--- title: "Meaning & Key Takeaway of: One of the unintended negative…" description: "\"One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply ea..." image: "https://sms4smile.com/quotes/i/553/eric-schmidt-2408_advertising_one-of-the-unintended-negative-consequen_2396656.png" --- # One of the unintended negative consequences of online… ![“One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy.” quote by Eric Schmidt](https://sms4smile.com/quotes/i/553/eric-schmidt-2408_advertising_one-of-the-unintended-negative-consequen_2396656.png) [Download](https://sms4smile.com/quotes/i/553/eric-schmidt-2408_advertising_one-of-the-unintended-negative-consequen_2396656.png) [Open image](https://sms4smile.com/quotes/i/553/eric-schmidt-2408_advertising_one-of-the-unintended-negative-consequen_2396656.png) > “One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy.” [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Online ads have diminished traditional classifieds' value by offering faster, easier searches, shifting consumer behavior toward digital platforms. **In simple terms:** Online ads reduce traditional classifieds' value. Key Takeaway Adapt to digital search habits. Themes advertising digital shift consumer behavior Mood analytical concerned Type business strategic When to use this quote - marketing strategy - business development - e‑commerce Key Concepts online marketplaces search efficiency value erosion Questions to Reflect On - How can traditional classifieds stay relevant? - What strategies can balance online convenience with local value? ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Broadband](https://sms4smile.com/quotes/about/broadband/) [Connections](https://sms4smile.com/quotes/about/connections/) [Consequence](https://sms4smile.com/quotes/about/consequence/) [Loss](https://sms4smile.com/quotes/about/loss/) [Online advertising](https://sms4smile.com/quotes/about/online-advertising/) [Values](https://sms4smile.com/quotes/about/values/) ## Related quotes > [Google's architectural model around broadband and services and so forth plays very well to the powerful devices and services Apple is doing. We're a…](https://sms4smile.com/quotes/eric-schmidt/google-s-architectural-model-around-broadband-and-services-and-so/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [And the more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google.](https://sms4smile.com/quotes/eric-schmidt/and-the-more-broadband-we-can-get-globally-the-better-it-s-better-for/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [You can say on one hand the market is crazy but it's not 1999. People have had their medicine from overexuberance. I find it…](https://sms4smile.com/quotes/james-packer/you-can-say-on-one-hand-the-market-is-crazy-but-it-s-not-1999-people/) [James Packer](https://sms4smile.com/quotes/author/james-packer/) > [The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few…](https://sms4smile.com/quotes/marc-ostrofsky/the-number-of-small-businesses-in-the-united-states-totals-about-25/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [“But suppose we say that Google is primarily an advertising company. That changes things. The U.S. search-engine advertising market is $17 billion annually. Online…](https://sms4smile.com/quotes/anonymous/but-suppose-we-say-that-google-is-primarily-an-advertising-company/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Online advertising is increasingly only a fraction of what is being lost from print advertising, and it is under constant pressure.](https://sms4smile.com/quotes/rupert-murdoch/online-advertising-is-increasingly-only-a-fraction-of-what-is-being/) [Rupert Murdoch](https://sms4smile.com/quotes/author/rupert-murdoch/) > [“Daily work in the field of online advertising, as Jack Goldenberg sees it, is still significantly different from what the trends are propagated by…](https://sms4smile.com/quotes/anonymous/daily-work-in-the-field-of-online-advertising-as-jack-goldenberg-sees/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Online advertising may not be much more successful than an old double-barrel, but - like a good spray of buckshot - it makes up…](https://sms4smile.com/quotes/douglas-rushkoff/online-advertising-may-not-be-much-more-successful-than-an-old-double/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of…](https://sms4smile.com/quotes/hubert-burda/online-advertising-works-although-it-lands-especially-on-search/) [Hubert Burda](https://sms4smile.com/quotes/author/hubert-burda/) > [On the average, five times as many people read the headlines as read the body copy.](https://sms4smile.com/quotes/david-ogilvy/on-the-average-five-times-as-many-people-read-the-headlines-as-read/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Online advertising is display plus search.](https://sms4smile.com/quotes/david-filo/online-advertising-is-display-plus-search/) [David