--- title: "Meaning & Key Takeaway of: But everything changed when they made one…" description: "\"“But everything changed when they made one small tweak to the product. They added to the bottom of every single e-mail the message “P.S. Get your free ..." image: "https://sms4smile.com/quotes/i/2be/eric-ries-2911_tweak_but-everything-changed-when-they-made-on_674473.png" --- # But everything changed when they made one small tweak to… ![“But everything changed when they made one small tweak to the product. They added to the bottom of every single e-mail the message “P.S. Get your free e-mail at Hotmail” along with a clickable link.” quote by Eric Ries](https://sms4smile.com/quotes/i/2be/eric-ries-2911_tweak_but-everything-changed-when-they-made-on_674473.png) [Download](https://sms4smile.com/quotes/i/2be/eric-ries-2911_tweak_but-everything-changed-when-they-made-on_674473.png) [Open image](https://sms4smile.com/quotes/i/2be/eric-ries-2911_tweak_but-everything-changed-when-they-made-on_674473.png) > ““But everything changed when they made one small tweak to the product. They added to the bottom of every single e-mail the message “P.S. Get your free e-mail at Hotmail” along with a clickable link.”” [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A tiny addition to communication can dramatically increase user acquisition. **In simple terms:** Small changes can drive big growth. Key Takeaway Test minor tweaks to boost engagement. Themes marketing growth experimentation Mood optimistic strategic Type practical inspirational When to use this quote - product launch - email campaigns - user onboarding Key Concepts viral loops call to action email signatures Questions to Reflect On - What minor tweak could you add to your outreach? - How will you measure its effect? A Different Perspective Impact depends on audience relevance and execution quality. ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [I answer every single e-mail that comes in myself.](https://sms4smile.com/quotes/keith-belling/i-answer-every-single-e-mail-that-comes-in-myself/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [“And though I have done many shameful things, I am not ashamed of who I am. 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We all know where that line is,…](https://sms4smile.com/quotes/brandon-thomas/if-someone-is-not-happy-with-one-thing-we-either-tweak-it-until-they/) [Brandon Thomas](https://sms4smile.com/quotes/author/brandon-thomas/) > [When chasing a dream, make sure the price is truly worth paying - if it is, go for it, if not, tweak your dream…](https://sms4smile.com/quotes/john-avery/when-chasing-a-dream-make-sure-the-price-is-truly-worth-paying-if-it/) [John Avery](https://sms4smile.com/quotes/author/john-avery/) > [There's a marvelous sense of mastery that comes with writing a sentence that sounds exactly as you want it to.](https://sms4smile.com/quotes/susan-orlean/there-s-a-marvelous-sense-of-mastery-that-comes-with-writing-a/) [Susan Orlean](https://sms4smile.com/quotes/author/susan-orlean/) > [For me, the romantic comedies I love are the ones that pay homage to the genre, but also find their ways to twist it…](https://sms4smile.com/quotes/greg-berlanti/for-me-the-romantic-comedies-i-love-are-the-ones-that-pay-homage-to/) [Greg Berlanti](https://sms4smile.com/quotes/author/greg-berlanti/) > [ It's a very simple process. He \[Danny Boyl\] comes in the tube (subway) and then he sits with me for 3 hours every evening… ](https://sms4smile.com/quotes/a-r-rahman/it-s-a-very-simple-process-he-danny-boyl-comes-in-the-tube-subway-and/) [A. R. Rahman](https://sms4smile.com/quotes/author/a-r-rahman/) > [I don't think school reform should be motivated by missionary zeal. I think it should be motivated by evidence of what works. I have…](https://sms4smile.com/quotes/dana-goldstein/i-don-t-think-school-reform-should-be-motivated-by-missionary-zeal-i/) [Dana Goldstein](https://sms4smile.com/quotes/author/dana-goldstein/) > [Halloween is an ancient druidic holiday, one the Celtic peoples have celebrated for millennia. 