--- title: "Meaning & Key Takeaway of: We're not telling you that you need a…" description: "\"We're not telling you that you need a concealer. We're providing a concealer in case you want it. We're trying to give you the tools to be able to make..." image: "https://sms4smile.com/quotes/i/d55/emily-weiss-5346_case_we-re-not-telling-you-that-you-need-a-co_2387314.jpg" --- # We're not telling you that you need a concealer. We're… ![“We're not telling you that you need a concealer. We're providing a concealer in case you want it. We're trying to give you the tools to be able to make whatever decision you want.” quote by Emily Weiss](https://sms4smile.com/quotes/i/d55/emily-weiss-5346_case_we-re-not-telling-you-that-you-need-a-co_2387314.jpg) [Download](https://sms4smile.com/quotes/i/d55/emily-weiss-5346_case_we-re-not-telling-you-that-you-need-a-co_2387314.jpg) [Open image](https://sms4smile.com/quotes/i/d55/emily-weiss-5346_case_we-re-not-telling-you-that-you-need-a-co_2387314.jpg) > “We're not telling you that you need a concealer. We're providing a concealer in case you want it. We're trying to give you the tools to be able to make whatever decision you want.” [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Offers a product without pressure, emphasizing consumer choice and empowerment **In simple terms:** Provides a concealer as an option, not a requirement Key Takeaway Empower customers to decide for themselves Themes choice marketing consumer empowerment Mood informative neutral Type advertising consumer advice When to use this quote - beauty routine - online shopping - personal care decisions Key Concepts autonomy product positioning ethical marketing Questions to Reflect On - How does offering optional products affect trust? - Do you feel pressured when presented with “optional” items? A Different Perspective May be seen as subtle upselling, potentially confusing some shoppers ★ ★ ★ ★ ★ No ratings yet [Decision](https://sms4smile.com/quotes/about/decision/) [Makeup](https://sms4smile.com/quotes/about/makeup/) [Tools](https://sms4smile.com/quotes/about/tools/) ## Related quotes > [“To tell a group of adolescents who already know how to speak and write that that is the purpose of grammar is like telling…](https://sms4smile.com/quotes/muriel-barbery/to-tell-a-group-of-adolescents-who-already-know-how-to-speak-and/) [Muriel Barbery](https://sms4smile.com/quotes/author/muriel-barbery/) > [My P.O. telling me I need a 9 to 5, but I already got a job, and that's stayin alive.](https://sms4smile.com/quotes/young-jeezy/my-p-o-telling-me-i-need-a-9-to-5-but-i-already-got-a-job-and-that-s/) [Young Jeezy](https://sms4smile.com/quotes/author/young-jeezy/) > [Therapy is about every kids nightmare when people are telling you that you need to get help but all you really want is a…](https://sms4smile.com/quotes/alex-gaskarth/therapy-is-about-every-kids-nightmare-when-people-are-telling-you/) [Alex Gaskarth](https://sms4smile.com/quotes/author/alex-gaskarth/) > [Instead of me telling them what they need to work on, I wanted to hear from them what they needed to work on.](https://sms4smile.com/quotes/anonymous/instead-of-me-telling-them-what-they-need-to-work-on-i-wanted-to-hear/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The mere telling of how a need was met is often like telling of a need, which is asking crookedly instead of straight out.…](https://sms4smile.com/quotes/amy-carmichael/the-mere-telling-of-how-a-need-was-met-is-often-like-telling-of-a/) [Amy Carmichael](https://sms4smile.com/quotes/author/amy-carmichael/) > [We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier…](https://sms4smile.com/quotes/emily-weiss/we-could-be-like-a-lot-of-consumer-brands-that-start-blogs-after-they/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [Athletes at all ages are bigger and stronger than ever before. And they are being encouraged - sometimes even incentivized, as we recently learned…](https://sms4smile.com/quotes/naveen-jain/athletes-at-all-ages-are-bigger-and-stronger-than-ever-before-and/) [Naveen Jain](https://sms4smile.com/quotes/author/naveen-jain/) > [Most of black America is in housing projects, without jobs, living on welfare. 