--- title: "Meaning & Key Takeaway of: To survive in a creative economy, you…" description: "\"To survive in a creative economy, you need basic instinct! You have to know and smell your viewer.\" — Ekta Kapoor" image: "https://sms4smile.com/quotes/i/857/ekta-kapoor-6577_creativity_to-survive-in-a-creative-economy-you-nee_1486250.jpg" --- # To survive in a creative economy, you need basic instinct!… ![“To survive in a creative economy, you need basic instinct! You have to know and smell your viewer.” quote by Ekta Kapoor](https://sms4smile.com/quotes/i/857/ekta-kapoor-6577_creativity_to-survive-in-a-creative-economy-you-nee_1486250.jpg) [Download](https://sms4smile.com/quotes/i/857/ekta-kapoor-6577_creativity_to-survive-in-a-creative-economy-you-nee_1486250.jpg) [Open image](https://sms4smile.com/quotes/i/857/ekta-kapoor-6577_creativity_to-survive-in-a-creative-economy-you-nee_1486250.jpg) > “To survive in a creative economy, you need basic instinct! You have to know and smell your viewer.” [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Success in creative fields requires keen intuition about audience preferences and reactions. **In simple terms:** Know your audience instinctively. Key Takeaway Cultivate audience intuition. Themes creativity intuition audience business marketing Mood enthusiastic strategic Type advice motivational When to use this quote - product design - advertising campaigns - content creation - brand positioning Key Concepts consumer insight empathy trend spotting Questions to Reflect On - How do you test your instinct against audience feedback? - What signals indicate a shift in viewer taste? A Different Perspective Intuition alone may misread niche markets without data. ★ ★ ★ ★ ★ No ratings yet [Creativity](https://sms4smile.com/quotes/about/creativity/) [Economy](https://sms4smile.com/quotes/about/economy/) [Instinct](https://sms4smile.com/quotes/about/instinct/) [Smell](https://sms4smile.com/quotes/about/smell/) ## Related quotes > [“I've learned something: What many of us cal destiny is really our own instinct. We know what is right, but we don't want to…](https://sms4smile.com/quotes/carrie-vaughn/i-ve-learned-something-what-many-of-us-cal-destiny-is-really-our-own/) [Carrie Vaughn](https://sms4smile.com/quotes/author/carrie-vaughn/) > [You always want to know what happened before you. It's a human instinct to know where you came from and what preceded you.](https://sms4smile.com/quotes/russell-freedman/you-always-want-to-know-what-happened-before-you-it-s-a-human/) [Russell Freedman](https://sms4smile.com/quotes/author/russell-freedman/) > [“the Creative Economy is driven by the logic that seeks to fully harness—and no longer waste—human resources and talent.”](https://sms4smile.com/quotes/richard-florida/the-creative-economy-is-driven-by-the-logic-that-seeks-to-fully/) [Richard Florida](https://sms4smile.com/quotes/author/richard-florida/) > [Play is the best natural resource in a creative economy. Kids need more of it. It is the work of childhood. We hope to…](https://sms4smile.com/quotes/darell-hammond/play-is-the-best-natural-resource-in-a-creative-economy-kids-need/) [Darell Hammond](https://sms4smile.com/quotes/author/darell-hammond/) > [A creative economy is the fuel of magnificence.](https://sms4smile.com/quotes/ralph-waldo-emerson/a-creative-economy-is-the-fuel-of-magnificence/) [Ralph Waldo Emerson](https://sms4smile.com/quotes/author/ralph-waldo-emerson/) > [There is a lot of interest in the arts, music, theatre, filmmaking, engineering, architecture and software design. I think we have now transitioned the…](https://sms4smile.com/quotes/john-baldacci/there-is-a-lot-of-interest-in-the-arts-music-theatre-filmmaking/) [John Baldacci](https://sms4smile.com/quotes/author/john-baldacci/) > [“I know you're there. I can smell your filthy