--- title: "Meaning & Key Takeaway of: We didn't see any statistically…" description: "\"We didn't see any statistically significant relationship between our buzz and our short-term sales...Is that the end of the story? I would say no. This..." image: "https://sms4smile.com/quotes/i/623/eric-schmidt-2408_brands_we-didn-t-see-any-statistically-signific_2251550.png" --- # We didn't see any statistically significant relationship… ![“We didn't see any statistically significant relationship between our buzz and our short-term sales...Is that the end of the story? I would say no. This is one study on a set of brands in a particular company within a certain segment of the consumer-packag ed-goods industry. It is by no means a…” quote by Eric Schmidt](https://sms4smile.com/quotes/i/623/eric-schmidt-2408_brands_we-didn-t-see-any-statistically-signific_2251550.png) [Download](https://sms4smile.com/quotes/i/623/eric-schmidt-2408_brands_we-didn-t-see-any-statistically-signific_2251550.png) [Open image](https://sms4smile.com/quotes/i/623/eric-schmidt-2408_brands_we-didn-t-see-any-statistically-signific_2251550.png) > “We didn't see any statistically significant relationship between our buzz and our short-term sales...Is that the end of the story? I would say no. This is one study on a set of brands in a particular company within a certain segment of the consumer-packag ed-goods industry. It is by no means a generalized result that applies to all industries.” [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A single study’s limited scope does not prove a universal rule; broader evidence is needed before drawing conclusions. **In simple terms:** One study isn’t enough to generalize findings. Key Takeaway Seek broader data before making decisions. Themes research statistics critical thinking Mood analytical cautious Type informative reflective When to use this quote - marketing analysis - product testing - industry benchmarking Key Concepts sample size generalizability Questions to Reflect On - How can you test if findings apply elsewhere? - What additional data would strengthen the claim? A Different Perspective Results may be misinterpreted if taken as definitive; over‑reliance on limited data can mislead. ★ ★ ★ ★ ★ No ratings yet [Brands](https://sms4smile.com/quotes/about/brands/) [Brands Particular](https://sms4smile.com/quotes/about/brands-particular-5144818/) [Buzz](https://sms4smile.com/quotes/about/buzz/) [Certain](https://sms4smile.com/quotes/about/certain/) [Company](https://sms4smile.com/quotes/about/company/) [Consumer Packag](https://sms4smile.com/quotes/about/consumer-packag-5144817/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Ends](https://sms4smile.com/quotes/about/ends/) [Goods](https://sms4smile.com/quotes/about/goods/) [Industry](https://sms4smile.com/quotes/about/industry/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Mean](https://sms4smile.com/quotes/about/mean/) [Particular](https://sms4smile.com/quotes/about/particular/) [Results](https://sms4smile.com/quotes/about/results/) [Short term](https://sms4smile.com/quotes/about/short-term/) [Significant](https://sms4smile.com/quotes/about/significant/) [Statistically Significant](https://sms4smile.com/quotes/about/statistically-significant-1669482/) [Stories](https://sms4smile.com/quotes/about/stories/) [Study](https://sms4smile.com/quotes/about/study/) [Term](https://sms4smile.com/quotes/about/term/) ## Related quotes > [“statistically noticeable” or “statistically detectable” instead of “statistically significant”! That would be truer to the meaning of the method,”](https://sms4smile.com/quotes/jordan-ellenberg/statistically-noticeable-or-statistically-detectable-instead-of/) [Jordan Ellenberg](https://sms4smile.com/quotes/author/jordan-ellenberg/) > [“are many studies that say they can’t find a statistically significant effect of some policy change,” Hoxby says. “That doesn’t mean that there wasn’t…](https://sms4smile.com/quotes/malcolm-gladwell/are-many-studies-that-say-they-can-t-find-a-statistically-significant/) [Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/) > [Don's Mancini father was an advertising executive and I think Don really grew up and all of that stayed in his head. Some of…](https://sms4smile.com/quotes/david-kirschner/don-s-mancini-father-was-an-advertising-executive-and-i-think-don/) [David Kirschner](https://sms4smile.com/quotes/author/david-kirschner/) > [This funny little film we did called 'Sharknado' has caused so much buzz, I would have never imagined. It's literally caused more buzz than…](https://sms4smile.com/quotes/cassie-scerbo/this-funny-little-film-we-did-called-sharknado-has-caused-so-much/) [Cassie Scerbo](https://sms4smile.com/quotes/author/cassie-scerbo/) > [I follow my own nose. So I read things that are different. People will always say to me, "Have you read Robert S. Bosco's…](https://sms4smile.com/quotes/mark-helprin/i-follow-my-own-nose-so-i-read-things-that-are-different-people-will/) [Mark Helprin](https://sms4smile.com/quotes/author/mark-helprin/) > [News is important information that may influence your investments. Noise is talk or buzz or some headline that prevents you from seeing a story…](https://sms4smile.com/quotes/maria-bartiromo/news-is-important-information-that-may-influence-your-investments/) [Maria