--- title: "Meaning & Key Takeaway of: It is the principal antidote to the…" description: "\"“It is the principal antidote to the lethal problem of achieving failure: successfully executing a plan that leads nowhere.”\" — Eric Ries" image: "https://sms4smile.com/quotes/i/71f/eric-ries-2911_antidote_it-is-the-principal-antidote-to-the-leth_2313787.png" --- # It is the principal antidote to the lethal problem of… ![“It is the principal antidote to the lethal problem of achieving failure: successfully executing a plan that leads nowhere.” quote by Eric Ries](https://sms4smile.com/quotes/i/71f/eric-ries-2911_antidote_it-is-the-principal-antidote-to-the-leth_2313787.png) [Download](https://sms4smile.com/quotes/i/71f/eric-ries-2911_antidote_it-is-the-principal-antidote-to-the-leth_2313787.png) [Open image](https://sms4smile.com/quotes/i/71f/eric-ries-2911_antidote_it-is-the-principal-antidote-to-the-leth_2313787.png) > ““It is the principal antidote to the lethal problem of achieving failure: successfully executing a plan that leads nowhere.”” [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Executing a plan without a clear goal wastes effort and can cause failure; success requires purposeful direction. **In simple terms:** Plans need purpose to avoid wasted effort. Key Takeaway Ensure plans have clear, measurable outcomes. Themes strategy purpose execution Mood focused analytical motivational Type advice business philosophical When to use this quote - project planning - business development - personal goal setting - team alignment Key Concepts goal-setting risk management Questions to Reflect On - What is the ultimate goal of your current plan? - How can you measure progress toward that goal? A Different Perspective A plan without direction can still consume resources and demotivate. ★ ★ ★ ★ ★ No ratings yet [Failure](https://sms4smile.com/quotes/about/failure/) [Strategy](https://sms4smile.com/quotes/about/strategy/) [Success](https://sms4smile.com/quotes/about/success/) ## Related quotes > [Every well-thought-out rebuttal to dogma, every scrap of intelligent logic, every absurdist reduction of some bullying stance is the antidote.](https://sms4smile.com/quotes/george-sanders/every-well-thought-out-rebuttal-to-dogma-every-scrap-of-intelligent/) [George Sanders](https://sms4smile.com/quotes/author/george-sanders/) > [Conservatism is the antidote to tyranny. It's the only one. It's based on thousands of years of human experience. 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Ryan](https://sms4smile.com/quotes/author/m-j-ryan/) > [FAITH is the only known antidote for FAILURE!](https://sms4smile.com/quotes/napoleon-hill/faith-is-the-only-known-antidote-for-failure/) [Napoleon Hill](https://sms4smile.com/quotes/author/napoleon-hill/) > [The safe and general antidote against sorrow is employment.](https://sms4smile.com/quotes/samuel-johnson/the-safe-and-general-antidote-against-sorrow-is-employment/) [Samuel Johnson](https://sms4smile.com/quotes/author/samuel-johnson/) > [The antidote for fear of failure is not success but small doses of failure.](https://sms4smile.com/quotes/mark-batterson/the-antidote-for-fear-of-failure-is-not-success-but-small-doses-of/) [Mark Batterson](https://sms4smile.com/quotes/author/mark-batterson/) ## More by Eric Ries > [The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it…](https://sms4smile.com/quotes/eric-ries/the-lesson-of-the-mvp-is-that-any-additional-work-beyond-what-was/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [HubSpot has used the lean startup method to build a spectacularly successful company. 