cigars!”](https://sms4smile.com/quotes/thomas-hardy/i-know-you-re-there-i-can-smell-your-filthy-cigars/) [Thomas Hardy](https://sms4smile.com/quotes/author/thomas-hardy/) > [I know,I can smell it, too,](https://sms4smile.com/quotes/deborah-harkness/i-know-i-can-smell-it-too/) [Deborah Harkness](https://sms4smile.com/quotes/author/deborah-harkness/) > [“She'd know the smell of him, the taste of him, the feel of him anywhere.”](https://sms4smile.com/quotes/beth-harbison/she-d-know-the-smell-of-him-the-taste-of-him-the-feel-of-him-anywhere/) [Beth Harbison](https://sms4smile.com/quotes/author/beth-harbison/) > [I don’t suppose I really know you very well - but I know you smell like the delicious damp grass that grows near old…](https://sms4smile.com/quotes/zelda-fitzgerald/i-don-t-suppose-i-really-know-you-very-well-but-i-know-you-smell-like/) [Zelda Fitzgerald](https://sms4smile.com/quotes/author/zelda-fitzgerald/) > [“Take a blind man to Lycia, and he’ll immediately know from the smell of the air exactly where he is. The acrid perfume of…](https://sms4smile.com/quotes/halikarnas-bal-k-s/take-a-blind-man-to-lycia-and-he-ll-immediately-know-from-the-smell/) Halikarnas Balıkçısı > [“You know that smell, when you put your nose up to a pine tree?" I told her I did perfectly. "No matter how long…](https://sms4smile.com/quotes/ramona-ausubel/you-know-that-smell-when-you-put-your-nose-up-to-a-pine-tree-i-told/) [Ramona Ausubel](https://sms4smile.com/quotes/author/ramona-ausubel/) > [I grew up on a farm - I know the smell of horse manure. It does smell better than pig manure.](https://sms4smile.com/quotes/henry-paulson/i-grew-up-on-a-farm-i-know-the-smell-of-horse-manure-it-does-smell/) [Henry Paulson](https://sms4smile.com/quotes/author/henry-paulson/) > [“Now I sense the perfume of flowers like seeing a new thing. I know they smell just as well as I know I existed.…](https://sms4smile.com/quotes/alberto-caeiro/now-i-sense-the-perfume-of-flowers-like-seeing-a-new-thing-i-know/) [Alberto Caeiro](https://sms4smile.com/quotes/author/alberto-caeiro/) > [No perfume. Because I want to know how you smell - right off the bat. Don't mask it up. I need to know how…](https://sms4smile.com/quotes/chris-d-elia/no-perfume-because-i-want-to-know-how-you-smell-right-off-the-bat-don/) [Chris D'Elia](https://sms4smile.com/quotes/author/chris-d-elia/) ## More by Ekta Kapoor > [I don't work that hard.](https://sms4smile.com/quotes/ekta-kapoor/i-don-t-work-that-hard/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > ['Balika' is not my type of show, so I don't watch it.](https://sms4smile.com/quotes/ekta-kapoor/balika-is-not-my-type-of-show-so-i-don-t-watch-it/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [Diwali is chaotic in the Kapoor household, and that's an understatement. I normally throw a huge card party with all my close friends and…](https://sms4smile.com/quotes/ekta-kapoor/diwali-is-chaotic-in-the-kapoor-household-and-that-s-an/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I have no issue with the CBFC.](https://sms4smile.com/quotes/ekta-kapoor/i-have-no-issue-with-the-cbfc/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [If I don't like a person, I always speak out.](https://sms4smile.com/quotes/ekta-kapoor/if-i-don-t-like-a-person-i-always-speak-out/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [My father came from a chawl and became a top star in Bollywood and worked very hard for us. When I look at my…](https://sms4smile.com/quotes/ekta-kapoor/my-father-came-from-a-chawl-and-became-a-top-star-in-bollywood-and/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [It is very difficult for an actor to replace another actor who has already created an image.](https://sms4smile.com/quotes/ekta-kapoor/it-is-very-difficult-for-an-actor-to-replace-another-actor-who-has/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I