--- title: "Meaning & Key Takeaway of: What I want to do with cinema is keep it…" description: "\"What I want to do with cinema is keep it as universal as possible.\" — Ekta Kapoor" image: "https://sms4smile.com/quotes/i/c97/ekta-kapoor-6577_cinema_what-i-want-to-do-with-cinema-is-keep-it_2253548.jpg" --- # What I want to do with cinema is keep it as universal as… ![“What I want to do with cinema is keep it as universal as possible.” quote by Ekta Kapoor](https://sms4smile.com/quotes/i/c97/ekta-kapoor-6577_cinema_what-i-want-to-do-with-cinema-is-keep-it_2253548.jpg) [Download](https://sms4smile.com/quotes/i/c97/ekta-kapoor-6577_cinema_what-i-want-to-do-with-cinema-is-keep-it_2253548.jpg) [Open image](https://sms4smile.com/quotes/i/c97/ekta-kapoor-6577_cinema_what-i-want-to-do-with-cinema-is-keep-it_2253548.jpg) > “What I want to do with cinema is keep it as universal as possible.” [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. She aims to make cinema accessible and relatable across cultures and audiences. **In simple terms:** Make movies understandable for everyone. Key Takeaway Focus on universal themes. Themes accessibility culture storytelling Mood inspirational creative Type philosophical strategic When to use this quote - film festivals - cross‑cultural marketing - educational screenings - streaming platforms Key Concepts global appeal media strategy Questions to Reflect On - How can you balance universality with authenticity? - What stories resonate globally? A Different Perspective Universal appeal may dilute cultural specificity. ★ ★ ★ ★ ★ No ratings yet [Cinema](https://sms4smile.com/quotes/about/cinema/) [Cinema Universal](https://sms4smile.com/quotes/about/cinema-universal-2717338/) [Keep](https://sms4smile.com/quotes/about/keep/) [Possible](https://sms4smile.com/quotes/about/possible/) [Universal](https://sms4smile.com/quotes/about/universal/) [Universal Possible](https://sms4smile.com/quotes/about/universal-possible-5157552/) [Want](https://sms4smile.com/quotes/about/want/) [Want Cinema](https://sms4smile.com/quotes/about/want-cinema-271706/) ## Related quotes > [Cinema is universal, beyond flags and borders and passports.](https://sms4smile.com/quotes/alejandro-gonzalez-inarritu/cinema-is-universal-beyond-flags-and-borders-and-passports/) [Alejandro Gonzalez Inarritu](https://sms4smile.com/quotes/author/alejandro-gonzalez-inarritu/) > [I make films, and festivals, museums, and academia are embracing the work. It will be heard. It's bound to happen because cinema is universal.…](https://sms4smile.com/quotes/lav-diaz/i-make-films-and-festivals-museums-and-academia-are-embracing-the/) [Lav Diaz](https://sms4smile.com/quotes/author/lav-diaz/) > [I turn a lot of stuff down - big, big movies, the kind I wouldn't want to go to the cinema to see.](https://sms4smile.com/quotes/matthew-fox/i-turn-a-lot-of-stuff-down-big-big-movies-the-kind-i-wouldn-t-want-to/) [Matthew Fox](https://sms4smile.com/quotes/author/matthew-fox/) > [I think that distributors and marketing companies realise that there are a huge number of women over 40 who want to go the cinema…](https://sms4smile.com/quotes/lesley-manville/i-think-that-distributors-and-marketing-companies-realise-that-there/) [Lesley Manville](https://sms4smile.com/quotes/author/lesley-manville/) > [I think there's a side of me that's trying to compete with Lucas and Spielberg - I don't usually admit this publicly - because…](https://sms4smile.com/quotes/terry-gilliam/i-think-there-s-a-side-of-me-that-s-trying-to-compete-with-lucas-and/) [Terry Gilliam](https://sms4smile.com/quotes/author/terry-gilliam/) > [My films are very everyday, and people don't always want to go to the cinema to see ordinary lives. They want to see something…](https://sms4smile.com/quotes/andrew-haigh/my-films-are-very-everyday-and-people-don-t-always-want-to-go-to-the/) [Andrew Haigh](https://sms4smile.com/quotes/author/andrew-haigh/) > [I really have problems with horror movies. I don't watch them. It's a feeling I don't want to have in cinema. I'm too reactive.