---
title: "Meaning & Key Takeaway of: It's a mistake to predict the size of…"
description: "\"It's a mistake to predict the size of markets that are so new. This model has shown no signs of slowing down. So we are going to get as much of it as w..."
image: "https://sms4smile.com/quotes/i/52b/eric-schmidt-2408_business-growth_it-s-a-mistake-to-predict-the-size-of-ma_1015701.png"
---

#  It's a mistake to predict the size of markets that are so…

![“It's a mistake to predict the size of markets that are so new. This model has shown no signs of slowing down. So we are going to get as much of it as we possibly can, and when we get close to that we'll figure out other problems.” quote by Eric Schmidt](https://sms4smile.com/quotes/i/52b/eric-schmidt-2408_business-growth_it-s-a-mistake-to-predict-the-size-of-ma_1015701.png)   [Download](https://sms4smile.com/quotes/i/52b/eric-schmidt-2408_business-growth_it-s-a-mistake-to-predict-the-size-of-ma_1015701.png) [Open image](https://sms4smile.com/quotes/i/52b/eric-schmidt-2408_business-growth_it-s-a-mistake-to-predict-the-size-of-ma_1015701.png)

> “It's a mistake to predict the size of markets that are so new. This model has shown no signs of slowing down. So we are going to get as much of it as we possibly can, and when we get close to that we'll figure out other problems.”

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Predicting market size for emerging sectors is unreliable; focus on capturing value now and adapt later.

**In simple terms:** Don't try to forecast new markets precisely; act and adjust.

Key Takeaway

Prioritize execution over prediction.

Themes

innovation market dynamics strategy uncertainty

Mood

pragmatic forward‑looking analytical

Type

strategic business

When to use this quote

- startup funding
- product launches
- investment decisions
- growth planning

Key Concepts

economics entrepreneurship risk management

Questions to Reflect On

- What risks arise from moving too fast?
- How can we balance speed with due diligence?

A Different Perspective

Overemphasis on speed can overlook long‑term sustainability.

★ ★ ★ ★ ★   No ratings yet

[Business growth](https://sms4smile.com/quotes/about/business-growth/) [Failure](https://sms4smile.com/quotes/about/failure/) [Figures](https://sms4smile.com/quotes/about/figures/) [Growth](https://sms4smile.com/quotes/about/growth/) [Internet](https://sms4smile.com/quotes/about/internet/) [Investing](https://sms4smile.com/quotes/about/investing/) [Markets New](https://sms4smile.com/quotes/about/markets-new-2234131/) [Mistake](https://sms4smile.com/quotes/about/mistake/) [Mistake Predict](https://sms4smile.com/quotes/about/mistake-predict-2234133/) [Models](https://sms4smile.com/quotes/about/models/) [New Model](https://sms4smile.com/quotes/about/new-model-921078/) [Predict Size](https://sms4smile.com/quotes/about/predict-size-2234132/) [Problem](https://sms4smile.com/quotes/about/problem/) [Size](https://sms4smile.com/quotes/about/size/) [Size Markets](https://sms4smile.com/quotes/about/size-markets-2234130/) [Slow down](https://sms4smile.com/quotes/about/slow-down/) [Slowing](https://sms4smile.com/quotes/about/slowing/)

## Related quotes

> [But there is always creative destruction in markets: there are always new winners taking the place of those that are. So if you only…](https://sms4smile.com/quotes/kerr-neilson/but-there-is-always-creative-destruction-in-markets-there-are-always/)

[Kerr Neilson](https://sms4smile.com/quotes/author/kerr-neilson/)

> [A new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power…](https://sms4smile.com/quotes/lisa-gansky/a-new-model-is-starting-to-take-root-and-grow-one-in-which-consumers/)

[Lisa Gansky](https://sms4smile.com/quotes/author/lisa-gansky/)

> [A new model of business and economic development must ensure everybody's sons and daughters are treated as we would expect for our own.](https://sms4smile.com/quotes/sharan-burrow/a-new-model-of-business-and-economic-development-must-ensure/)

[Sharan Burrow](https://sms4smile.com/quotes/author/sharan-burrow/)