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The French…](https://sms4smile.com/quotes/tyler-cowen/france-has-not-only-built-a-bureaucratic-barrier-against-american/) [Tyler Cowen](https://sms4smile.com/quotes/author/tyler-cowen/) > [Just in case you forgot, I'm always here for you](https://sms4smile.com/quotes/im-a-bad-bish/just-in-case-you-forgot-i-m-always-here-for-you/) Im\_a\_bad\_bish > [Apparently, there are all sorts of reasons why your hair might stop growing, including split ends, breakage and overuse of heated styling tools -…](https://sms4smile.com/quotes/susanna-reid/apparently-there-are-all-sorts-of-reasons-why-your-hair-might-stop/) [Susanna Reid](https://sms4smile.com/quotes/author/susanna-reid/) > [A lot of young guys coming up in this league, they're given the spotlight right away, depending on draft stature or whatever the case…](https://sms4smile.com/quotes/desean-jackson/a-lot-of-young-guys-coming-up-in-this-league-they-re-given-the/) [DeSean Jackson](https://sms4smile.com/quotes/author/desean-jackson/) > [Luckily, the bullet that hit my chest never got to me. It was stopped by a silver case I got for my brother's wedding.](https://sms4smile.com/quotes/james-doohan/luckily-the-bullet-that-hit-my-chest-never-got-to-me-it-was-stopped/) [James Doohan](https://sms4smile.com/quotes/author/james-doohan/) ## More by Emily Weiss > [Beauty is very intimate.](https://sms4smile.com/quotes/emily-weiss/beauty-is-very-intimate/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [A huge number of women are shopping for beauty products based on recommendations from friends, and we really look to be that friend.](https://sms4smile.com/quotes/emily-weiss/a-huge-number-of-women-are-shopping-for-beauty-products-based-on/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > ['Into The Gloss,' what I think it did so well was create a conversation around beauty and make beauty the main event as opposed…](https://sms4smile.com/quotes/emily-weiss/into-the-gloss-what-i-think-it-did-so-well-was-create-a-conversation/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [The creation of 'Into The Gloss' took less than a month. Glossier took twelve months and about a million dollars to hire the team,…](https://sms4smile.com/quotes/emily-weiss/the-creation-of-into-the-gloss-took-less-than-a-month-glossier-took/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [When Glossier launched in the U.S. back in 2014, it felt small - but in a good way. We were able to introduce ourselves…](https://sms4smile.com/quotes/emily-weiss/when-glossier-launched-in-the-u-s-back-in-2014-it-felt-small-but-in-a/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [I've had some not-great experiences with laser hair removal, probably because I haven't done what they told me.](https://sms4smile.com/quotes/emily-weiss/i-ve-had-some-not-great-experiences-with-laser-hair-removal-probably/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [Glossier is not about throwing out everything you're using. If you want to keep using your retinols, your SPFs, of course you should continue.](https://sms4smile.com/quotes/emily-weiss/glossier-is-not-about-throwing-out-everything-you-re-using-if-you/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [That power of the individual person - just the girl - is infinite.](https://sms4smile.com/quotes/emily-weiss/that-power-of-the-individual-person-just-the-girl-is-infinite/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [People often ask me, 'How do you go about choosing who to feature on Into The Gloss?' And I've never had a great answer.