--- title: "Meaning & Key Takeaway of: Only when we have their attention can we…" description: "\"“Only when we have their attention can we hope to win their hearts and minds.”\" — Eric Schmidt and Jared Cohen" image: "https://sms4smile.com/quotes/i/74f/eric-schmidt-and-jared-cohen-8_psychology_only-when-we-have-their-attention-can-we_1533152.jpg" --- # Only when we have their attention can we hope to win their… ![“Only when we have their attention can we hope to win their hearts and minds.” quote by Eric Schmidt and Jared Cohen](https://sms4smile.com/quotes/i/74f/eric-schmidt-and-jared-cohen-8_psychology_only-when-we-have-their-attention-can-we_1533152.jpg) [Download](https://sms4smile.com/quotes/i/74f/eric-schmidt-and-jared-cohen-8_psychology_only-when-we-have-their-attention-can-we_1533152.jpg) [Open image](https://sms4smile.com/quotes/i/74f/eric-schmidt-and-jared-cohen-8_psychology_only-when-we-have-their-attention-can-we_1533152.jpg) > ““Only when we have their attention can we hope to win their hearts and minds.”” Eric Schmidt and Jared Cohen ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Capturing attention is the first step; only then can we influence hearts and minds. **In simple terms:** Attention precedes influence. Key Takeaway Earn attention before persuading. Themes communication influence attention Mood thoughtful strategic Type persuasive philosophical When to use this quote - marketing pitches - public speaking - political campaigns - social media Key Concepts cognitive psychology media strategy Questions to Reflect On - How do you sustain attention after gaining it? - What ethical limits exist in influencing minds? A Different Perspective Attention can be fleeting and superficial. ★ ★ ★ ★ ★ No ratings yet [Attention](https://sms4smile.com/quotes/about/attention/) [Psychology](https://sms4smile.com/quotes/about/psychology/) ## Related quotes > [One day when I'm long gone, I really hope you remember me. I hope you realize the signs were there from the very start.…](https://sms4smile.com/quotes/anonymous/one-day-when-i-m-long-gone-i-really-hope-you-remember-me-i-hope-you/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If you have got them by the testicles, their hearts and minds will follow!..](https://sms4smile.com/quotes/anonymous/if-you-have-got-them-by-the-testicles-their-hearts-and-minds-will/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Why do people listen to there hearts and not there minds? Last time I checked your heart isn't doing the thinking. If you just…](https://sms4smile.com/quotes/kevin-mccarty/why-do-people-listen-to-there-hearts-and-not-there-minds-last-time-i/) [Kevin Mccarty](https://sms4smile.com/quotes/author/kevin-mccarty/) > [Your every act can open hearts and minds.](https://sms4smile.com/quotes/david-deida/your-every-act-can-open-hearts-and-minds/) [David Deida](https://sms4smile.com/quotes/author/david-deida/) > [“Our hearts and minds are more complicated than that, with layers on layers of reasoning and feelings and motivation. There’s always another side. There’s…](https://sms4smile.com/quotes/staci-hart/our-hearts-and-minds-are-more-complicated-than-that-with-layers-on/) [Staci Hart](https://sms4smile.com/quotes/author/staci-hart/) > [When we have peace in our hearts and minds, we draw peace into our lives.](https://sms4smile.com/quotes/iyanla-vanzant/when-we-have-peace-in-our-hearts-and-minds-we-draw-peace-into-our/) [Iyanla Vanzant](https://sms4smile.com/quotes/author/iyanla-vanzant/) > [“The battle for hearts and minds begins in the field of memory. And in that field, age has no limit.”](https://sms4smile.com/quotes/psyche-roxas-mendoza/the-battle-for-hearts-and-minds-begins-in-the-field-of-memory-and-in/) [Psyche Roxas-Mendoza](https://sms4smile.com/quotes/author/psyche-roxas-mendoza/) > [We bequeath to you, the next generation, our knowledge but also our problems. While we still live, let us join hands, hearts and minds…](https://sms4smile.com/quotes/rosalyn-sussman-yalow/we-bequeath-to-you-the-next-generation-our-knowledge-but-also-our/) [Rosalyn Sussman Yalow](https://sms4smile.com/quotes/author/rosalyn-sussman-yalow/) > [Without credible communication, and a lot of it, the