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But you can become aware of what really motivates you…](https://sms4smile.com/quotes/scott-belsky/you-cannot-ignore-or-completely-escape-the-deeply-ingrained-short/) [Scott Belsky](https://sms4smile.com/quotes/author/scott-belsky/) > [Try to find if something out there is similar. If it's already being done, now you need to find out if you can do…](https://sms4smile.com/quotes/cameron-johnson/try-to-find-if-something-out-there-is-similar-if-it-s-already-being/) [Cameron Johnson](https://sms4smile.com/quotes/author/cameron-johnson/) > [We must not adopt the world's view and then tweak it to make it Christian. We must draw a line in the sand and…](https://sms4smile.com/quotes/paul-washer/we-must-not-adopt-the-world-s-view-and-then-tweak-it-to-make-it/) [Paul Washer](https://sms4smile.com/quotes/author/paul-washer/) ## More by Eric Ries > [The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it…](https://sms4smile.com/quotes/eric-ries/the-lesson-of-the-mvp-is-that-any-additional-work-beyond-what-was/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they are so…](https://sms4smile.com/quotes/eric-ries/hubspot-has-used-the-lean-startup-method-to-build-a-spectacularly/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [By the time that product is ready to be distributed widely, it will already have established customers.](https://sms4smile.com/quotes/eric-ries/by-the-time-that-product-is-ready-to-be-distributed-widely-it-will/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [It was 1999, and we were building a way for college kids to create online profiles for the purpose of sharing... with employers. Oops.…](https://sms4smile.com/quotes/eric-ries/it-was-1999-and-we-were-building-a-way-for-college-kids-to-create/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. 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What differentiates them…](https://sms4smile.com/quotes/eric-ries/there-s-nothing-wrong-with-raising-venture-capital-many-lean-startups/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [“In the Lean Startup model, every product, every feature, every marketing campaign—everything a startup does—is understood to be an experiment designed to achieve validated…](https://sms4smile.com/quotes/eric-ries/in-the-lean-startup-model-every-product-every-feature-every-marketing/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Learning is the essential unit of progress for startups.](https://sms4smile.com/quotes/eric-ries/learning-is-the-essential-unit-of-progress-for-startups/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [“...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails…](https://sms4smile.com/quotes/eric-ries/a-long-term-reputation-is-only-at-risk-when-companies-engage-in-vocal/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about…](https://sms4smile.com/quotes/eric-ries/the-minimum-viable-product-is-that-version-of-a-new-product-which/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.](https://sms4smile.com/quotes/eric-ries/every-startup-has-a-chance-to-change-the-world-by-bringing-not-just-a/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on the brink…](https://sms4smile.com/quotes/eric-ries/entrepreneurs-can-t-forecast-accurately-because-they-are-trying/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.](https://sms4smile.com/quotes/eric-ries/meritocracy-is-a-good-thing-whenever-possibly-people-should-be-judged/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [The lean startup method is not about cost, it is about speed.](https://sms4smile.com/quotes/eric-ries/the-lean-startup-method-is-not-about-cost-it-is-about-speed/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) [Explore all 138 Eric Ries quotes ](https://sms4smile.com/quotes/author/eric-ries/) ## More Tweak quotes > [We must not adopt the world's view and then tweak it to make it Christian. We must draw a line in the sand and…](https://sms4smile.com/quotes/paul-washer/we-must-not-adopt-the-world-s-view-and-then-tweak-it-to-make-it/) [Paul Washer](https://sms4smile.com/quotes/author/paul-washer/) > [Try to find if something out there is similar. If it's already being done, now you need to find out if you can do…](https://sms4smile.com/quotes/cameron-johnson/try-to-find-if-something-out-there-is-similar-if-it-s-already-being/) [Cameron Johnson](https://sms4smile.com/quotes/author/cameron-johnson/) > [You