Filo](https://sms4smile.com/quotes/author/david-filo/) > [One thing we didn't know in 1996 is that it's very, very difficult, if not impossible, to sustain a culture with online advertising.](https://sms4smile.com/quotes/howard-rheingold/one-thing-we-didn-t-know-in-1996-is-that-it-s-very-very-difficult-if/) [Howard Rheingold](https://sms4smile.com/quotes/author/howard-rheingold/) > [As our initial click fraud research study showed last year, there is an obvious problem in the online advertising world. The challenge is that…](https://sms4smile.com/quotes/flint-mcglaughlin/as-our-initial-click-fraud-research-study-showed-last-year-there-is/) Flint McGlaughlin > [To bring the benefits of the digital age to all Americans, the FCC needs to make it easier for companies to build and expand…](https://sms4smile.com/quotes/ajit-pai/to-bring-the-benefits-of-the-digital-age-to-all-americans-the-fcc/) [Ajit Pai](https://sms4smile.com/quotes/author/ajit-pai/) > [“Some innovations just don’t attract enough economic or social demand: just as supersonic flight and manned space flight stagnated after the 1970s, today (in…](https://sms4smile.com/quotes/martin-j-rees/some-innovations-just-don-t-attract-enough-economic-or-social-demand/) Martin J. Rees ## More by Eric Schmidt > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [I had always assumed that the right way to do it was to these engineers, put them in offices by themselves with doors that…](https://sms4smile.com/quotes/eric-schmidt/i-had-always-assumed-that-the-right-way-to-do-it-was-to-these/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [The coach doesn't have to play the sport as well as you do. They have to watch you and get you to be your…](https://sms4smile.com/quotes/eric-schmidt/the-coach-doesn-t-have-to-play-the-sport-as-well-as-you-do-they-have/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [A mind set in its ways is wasted. Don't do it.](https://sms4smile.com/quotes/eric-schmidt/a-mind-set-in-its-ways-is-wasted-don-t-do-it/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [Just remember when you post something, the computers remember forever](https://sms4smile.com/quotes/eric-schmidt/just-remember-when-you-post-something-the-computers-remember-forever/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [I worry that the level of interrupt, the sort of overwhelming rapidity of information — and especially of stressful information — is in fact…](https://sms4smile.com/quotes/eric-schmidt/i-worry-that-the-level-of-interrupt-the-sort-of-overwhelming-rapidity/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's…](https://sms4smile.com/quotes/eric-schmidt/the-funny-thing-about-advertising-is-that-it-s-not-a-zero-sum-game/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [There's been spying for years, there's been surveillance for years, and so forth, I'm not going to pass judgement on that, it's the nature…](https://sms4smile.com/quotes/eric-schmidt/there-s-been-spying-for-years-there-s-been-surveillance-for-years-and/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [In general in technology, if you own a platform that's valuable, you can monetize it.](https://sms4smile.com/quotes/eric-schmidt/in-general-in-technology-if-you-own-a-platform-that-s-valuable-you/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [Android is ahead of the iPhone now,](https://sms4smile.com/quotes/eric-schmidt/android-is-ahead-of-the-iphone-now/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [For those who say you're thinking too big... be smart enough not to listen. For those who say the odds are too small ...…](https://sms4smile.com/quotes/eric-schmidt/for-those-who-say-you-re-thinking-too-big-be-smart-enough-not-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [Find a way to say yes to things.](https://sms4smile.com/quotes/eric-schmidt/find-a-way-to-say-yes-to-things/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next.](https://sms4smile.com/quotes/eric-schmidt/i-actually-think-most-people-don-t-want-google-to-answer-their/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [We run the company by questions, not by answers.](https://sms4smile.com/quotes/eric-schmidt/we-run-the-company-by-questions-not-by-answers/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [We don't have a traditional strategy process, planning process like you'd find in traditional technical companies. It allows Google to innovate very, very quickly,…](https://sms4smile.com/quotes/eric-schmidt/we-don-t-have-a-traditional-strategy-process-planning-process-like/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) [Explore all 166 Eric Schmidt quotes ](https://sms4smile.com/quotes/author/eric-schmidt/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. 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But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. 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