would describe myself as eclectic: Bohemian in thought and conservative in action - or maybe it's the other way around.](https://sms4smile.com/quotes/ekta-kapoor/i-would-describe-myself-as-eclectic-bohemian-in-thought-and/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [The reason for certain shows not doing well or as per expectations is that they were not aired on not so popular channels.](https://sms4smile.com/quotes/ekta-kapoor/the-reason-for-certain-shows-not-doing-well-or-as-per-expectations-is/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I'm just a simple television and film producer who started off from her garage and whose only idea was to tell a story.](https://sms4smile.com/quotes/ekta-kapoor/i-m-just-a-simple-television-and-film-producer-who-started-off-from/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [My work begins at around 3 P.M. I wake up at around 2 P.M., watch my serial cassettes, jog for 30 minutes, get my…](https://sms4smile.com/quotes/ekta-kapoor/my-work-begins-at-around-3-p-m-i-wake-up-at-around-2-p-m-watch-my/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I've never had a problem with criticism. Whether films or television, I've lived with it and emerged stronger.](https://sms4smile.com/quotes/ekta-kapoor/i-ve-never-had-a-problem-with-criticism-whether-films-or-television-i/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I do think responsibility does come with a lot of power, and more than that, it comes with the fact that you can actually…](https://sms4smile.com/quotes/ekta-kapoor/i-do-think-responsibility-does-come-with-a-lot-of-power-and-more-than/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [If you depict one home and the drama moving around one family, people love it because the characters become identifiable.](https://sms4smile.com/quotes/ekta-kapoor/if-you-depict-one-home-and-the-drama-moving-around-one-family-people/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I feel whenever my shows are too hyped, they usually don't work.](https://sms4smile.com/quotes/ekta-kapoor/i-feel-whenever-my-shows-are-too-hyped-they-usually-don-t-work/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) [Explore all 98 Ekta Kapoor quotes ](https://sms4smile.com/quotes/author/ekta-kapoor/) ## More Creativity quotes > [The prophet who fails to present a bearable alternative and yet preaches doom is part of the trap that he postulates. Not only does…](https://sms4smile.com/quotes/margaret-mead/the-prophet-who-fails-to-present-a-bearable-alternative-and-yet/) [Margaret Mead](https://sms4smile.com/quotes/author/margaret-mead/) > [That's the great secret of creativity. You treat ideas like cats: you make them follow you.](https://sms4smile.com/quotes/ray-bradbury/that-s-the-great-secret-of-creativity-you-treat-ideas-like-cats-you/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [“The Soviet “creative intelligentsia” - that is, people accustomed to thinking one thing, saying another and doing a third - is as a whole…](https://sms4smile.com/quotes/andrei-amalrik/the-soviet-creative-intelligentsia-that-is-people-accustomed-to/) Andrei Amalrik > [It’s so important to create in your own voice, to hold onto what makes you unique, and have faith in your vision.](https://sms4smile.com/quotes/john-lasseter/it-s-so-important-to-create-in-your-own-voice-to-hold-onto-what-makes/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral.](https://sms4smile.com/quotes/antoine-de-saint-exup-ry/a-rock-pile-ceases-to-be-a-rock-pile-the-moment-a-single-man/) [Antoine de Saint-Exupery](https://sms4smile.com/quotes/author/antoine-de-saint-exup-ry/) > [You don't get lucky. You create lucky.](https://sms4smile.com/quotes/robin-sharma/you-don-t-get-lucky-you-create-lucky/) [Robin Sharma](https://sms4smile.com/quotes/author/robin-sharma/) > [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [“You