--- title: "Meaning & Key Takeaway of: Entrepreneurs are everywhere. You don’t…" description: "\"“Entrepreneurs are everywhere. You don’t have to work in a garage to be in a startup. The concept of entrepreneurship includes anyone who works within ..." image: "https://sms4smile.com/quotes/i/a45/eric-ries-2911_business_entrepreneurs-are-everywhere-you-don-t-h_2003513.png" --- # Entrepreneurs are everywhere. You don’t have to work in a… ![“Entrepreneurs are everywhere. You don’t have to work in a garage to be in a startup. The concept of entrepreneurship includes anyone who works within my definition of a startup: a human institution designed to create new products and services under conditions of extreme uncertainty. That means…” quote by Eric Ries](https://sms4smile.com/quotes/i/a45/eric-ries-2911_business_entrepreneurs-are-everywhere-you-don-t-h_2003513.png) [Download](https://sms4smile.com/quotes/i/a45/eric-ries-2911_business_entrepreneurs-are-everywhere-you-don-t-h_2003513.png) [Open image](https://sms4smile.com/quotes/i/a45/eric-ries-2911_business_entrepreneurs-are-everywhere-you-don-t-h_2003513.png) > ““Entrepreneurs are everywhere. You don’t have to work in a garage to be in a startup. The concept of entrepreneurship includes anyone who works within my definition of a startup: a human institution designed to create new products and services under conditions of extreme uncertainty. That means entrepreneurs are everywhere and the Lean Startup approach can work in any size company, even a very large enterprise, in any sector or industry. 2. Entrepreneurship is management. A startup is an institution, not just a product, and so it requires a new kind of management specifically geared to its context of extreme uncertainty. In fact, as I will argue later, I believe “entrepreneur” should be considered a job title in all modern companies that depend on innovation for their future growth. 3. Validated learning. Startups exist not just to make stuff, make money, or even serve customers. They exist to learn how to build a sustainable business. This learning can be validated scientifically by running frequent experiments that allow entrepreneurs to test each element of their vision. 4. Build-Measure-Learn. The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful startup processes should be geared to accelerate that feedback loop. 5. Innovation accounting. To improve entrepreneurial outcomes and hold innovators accountable, we need to focus on the boring stuff: how to measure progress, how to set up milestones, and how to prioritize work. This requires a new kind of accounting designed for startups—and the people who hold them accountable.”” [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Entrepreneurship is universal, requiring new management for uncertainty, validated learning, rapid feedback, and rigorous accounting. **In simple terms:** Entrepreneurship applies everywhere, needing specific management and learning cycles. Key Takeaway Apply startup principles across all organizations. Themes entrepreneurship innovation management learning metrics Mood analytical pragmatic Type educational strategic When to use this quote - large enterprises - small teams - product development - risk management Key Concepts lean startup validated learning innovation accounting Questions to Reflect On - How can you embed validated learning in a traditional firm? - What metrics truly reflect progress? A Different Perspective Implementation can be hindered by legacy cultures. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Customer](https://sms4smile.com/quotes/about/customer/) [Entrepreneurial](https://sms4smile.com/quotes/about/entrepreneurial/) [Entrepreneurship](https://sms4smile.com/quotes/about/entrepreneurship/) [Future growth](https://sms4smile.com/quotes/about/future-growth/) ## Related quotes > [I want the definition of startup back. 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Most of them…](https://sms4smile.com/quotes/eric-ries/when-i-meet-with-most-entrepreneurial-teams-i-ask-them-a-simple/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Because in our boom times, everything is growing, usually, you know, the kind of things that come to mind are Wild, Wild, West, or…](https://sms4smile.com/quotes/reid-hoffman/because-in-our-boom-times-everything-is-growing-usually-you-know-the/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [As a global company, our future growth and success requires that we constantly look at ways to improve our ability to serve customers worldwide.](https://sms4smile.com/quotes/steve-ballmer/as-a-global-company-our-future-growth-and-success-requires-that-we/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [We humans should never forget our capacity to connect with the collective spirit of animals. 