Bartiromo](https://sms4smile.com/quotes/author/maria-bartiromo/) > [True transformation occurs only when we can look at ourselves squarely and face our attachments and inner demons, free from the buzz of commercial…](https://sms4smile.com/quotes/julia-hill/true-transformation-occurs-only-when-we-can-look-at-ourselves/) [Julia Hill](https://sms4smile.com/quotes/author/julia-hill/) > [There's a buzz to failing and not dying.](https://sms4smile.com/quotes/stephen-colbert/there-s-a-buzz-to-failing-and-not-dying/) [Stephen Colbert](https://sms4smile.com/quotes/author/stephen-colbert/) > [It's not like I think: 'By the age of 40 I've got to be an international household name.' When the opportunity to perform comes…](https://sms4smile.com/quotes/stephen-merchant/it-s-not-like-i-think-by-the-age-of-40-i-ve-got-to-be-an/) [Stephen Merchant](https://sms4smile.com/quotes/author/stephen-merchant/) > [One of the things that drives me is the excitement that I could fail. What better buzz can you get?](https://sms4smile.com/quotes/calvin-ayre/one-of-the-things-that-drives-me-is-the-excitement-that-i-could-fail/) [Calvin Ayre](https://sms4smile.com/quotes/author/calvin-ayre/) > [Heaven above was blue, and earth beneath was green; the river glistened like a path of diamonds in the sun; the birds poured forth…](https://sms4smile.com/quotes/charles-dickens/heaven-above-was-blue-and-earth-beneath-was-green-the-river-glistened/) [Charles Dickens](https://sms4smile.com/quotes/author/charles-dickens/) > [Nobody can become a drug addict if they're hip. Because it's obvious that if you're hip then you've got to make it. The buzz…](https://sms4smile.com/quotes/george-harrison/nobody-can-become-a-drug-addict-if-they-re-hip-because-it-s-obvious/) [George Harrison](https://sms4smile.com/quotes/author/george-harrison/) > [Visiting any shop for the first time is exciting. There's always that buzz as you push open the door; that hope; that belief -…](https://sms4smile.com/quotes/sophie-kinsella/visiting-any-shop-for-the-first-time-is-exciting-there-s-always-that/) [Sophie Kinsella](https://sms4smile.com/quotes/author/sophie-kinsella/) > [I mean, the competition is really created by the buzz around the Emmys. It's a totally subjective thing.](https://sms4smile.com/quotes/michael-c-hall/i-mean-the-competition-is-really-created-by-the-buzz-around-the-emmys/) [Michael C. Hall](https://sms4smile.com/quotes/author/michael-c-hall/) > [ No wonder that Churchill described this effort \[the British codebreakers working at Bletchley Park\] as "Britian"s secret weapon," a weapon far more effective than… ](https://sms4smile.com/quotes/peter-hilton/no-wonder-that-churchill-described-this-effort-the-british/) [Peter Hilton](https://sms4smile.com/quotes/author/peter-hilton/) ## More by Eric Schmidt > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [I had always assumed that the right way to do it was to these engineers, put them in offices by themselves with doors that…](https://sms4smile.com/quotes/eric-schmidt/i-had-always-assumed-that-the-right-way-to-do-it-was-to-these/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [The coach doesn't have to play the sport as well as you do. They have to watch you and get you to be your…](https://sms4smile.com/quotes/eric-schmidt/the-coach-doesn-t-have-to-play-the-sport-as-well-as-you-do-they-have/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [A mind set in its ways is wasted. Don't do it.](https://sms4smile.com/quotes/eric-schmidt/a-mind-set-in-its-ways-is-wasted-don-t-do-it/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [Just remember when you post something, the computers remember forever](https://sms4smile.com/quotes/eric-schmidt/just-remember-when-you-post-something-the-computers-remember-forever/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [I worry that the level of interrupt, the sort of overwhelming rapidity of information — and especially of stressful information — is in fact…](https://sms4smile.com/quotes/eric-schmidt/i-worry-that-the-level-of-interrupt-the-sort-of-overwhelming-rapidity/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's…](https://sms4smile.com/quotes/eric-schmidt/the-funny-thing-about-advertising-is-that-it-s-not-a-zero-sum-game/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [There's been spying for years, there's been surveillance for years, and so forth, I'm not going to pass judgement on that, it's the nature…](https://sms4smile.com/quotes/eric-schmidt/there-s-been-spying-for-years-there-s-been-surveillance-for-years-and/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [In general in technology, if you own a platform that's valuable, you can monetize it.](https://sms4smile.com/quotes/eric-schmidt/in-general-in-technology-if-you-own-a-platform-that-s-valuable-you/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [Android is ahead of the iPhone now,](https://sms4smile.com/quotes/eric-schmidt/android-is-ahead-of-the-iphone-now/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [For those who say you're thinking too big... be smart enough not to listen. For those who say the odds are too small ...