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Ryan](https://sms4smile.com/quotes/author/m-j-ryan/) > [“Relevance is both an antidote to avoid and a method for driving disruption.”](https://sms4smile.com/quotes/roger-spitz/relevance-is-both-an-antidote-to-avoid-and-a-method-for-driving/) [Roger Spitz](https://sms4smile.com/quotes/author/roger-spitz/) > [If one is experiencing poverty, practice ordinary and extreme generosity - this is the antidote.](https://sms4smile.com/quotes/jetsunma-ahkon-lhamo/if-one-is-experiencing-poverty-practice-ordinary-and-extreme/) [Jetsunma Ahkon Lhamo](https://sms4smile.com/quotes/author/jetsunma-ahkon-lhamo/) > [Beto is banking on his sacharrine positivity as the ultimate antidote to President Trump's honest saltiness.](https://sms4smile.com/quotes/lisa-kennedy-montgomery/beto-is-banking-on-his-sacharrine-positivity-as-the-ultimate-antidote/) [Lisa Kennedy Montgomery](https://sms4smile.com/quotes/author/lisa-kennedy-montgomery/) > [Every evil has its good, and every ill an antidote.](https://sms4smile.com/quotes/dorothea-dix/every-evil-has-its-good-and-every-ill-an-antidote/) [Dorothea Dix](https://sms4smile.com/quotes/author/dorothea-dix/) > [A round of golf is the ideal antidote to stress.](https://sms4smile.com/quotes/bruce-forsyth/a-round-of-golf-is-the-ideal-antidote-to-stress/) [Bruce Forsyth](https://sms4smile.com/quotes/author/bruce-forsyth/) > [Medical men have searched the world for remedies, desiring an antidote. Chiropractors find the cause in the person ailing.](https://sms4smile.com/quotes/b-j-palmer/medical-men-have-searched-the-world-for-remedies-desiring-an-antidote/) [B. J. Palmer](https://sms4smile.com/quotes/author/b-j-palmer/) > [Hope that is the only antidote to fear.](https://sms4smile.com/quotes/lance-armstrong/hope-that-is-the-only-antidote-to-fear/) [Lance Armstrong](https://sms4smile.com/quotes/author/lance-armstrong/) > [Music can minister to minds diseased, pluck from the memory a rooted sorrow, raze out the written troubles of the brain, and with its…](https://sms4smile.com/quotes/william-shakespeare/music-can-minister-to-minds-diseased-pluck-from-the-memory-a-rooted/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [Both to the rich and poor, wine is the happy antidote for sorrow.](https://sms4smile.com/quotes/euripides/both-to-the-rich-and-poor-wine-is-the-happy-antidote-for-sorrow/) [Euripides](https://sms4smile.com/quotes/author/euripides/) > [Conservatism is the antidote to tyranny. It's the only one. It's based on thousands of years of human experience. There is nothing narrow about…](https://sms4smile.com/quotes/anonymous/conservatism-is-the-antidote-to-tyranny-it-s-the-only-one-it-s-based/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The antidote for fear of failure is not success but small doses of failure.](https://sms4smile.com/quotes/mark-batterson/the-antidote-for-fear-of-failure-is-not-success-but-small-doses-of/) [Mark Batterson](https://sms4smile.com/quotes/author/mark-batterson/) Browse all 412 Antidote quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“It is the principal antidote to the lethal problem of achieving failure: successfully executing a plan that leads nowhere.”", "creator": { "@type": "Person", "name": "Eric Ries" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/eric-ries/it-is-the-principal-antidote-to-the-lethal-problem-of-achieving/", "about": { "@type": "Thing", "name": "Antidote" }, "@id": "https://sms4smile.com/quotes/eric-ries/it-is-the-principal-antidote-to-the-lethal-problem-of-achieving/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/71f/eric-ries-2911_antidote_it-is-the-principal-antidote-to-the-leth_2313787.png", "contentUrl": "https://sms4smile.com/quotes/i/71f/eric-ries-2911_antidote_it-is-the-principal-antidote-to-the-leth_2313787.png", "url": "https://sms4smile.com/quotes/i/71f/eric-ries-2911_antidote_it-is-the-principal-antidote-to-the-leth_2313787.png", "width": 1080, "height": 1080, "caption": "“It is the principal antidote to the lethal problem of achieving failure: successfully executing a plan that…” — Eric Ries", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Eric Ries", "item": "https://sms4smile.com/quotes/author/eric-ries/" }, { "@type": "ListItem", "position": 4, "name": "“It is the principal antidote to...", "item": "https://sms4smile.com/quotes/eric-ries/it-is-the-principal-antidote-to-the-lethal-problem-of-achieving/" } ], "@id": "https://sms4smile.com/quotes/eric-ries/it-is-the-principal-antidote-to-the-lethal-problem-of-achieving/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```