…](https://sms4smile.com/quotes/ludivine-sagnier/i-really-have-problems-with-horror-movies-i-don-t-watch-them-it-s-a/) [Ludivine Sagnier](https://sms4smile.com/quotes/author/ludivine-sagnier/) > [I want cinema to be a part of my life. It's natural for me.](https://sms4smile.com/quotes/richard-linklater/i-want-cinema-to-be-a-part-of-my-life-it-s-natural-for-me/) [Richard Linklater](https://sms4smile.com/quotes/author/richard-linklater/) > [Effectively, as a cinematographer, I am always on the lookout for a project that makes me want to go to the cinema.](https://sms4smile.com/quotes/greig-fraser/effectively-as-a-cinematographer-i-am-always-on-the-lookout-for-a/) [Greig Fraser](https://sms4smile.com/quotes/author/greig-fraser/) > [And of course Marc Cherry heightens it and makes it hilarious. But there's so many universal themes in the show, and he made it…](https://sms4smile.com/quotes/james-denton/and-of-course-marc-cherry-heightens-it-and-makes-it-hilarious-but/) [James Denton](https://sms4smile.com/quotes/author/james-denton/) > [We have to keep the momentum going in the economy. And we have to make sure that we give small businesses as much cash…](https://sms4smile.com/quotes/karen-mills/we-have-to-keep-the-momentum-going-in-the-economy-and-we-have-to-make/) [Karen Mills](https://sms4smile.com/quotes/author/karen-mills/) > [No sensible elected politician would look for spending reductions out of sacking teachers and nurses. We all know how important they are and that…](https://sms4smile.com/quotes/john-redwood/no-sensible-elected-politician-would-look-for-spending-reductions-out/) [John Redwood](https://sms4smile.com/quotes/author/john-redwood/) > [I prefer to keep my face as clean as possible when I am not working.](https://sms4smile.com/quotes/nina-agdal/i-prefer-to-keep-my-face-as-clean-as-possible-when-i-am-not-working/) [Nina Agdal](https://sms4smile.com/quotes/author/nina-agdal/) > [Well, we promised our fans that we'd put out records faster, and that's what we're doing. We figured out a way to condense our…](https://sms4smile.com/quotes/chester-bennington/well-we-promised-our-fans-that-we-d-put-out-records-faster-and-that-s/) [Chester Bennington](https://sms4smile.com/quotes/author/chester-bennington/) > [I don't really like mornings, so I try to keep it as low-key as possible.](https://sms4smile.com/quotes/ariana-madix/i-don-t-really-like-mornings-so-i-try-to-keep-it-as-low-key-as/) [Ariana Madix](https://sms4smile.com/quotes/author/ariana-madix/) ## More by Ekta Kapoor > [I don't work that hard.](https://sms4smile.com/quotes/ekta-kapoor/i-don-t-work-that-hard/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > ['Balika' is not my type of show, so I don't watch it.](https://sms4smile.com/quotes/ekta-kapoor/balika-is-not-my-type-of-show-so-i-don-t-watch-it/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [Diwali is chaotic in the Kapoor household, and that's an understatement. I normally throw a huge card party with all my close friends and…](https://sms4smile.com/quotes/ekta-kapoor/diwali-is-chaotic-in-the-kapoor-household-and-that-s-an/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I have no issue with the CBFC.](https://sms4smile.com/quotes/ekta-kapoor/i-have-no-issue-with-the-cbfc/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [If I don't like a person, I always speak out.](https://sms4smile.com/quotes/ekta-kapoor/if-i-don-t-like-a-person-i-always-speak-out/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [My father came from a chawl and became a top star in Bollywood and worked very hard for us. When I look at my…](https://sms4smile.com/quotes/ekta-kapoor/my-father-came-from-a-chawl-and-became-a-top-star-in-bollywood-and/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [It is very difficult for an actor to replace another actor who has already created an image.](https://sms4smile.com/quotes/ekta-kapoor/it-is-very-difficult-for-an-actor-to-replace-another-actor-who-has/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I would describe myself as eclectic: Bohemian in thought and conservative in action - or maybe it's the