--- title: "Meaning & Key Takeaway of: For some, Into The Gloss is just a blog…" description: "\"For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the cre..." image: "https://sms4smile.com/quotes/i/34d/emily-weiss-5346_beauty_for-some-into-the-gloss-is-just-a-blog-a_2032446.jpg" --- # For some, Into The Gloss is just a blog, and that's cool… ![“For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the creation of a very different kind of beauty brand: Glossier.” quote by Emily Weiss](https://sms4smile.com/quotes/i/34d/emily-weiss-5346_beauty_for-some-into-the-gloss-is-just-a-blog-a_2032446.jpg) [Download](https://sms4smile.com/quotes/i/34d/emily-weiss-5346_beauty_for-some-into-the-gloss-is-just-a-blog-a_2032446.jpg) [Open image](https://sms4smile.com/quotes/i/34d/emily-weiss-5346_beauty_for-some-into-the-gloss-is-just-a-blog-a_2032446.jpg) > “For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the creation of a very different kind of beauty brand: Glossier.” [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The blog serves as a bridge linking the brand with its audience, enabling a unique beauty brand to emerge. **In simple terms:** The blog connects the brand and customers, creating a new beauty brand. Key Takeaway Leverage community platforms to build brand intimacy. Themes branding community beauty industry Mood enthusiastic innovative Type brand narrative marketing insight When to use this quote - product launch - social media campaigns - customer feedback loops Key Concepts digital media brand storytelling consumer engagement Questions to Reflect On - How can brands extend community beyond online platforms? - What offline experiences could deepen this connection? A Different Perspective Relying solely on a blog may limit reach beyond digital natives. ★ ★ ★ ★ ★ No ratings yet [Beauty](https://sms4smile.com/quotes/about/beauty/) [Creation](https://sms4smile.com/quotes/about/creation/) ## Related quotes > [Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing…](https://sms4smile.com/quotes/emily-weiss/over-the-years-of-running-into-the-gloss-i-began-to-see-a-gap-in-the/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [The creation of 'Into The Gloss' took less than a month. Glossier took twelve months and about a million dollars to hire the team,…](https://sms4smile.com/quotes/emily-weiss/the-creation-of-into-the-gloss-took-less-than-a-month-glossier-took/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [There's so much pressure on women to have it all together. There's always this 'next, next, next.' I hope Glossier encourages women to be…](https://sms4smile.com/quotes/emily-weiss/there-s-so-much-pressure-on-women-to-have-it-all-together-there-s/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [With 'Into The Gloss' and now Glossier, the reason it was successful was because there were so many like-minded women out there who were…](https://sms4smile.com/quotes/emily-weiss/with-into-the-gloss-and-now-glossier-the-reason-it-was-successful-was/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're…](https://sms4smile.com/quotes/emily-weiss/we-want-to-demystify-and-present-things-in-real-talk-that-s-why-into/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [We wanted Glossier to have an excellent customer experience and reach as many of you as possible from day one, so we went with…](https://sms4smile.com/quotes/emily-weiss/we-wanted-glossier-to-have-an-excellent-customer-experience-and-reach/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [At Glossier, we're creating an edited collection of the best essential products. These are the ones that you reach for every day and will…](https://sms4smile.com/quotes/emily-weiss/at-glossier-we-re-creating-an-edited-collection-of-the-best-essential/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [Glossier is really for anyone who wants to embrace the present and live in the now. It's about embracing constant change and who you…](https://sms4smile.com/quotes/emily-weiss/glossier-is-really-for-anyone-who-wants-to-embrace-the-present-and/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [We incorporate a lot of natural ingredients into our Glossier products, like sweet almond oil, which is great at getting moisture deep into the…](https://sms4smile.com/quotes/emily-weiss/we-incorporate-a-lot-of-natural-ingredients-into-our-glossier/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier…](https://sms4smile.com/quotes/emily-weiss/we-could-be-like-a-lot-of-consumer-brands-that-start-blogs-after-they/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [Glossier - our content, our products - it's for all for you; it's ours.](https://sms4smile.com/quotes/emily-weiss/glossier-our-content-our-products-it-s-for-all-for-you-it-s-ours/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [Glossier is not about throwing out everything you're using. If