--- title: "Meaning & Key Takeaway of: Google is very much a not-invented-here…" description: "\"Google is very much a not-invented-here, build-it-ourselves culture.\" — Eric Schmidt" image: "https://sms4smile.com/quotes/i/ac1/eric-schmidt-2408_culture_google-is-very-much-a-not-invented-here_1900558.png" --- # Google is very much a not-invented-here… ![“Google is very much a not-invented-here, build-it-ourselves culture.” quote by Eric Schmidt](https://sms4smile.com/quotes/i/ac1/eric-schmidt-2408_culture_google-is-very-much-a-not-invented-here_1900558.png) [Download](https://sms4smile.com/quotes/i/ac1/eric-schmidt-2408_culture_google-is-very-much-a-not-invented-here_1900558.png) [Open image](https://sms4smile.com/quotes/i/ac1/eric-schmidt-2408_culture_google-is-very-much-a-not-invented-here_1900558.png) > “Google is very much a not-invented-here, build-it-ourselves culture.” [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Google’s culture emphasizes building solutions internally rather than adopting external ideas. **In simple terms:** Build internally, avoid copying. Key Takeaway Foster internal innovation. Themes corporate culture innovation self‑reliance Mood analytical critical Type business leadership When to use this quote - product design - R&D strategy - team autonomy Key Concepts organizational behavior in‑house development Questions to Reflect On - How does your organization balance internal and external ideas? - What mechanisms prevent insular thinking? A Different Perspective Risk of echo chambers and limited external insight. ★ ★ ★ ★ ★ No ratings yet [Build Culture](https://sms4smile.com/quotes/about/build-culture-694395/) [Culture](https://sms4smile.com/quotes/about/culture/) [Google](https://sms4smile.com/quotes/about/google/) [Google Invented](https://sms4smile.com/quotes/about/google-invented-2801981/) [Internet](https://sms4smile.com/quotes/about/internet/) [Invented Build](https://sms4smile.com/quotes/about/invented-build-2801982/) ## Related quotes > [You obviously have to build a culture, a foundation. You must build the right talent however you do it. 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It could take time and generations of change to truly build a culture of creativity.”](https://sms4smile.com/quotes/pearl-zhu/inspiration-is-not-just-a-short-term-momentum-it-could-take-time-and/) [Pearl Zhu](https://sms4smile.com/quotes/author/pearl-zhu/) > [Selling MP3s or physical copies, it's still cool, but I think it's slowly becoming outdated to where people just want to build a culture.](https://sms4smile.com/quotes/diplo/selling-mp3s-or-physical-copies-it-s-still-cool-but-i-think-it-s-2/) [Diplo](https://sms4smile.com/quotes/author/diplo/) > [I think it's very important for us to start to build a culture of resistance, because what we're doing isn't working, clearly.](https://sms4smile.com/quotes/derrick-jensen/i-think-it-s-very-important-for-us-to-start-to-build-a-culture-of/) [Derrick Jensen](https://sms4smile.com/quotes/author/derrick-jensen/) > [You have to build a culture of philanthropy. 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LeRoy](https://sms4smile.com/quotes/author/kathryn-a-leroy/) > [When I was trying to popularize the concept of the Internet - ten or 15 years ago - I came up with this concept…](https://sms4smile.com/quotes/steve-case/when-i-was-trying-to-popularize-the-concept-of-the-internet-ten-or-15/) [Steve Case](https://sms4smile.com/quotes/author/steve-case/) > [We need now to build a culture of geniune nonviolence and real democracy.](https://sms4smile.com/quotes/mairead-corrigan/we-need-now-to-build-a-culture-of-geniune-nonviolence-and-real/) [Mairead Corrigan](https://sms4smile.com/quotes/author/mairead-corrigan/) > [In world history, those who have helped to build the same culture are not necessarily of one race, and those of the same race…](https://sms4smile.com/quotes/ruth-benedict/in-world-history-those-who-have-helped-to-build-the-same-culture-are/) [Ruth Benedict](https://sms4smile.com/quotes/author/ruth-benedict/) > [At Airbnb, we're trying to build a culture that supports details, celebrates them, and gives our teams creative license to pursue them.](https://sms4smile.com/quotes/joe-gebbia/at-airbnb-we-re-trying-to-build-a-culture-that-supports-details/) [Joe Gebbia](https://sms4smile.com/quotes/author/joe-gebbia/) ## More by Eric Schmidt > [“When companies get big, they devote most of their care and feeding to the business that got them big. 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Don't do it.](https://sms4smile.com/quotes/eric-schmidt/a-mind-set-in-its-ways-is-wasted-don-t-do-it/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [Just remember when you post something, the computers remember forever](https://sms4smile.com/quotes/eric-schmidt/just-remember-when-you-post-something-the-computers-remember-forever/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [I worry that the level of interrupt, the sort of overwhelming rapidity of information — and especially of stressful information — is in fact…](https://sms4smile.com/quotes/eric-schmidt/i-worry-that-the-level-of-interrupt-the-sort-of-overwhelming-rapidity/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [The funny thing about advertising is that it's not a zero-sum game... 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For those who say the odds are too small ...