--- title: "Meaning & Key Takeaway of: In my first start-up, I had an initial…" description: "\"In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people sc..." image: "https://sms4smile.com/quotes/i/683/eric-ries-2911_advertising_in-my-first-start-up-i-had-an-initial-ad_2925262.png" --- # In my first start-up, I had an initial advertising budget… ![“In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you…” quote by Eric Ries](https://sms4smile.com/quotes/i/683/eric-ries-2911_advertising_in-my-first-start-up-i-had-an-initial-ad_2925262.png) [Download](https://sms4smile.com/quotes/i/683/eric-ries-2911_advertising_in-my-first-start-up-i-had-an-initial-ad_2925262.png) [Open image](https://sms4smile.com/quotes/i/683/eric-ries-2911_advertising_in-my-first-start-up-i-had-an-initial-ad_2925262.png) > “In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.” [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A tiny, real‑world user base provides valuable feedback for rapid product improvement. **In simple terms:** Small user data drives fast learning. Key Takeaway Leverage early users for iteration. Themes feedback iteration startup learning Mood optimistic analytical Type business motivational When to use this quote - early product testing - user feedback loops - market validation - feature refinement Key Concepts Lean methodology minimum viable product customer development Questions to Reflect On - How can you ensure early feedback scales? - What metrics best capture early user value? A Different Perspective Limited data may not represent broader market preferences. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Everyday](https://sms4smile.com/quotes/about/everyday/) [Giving](https://sms4smile.com/quotes/about/giving/) [Humans](https://sms4smile.com/quotes/about/humans/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [People](https://sms4smile.com/quotes/about/people/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [Mother's Day is nothing but a marketing gimmick.](https://sms4smile.com/quotes/kunal-kapoor/mother-s-day-is-nothing-but-a-marketing-gimmick/) [Kunal Kapoor](https://sms4smile.com/quotes/author/kunal-kapoor/) > [“Despite the recession in 2008, Tesco increased their advertising spend by 18.8% to $125 million, and they weren’t alone. Asda increased theirs by 52%,…](https://sms4smile.com/quotes/greg-thain/despite-the-recession-in-2008-tesco-increased-their-advertising-spend/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an…](https://sms4smile.com/quotes/ryan-holiday/our-first-idea-is-a-grand-opening-a-big-launch-a-press-release-or/) [Ryan Holiday](https://sms4smile.com/quotes/author/ryan-holiday/) > [ I am concerned that a film without an large advertising \[budget\] can not establish a connection with contemporary audiences, of course. ](https://sms4smile.com/quotes/lucrecia-martel/i-am-concerned-that-a-film-without-an-large-advertising-budget-can/) [Lucrecia Martel](https://sms4smile.com/quotes/author/lucrecia-martel/) > [The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising…](https://sms4smile.com/quotes/victor-koo/the-advertising-market-in-china-is-big-and-is-still-growing-at-a/) [Victor Koo](https://sms4smile.com/quotes/author/victor-koo/) > [“about us just clicks.”](https://sms4smile.com/quotes/maggi-myers/about-us-just-clicks/) [Maggi Myers](https://sms4smile.com/quotes/author/maggi-myers/) > [When a person has a gun, sometimes their mind clicks that this thing will win arguments and straighten people out.](https://sms4smile.com/quotes/bill-cosby/when-a-person-has-a-gun-sometimes-their-mind-clicks-that-this-thing/) [Bill Cosby](https://sms4smile.com/quotes/author/bill-cosby/) > [I also like to use a sensational headline. Many people read blogs in aggregators, which generally show only the headline. So you have to…](https://sms4smile.com/quotes/fred-wilson/i-also-like-to-use-a-sensational-headline-many-people-read-blogs-in/) [Fred Wilson](https://sms4smile.com/quotes/author/fred-wilson/) > [It's a strange thing, but you get this click in your brain; the wonderful feeling that the entirety of a character is suddenly available…](https://sms4smile.com/quotes/chiwetel-ejiofor/it-s-a-strange-thing-but-you-get-this-click-in-your-brain-the/) [Chiwetel Ejiofor](https://sms4smile.com/quotes/author/chiwetel-ejiofor/) > [As our initial click fraud research study showed last year, there is an obvious problem in the online advertising world. The challenge is that…](https://sms4smile.com/quotes/flint-mcglaughlin/as-our-initial-click-fraud-research-study-showed-last-year-there-is/) Flint McGlaughlin > [When you finish a poem, it clicks shut like the top of a jewel box, but prose is endless. I haven't