you want to keep using your retinols, your SPFs, of course you should continue.](https://sms4smile.com/quotes/emily-weiss/glossier-is-not-about-throwing-out-everything-you-re-using-if-you/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [When Glossier launched in the U.S. back in 2014, it felt small - but in a good way. We were able to introduce ourselves…](https://sms4smile.com/quotes/emily-weiss/when-glossier-launched-in-the-u-s-back-in-2014-it-felt-small-but-in-a/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [I'm obsessed with the vegan beauty brand RMS - their concealer is amazing.](https://sms4smile.com/quotes/hannah-bronfman/i-m-obsessed-with-the-vegan-beauty-brand-rms-their-concealer-is/) [Hannah Bronfman](https://sms4smile.com/quotes/author/hannah-bronfman/) > [For a person that represents a beauty brand, I am not very good at doing my own makeup!](https://sms4smile.com/quotes/melissa-barrera/for-a-person-that-represents-a-beauty-brand-i-am-not-very-good-at/) [Melissa Barrera](https://sms4smile.com/quotes/author/melissa-barrera/) ## More by Emily Weiss > [Beauty is very intimate.](https://sms4smile.com/quotes/emily-weiss/beauty-is-very-intimate/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [A huge number of women are shopping for beauty products based on recommendations from friends, and we really look to be that friend.](https://sms4smile.com/quotes/emily-weiss/a-huge-number-of-women-are-shopping-for-beauty-products-based-on/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > ['Into The Gloss,' what I think it did so well was create a conversation around beauty and make beauty the main event as opposed…](https://sms4smile.com/quotes/emily-weiss/into-the-gloss-what-i-think-it-did-so-well-was-create-a-conversation/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [The creation of 'Into The Gloss' took less than a month. Glossier took twelve months and about a million dollars to hire the team,…](https://sms4smile.com/quotes/emily-weiss/the-creation-of-into-the-gloss-took-less-than-a-month-glossier-took/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [When Glossier launched in the U.S. back in 2014, it felt small - but in a good way. We were able to introduce ourselves…](https://sms4smile.com/quotes/emily-weiss/when-glossier-launched-in-the-u-s-back-in-2014-it-felt-small-but-in-a/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [I've had some not-great experiences with laser hair removal, probably because I haven't done what they told me.](https://sms4smile.com/quotes/emily-weiss/i-ve-had-some-not-great-experiences-with-laser-hair-removal-probably/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [Glossier is not about throwing out everything you're using. If you want to keep using your retinols, your SPFs, of course you should continue.](https://sms4smile.com/quotes/emily-weiss/glossier-is-not-about-throwing-out-everything-you-re-using-if-you/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [That power of the individual person - just the girl - is infinite.](https://sms4smile.com/quotes/emily-weiss/that-power-of-the-individual-person-just-the-girl-is-infinite/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [People often ask me, 'How do you go about choosing who to feature on Into The Gloss?' And I've never had a great answer.…](https://sms4smile.com/quotes/emily-weiss/people-often-ask-me-how-do-you-go-about-choosing-who-to-feature-on/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [If you look dull, the easiest thing to do is wash your face with water, and immediately you look refreshed.](https://sms4smile.com/quotes/emily-weiss/if-you-look-dull-the-easiest-thing-to-do-is-wash-your-face-with-water/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy.](https://sms4smile.com/quotes/emily-weiss/ultimately-we-re-making-and-selling-a-consumer-good-that-needs-to/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [My December is typically one big, sweaty 'wintry mix' blur, not a punch-laden, heartwarming mixer.](https://sms4smile.com/quotes/emily-weiss/my-december-is-typically-one-big-sweaty-wintry-mix-blur-not-a-punch/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [You can make a million excuses for why something didn't go well, but ultimately, just fix it and get on with it. Be a…](https://sms4smile.com/quotes/emily-weiss/you-can-make-a-million-excuses-for-why-something-didn-t-go-well-but/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [I'm surrounded by women whose style I admire. It's natural to be inspired. I'm not a horrible copycat, or if I am, then I…](https://sms4smile.com/quotes/emily-weiss/i-m-surrounded-by-women-whose-style-i-admire-it-s-natural-to-be/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [Glossier - our content, our products - it's for all for you; it's