hearts and minds of others are never captured.](https://sms4smile.com/quotes/john-p-kotter/without-credible-communication-and-a-lot-of-it-the-hearts-and-minds/) [John P. Kotter](https://sms4smile.com/quotes/author/john-p-kotter/) > [Terrorism is you winning hearts and minds of people.](https://sms4smile.com/quotes/imran-khan/terrorism-is-you-winning-hearts-and-minds-of-people/) [Imran Khan](https://sms4smile.com/quotes/author/imran-khan/) > [I don't see how you can respect yourself if you must look in the hearts and minds of others for your happiness.](https://sms4smile.com/quotes/hunter-s-thompson/i-don-t-see-how-you-can-respect-yourself-if-you-must-look-in-the/) [Hunter S. Thompson](https://sms4smile.com/quotes/author/hunter-s-thompson/) > [“Brains can be bought, Hearts and Minds have to be Won”](https://sms4smile.com/quotes/caroline-lim/brains-can-be-bought-hearts-and-minds-have-to-be-won/) Caroline Lim > [We don't take pictures with cameras, we take them with our hearts and minds.](https://sms4smile.com/quotes/arnold-newman/we-don-t-take-pictures-with-cameras-we-take-them-with-our-hearts-and/) [Arnold Newman](https://sms4smile.com/quotes/author/arnold-newman/) > [“The world won't change until our hearts and minds do”](https://sms4smile.com/quotes/dr-tracey-bond/the-world-won-t-change-until-our-hearts-and-minds-do/) [Dr. Tracey Bond](https://sms4smile.com/quotes/author/dr-tracey-bond/) > [“Strive to enrich all lives, hearts and minds not just your own pockets”](https://sms4smile.com/quotes/rasheed-ogunlaru/strive-to-enrich-all-lives-hearts-and-minds-not-just-your-own-pockets/) [Rasheed Ogunlaru](https://sms4smile.com/quotes/author/rasheed-ogunlaru/) ## More by Eric Schmidt and Jared Cohen > [“Can a robot be brave? Can it selflessly sacrifice? Can a robot, trained to identify and engage targets, have some sense of ethics or…](https://sms4smile.com/quotes/eric-schmidt-and-jared-cohen/can-a-robot-be-brave-can-it-selflessly-sacrifice-can-a-robot-trained/) Eric Schmidt and Jared Cohen > [“We are what we tweet.”](https://sms4smile.com/quotes/eric-schmidt-and-jared-cohen/we-are-what-we-tweet/) Eric Schmidt and Jared Cohen Explore all 3 Eric Schmidt and Jared Cohen quotes ## More Attention quotes > [It appears to me that one great cause of our difference in opinion on subjects which we often discuss is that you have always…](https://sms4smile.com/quotes/david-ricardo/it-appears-to-me-that-one-great-cause-of-our-difference-in-opinion-on/) [David Ricardo](https://sms4smile.com/quotes/author/david-ricardo/) > [People pay far too much attention to the television and they're quite literal in some ways. At the beginning, when I was playing very…](https://sms4smile.com/quotes/ardal-o-hanlon/people-pay-far-too-much-attention-to-the-television-and-they-re-quite/) [Ardal O'Hanlon](https://sms4smile.com/quotes/author/ardal-o-hanlon/) > [Television, radio, social media. The 24/7 news cycle plows forward mercilessly on our desks, in our cars and in our pockets. Thousands and thousands…](https://sms4smile.com/quotes/joseph-prince/television-radio-social-media-the-24-7-news-cycle-plows-forward/) [Joseph Prince](https://sms4smile.com/quotes/author/joseph-prince/) > [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [Our inventions are wont to be pretty toys, which distract our attention from serious things. They are but improved means to an unimproved end.](https://sms4smile.com/quotes/henry-david-thoreau/our-inventions-are-wont-to-be-pretty-toys-which-distract-our/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [What people don't normally know about us is the hustle is very real, and it's sorely driven a lot by how we consider ourselves.