--- title: "Meaning & Key Takeaway of: The goal of every startup experiment is…" description: "\"The goal of every startup experiment is to discover how to build a sustainable business around that vision.\" — Eric Ries" image: "https://sms4smile.com/quotes/i/0d5/eric-ries-2911_business_the-goal-of-every-startup-experiment-is_3228599.png" --- # The goal of every startup experiment is to discover how to… ![“The goal of every startup experiment is to discover how to build a sustainable business around that vision.” quote by Eric Ries](https://sms4smile.com/quotes/i/0d5/eric-ries-2911_business_the-goal-of-every-startup-experiment-is_3228599.png) [Download](https://sms4smile.com/quotes/i/0d5/eric-ries-2911_business_the-goal-of-every-startup-experiment-is_3228599.png) [Open image](https://sms4smile.com/quotes/i/0d5/eric-ries-2911_business_the-goal-of-every-startup-experiment-is_3228599.png) > “The goal of every startup experiment is to discover how to build a sustainable business around that vision.” [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The purpose of each startup test is to learn how to create a lasting business that aligns with the core vision. **In simple terms:** Startup tests aim to find a viable, vision‑aligned business model. Key Takeaway Focus on learning, not just building. Themes entrepreneurship experimentation vision sustainability Mood determined optimistic Type strategic practical When to use this quote - product development - investor pitches - team alignment - pivot decisions Key Concepts Lean methodology business model validation market fit Questions to Reflect On - What metric truly indicates sustainable growth? - How can you balance vision fidelity with market reality? A Different Perspective Learning can be slow and data may be noisy, making conclusions uncertain. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Dreams](https://sms4smile.com/quotes/about/dreams/) [Entrepreneurship](https://sms4smile.com/quotes/about/entrepreneurship/) [Experiments](https://sms4smile.com/quotes/about/experiments/) [Goal](https://sms4smile.com/quotes/about/goal/) [Goals](https://sms4smile.com/quotes/about/goals/) [Vision](https://sms4smile.com/quotes/about/vision/) ## Related quotes > [“Energy invested in success theater is energy that could have been used to help build a sustainable business.”](https://sms4smile.com/quotes/eric-ries/energy-invested-in-success-theater-is-energy-that-could-have-been/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [ Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments \[which follow\] a three-step… ](https://sms4smile.com/quotes/eric-ries/products-a-start-up-builds-are-really-experiments-learning-about-how/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [The reality is Patreon needs to build new businesses and new services and new revenue lines in order to build a sustainable business.](https://sms4smile.com/quotes/jack-conte/the-reality-is-patreon-needs-to-build-new-businesses-and-new-services/) [Jack Conte](https://sms4smile.com/quotes/author/jack-conte/) > [Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of…](https://sms4smile.com/quotes/eric-ries/because-startups-often-accidentally-build-something-nobody-wants-it/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly as possible.…](https://sms4smile.com/quotes/eric-ries/the-goal-of-a-startup-is-to-figure-out-the-right-thing-to-build-the/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [I want to build a sustainable winning culture, in every facet.](https://sms4smile.com/quotes/ron-rivera/i-want-to-build-a-sustainable-winning-culture-in-every-facet/) [Ron Rivera](https://sms4smile.com/quotes/author/ron-rivera/) > [The goal should be to build a sustainable lifestyle business that does good for employees and customers - and that steadily builds wealth.](https://sms4smile.com/quotes/vivek-wadhwa/the-goal-should-be-to-build-a-sustainable-lifestyle-business-that/) [Vivek Wadhwa](https://sms4smile.com/quotes/author/vivek-wadhwa/) > [If you want to build a sustainable culture, you have to have a strong philosophy and then let people do with it what they…](https://sms4smile.com/quotes/julia-hartz/if-you-want-to-build-a-sustainable-culture-you-have-to-have-a-strong/) [Julia Hartz](https://sms4smile.com/quotes/author/julia-hartz/) > [Americans have made it clear we want to build a more sustainable future. 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It is a positive thing that increasingly more…](https://sms4smile.com/quotes/bhavin-turakhia/if-you-have-a-strong-business-idea-then-it-is-comparatively-easy-now/) [Bhavin Turakhia](https://sms4smile.com/quotes/author/bhavin-turakhia/) > [I have always been an advocate and was, in my last job at M&S, a supporter of the Al Gore dictum that a sustainable…](https://sms4smile.com/quotes/stuart-rose/i-have-always-been-an-advocate-and-was-in-my-last-job-at-m-s-a/) [Stuart Rose](https://sms4smile.com/quotes/author/stuart-rose/) ## More by Eric Ries > [The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it…](https://sms4smile.com/quotes/eric-ries/the-lesson-of-the-mvp-is-that-any-additional-work-beyond-what-was/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [HubSpot has used the lean startup method to build a spectacularly successful company. 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