--- title: "Meaning & Key Takeaway of: Any business that is looking for new…" description: "\"Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.\" — Eric Lefkofsky" image: "https://sms4smile.com/quotes/i/5e3/eric-lefkofsky-38657_business_any-business-that-is-looking-for-new-cus_1853114.jpg" --- # Any business that is looking for new customers needs to… ![“Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.” quote by Eric Lefkofsky](https://sms4smile.com/quotes/i/5e3/eric-lefkofsky-38657_business_any-business-that-is-looking-for-new-cus_1853114.jpg) [Download](https://sms4smile.com/quotes/i/5e3/eric-lefkofsky-38657_business_any-business-that-is-looking-for-new-cus_1853114.jpg) [Open image](https://sms4smile.com/quotes/i/5e3/eric-lefkofsky-38657_business_any-business-that-is-looking-for-new-cus_1853114.jpg) > “Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.” [Eric Lefkofsky](https://sms4smile.com/quotes/author/eric-lefkofsky/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Understanding the Internet is essential for acquiring new customers and effective marketing. **In simple terms:** Internet knowledge is key for customer acquisition. Key Takeaway Learn digital marketing basics. Themes marketing technology business Mood analytical pragmatic Type advice informative When to use this quote - startup growth - online advertising - social media - customer outreach Key Concepts digital strategy e‑commerce Questions to Reflect On - What digital channels best reach your audience? - How do you stay updated on online trends? A Different Perspective Rapid changes can make tactics obsolete quickly. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Customers](https://sms4smile.com/quotes/about/customers/) [Customers Needs](https://sms4smile.com/quotes/about/customers-needs-2445680/) [Goods](https://sms4smile.com/quotes/about/goods/) [Internet](https://sms4smile.com/quotes/about/internet/) [Internet Market](https://sms4smile.com/quotes/about/internet-market-2191884/) [Needs](https://sms4smile.com/quotes/about/needs/) [Needs Understand](https://sms4smile.com/quotes/about/needs-understand-1016714/) [Service](https://sms4smile.com/quotes/about/service/) [Understand Internet](https://sms4smile.com/quotes/about/understand-internet-1536060/) ## Related quotes > [“Always remember this: Make it about your customers’ needs. A great utility is something that adds tremendous value to individuals’ lives – and in…](https://sms4smile.com/quotes/mitch-joel/always-remember-this-make-it-about-your-customers-needs-a-great/) [Mitch Joel](https://sms4smile.com/quotes/author/mitch-joel/) > [Google will be obliged either to accept Chinese regulations or exit the world's largest Internet market, with serious consequences for its long-term global ambitions.…](https://sms4smile.com/quotes/martin-jacques/google-will-be-obliged-either-to-accept-chinese-regulations-or-exit/) [Martin Jacques](https://sms4smile.com/quotes/author/martin-jacques/) > [The way in which you accomplish your goals and help your customers needs to be very flexible depending upon how those customers are reacting…](https://sms4smile.com/quotes/caroline-ghosn/the-way-in-which-you-accomplish-your-goals-and-help-your-customers/) [Caroline Ghosn](https://sms4smile.com/quotes/author/caroline-ghosn/) > [“will never understand why the Internet seems to take away the basic humanity of most people, and allows — no, enables — them to…](https://sms4smile.com/quotes/wil-wheaton/will-never-understand-why-the-internet-seems-to-take-away-the-basic/) [Wil Wheaton](https://sms4smile.com/quotes/author/wil-wheaton/) > [Back in 1995, Bill Gates himself didn't understand that the internet was the direction computing was going.](https://sms4smile.com/quotes/john-podhoretz/back-in-1995-bill-gates-himself-didn-t-understand-that-the-internet/) [John Podhoretz](https://sms4smile.com/quotes/author/john-podhoretz/) > [“I also think people didn’t truly understand the Internet back then, if indeed they can be said to understand it now.”](https://sms4smile.com/quotes/gabrielle-zevin/i-also-think-people-didn-t-truly-understand-the-internet-back-then-if/) [Gabrielle Zevin](https://sms4smile.com/quotes/author/gabrielle-zevin/) > [“One of the first effects of this hyper-democratization of data was to unmoor information from the context required to understand it. 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It would be like an ant trying…](https://sms4smile.com/quotes/rick-warren/the-key-is-really-just-saying-my-brain-isn-t-big-enough-to-figure-out/) [Rick Warren](https://sms4smile.com/quotes/author/rick-warren/) > [You really want to get a headache? Try to understand Internet advertising.](https://sms4smile.com/quotes/barry-diller/you-really-want-to-get-a-headache-try-to-understand-internet/) [Barry Diller](https://sms4smile.com/quotes/author/barry-diller/) > [Each of us is a being in himself and a being in society, each of us needs to understand himself and understand others, take…](https://sms4smile.com/quotes/haniel-long/each-of-us-is-a-being-in-himself-and-a-being-in-society-each-of-us/) [Haniel Long](https://sms4smile.com/quotes/author/haniel-long/) ## More by Eric Lefkofsky > [I think there are four or five interesting pockets where a lot of cool technology companies are getting started. Chicago is one of them.…](https://sms4smile.com/quotes/eric-lefkofsky/i-think-there-are-four-or-five-interesting-pockets-where-a-lot-of/) [Eric Lefkofsky](https://sms4smile.com/quotes/author/eric-lefkofsky/) > [I'm going to start a lot of companies. These are not sham companies. These are great businesses.](https://sms4smile.com/quotes/eric-lefkofsky/i-m-going-to-start-a-lot-of-companies-these-are-not-sham-companies/) [Eric Lefkofsky](https://sms4smile.com/quotes/author/eric-lefkofsky/) > [The West coast money and the East coast money, in an ever-increasing manner, is finding its way to Chicago.](https://sms4smile.com/quotes/eric-lefkofsky/the-west-coast-money-and-the-east-coast-money-in-an-ever-increasing/) [Eric Lefkofsky](https://sms4smile.com/quotes/author/eric-lefkofsky/) > [My weeks tend to differ pretty dramatically.](https://sms4smile.com/quotes/eric-lefkofsky/my-weeks-tend-to-differ-pretty-dramatically/) [Eric Lefkofsky](https://sms4smile.com/quotes/author/eric-lefkofsky/) > [Think about the way most companies currently hire. You post a job and then get blind resumes in response. 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You can engage with your friends and family to find…](https://sms4smile.com/quotes/eric-lefkofsky/studying-doesn-t-have-to-happen-in-a-silo-it-can-be-a-social/) [Eric Lefkofsky](https://sms4smile.com/quotes/author/eric-lefkofsky/) > [To me, no one has fully cracked the code on social recruiting yet.](https://sms4smile.com/quotes/eric-lefkofsky/to-me-no-one-has-fully-cracked-the-code-on-social-recruiting-yet/) [Eric Lefkofsky](https://sms4smile.com/quotes/author/eric-lefkofsky/) > [I'm going to be in technology for a long time.](https://sms4smile.com/quotes/eric-lefkofsky/i-m-going-to-be-in-technology-for-a-long-time/) [Eric Lefkofsky](https://sms4smile.com/quotes/author/eric-lefkofsky/) [Explore all 11 Eric Lefkofsky quotes ](https://sms4smile.com/quotes/author/eric-lefkofsky/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. 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(Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. 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