> [In Heaven you're going to be the same make, but a new model!](https://sms4smile.com/quotes/david-berg/in-heaven-you-re-going-to-be-the-same-make-but-a-new-model/)

[David Berg](https://sms4smile.com/quotes/author/david-berg/)

> [I don't consider anything I'm doing as generous. In the new model of the world, I hope people will consider whatever I'm doing as…](https://sms4smile.com/quotes/tom-shadyac/i-don-t-consider-anything-i-m-doing-as-generous-in-the-new-model-of/)

[Tom Shadyac](https://sms4smile.com/quotes/author/tom-shadyac/)

> [We need a new model: If you can't explain it, you can't sell it.](https://sms4smile.com/quotes/elizabeth-warren/we-need-a-new-model-if-you-can-t-explain-it-you-can-t-sell-it/)

[Elizabeth Warren](https://sms4smile.com/quotes/author/elizabeth-warren/)

> ['A New Model' is saying that women should be confident in who they are and that they can be their own role models.](https://sms4smile.com/quotes/ashley-graham/a-new-model-is-saying-that-women-should-be-confident-in-who-they-are/)

[Ashley Graham](https://sms4smile.com/quotes/author/ashley-graham/)

> [In Heaven, our bodies are going to be the same make, but a new model. Our old, decaying, worn-out natural, physical body will go…](https://sms4smile.com/quotes/david-berg/in-heaven-our-bodies-are-going-to-be-the-same-make-but-a-new-model/)

[David Berg](https://sms4smile.com/quotes/author/david-berg/)

> [I'm a big believer in growth. Life is not about achievement, it's about learning and growth, and developing qualities like compassion, patience, perseverance, love,…](https://sms4smile.com/quotes/jack-canfield/i-m-a-big-believer-in-growth-life-is-not-about-achievement-it-s-about/)

[Jack Canfield](https://sms4smile.com/quotes/author/jack-canfield/)

> [Never be limited by other people's limited imaginations.](https://sms4smile.com/quotes/mae-jemison/never-be-limited-by-other-people-s-limited-imaginations/)

[Mae Jemison](https://sms4smile.com/quotes/author/mae-jemison/)

> [If you're going to be thinking anyway, think big!](https://sms4smile.com/quotes/donald-trump/if-you-re-going-to-be-thinking-anyway-think-big/)

[Donald Trump](https://sms4smile.com/quotes/author/donald-trump/)

> [I am proud of my country. But we need to unite to make a unified India, free of communalism and casteism. We need to…](https://sms4smile.com/quotes/ratan-tata/i-am-proud-of-my-country-but-we-need-to-unite-to-make-a-unified-india/)

[Ratan Tata](https://sms4smile.com/quotes/author/ratan-tata/)

> [“In today’s entrepreneurial time, a brand with a human side has more chances of becoming successful than its counterparts.”](https://sms4smile.com/quotes/pooja-agnihotri/in-today-s-entrepreneurial-time-a-brand-with-a-human-side-has-more/)

[Pooja Agnihotri](https://sms4smile.com/quotes/author/pooja-agnihotri/)

> [The fact that equities are being sold down, despite the lowest interest rates in recent history, simply means that the market doesn't see growth…](https://sms4smile.com/quotes/john-c-malone/the-fact-that-equities-are-being-sold-down-despite-the-lowest/)

[John C. Malone](https://sms4smile.com/quotes/author/john-c-malone/)

> [Money is only used for two things. One, it's to make you comfortable, and the more comfortable you are the more creative you will…](https://sms4smile.com/quotes/bob-proctor/money-is-only-used-for-two-things-one-it-s-to-make-you-comfortable/)

[Bob Proctor](https://sms4smile.com/quotes/author/bob-proctor/)