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The purchase also expands USI Hardware…](https://sms4smile.com/quotes/david-a-clarke-jr/the-acquisition-of-true-temper-broadens-our-lawn-and-garden-product/) David A. Clarke, Jr > [I know I should not be a hindrance to SoftBank's future growth and that I need to pass on the baton to the younger…](https://sms4smile.com/quotes/masayoshi-son/i-know-i-should-not-be-a-hindrance-to-softbank-s-future-growth-and/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [Wright is a visionary with a great strategic mind, and he's a strong business leader with outstanding people skills, ... He's a terrific guy…](https://sms4smile.com/quotes/jack-welch/wright-is-a-visionary-with-a-great-strategic-mind-and-he-s-a-strong/) [Jack Welch](https://sms4smile.com/quotes/author/jack-welch/) > [As the leadership team, we're taking bold and decisive action to evolve our organization and culture. This includes difficult steps, but they are necessary…](https://sms4smile.com/quotes/amy-hood/as-the-leadership-team-we-re-taking-bold-and-decisive-action-to/) [Amy Hood](https://sms4smile.com/quotes/author/amy-hood/) ## More by Eric Ries > [The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it…](https://sms4smile.com/quotes/eric-ries/the-lesson-of-the-mvp-is-that-any-additional-work-beyond-what-was/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they are so…](https://sms4smile.com/quotes/eric-ries/hubspot-has-used-the-lean-startup-method-to-build-a-spectacularly/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [By the time that product is ready to be distributed widely, it will already have established customers.](https://sms4smile.com/quotes/eric-ries/by-the-time-that-product-is-ready-to-be-distributed-widely-it-will/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [It was 1999, and we were building a way for college kids to create online profiles for the purpose of sharing... with employers. Oops.…](https://sms4smile.com/quotes/eric-ries/it-was-1999-and-we-were-building-a-way-for-college-kids-to-create/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. 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What differentiates them…](https://sms4smile.com/quotes/eric-ries/there-s-nothing-wrong-with-raising-venture-capital-many-lean-startups/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [“In the Lean Startup model, every product, every feature, every marketing campaign—everything a startup does—is understood to be an experiment designed to achieve validated…](https://sms4smile.com/quotes/eric-ries/in-the-lean-startup-model-every-product-every-feature-every-marketing/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Learning is the essential unit of progress for startups.](https://sms4smile.com/quotes/eric-ries/learning-is-the-essential-unit-of-progress-for-startups/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [“...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails…](https://sms4smile.com/quotes/eric-ries/a-long-term-reputation-is-only-at-risk-when-companies-engage-in-vocal/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about…](https://sms4smile.com/quotes/eric-ries/the-minimum-viable-product-is-that-version-of-a-new-product-which/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.](https://sms4smile.com/quotes/eric-ries/every-startup-has-a-chance-to-change-the-world-by-bringing-not-just-a/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on the brink…](https://sms4smile.com/quotes/eric-ries/entrepreneurs-can-t-forecast-accurately-because-they-are-trying/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.](https://sms4smile.com/quotes/eric-ries/meritocracy-is-a-good-thing-whenever-possibly-people-should-be-judged/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [The lean startup method is not about cost, it is about speed.](https://sms4smile.com/quotes/eric-ries/the-lean-startup-method-is-not-about-cost-it-is-about-speed/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Explore all 138 Eric Ries quotes ](https://sms4smile.com/quotes/author/eric-ries/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. 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It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. 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You don’t have to work in a garage to be in a startup. The concept of entrepreneurship includes anyone who works within my definition of a startup: a human institution designed to create new products and services under conditions of extreme uncertainty. That means entrepreneurs are everywhere and the Lean Startup approach can work in any size company, even a very large enterprise, in any sector or industry. 2. Entrepreneurship is management. A startup is an institution, not just a product, and so it requires a new kind of management specifically geared to its context of extreme uncertainty. In fact, as I will argue later, I believe “entrepreneur” should be considered a job title in all modern companies that depend on innovation for their future growth. 3. Validated learning. Startups exist not just to make stuff, make money, or even serve customers. They exist to learn how to build a sustainable business. 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