…](https://sms4smile.com/quotes/eric-schmidt/for-those-who-say-you-re-thinking-too-big-be-smart-enough-not-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [Find a way to say yes to things.](https://sms4smile.com/quotes/eric-schmidt/find-a-way-to-say-yes-to-things/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next.](https://sms4smile.com/quotes/eric-schmidt/i-actually-think-most-people-don-t-want-google-to-answer-their/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [We run the company by questions, not by answers.](https://sms4smile.com/quotes/eric-schmidt/we-run-the-company-by-questions-not-by-answers/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [We don't have a traditional strategy process, planning process like you'd find in traditional technical companies. It allows Google to innovate very, very quickly,…](https://sms4smile.com/quotes/eric-schmidt/we-don-t-have-a-traditional-strategy-process-planning-process-like/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) [Explore all 166 Eric Schmidt quotes ](https://sms4smile.com/quotes/author/eric-schmidt/) ## More Culture quotes > [What sets worlds in motion is the interplay of differences, their attractions and repulsions. Life is plurality, death is uniformity. 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And before a scab forms it hemorrhages…](https://sms4smile.com/quotes/gloria-e-anzald-a/the-u-s-mexican-border-es-un-herida-abierta-where-the-third-world/) [Gloria E. Anzaldúa](https://sms4smile.com/quotes/author/gloria-e-anzald-a/) > [What it comes down to for me is this: Will the technologies of communication in our culture, serve to enlighten us and help us…](https://sms4smile.com/quotes/roger-waters/what-it-comes-down-to-for-me-is-this-will-the-technologies-of/) [Roger Waters](https://sms4smile.com/quotes/author/roger-waters/) > [I think it's useful to experience other types of dance and other cultures, and the life of a classical dancer these days is certainly…](https://sms4smile.com/quotes/deborah-bull/i-think-it-s-useful-to-experience-other-types-of-dance-and-other/) [Deborah Bull](https://sms4smile.com/quotes/author/deborah-bull/) > [In the movie, the stars above the ship bear no correspondence to any constellations in a real sky. Worse yet, while the heroine bobs...…](https://sms4smile.com/quotes/neil-degrasse-tyson/in-the-movie-the-stars-above-the-ship-bear-no-correspondence-to-any/) [Neil deGrasse Tyson](https://sms4smile.com/quotes/author/neil-degrasse-tyson/) > [It is not my intention to explain Turkey, its culture and its problems. My literature has a universal concern: I want to bring people…](https://sms4smile.com/quotes/orhan-pamuk/it-is-not-my-intention-to-explain-turkey-its-culture-and-its-problems/) [Orhan Pamuk](https://sms4smile.com/quotes/author/orhan-pamuk/) > [I don't think the distinction between high and low culture exists anymore.](https://sms4smile.com/quotes/jeremy-scott/i-don-t-think-the-distinction-between-high-and-low-culture-exists/) [Jeremy Scott](https://sms4smile.com/quotes/author/jeremy-scott/) > [You get below the Mason-Dixon line and you have some of the best music, culture, the two races, the literature, and it's so rich.](https://sms4smile.com/quotes/robert-duvall/you-get-below-the-mason-dixon-line-and-you-have-some-of-the-best/) [Robert Duvall](https://sms4smile.com/quotes/author/robert-duvall/) > [It is proposed that a form of free dialogue may well be one of the most effective ways of investigating the crisis which faces…](https://sms4smile.com/quotes/david-bohm/it-is-proposed-that-a-form-of-free-dialogue-may-well-be-one-of-the/) [David Bohm](https://sms4smile.com/quotes/author/david-bohm/) > [“Being grounded in your lifelong culture and your personal perspective, you are comfortable with the way you see things and may believe it is…](https://sms4smile.com/quotes/susan-c-young/being-grounded-in-your-lifelong-culture-and-your-personal-perspective/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) [Browse all 15,940 Culture quotes ](https://sms4smile.com/quotes/about/culture/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Google is very much a not-invented-here, build-it-ourselves culture.", "creator": { "@type": "Person", "name": "Eric Schmidt" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/eric-schmidt/google-is-very-much-a-not-invented-here-build-it-ourselves-culture/", "about": { "@type": "Thing", "name": "Culture" }, "@id": "https://sms4smile.com/quotes/eric-schmidt/google-is-very-much-a-not-invented-here-build-it-ourselves-culture/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ac1/eric-schmidt-2408_culture_google-is-very-much-a-not-invented-here_1900558.png", "contentUrl": "https://sms4smile.com/quotes/i/ac1/eric-schmidt-2408_culture_google-is-very-much-a-not-invented-here_1900558.png", "url": "https://sms4smile.com/quotes/i/ac1/eric-schmidt-2408_culture_google-is-very-much-a-not-invented-here_1900558.png", "width": 1080, "height": 1080, "caption": "“Google is very much a not-invented-here, build-it-ourselves culture.” — Eric Schmidt", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Eric Schmidt", "item": "https://sms4smile.com/quotes/author/eric-schmidt/" }, { "@type": "ListItem", "position": 4, "name": "Google is very much a not-invented-here,...", "item": "https://sms4smile.com/quotes/eric-schmidt/google-is-very-much-a-not-invented-here-build-it-ourselves-culture/" } ], "@id": "https://sms4smile.com/quotes/eric-schmidt/google-is-very-much-a-not-invented-here-build-it-ourselves-culture/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```