ours.](https://sms4smile.com/quotes/emily-weiss/glossier-our-content-our-products-it-s-for-all-for-you-it-s-ours/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) [Explore all 101 Emily Weiss quotes ](https://sms4smile.com/quotes/author/emily-weiss/) ## More Beauty quotes > [We do not want nowadays temples of worship and outward rites and ceremonies. What we really want is an Asram. We want a place…](https://sms4smile.com/quotes/rabindranath-tagore/we-do-not-want-nowadays-temples-of-worship-and-outward-rites-and/) [Rabindranath Tagore](https://sms4smile.com/quotes/author/rabindranath-tagore/) > [How could anybody confuse truth with beauty, I thought as I looked at him. Truth came with sunken eyes, bony or scarred, decayed. Its…](https://sms4smile.com/quotes/janet-fitch/how-could-anybody-confuse-truth-with-beauty-i-thought-as-i-looked-at/) [Janet Fitch](https://sms4smile.com/quotes/author/janet-fitch/) > [A thing of beauty is a joy for ever;It's loveliness increase;it will never pass into nothingness;but still will keep a bower quiet for us,and…](https://sms4smile.com/quotes/john-keats/a-thing-of-beauty-is-a-joy-for-ever-it-s-loveliness-increase-it-will/) [John Keats](https://sms4smile.com/quotes/author/john-keats/) > [To fathom the power, to witness the beauty, to bathe in the fountain, to swing on the spiral of our divinity, and still be…](https://sms4smile.com/quotes/tool/to-fathom-the-power-to-witness-the-beauty-to-bathe-in-the-fountain-to/) [Tool](https://sms4smile.com/quotes/author/tool/) > [The term "black metal" has become a lot looser, or can include a larger range of sounds and extra-musical aesthetics, not just Satan and…](https://sms4smile.com/quotes/colin-marston/the-term-black-metal-has-become-a-lot-looser-or-can-include-a-larger/) [Colin Marston](https://sms4smile.com/quotes/author/colin-marston/) > [“We've all met people who are beautiful on the outside, however, when they open their mouths to speak, they have nothing of substance to…](https://sms4smile.com/quotes/susan-c-young/we-ve-all-met-people-who-are-beautiful-on-the-outside-however-when/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) > [There are various orders of beauty, causing men to make fools of themselves in various styles.](https://sms4smile.com/quotes/george-eliot/there-are-various-orders-of-beauty-causing-men-to-make-fools-of/) [George Eliot](https://sms4smile.com/quotes/author/george-eliot/) > [To me, the beauty of a quilt or a dress lies within the stitches and the thought of the person who made them. When…](https://sms4smile.com/quotes/natalie/to-me-the-beauty-of-a-quilt-or-a-dress-lies-within-the-stitches-and/) [Natalie](https://sms4smile.com/quotes/author/natalie/) > [“do not misunderstand person by beauty You really do not know its real or Mask on dirty thoughts”](https://sms4smile.com/quotes/mohammed-zaki-ansari/do-not-misunderstand-person-by-beauty-you-really-do-not-know-its-real/) [Mohammed Zaki Ansari](https://sms4smile.com/quotes/author/mohammed-zaki-ansari/) > [“I already love in you your beauty, but I am only beginning to love in you that which is eternal and ever precious –…](https://sms4smile.com/quotes/leo-tolstoy/i-already-love-in-you-your-beauty-but-i-am-only-beginning-to-love-in/) [Leo Tolstoy](https://sms4smile.com/quotes/author/leo-tolstoy/) > [The more perfect the sight is the more delightful the beautiful object. The more perfect the appetite, the sweeter the food. The more musical…](https://sms4smile.com/quotes/richard-baxter/the-more-perfect-the-sight-is-the-more-delightful-the-beautiful/) [Richard Baxter](https://sms4smile.com/quotes/author/richard-baxter/) > [Call her beautiful a million times and she won't believe you. Call her ugly once, and she will never forget it.](https://sms4smile.com/quotes/tumblr/call-her-beautiful-a-million-times-and-she-won-t-believe-you-call-her/) Tumblr > [Time can but make her beauty over again.](https://sms4smile.com/quotes/william-butler-yeats/time-can-but-make-her-beauty-over-again/) [William Butler Yeats](https://sms4smile.com/quotes/author/william-butler-yeats/) > [ The social \[media channel\] isn't about beauty contests and popularity contests. They're a distortion, a caricature of the real thing. It's about trust, connection,… ](https://sms4smile.com/quotes/umair-haque/the-social-media-channel-isn-t-about-beauty-contests-and-popularity/) [Umair Haque](https://sms4smile.com/quotes/author/umair-haque/) > [“What about you? What do you do?” I needed to ask questions, draw him out. I needed to find out all the information I…](https://sms4smile.com/quotes/kate-avery-ellison/what-about-you-what-do-you-do-i-needed-to-ask-questions-draw-him-out/) [Kate Avery Ellison](https://sms4smile.com/quotes/author/kate-avery-ellison/) [Browse all 24,662 Beauty quotes ](https://sms4smile.com/quotes/about/beauty/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "For some, Into The Gloss is just a blog, and that's cool. 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