…](https://sms4smile.com/quotes/eric-schmidt/for-those-who-say-you-re-thinking-too-big-be-smart-enough-not-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [Find a way to say yes to things.](https://sms4smile.com/quotes/eric-schmidt/find-a-way-to-say-yes-to-things/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next.](https://sms4smile.com/quotes/eric-schmidt/i-actually-think-most-people-don-t-want-google-to-answer-their/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [We run the company by questions, not by answers.](https://sms4smile.com/quotes/eric-schmidt/we-run-the-company-by-questions-not-by-answers/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [We don't have a traditional strategy process, planning process like you'd find in traditional technical companies. It allows Google to innovate very, very quickly,…](https://sms4smile.com/quotes/eric-schmidt/we-don-t-have-a-traditional-strategy-process-planning-process-like/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) [Explore all 166 Eric Schmidt quotes ](https://sms4smile.com/quotes/author/eric-schmidt/) ## More Brands quotes > [“She kneeled down, opened the wine fridge, and scanned the shelves, filled with a variety of white wines. Sam began to pull each bottle…](https://sms4smile.com/quotes/viola-shipman/she-kneeled-down-opened-the-wine-fridge-and-scanned-the-shelves/) [Viola Shipman](https://sms4smile.com/quotes/author/viola-shipman/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [I like that you can easily flip the sheets over and have a different feel or vibe in your room. You don't have to…](https://sms4smile.com/quotes/shaun-white/i-like-that-you-can-easily-flip-the-sheets-over-and-have-a-different/) [Shaun White](https://sms4smile.com/quotes/author/shaun-white/) > [I feel that if your soul was branded by the sixties, you never lost the brand. It's like going into a nightclub and having…](https://sms4smile.com/quotes/marianne-williamson/i-feel-that-if-your-soul-was-branded-by-the-sixties-you-never-lost/) [Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/) > [ I don't feel the need to brand myself in that way \[social media\]. But as a means to share information and raise awareness of… ](https://sms4smile.com/quotes/scarlett-johansson/i-don-t-feel-the-need-to-brand-myself-in-that-way-social-media-but-as/) [Scarlett Johansson](https://sms4smile.com/quotes/author/scarlett-johansson/) > [To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that…](https://sms4smile.com/quotes/philip-roth/to-become-a-celebrity-is-to-become-a-brand-name-there-is-ivory-soap/) [Philip Roth](https://sms4smile.com/quotes/author/philip-roth/) > [ What are you for? It may be, to a degree, consoling that white brothers and sisters did not vote for \[Donald\] Trump, and do… ](https://sms4smile.com/quotes/michael-eric-dyson/what-are-you-for-it-may-be-to-a-degree-consoling-that-white-brothers/) [Michael Eric Dyson](https://sms4smile.com/quotes/author/michael-eric-dyson/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I wish Elton Brand the best. He's a great guy. He's always going to be a great friend of mine, regardless of what goes…](https://sms4smile.com/quotes/baron-davis/i-wish-elton-brand-the-best-he-s-a-great-guy-he-s-always-going-to-be/) [Baron Davis](https://sms4smile.com/quotes/author/baron-davis/) > [I have a twelve year old sex doll. Brand new.](https://sms4smile.com/quotes/anthony-jeselnik/i-have-a-twelve-year-old-sex-doll-brand-new/) [Anthony Jeselnik](https://sms4smile.com/quotes/author/anthony-jeselnik/) > [Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. He encourages his team, is a great motivator and…](https://sms4smile.com/quotes/ravi-shastri/sourav-s-greatest-asset-is-his-ability-to-communicate-he-is-a/) [Ravi Shastri](https://sms4smile.com/quotes/author/ravi-shastri/) > [I think that, honestly, people's censorship issues are personal but I disagree with most of those personal choices that I see others make. You…](https://sms4smile.com/quotes/seth-rogen/i-think-that-honestly-people-s-censorship-issues-are-personal-but-i/) [Seth Rogen](https://sms4smile.com/quotes/author/seth-rogen/) > [I don't care for brands. I'm more of a boutique shopper because the things I will find there are unique, and there won't be…](https://sms4smile.com/quotes/shweta-tripathi/i-don-t-care-for-brands-i-m-more-of-a-boutique-shopper-because-the/) [Shweta Tripathi](https://sms4smile.com/quotes/author/shweta-tripathi/) > [It was psychobabbler Abraham Maslow who wrote of the phenomena of self-actualization. What Maslow failed to grasp is that reaching true self-actualization can only…](https://sms4smile.com/quotes/ted-nugent/it-was-psychobabbler-abraham-maslow-who-wrote-of-the-phenomena-of/) [Ted Nugent](https://sms4smile.com/quotes/author/ted-nugent/) > [When I went to do "Carson" that night, they wanted us to do two songs, but we were a brand new band. "Conga" hadn't…](https://sms4smile.com/quotes/gloria-estefan/when-i-went-to-do-carson-that-night-they-wanted-us-to-do-two-songs/) [Gloria Estefan](https://sms4smile.com/quotes/author/gloria-estefan/) [Browse all 1,572 Brands quotes ](https://sms4smile.com/quotes/about/brands/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We didn't see any statistically significant relationship between our buzz and our short-term sales...Is that the end of the story? I would say no. This is one study on a set of brands in a particular company within a certain segment of the consumer-packag ed-goods industry. 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