other way around.](https://sms4smile.com/quotes/ekta-kapoor/i-would-describe-myself-as-eclectic-bohemian-in-thought-and/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [The reason for certain shows not doing well or as per expectations is that they were not aired on not so popular channels.](https://sms4smile.com/quotes/ekta-kapoor/the-reason-for-certain-shows-not-doing-well-or-as-per-expectations-is/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I'm just a simple television and film producer who started off from her garage and whose only idea was to tell a story.](https://sms4smile.com/quotes/ekta-kapoor/i-m-just-a-simple-television-and-film-producer-who-started-off-from/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [My work begins at around 3 P.M. I wake up at around 2 P.M., watch my serial cassettes, jog for 30 minutes, get my…](https://sms4smile.com/quotes/ekta-kapoor/my-work-begins-at-around-3-p-m-i-wake-up-at-around-2-p-m-watch-my/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I've never had a problem with criticism. Whether films or television, I've lived with it and emerged stronger.](https://sms4smile.com/quotes/ekta-kapoor/i-ve-never-had-a-problem-with-criticism-whether-films-or-television-i/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I do think responsibility does come with a lot of power, and more than that, it comes with the fact that you can actually…](https://sms4smile.com/quotes/ekta-kapoor/i-do-think-responsibility-does-come-with-a-lot-of-power-and-more-than/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [If you depict one home and the drama moving around one family, people love it because the characters become identifiable.](https://sms4smile.com/quotes/ekta-kapoor/if-you-depict-one-home-and-the-drama-moving-around-one-family-people/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I feel whenever my shows are too hyped, they usually don't work.](https://sms4smile.com/quotes/ekta-kapoor/i-feel-whenever-my-shows-are-too-hyped-they-usually-don-t-work/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) [Explore all 98 Ekta Kapoor quotes ](https://sms4smile.com/quotes/author/ekta-kapoor/) ## More Cinema quotes > [I made, like, five movies while I was in college. I think they just weren't memorable movies. I've taken breaks as the years have…](https://sms4smile.com/quotes/jodie-foster/i-made-like-five-movies-while-i-was-in-college-i-think-they-just/) [Jodie Foster](https://sms4smile.com/quotes/author/jodie-foster/) > [You have to have a great director to make a great movie.](https://sms4smile.com/quotes/thelma-schoonmaker/you-have-to-have-a-great-director-to-make-a-great-movie/) [Thelma Schoonmaker](https://sms4smile.com/quotes/author/thelma-schoonmaker/) > [I'm trying to write a film with my friend. I'd love to get the thrill of speaking actors making my work even funnier.](https://sms4smile.com/quotes/russell-howard/i-m-trying-to-write-a-film-with-my-friend-i-d-love-to-get-the-thrill/) [Russell Howard](https://sms4smile.com/quotes/author/russell-howard/) > [I wasn't attracted to American cinema, but I fell in love with Los Angeles the minute I arrived.](https://sms4smile.com/quotes/agnes-varda/i-wasn-t-attracted-to-american-cinema-but-i-fell-in-love-with-los/) [Agnes Varda](https://sms4smile.com/quotes/author/agnes-varda/) > [There was a time in the 1980s when I worked in 22 films a year.](https://sms4smile.com/quotes/radha-ravi/there-was-a-time-in-the-1980s-when-i-worked-in-22-films-a-year/) [Radha Ravi](https://sms4smile.com/quotes/author/radha-ravi/) > [To an ever greater extent out experience is governed by pictures, pictures in newspapers and magazines, on television and in the cinema. Next to…](https://sms4smile.com/quotes/douglas-crimp/to-an-ever-greater-extent-out-experience-is-governed-by-pictures/) [Douglas Crimp](https://sms4smile.com/quotes/author/douglas-crimp/) > [In the future, I would like to do more films with contemporary themes. Perhaps comedy, which is something I have done in theater but…](https://sms4smile.com/quotes/luke-evans/in-the-future-i-would-like-to-do-more-films-with-contemporary-themes/) [Luke