…](https://sms4smile.com/quotes/lzzy-hale/what-people-don-t-normally-know-about-us-is-the-hustle-is-very-real/) [Lzzy Hale](https://sms4smile.com/quotes/author/lzzy-hale/) > [For me, the term "psychotherapy" is limiting. It implies that we work with mind and emotions, but excludes the body and pays scant attention…](https://sms4smile.com/quotes/jed-diamond/for-me-the-term-psychotherapy-is-limiting-it-implies-that-we-work/) [Jed Diamond](https://sms4smile.com/quotes/author/jed-diamond/) > [When you approach something to photograph it, first be still with yourself until the object of your attention affirms your presence. Then don't leave…](https://sms4smile.com/quotes/minor-white/when-you-approach-something-to-photograph-it-first-be-still-with/) [Minor White](https://sms4smile.com/quotes/author/minor-white/) > [I'm writing about real things. Real people. Real characters. You have to believe what I write about is true or you wouldn't pay any…](https://sms4smile.com/quotes/lou-reed/i-m-writing-about-real-things-real-people-real-characters-you-have-to/) [Lou Reed](https://sms4smile.com/quotes/author/lou-reed/) > [ I went to a mosque in Philadelphia with \[my wife\] in December 24, 1999. And we we went to this mosque in Philly, and… ](https://sms4smile.com/quotes/mahershala-ali/i-went-to-a-mosque-in-philadelphia-with-my-wife-in-december-24-1999/) [Mahershala Ali](https://sms4smile.com/quotes/author/mahershala-ali/) > [The Harvard Business Review recently had an article called 'The Human Moment,' about how to make real contact with a person at work: ...…](https://sms4smile.com/quotes/daniel-goleman/the-harvard-business-review-recently-had-an-article-called-the-human/) [Daniel Goleman](https://sms4smile.com/quotes/author/daniel-goleman/) > [Let us thank God heartily as often as we pray that we have His Spirit in us to teach us to pray. Thanksgiving will…](https://sms4smile.com/quotes/andy-murray/let-us-thank-god-heartily-as-often-as-we-pray-that-we-have-his-spirit/) [Andy Murray](https://sms4smile.com/quotes/author/andy-murray/) > [Enlightened people live in very charged states of attention, with a tremendous power circuiting through them.](https://sms4smile.com/quotes/frederick-lenz/enlightened-people-live-in-very-charged-states-of-attention-with-a/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [We must have a welfare system that we can afford, which will mean giving greater attention to directing the welfare program toward its primary…](https://sms4smile.com/quotes/michael-portillo/we-must-have-a-welfare-system-that-we-can-afford-which-will-mean/) [Michael Portillo](https://sms4smile.com/quotes/author/michael-portillo/) > [The director's job should give you a sense of music without drawing attention to itself.](https://sms4smile.com/quotes/taylor-hackford/the-director-s-job-should-give-you-a-sense-of-music-without-drawing/) [Taylor Hackford](https://sms4smile.com/quotes/author/taylor-hackford/) [Browse all 10,153 Attention quotes ](https://sms4smile.com/quotes/about/attention/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Only when we have their attention can we hope to win their hearts and minds.”", "creator": { "@type": "Person", "name": "Eric Schmidt and Jared Cohen" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/eric-schmidt-and-jared-cohen/only-when-we-have-their-attention-can-we-hope-to-win-their-hearts-and/", "about": { "@type": "Thing", "name": "Attention" }, "@id": "https://sms4smile.com/quotes/eric-schmidt-and-jared-cohen/only-when-we-have-their-attention-can-we-hope-to-win-their-hearts-and/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/74f/eric-schmidt-and-jared-cohen-8_psychology_only-when-we-have-their-attention-can-we_1533152.jpg", "contentUrl": "https://sms4smile.com/quotes/i/74f/eric-schmidt-and-jared-cohen-8_psychology_only-when-we-have-their-attention-can-we_1533152.jpg", "url": "https://sms4smile.com/quotes/i/74f/eric-schmidt-and-jared-cohen-8_psychology_only-when-we-have-their-attention-can-we_1533152.jpg", "width": 1080, "height": 1080, "caption": "“Only when we have their attention can we hope to win their hearts and minds.” — Eric Schmidt and Jared Cohen", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Eric Schmidt and Jared Cohen", "item": "https://sms4smile.com/quotes/author/eric-schmidt-and-jared-cohen/" }, { "@type": "ListItem", "position": 4, "name": "“Only when we have their attention...", "item": "https://sms4smile.com/quotes/eric-schmidt-and-jared-cohen/only-when-we-have-their-attention-can-we-hope-to-win-their-hearts-and/" } ], "@id": "https://sms4smile.com/quotes/eric-schmidt-and-jared-cohen/only-when-we-have-their-attention-can-we-hope-to-win-their-hearts-and/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```