experienced an awful…](https://sms4smile.com/quotes/kenneth-koch/when-you-finish-a-poem-it-clicks-shut-like-the-top-of-a-jewel-box-but/) [Kenneth Koch](https://sms4smile.com/quotes/author/kenneth-koch/) > [The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your…](https://sms4smile.com/quotes/jeffrey-gitomer/the-more-a-prospective-customer-clicks-on-you-and-your-stuff-the/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [It's not about changing--it's about growing, together," he said, like the wise soul that he was. "I wanted to let you know--that I am…](https://sms4smile.com/quotes/ellen-schreiber/it-s-not-about-changing-it-s-about-growing-together-he-said-like-the/) [Ellen Schreiber](https://sms4smile.com/quotes/author/ellen-schreiber/) > [The Chains of conformity click in tiresomely monotonous unison.](https://sms4smile.com/quotes/leonard-sweet/the-chains-of-conformity-click-in-tiresomely-monotonous-unison/) [Leonard Sweet](https://sms4smile.com/quotes/author/leonard-sweet/) > [The youth of India has the strength to move the entire World with a click of a mouse, we have generated that ability!](https://sms4smile.com/quotes/narendra-modi/the-youth-of-india-has-the-strength-to-move-the-entire-world-with-a/) [Narendra Modi](https://sms4smile.com/quotes/author/narendra-modi/) ## More by Eric Ries > [The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it…](https://sms4smile.com/quotes/eric-ries/the-lesson-of-the-mvp-is-that-any-additional-work-beyond-what-was/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they are so…](https://sms4smile.com/quotes/eric-ries/hubspot-has-used-the-lean-startup-method-to-build-a-spectacularly/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [By the time that product is ready to be distributed widely, it will already have established customers.](https://sms4smile.com/quotes/eric-ries/by-the-time-that-product-is-ready-to-be-distributed-widely-it-will/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [It was 1999, and we were building a way for college kids to create online profiles for the purpose of sharing... with employers. Oops.…](https://sms4smile.com/quotes/eric-ries/it-was-1999-and-we-were-building-a-way-for-college-kids-to-create/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. If you can't…](https://sms4smile.com/quotes/eric-ries/except-in-very-narrow-cases-where-there-s-breakthrough-science-that/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [“waiting too long to release can lead to the ultimate waste: making something that nobody wants.”](https://sms4smile.com/quotes/eric-ries/waiting-too-long-to-release-can-lead-to-the-ultimate-waste-making/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them…](https://sms4smile.com/quotes/eric-ries/there-s-nothing-wrong-with-raising-venture-capital-many-lean-startups/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [“In the Lean Startup model, every product, every feature, every marketing campaign—everything a startup does—is understood to be an experiment designed to achieve validated…](https://sms4smile.com/quotes/eric-ries/in-the-lean-startup-model-every-product-every-feature-every-marketing/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Learning is the essential unit of progress for startups.](https://sms4smile.com/quotes/eric-ries/learning-is-the-essential-unit-of-progress-for-startups/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [“...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails…](https://sms4smile.com/quotes/eric-ries/a-long-term-reputation-is-only-at-risk-when-companies-engage-in-vocal/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about…](https://sms4smile.com/quotes/eric-ries/the-minimum-viable-product-is-that-version-of-a-new-product-which/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.](https://sms4smile.com/quotes/eric-ries/every-startup-has-a-chance-to-change-the-world-by-bringing-not-just-a/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on the brink…](https://sms4smile.com/quotes/eric-ries/entrepreneurs-can-t-forecast-accurately-because-they-are-trying/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.](https://sms4smile.com/quotes/eric-ries/meritocracy-is-a-good-thing-whenever-possibly-people-should-be-judged/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [The lean startup method is not about cost, it is about speed.](https://sms4smile.com/quotes/eric-ries/the-lean-startup-method-is-not-about-cost-it-is-about-speed/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Explore all 138 Eric Ries quotes ](https://sms4smile.com/quotes/author/eric-ries/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. 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