## More by Eric Schmidt

> [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [I had always assumed that the right way to do it was to these engineers, put them in offices by themselves with doors that…](https://sms4smile.com/quotes/eric-schmidt/i-had-always-assumed-that-the-right-way-to-do-it-was-to-these/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [The coach doesn't have to play the sport as well as you do. They have to watch you and get you to be your…](https://sms4smile.com/quotes/eric-schmidt/the-coach-doesn-t-have-to-play-the-sport-as-well-as-you-do-they-have/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [A mind set in its ways is wasted. Don't do it.](https://sms4smile.com/quotes/eric-schmidt/a-mind-set-in-its-ways-is-wasted-don-t-do-it/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [Just remember when you post something, the computers remember forever](https://sms4smile.com/quotes/eric-schmidt/just-remember-when-you-post-something-the-computers-remember-forever/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [I worry that the level of interrupt, the sort of overwhelming rapidity of information — and especially of stressful information — is in fact…](https://sms4smile.com/quotes/eric-schmidt/i-worry-that-the-level-of-interrupt-the-sort-of-overwhelming-rapidity/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's…](https://sms4smile.com/quotes/eric-schmidt/the-funny-thing-about-advertising-is-that-it-s-not-a-zero-sum-game/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [There's been spying for years, there's been surveillance for years, and so forth, I'm not going to pass judgement on that, it's the nature…](https://sms4smile.com/quotes/eric-schmidt/there-s-been-spying-for-years-there-s-been-surveillance-for-years-and/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [In general in technology, if you own a platform that's valuable, you can monetize it.](https://sms4smile.com/quotes/eric-schmidt/in-general-in-technology-if-you-own-a-platform-that-s-valuable-you/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [Android is ahead of the iPhone now,](https://sms4smile.com/quotes/eric-schmidt/android-is-ahead-of-the-iphone-now/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [For those who say you're thinking too big... be smart enough not to listen. For those who say the odds are too small ...…](https://sms4smile.com/quotes/eric-schmidt/for-those-who-say-you-re-thinking-too-big-be-smart-enough-not-to/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [Find a way to say yes to things.](https://sms4smile.com/quotes/eric-schmidt/find-a-way-to-say-yes-to-things/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next.](https://sms4smile.com/quotes/eric-schmidt/i-actually-think-most-people-don-t-want-google-to-answer-their/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [We run the company by questions, not by answers.](https://sms4smile.com/quotes/eric-schmidt/we-run-the-company-by-questions-not-by-answers/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [We don't have a traditional strategy process, planning process like you'd find in traditional technical companies. It allows Google to innovate very, very quickly,…](https://sms4smile.com/quotes/eric-schmidt/we-don-t-have-a-traditional-strategy-process-planning-process-like/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

[Explore all 166 Eric Schmidt quotes ](https://sms4smile.com/quotes/author/eric-schmidt/)

## More Business growth quotes

> [Money is only used for two things. One, it's to make you comfortable, and the more comfortable you are the more creative you will…](https://sms4smile.com/quotes/bob-proctor/money-is-only-used-for-two-things-one-it-s-to-make-you-comfortable/)

[Bob Proctor](https://sms4smile.com/quotes/author/bob-proctor/)

> [The fact that equities are being sold down, despite the lowest interest rates in recent history, simply means that the market doesn't see growth…](https://sms4smile.com/quotes/john-c-malone/the-fact-that-equities-are-being-sold-down-despite-the-lowest/)

[John C. Malone](https://sms4smile.com/quotes/author/john-c-malone/)

> [“In today’s entrepreneurial time, a brand with a human side has more chances of becoming successful than its counterparts.”](https://sms4smile.com/quotes/pooja-agnihotri/in-today-s-entrepreneurial-time-a-brand-with-a-human-side-has-more/)

[Pooja Agnihotri](https://sms4smile.com/quotes/author/pooja-agnihotri/)

> [I am proud of my country. But we need to unite to make a unified India, free of communalism and casteism. We need to…](https://sms4smile.com/quotes/ratan-tata/i-am-proud-of-my-country-but-we-need-to-unite-to-make-a-unified-india/)

[Ratan Tata](https://sms4smile.com/quotes/author/ratan-tata/)

> [If you're going to be thinking anyway, think big!](https://sms4smile.com/quotes/donald-trump/if-you-re-going-to-be-thinking-anyway-think-big/)

[Donald Trump](https://sms4smile.com/quotes/author/donald-trump/)

> [Never be limited by other people's limited imaginations.](https://sms4smile.com/quotes/mae-jemison/never-be-limited-by-other-people-s-limited-imaginations/)

[Mae Jemison](https://sms4smile.com/quotes/author/mae-jemison/)