are the end of beauty and creativity one must have created so far.”](https://sms4smile.com/quotes/m-f-moonzajer/you-are-the-end-of-beauty-and-creativity-one-must-have-created-so-far/) [M.F. Moonzajer](https://sms4smile.com/quotes/author/m-f-moonzajer/) > [Jonah Lehrer is one of the most talented explainers of science that we’ve got. What a pleasure it is to follow his investigation of…](https://sms4smile.com/quotes/joshua-foer/jonah-lehrer-is-one-of-the-most-talented-explainers-of-science-that/) [Joshua Foer](https://sms4smile.com/quotes/author/joshua-foer/) > [If you've got creativity, imagination, and intelligence, and you want to be hypnotised, then there's no reason you shouldn't be able to.](https://sms4smile.com/quotes/keith-barry/if-you-ve-got-creativity-imagination-and-intelligence-and-you-want-to/) [Keith Barry](https://sms4smile.com/quotes/author/keith-barry/) > [“I believe in magic. As a writer, I create them on blank paper.”](https://sms4smile.com/quotes/sonnia-kemmer/i-believe-in-magic-as-a-writer-i-create-them-on-blank-paper/) [Sonnia Kemmer](https://sms4smile.com/quotes/author/sonnia-kemmer/) > [Creativity is like chasing chickens.](https://sms4smile.com/quotes/christoph-niemann/creativity-is-like-chasing-chickens/) Christoph Niemann > [It is proposed that a form of free dialogue may well be one of the most effective ways of investigating the crisis which faces…](https://sms4smile.com/quotes/david-bohm/it-is-proposed-that-a-form-of-free-dialogue-may-well-be-one-of-the/) [David Bohm](https://sms4smile.com/quotes/author/david-bohm/) > [You always hear actors say, 'Theater is my first love,' and it is. It's a time when you really get to do what you…](https://sms4smile.com/quotes/amy-landecker/you-always-hear-actors-say-theater-is-my-first-love-and-it-is-it-s-a/) [Amy Landecker](https://sms4smile.com/quotes/author/amy-landecker/) > [Create an environment for people to fail, to learn, and to grow. Their creativity and productivity will increase.](https://sms4smile.com/quotes/anonymous/create-an-environment-for-people-to-fail-to-learn-and-to-grow-their/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 13,625 Creativity quotes ](https://sms4smile.com/quotes/about/creativity/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "To survive in a creative economy, you need basic instinct! You have to know and smell your viewer.", "creator": { "@type": "Person", "name": "Ekta Kapoor" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/ekta-kapoor/to-survive-in-a-creative-economy-you-need-basic-instinct-you-have-to/", "about": { "@type": "Thing", "name": "Creativity" }, "@id": "https://sms4smile.com/quotes/ekta-kapoor/to-survive-in-a-creative-economy-you-need-basic-instinct-you-have-to/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/857/ekta-kapoor-6577_creativity_to-survive-in-a-creative-economy-you-nee_1486250.jpg", "contentUrl": "https://sms4smile.com/quotes/i/857/ekta-kapoor-6577_creativity_to-survive-in-a-creative-economy-you-nee_1486250.jpg", "url": "https://sms4smile.com/quotes/i/857/ekta-kapoor-6577_creativity_to-survive-in-a-creative-economy-you-nee_1486250.jpg", "width": 1080, "height": 1080, "caption": "“To survive in a creative economy, you need basic instinct! You have to know and smell your viewer.” — Ekta Kapoor", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Ekta Kapoor", "item": "https://sms4smile.com/quotes/author/ekta-kapoor/" }, { "@type": "ListItem", "position": 4, "name": "To survive in a creative economy,...", "item": "https://sms4smile.com/quotes/ekta-kapoor/to-survive-in-a-creative-economy-you-need-basic-instinct-you-have-to/" } ], "@id": "https://sms4smile.com/quotes/ekta-kapoor/to-survive-in-a-creative-economy-you-need-basic-instinct-you-have-to/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```