--- title: "Meaning & Key Takeaway of: I write down the three measurements which…" description: "\"“I write down the three measurements which Lou and I agreed are central to knowing if the company is making money: net profit, ROI and cash flow.”\" — E..." image: "https://sms4smile.com/quotes/i/e82/eliyahu-m-goldratt-19919_business_i-write-down-the-three-measurements-whic_370861.png" --- # I write down the three measurements which Lou and I agreed… ![“I write down the three measurements which Lou and I agreed are central to knowing if the company is making money: net profit, ROI and cash flow.” quote by Eliyahu M. Goldratt](https://sms4smile.com/quotes/i/e82/eliyahu-m-goldratt-19919_business_i-write-down-the-three-measurements-whic_370861.png) [Download](https://sms4smile.com/quotes/i/e82/eliyahu-m-goldratt-19919_business_i-write-down-the-three-measurements-whic_370861.png) [Open image](https://sms4smile.com/quotes/i/e82/eliyahu-m-goldratt-19919_business_i-write-down-the-three-measurements-whic_370861.png) > ““I write down the three measurements which Lou and I agreed are central to knowing if the company is making money: net profit, ROI and cash flow.”” [Eliyahu M. Goldratt](https://sms4smile.com/quotes/author/eliyahu-m-goldratt/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Three core financial metrics—net profit, ROI, cash flow—are essential to gauge a company’s health. **In simple terms:** Profit, ROI, and cash flow measure business health. Key Takeaway Monitor these three metrics regularly. Themes business finance performance Mood analytical practical Type educational strategic When to use this quote - annual reports - budget reviews - investment decisions Key Concepts financial analysis strategic management operational efficiency Questions to Reflect On - How do you balance financial and non‑financial indicators? - What steps improve cash flow management? A Different Perspective Focusing only on these may ignore non‑financial value. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Cash flow](https://sms4smile.com/quotes/about/cash-flow/) [Making money](https://sms4smile.com/quotes/about/making-money/) [Money](https://sms4smile.com/quotes/about/money/) ## Related quotes > [If organizations are focused on a purpose, something that will make the world a better place and leave a big impact, people can rally…](https://sms4smile.com/quotes/josh-linkner/if-organizations-are-focused-on-a-purpose-something-that-will-make/) [Josh Linkner](https://sms4smile.com/quotes/author/josh-linkner/) > [It's not about how much you make: it's about how good the quality is. 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