> [I'm a big believer in growth. Life is not about achievement, it's about learning and growth, and developing qualities like compassion, patience, perseverance, love,…](https://sms4smile.com/quotes/jack-canfield/i-m-a-big-believer-in-growth-life-is-not-about-achievement-it-s-about/)

[Jack Canfield](https://sms4smile.com/quotes/author/jack-canfield/)

> [“Simply put, your job is to prepare yourself and your business for growth.”](https://sms4smile.com/quotes/michael-e-gerber/simply-put-your-job-is-to-prepare-yourself-and-your-business-for/)

[Michael E. Gerber](https://sms4smile.com/quotes/author/michael-e-gerber/)

> [Our growth depends not on how many experiences we devour, but on how many we digest.](https://sms4smile.com/quotes/anonymous/our-growth-depends-not-on-how-many-experiences-we-devour-but-on-how/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [First of all we had very few users. We might have had a hundred accesses a day. So there was really no demand from…](https://sms4smile.com/quotes/david-filo/first-of-all-we-had-very-few-users-we-might-have-had-a-hundred/)

[David Filo](https://sms4smile.com/quotes/author/david-filo/)

> [Move fast and break things.](https://sms4smile.com/quotes/anonymous/move-fast-and-break-things/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [When a small business grows like eBay did, it has a multiplier effect. It creates other small businesses that supply it with intellectual capital,…](https://sms4smile.com/quotes/meg-whitman/when-a-small-business-grows-like-ebay-did-it-has-a-multiplier-effect/)

[Meg Whitman](https://sms4smile.com/quotes/author/meg-whitman/)

> [“There can’t be anything more fatal to a business than making decisions based on somebody else’s assumptions.”](https://sms4smile.com/quotes/pooja-agnihotri/there-can-t-be-anything-more-fatal-to-a-business-than-making/)

[Pooja Agnihotri](https://sms4smile.com/quotes/author/pooja-agnihotri/)

> [For years I have made the point that progress in winding back economic slack is made not by high growth in any individual year,…](https://sms4smile.com/quotes/ian-macfarlane/for-years-i-have-made-the-point-that-progress-in-winding-back/)

[Ian Macfarlane](https://sms4smile.com/quotes/author/ian-macfarlane/)

> [Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.](https://sms4smile.com/quotes/mark-zuckerberg/move-fast-and-break-things-unless-you-are-breaking-stuff-you-are-not/)

[Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/)

[Browse all 92 Business growth quotes ](https://sms4smile.com/quotes/about/business-growth/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "It's a mistake to predict the size of markets that are so new. This model has shown no signs of slowing down. So we are going to get as much of it as we possibly can, and when we get close to that we'll figure out other problems.",
            "creator": {
                "@type": "Person",
                "name": "Eric Schmidt"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/eric-schmidt/it-s-a-mistake-to-predict-the-size-of-markets-that-are-so-new-this/",
            "about": {
                "@type": "Thing",
                "name": "Business growth"
            },
            "@id": "https://sms4smile.com/quotes/eric-schmidt/it-s-a-mistake-to-predict-the-size-of-markets-that-are-so-new-this/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/52b/eric-schmidt-2408_business-growth_it-s-a-mistake-to-predict-the-size-of-ma_1015701.png",
                "contentUrl": "https://sms4smile.com/quotes/i/52b/eric-schmidt-2408_business-growth_it-s-a-mistake-to-predict-the-size-of-ma_1015701.png",
                "url": "https://sms4smile.com/quotes/i/52b/eric-schmidt-2408_business-growth_it-s-a-mistake-to-predict-the-size-of-ma_1015701.png",
                "width": 1080,
                "height": 1080,
                "caption": "“It's a mistake to predict the size of markets that are so new. This model has shown no signs of slowing…” — Eric Schmidt",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Eric Schmidt",
                    "item": "https://sms4smile.com/quotes/author/eric-schmidt/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "It's a mistake to predict the...",
                    "item": "https://sms4smile.com/quotes/eric-schmidt/it-s-a-mistake-to-predict-the-size-of-markets-that-are-so-new-this/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/eric-schmidt/it-s-a-mistake-to-predict-the-size-of-markets-that-are-so-new-this/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