cannot ignore or completely escape the deeply ingrained short-term reward system within you. But you can become aware of what really motivates you…](https://sms4smile.com/quotes/scott-belsky/you-cannot-ignore-or-completely-escape-the-deeply-ingrained-short/) [Scott Belsky](https://sms4smile.com/quotes/author/scott-belsky/) > [Good writing is good writing, but that doesn't mean you can't orchestrate it or tweak it.](https://sms4smile.com/quotes/john-travolta/good-writing-is-good-writing-but-that-doesn-t-mean-you-can-t/) [John Travolta](https://sms4smile.com/quotes/author/john-travolta/) > [If you ever go to a music session, you'll notice that the musicians can sit down and start playing right away, and everyone knows…](https://sms4smile.com/quotes/clint-eastwood/if-you-ever-go-to-a-music-session-you-ll-notice-that-the-musicians/) [Clint Eastwood](https://sms4smile.com/quotes/author/clint-eastwood/) > [I always tell my students to write the story all the way through, not to play with the language and fall in love with…](https://sms4smile.com/quotes/molly-antopol/i-always-tell-my-students-to-write-the-story-all-the-way-through-not/) [Molly Antopol](https://sms4smile.com/quotes/author/molly-antopol/) > [Halloween is an ancient druidic holiday, one the Celtic peoples have celebrated for millennia. It is the crack between the last golden rays of…](https://sms4smile.com/quotes/jenny-colgan/halloween-is-an-ancient-druidic-holiday-one-the-celtic-peoples-have/) [Jenny Colgan](https://sms4smile.com/quotes/author/jenny-colgan/) > [I don't think school reform should be motivated by missionary zeal. I think it should be motivated by evidence of what works. I have…](https://sms4smile.com/quotes/dana-goldstein/i-don-t-think-school-reform-should-be-motivated-by-missionary-zeal-i/) [Dana Goldstein](https://sms4smile.com/quotes/author/dana-goldstein/) > [ It's a very simple process. He \[Danny Boyl\] comes in the tube (subway) and then he sits with me for 3 hours every evening… ](https://sms4smile.com/quotes/a-r-rahman/it-s-a-very-simple-process-he-danny-boyl-comes-in-the-tube-subway-and/) [A. R. Rahman](https://sms4smile.com/quotes/author/a-r-rahman/) > [For me, the romantic comedies I love are the ones that pay homage to the genre, but also find their ways to twist it…](https://sms4smile.com/quotes/greg-berlanti/for-me-the-romantic-comedies-i-love-are-the-ones-that-pay-homage-to/) [Greg Berlanti](https://sms4smile.com/quotes/author/greg-berlanti/) > [There's a marvelous sense of mastery that comes with writing a sentence that sounds exactly as you want it to.](https://sms4smile.com/quotes/susan-orlean/there-s-a-marvelous-sense-of-mastery-that-comes-with-writing-a/) [Susan Orlean](https://sms4smile.com/quotes/author/susan-orlean/) > [When chasing a dream, make sure the price is truly worth paying - if it is, go for it, if not, tweak your dream…](https://sms4smile.com/quotes/john-avery/when-chasing-a-dream-make-sure-the-price-is-truly-worth-paying-if-it/) [John Avery](https://sms4smile.com/quotes/author/john-avery/) > [If someone is not happy with one thing we either tweak it until they're happy with it. We all know where that line is,…](https://sms4smile.com/quotes/brandon-thomas/if-someone-is-not-happy-with-one-thing-we-either-tweak-it-until-they/) [Brandon Thomas](https://sms4smile.com/quotes/author/brandon-thomas/) > [“And though I have done many shameful things, I am not ashamed of who I am. I am not ashamed of who I am…](https://sms4smile.com/quotes/nic-sheff/and-though-i-have-done-many-shameful-things-i-am-not-ashamed-of-who-i/) [Nic Sheff](https://sms4smile.com/quotes/author/nic-sheff/) > [Most automobiles spend about 80 percent of their time sitting around doing nothing. They're gasoline powered; they go to very high speeds, which in…](https://sms4smile.com/quotes/william-j-mitchell/most-automobiles-spend-about-80-percent-of-their-time-sitting-around/) [William J. Mitchell](https://sms4smile.com/quotes/author/william-j-mitchell/) Browse all 79 Tweak quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“But everything changed when they made one small tweak to the product. They added to the bottom of every single e-mail the message “P.S. 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