Evans](https://sms4smile.com/quotes/author/luke-evans/) > [I am tired of our characters being so incomplete. When do we ever save the day in a film? When does a Latino actor…](https://sms4smile.com/quotes/esai-morales/i-am-tired-of-our-characters-being-so-incomplete-when-do-we-ever-save/) [Esai Morales](https://sms4smile.com/quotes/author/esai-morales/) > [I love film people and actors and I am in the right world because I am one of those people.](https://sms4smile.com/quotes/ewan-mcgregor/i-love-film-people-and-actors-and-i-am-in-the-right-world-because-i/) [Ewan McGregor](https://sms4smile.com/quotes/author/ewan-mcgregor/) > [Personally, I prefer contemporary films, but the market calls for more period choices, especially since China opened up a cinema market in Hong Kong.…](https://sms4smile.com/quotes/donnie-yen/personally-i-prefer-contemporary-films-but-the-market-calls-for-more/) [Donnie Yen](https://sms4smile.com/quotes/author/donnie-yen/) > [I'd love to work in the States; I'd love to work anywhere where you get a good script and a good part to play.…](https://sms4smile.com/quotes/laura-carmichael/i-d-love-to-work-in-the-states-i-d-love-to-work-anywhere-where-you/) [Laura Carmichael](https://sms4smile.com/quotes/author/laura-carmichael/) > [I even see the cinema itself as a woman, with its alternation of light and darkness, of appearing and disappearing images](https://sms4smile.com/quotes/federico-fellini/i-even-see-the-cinema-itself-as-a-woman-with-its-alternation-of-light/) [Federico Fellini](https://sms4smile.com/quotes/author/federico-fellini/) > ['Rear Window' isn't really a horror film, but it is a psychological drama, which I love. It is very tense.](https://sms4smile.com/quotes/diana-silvers/rear-window-isn-t-really-a-horror-film-but-it-is-a-psychological/) [Diana Silvers](https://sms4smile.com/quotes/author/diana-silvers/) > [What a thrill. You know you've entered new territory when you realise that your outfit cost more than your film.](https://sms4smile.com/quotes/jessica-yu/what-a-thrill-you-know-you-ve-entered-new-territory-when-you-realise/) [Jessica Yu](https://sms4smile.com/quotes/author/jessica-yu/) > [I am not interested in churning out a certain number of films every year. For me, it's about the quality of work. I think…](https://sms4smile.com/quotes/deepika-padukone/i-am-not-interested-in-churning-out-a-certain-number-of-films-every/) [Deepika Padukone](https://sms4smile.com/quotes/author/deepika-padukone/) [Browse all 23,940 Cinema quotes ](https://sms4smile.com/quotes/about/cinema/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "What I want to do with cinema is keep it as universal as possible.", "creator": { "@type": "Person", "name": "Ekta Kapoor" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/ekta-kapoor/what-i-want-to-do-with-cinema-is-keep-it-as-universal-as-possible/", "about": { "@type": "Thing", "name": "Cinema" }, "@id": "https://sms4smile.com/quotes/ekta-kapoor/what-i-want-to-do-with-cinema-is-keep-it-as-universal-as-possible/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c97/ekta-kapoor-6577_cinema_what-i-want-to-do-with-cinema-is-keep-it_2253548.jpg", "contentUrl": "https://sms4smile.com/quotes/i/c97/ekta-kapoor-6577_cinema_what-i-want-to-do-with-cinema-is-keep-it_2253548.jpg", "url": "https://sms4smile.com/quotes/i/c97/ekta-kapoor-6577_cinema_what-i-want-to-do-with-cinema-is-keep-it_2253548.jpg", "width": 1080, "height": 1080, "caption": "“What I want to do with cinema is keep it as universal as possible.” — Ekta Kapoor", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Ekta Kapoor", "item": "https://sms4smile.com/quotes/author/ekta-kapoor/" }, { "@type": "ListItem", "position": 4, "name": "What I want to do with...", "item": "https://sms4smile.com/quotes/ekta-kapoor/what-i-want-to-do-with-cinema-is-keep-it-as-universal-as-possible/" } ], "@id": "https://sms4smile.com/quotes/ekta-kapoor/what-i-want-to-do-with-cinema-is-keep-it-as-universal-as-possible/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```