…](https://sms4smile.com/quotes/emily-weiss/people-often-ask-me-how-do-you-go-about-choosing-who-to-feature-on/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [If you look dull, the easiest thing to do is wash your face with water, and immediately you look refreshed.](https://sms4smile.com/quotes/emily-weiss/if-you-look-dull-the-easiest-thing-to-do-is-wash-your-face-with-water/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy.](https://sms4smile.com/quotes/emily-weiss/ultimately-we-re-making-and-selling-a-consumer-good-that-needs-to/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [My December is typically one big, sweaty 'wintry mix' blur, not a punch-laden, heartwarming mixer.](https://sms4smile.com/quotes/emily-weiss/my-december-is-typically-one-big-sweaty-wintry-mix-blur-not-a-punch/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [You can make a million excuses for why something didn't go well, but ultimately, just fix it and get on with it. Be a…](https://sms4smile.com/quotes/emily-weiss/you-can-make-a-million-excuses-for-why-something-didn-t-go-well-but/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [I'm surrounded by women whose style I admire. It's natural to be inspired. I'm not a horrible copycat, or if I am, then I…](https://sms4smile.com/quotes/emily-weiss/i-m-surrounded-by-women-whose-style-i-admire-it-s-natural-to-be/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [Glossier - our content, our products - it's for all for you; it's ours.](https://sms4smile.com/quotes/emily-weiss/glossier-our-content-our-products-it-s-for-all-for-you-it-s-ours/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) [Explore all 101 Emily Weiss quotes ](https://sms4smile.com/quotes/author/emily-weiss/) ## More Case quotes > [Luckily, the bullet that hit my chest never got to me. 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The French…](https://sms4smile.com/quotes/tyler-cowen/france-has-not-only-built-a-bureaucratic-barrier-against-american/) [Tyler Cowen](https://sms4smile.com/quotes/author/tyler-cowen/) > [If you followed the media you'd think that everybody in Africa was starving to death, and that's not the case; so it's important to…](https://sms4smile.com/quotes/chimamanda-ngozi-adichie/if-you-followed-the-media-you-d-think-that-everybody-in-africa-was/) [Chimamanda Ngozi Adichie](https://sms4smile.com/quotes/author/chimamanda-ngozi-adichie/) > [In many traditions, hawks are sacred: Apollo's messengers for the Greeks, sun symbols for the ancient Egyptians and, in the case of the Lakota…](https://sms4smile.com/quotes/john-burnside/in-many-traditions-hawks-are-sacred-apollo-s-messengers-for-the/) [John Burnside](https://sms4smile.com/quotes/author/john-burnside/) > [Most of black America is in housing projects, without jobs, living on welfare. And this is not the case in 'The Cosby Show,' because…](https://sms4smile.com/quotes/august-wilson/most-of-black-america-is-in-housing-projects-without-jobs-living-on/) [August Wilson](https://sms4smile.com/quotes/author/august-wilson/) > [Athletes at all ages are bigger and stronger than ever before. And they are being encouraged - sometimes even incentivized, as we recently learned…](https://sms4smile.com/quotes/naveen-jain/athletes-at-all-ages-are-bigger-and-stronger-than-ever-before-and/) [Naveen Jain](https://sms4smile.com/quotes/author/naveen-jain/) > [I was a big Nancy Drew reader. Nancy figures it out. Case closed.](https://sms4smile.com/quotes/sarah-vowell/i-was-a-big-nancy-drew-reader-nancy-figures-it-out-case-closed/) [Sarah Vowell](https://sms4smile.com/quotes/author/sarah-vowell/) > [My illness is one often characterized by dramatic overspending - in my case through frenzied shopping sprees, credit card abuse, excessive hoarding of unnecessary…](https://sms4smile.com/quotes/andy-behrman/my-illness-is-one-often-characterized-by-dramatic-overspending-in-my/) [Andy Behrman](https://sms4smile.com/quotes/author/andy-behrman/) > [The rules and principles of case law have never been treated as final truths but as working hypotheses, continually retested in those great laboratories…](https://sms4smile.com/quotes/benjamin-n-cardozo/the-rules-and-principles-of-case-law-have-never-been-treated-as-final/) [Benjamin N. Cardozo](https://sms4smile.com/quotes/author/benjamin-n-cardozo/) > [If I don't think something's worth saying, I don't think it's quite there, I'd rather just not say it, to be honest. 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