--- title: "Meaning & Key Takeaway of: They should make new ways to better…" description: "\"They should make new ways to better design buildings and books. The computer was the end of Swiss typography!\" — Emil Ruder" image: "https://sms4smile.com/quotes/i/ce5/emil-ruder-51885_book_they-should-make-new-ways-to-better-desi_2186634.png" --- # They should make new ways to better design buildings and… ![“They should make new ways to better design buildings and books. The computer was the end of Swiss typography!” quote by Emil Ruder](https://sms4smile.com/quotes/i/ce5/emil-ruder-51885_book_they-should-make-new-ways-to-better-desi_2186634.png) [Download](https://sms4smile.com/quotes/i/ce5/emil-ruder-51885_book_they-should-make-new-ways-to-better-desi_2186634.png) [Open image](https://sms4smile.com/quotes/i/ce5/emil-ruder-51885_book_they-should-make-new-ways-to-better-desi_2186634.png) > “They should make new ways to better design buildings and books. The computer was the end of Swiss typography!” [Emil Ruder](https://sms4smile.com/quotes/author/emil-ruder/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Critique that computers ended traditional Swiss typography, urging new design methods. **In simple terms:** Computers changed typography forever. Key Takeaway Adapt design to technology. Themes design technology typography Mood analytical optimistic Type critical inspirational When to use this quote - graphic design - publishing - digital media - education Key Concepts modernism innovation visual communication Questions to Reflect On - How can designers blend old and new? - What benefits does digital typography offer? A Different Perspective New tools can also preserve tradition. ★ ★ ★ ★ ★ No ratings yet [Book](https://sms4smile.com/quotes/about/book/) [Books](https://sms4smile.com/quotes/about/books/) [Computer](https://sms4smile.com/quotes/about/computer/) [Computers](https://sms4smile.com/quotes/about/computers/) [Design](https://sms4smile.com/quotes/about/design/) [Engineering](https://sms4smile.com/quotes/about/engineering/) [Typography](https://sms4smile.com/quotes/about/typography/) ## Related quotes > [I still love books. Nothing a computer can do can compare to a book. You can't really put a book on the Internet. Three…](https://sms4smile.com/quotes/ray-bradbury/i-still-love-books-nothing-a-computer-can-do-can-compare-to-a-book/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [A lot of people in our industry haven't had very diverse experiences. 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Two categories - simple.](https://sms4smile.com/quotes/frank-gehry/there-are-people-who-design-buildings-that-are-not-technically-and/) [Frank Gehry](https://sms4smile.com/quotes/author/frank-gehry/) > [When I design buildings, I think of the overall composition, much as the parts of a body would fit together. On top of that,…](https://sms4smile.com/quotes/tadao-ando/when-i-design-buildings-i-think-of-the-overall-composition-much-as/) [Tadao Ando](https://sms4smile.com/quotes/author/tadao-ando/) > [A printed work, which cannot be read, becomes a product without purpose.](https://sms4smile.com/quotes/emil-ruder/a-printed-work-which-cannot-be-read-becomes-a-product-without-purpose/) [Emil Ruder](https://sms4smile.com/quotes/author/emil-ruder/) ## More by Emil Ruder > [A printed work, which cannot be read, becomes a product without purpose.](https://sms4smile.com/quotes/emil-ruder/a-printed-work-which-cannot-be-read-becomes-a-product-without-purpose/) [Emil Ruder](https://sms4smile.com/quotes/author/emil-ruder/) > [To design is to plan, to order, to relate, and to control. In short, it opposes all means of disorder and accident.](https://sms4smile.com/quotes/emil-ruder/to-design-is-to-plan-to-order-to-relate-and-to-control-in-short-it/) [Emil Ruder](https://sms4smile.com/quotes/author/emil-ruder/) > [Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this…](https://sms4smile.com/quotes/emil-ruder/typography-has-one-plain-duty-before-it-and-that-is-to-convey/) [Emil Ruder](https://sms4smile.com/quotes/author/emil-ruder/) > [“Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this…](https://sms4smile.com/quotes/emil-ruder/typography-has-one-plain-duty-before-it-and-that-is-to-convey-2/) [Emil Ruder](https://sms4smile.com/quotes/author/emil-ruder/) > [They work now with computers for building buildings and books, but not ever with new ideas.](https://sms4smile.com/quotes/emil-ruder/they-work-now-with-computers-for-building-buildings-and-books-but-not/) [Emil Ruder](https://sms4smile.com/quotes/author/emil-ruder/) > [Today we are inundated with such an immense flood of printed matter that the value of individual work has depreciated, for our harassed contemporaries…](https://sms4smile.com/quotes/emil-ruder/today-we-are-inundated-with-such-an-immense-flood-of-printed-matter/) [Emil Ruder](https://sms4smile.com/quotes/author/emil-ruder/) [Explore all 7 Emil Ruder quotes ](https://sms4smile.com/quotes/author/emil-ruder/) ## More Book quotes > [I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not…](https://sms4smile.com/quotes/aiden-wilson-tozer/i-think-a-new-world-will-arise-out-of-the-religious-mists-when-we/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) > [If I had a dollar for every time I couldn’t sleep, I could buy a billion locks and finally read a book in peace.](https://sms4smile.com/quotes/aesop-rock/if-i-had-a-dollar-for-every-time-i-couldn-t-sleep-i-could-buy-a/) [Aesop Rock](https://sms4smile.com/quotes/author/aesop-rock/) > [Young men, especially in America, write to me and ask me to recommend “a course of reading.” Distrust a course of reading! 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