---
title: "Meaning & Key Takeaway of: Don’t be in a rush to get big. Be in a…"
description: "\"Don’t be in a rush to get big. Be in a rush to have a great product.\" — Eric Ries"
image: "https://sms4smile.com/quotes/i/1a6/eric-ries-2911_achieve_don-t-be-in-a-rush-to-get-big-be-in-a-ru_2690353.png"
---

#  Don’t be in a rush to get big. Be in a rush to have a…

![“Don’t be in a rush to get big. Be in a rush to have a great product.” quote by Eric Ries](https://sms4smile.com/quotes/i/1a6/eric-ries-2911_achieve_don-t-be-in-a-rush-to-get-big-be-in-a-ru_2690353.png)   [Download](https://sms4smile.com/quotes/i/1a6/eric-ries-2911_achieve_don-t-be-in-a-rush-to-get-big-be-in-a-ru_2690353.png) [Open image](https://sms4smile.com/quotes/i/1a6/eric-ries-2911_achieve_don-t-be-in-a-rush-to-get-big-be-in-a-ru_2690353.png)

> “Don’t be in a rush to get big. Be in a rush to have a great product.”

[Eric Ries](https://sms4smile.com/quotes/author/eric-ries/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Prioritize building a great product over rapid growth.

**In simple terms:** Focus on product quality before scaling.

Key Takeaway

Build quality before scaling.

Themes

product quality growth strategy

Mood

pragmatic inspirational

Type

business strategic

When to use this quote

- startup planning
- product design
- customer feedback
- iteration

Key Concepts

lean methodology product‑market fit

Questions to Reflect On

- How do you balance quality and speed?
- What metrics indicate product excellence?

A Different Perspective

Growth pressure may tempt shortcuts.

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