henry-david-thoreau/our-inventions-are-wont-to-be-pretty-toys-which-distract-our/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [What people don't normally know about us is the hustle is very real, and it's sorely driven a lot by how we consider ourselves.…](https://sms4smile.com/quotes/lzzy-hale/what-people-don-t-normally-know-about-us-is-the-hustle-is-very-real/) [Lzzy Hale](https://sms4smile.com/quotes/author/lzzy-hale/) > [For me, the term "psychotherapy" is limiting. It implies that we work with mind and emotions, but excludes the body and pays scant attention…](https://sms4smile.com/quotes/jed-diamond/for-me-the-term-psychotherapy-is-limiting-it-implies-that-we-work/) [Jed Diamond](https://sms4smile.com/quotes/author/jed-diamond/) > [When you approach something to photograph it, first be still with yourself until the object of your attention affirms your presence. Then don't leave…](https://sms4smile.com/quotes/minor-white/when-you-approach-something-to-photograph-it-first-be-still-with/) [Minor White](https://sms4smile.com/quotes/author/minor-white/) > [I'm writing about real things. Real people. Real characters. You have to believe what I write about is true or you wouldn't pay any…](https://sms4smile.com/quotes/lou-reed/i-m-writing-about-real-things-real-people-real-characters-you-have-to/) [Lou Reed](https://sms4smile.com/quotes/author/lou-reed/) > [ I went to a mosque in Philadelphia with \[my wife\] in December 24, 1999. And we we went to this mosque in Philly, and… ](https://sms4smile.com/quotes/mahershala-ali/i-went-to-a-mosque-in-philadelphia-with-my-wife-in-december-24-1999/) [Mahershala Ali](https://sms4smile.com/quotes/author/mahershala-ali/) > [The Harvard Business Review recently had an article called 'The Human Moment,' about how to make real contact with a person at work: ...…](https://sms4smile.com/quotes/daniel-goleman/the-harvard-business-review-recently-had-an-article-called-the-human/) [Daniel Goleman](https://sms4smile.com/quotes/author/daniel-goleman/) > [Let us thank God heartily as often as we pray that we have His Spirit in us to teach us to pray. Thanksgiving will…](https://sms4smile.com/quotes/andy-murray/let-us-thank-god-heartily-as-often-as-we-pray-that-we-have-his-spirit/) [Andy Murray](https://sms4smile.com/quotes/author/andy-murray/) > [Enlightened people live in very charged states of attention, with a tremendous power circuiting through them.](https://sms4smile.com/quotes/frederick-lenz/enlightened-people-live-in-very-charged-states-of-attention-with-a/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [We must have a welfare system that we can afford, which will mean giving greater attention to directing the welfare program toward its primary…](https://sms4smile.com/quotes/michael-portillo/we-must-have-a-welfare-system-that-we-can-afford-which-will-mean/) [Michael Portillo](https://sms4smile.com/quotes/author/michael-portillo/) > [The director's job should give you a sense of music without drawing attention to itself.](https://sms4smile.com/quotes/taylor-hackford/the-director-s-job-should-give-you-a-sense-of-music-without-drawing/) [Taylor Hackford](https://sms4smile.com/quotes/author/taylor-hackford/) [Browse all 10,153 Attention quotes ](https://sms4smile.com/quotes/about/attention/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.", "creator": { "@type": "Person", "name": "Erik Qualman" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/erik-qualman/increasingly-consumers-don-t-search-for-products-and-services-rather/", "about": { "@type": "Thing", "name": "Attention" }, "@id": "https://sms4smile.com/quotes/erik-qualman/increasingly-consumers-don-t-search-for-products-and-services-rather/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/595/erik-qualman-15684_attention_increasingly-consumers-don-t-search-for_1637855.png", "contentUrl": "https://sms4smile.com/quotes/i/595/erik-qualman-15684_attention_increasingly-consumers-don-t-search-for_1637855.png", "url": "https://sms4smile.com/quotes/i/595/erik-qualman-15684_attention_increasingly-consumers-don-t-search-for_1637855.png", "width": 1080, "height": 1080, "caption": "“Increasingly, consumers don't search for products and services. Rather, services come to their attention via…” — Erik Qualman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Erik Qualman", "item": "https://sms4smile.com/quotes/author/erik-qualman/" }, { "@type": "ListItem", "position": 4, "name": "Increasingly, consumers don't search for products...", "item": "https://sms4smile.com/quotes/erik-qualman/increasingly-consumers-don-t-search-for-products-and-services-rather/" } ], "@id": "https://sms4smile.com/quotes/erik-qualman/increasingly-consumers-don-t-search-for-products-and-services-rather/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```