--- title: "Meaning & Key Takeaway of: There's no certain type of cinema, but…" description: "\"There's no certain type of cinema, but there's a certain type of promise every film comes with. The agenda is to keep an eye on quality and live up to ..." image: "https://sms4smile.com/quotes/i/bbd/ekta-kapoor-6577_cinema_there-s-no-certain-type-of-cinema-but-th_2162625.jpg" --- # There's no certain type of cinema, but there's a certain… ![“There's no certain type of cinema, but there's a certain type of promise every film comes with. The agenda is to keep an eye on quality and live up to that promise.” quote by Ekta Kapoor](https://sms4smile.com/quotes/i/bbd/ekta-kapoor-6577_cinema_there-s-no-certain-type-of-cinema-but-th_2162625.jpg) [Download](https://sms4smile.com/quotes/i/bbd/ekta-kapoor-6577_cinema_there-s-no-certain-type-of-cinema-but-th_2162625.jpg) [Open image](https://sms4smile.com/quotes/i/bbd/ekta-kapoor-6577_cinema_there-s-no-certain-type-of-cinema-but-th_2162625.jpg) > “There's no certain type of cinema, but there's a certain type of promise every film comes with. The agenda is to keep an eye on quality and live up to that promise.” [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Films promise quality; creators must uphold that promise through standards. **In simple terms:** Films promise quality; creators must quality. Key Takeaway Quality promise requires consistent standards. Themes quality promise cinema Mood critical analytical Type industry creative When to use this quote - film criticism - script development - budget planning - audience expectations Key Concepts media studies production Questions to Reflect On - How to balance art and profit? - What defines a film's promise? A Different Perspective Commercial pressure may compromise quality. ★ ★ ★ ★ ★ No ratings yet [Cinema](https://sms4smile.com/quotes/about/cinema/) [Film](https://sms4smile.com/quotes/about/film/) [Quality](https://sms4smile.com/quotes/about/quality/) ## Related quotes > [I would be open to doing cinema anywhere in the world. I wouldn't want to restrict myself to a certain kind of cinema or…](https://sms4smile.com/quotes/ishaan-khatter/i-would-be-open-to-doing-cinema-anywhere-in-the-world-i-wouldn-t-want/) [Ishaan Khatter](https://sms4smile.com/quotes/author/ishaan-khatter/) > [It's good that I've put out different books apart from 'After' - and before the film comes out.](https://sms4smile.com/quotes/anna-todd/it-s-good-that-i-ve-put-out-different-books-apart-from-after-and/) [Anna Todd](https://sms4smile.com/quotes/author/anna-todd/) > [The writer and the director are ultimately responsible for what is portrayed and glorified in a film. Then comes the producer.](https://sms4smile.com/quotes/parvathy/the-writer-and-the-director-are-ultimately-responsible-for-what-is/) [Parvathy](https://sms4smile.com/quotes/author/parvathy/) > [I write about what I want to write about, and so the film comes out as a very personal expression even if its subject…](https://sms4smile.com/quotes/woody-allen/i-write-about-what-i-want-to-write-about-and-so-the-film-comes-out-as/) [Woody Allen](https://sms4smile.com/quotes/author/woody-allen/) > [I don't usually see what I've done. I don't often watch the film or watch the show. It's really about that experience on-set and…](https://sms4smile.com/quotes/jennifer-beals/i-don-t-usually-see-what-i-ve-done-i-don-t-often-watch-the-film-or/) [Jennifer Beals](https://sms4smile.com/quotes/author/jennifer-beals/) > [I take every film as it comes.](https://sms4smile.com/quotes/seamus-mcgarvey/i-take-every-film-as-it-comes/) [Seamus McGarvey](https://sms4smile.com/quotes/author/seamus-mcgarvey/) > [Although you have some films that are a real bummer, there's always a film that comes up where it's just heaven.](https://sms4smile.com/quotes/terence-stamp/although-you-have-some-films-that-are-a-real-bummer-there-s-always-a/) [Terence Stamp](https://sms4smile.com/quotes/author/terence-stamp/) > [Music is an essential part of any film, but when it comes to Mercury' it actually became a medium of communication.](https://sms4smile.com/quotes/santhosh-narayanan/music-is-an-essential-part-of-any-film-but-when-it-comes-to-mercury/) [Santhosh Narayanan](https://sms4smile.com/quotes/author/santhosh-narayanan/) > [Every time a film comes together, usually the studio executives come up for a day to the set. If you're out of town, they'll…](https://sms4smile.com/quotes/nicholas-d-agosto/every-time-a-film-comes-together-usually-the-studio-executives-come/) [Nicholas D'Agosto](https://sms4smile.com/quotes/author/nicholas-d-agosto/) > [The script is the foundation, but it's not the full story for the film, which only comes alive with the actors.](https://sms4smile.com/quotes/mora-stephens/the-script-is-the-foundation-but-it-s-not-the-full-story-for-the-film/) Mora Stephens > [I would like to take up any kind of film that comes my way if I find the story interesting and challenging.](https://sms4smile.com/quotes/vicky-kaushal/i-would-like-to-take-up-any-kind-of-film-that-comes-my-way-if-i-find/) [Vicky Kaushal](https://sms4smile.com/quotes/author/vicky-kaushal/) > [I don't do every film that comes my way.](https://sms4smile.com/quotes/babu-antony/i-don-t-do-every-film-that-comes-my-way/) [Babu Antony](https://sms4smile.com/quotes/author/babu-antony/) > [Any time a new horror film comes out that looks appealing, I'm always excited to go see it.](https://sms4smile.com/quotes/anonymous/any-time-a-new-horror-film-comes-out-that-looks-appealing-i-m-always/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Shooting should not be about delivering something I've prepared; it should be a live process of finding things out. When things happen that you…](https://sms4smile.com/quotes/stellan-skarsgard/shooting-should-not-be-about-delivering-something-i-ve-prepared-it/) [Stellan Skarsgard](https://sms4smile.com/quotes/author/stellan-skarsgard/) > [I enjoy the making of the film and it's something for me to do. If nobody ever comes to my films, if people don't…](https://sms4smile.com/quotes/woody-allen/i-enjoy-the-making-of-the-film-and-it-s-something-for-me-to-do-if/) [Woody Allen](https://sms4smile.com/quotes/author/woody-allen/) ## More by Ekta Kapoor > [I don't work that hard.](https://sms4smile.com/quotes/ekta-kapoor/i-don-t-work-that-hard/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > ['Balika' is not my type of show, so I don't watch it.](https://sms4smile.com/quotes/ekta-kapoor/balika-is-not-my-type-of-show-so-i-don-t-watch-it/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [Diwali is chaotic in the Kapoor household, and that's an understatement. I normally throw a huge card party with all my close friends and…](https://sms4smile.com/quotes/ekta-kapoor/diwali-is-chaotic-in-the-kapoor-household-and-that-s-an/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I have no issue with the CBFC.](https://sms4smile.com/quotes/ekta-kapoor/i-have-no-issue-with-the-cbfc/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [If I don't like a person, I always speak out.](https://sms4smile.com/quotes/ekta-kapoor/if-i-don-t-like-a-person-i-always-speak-out/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [My father came from a chawl and became a top star in Bollywood and worked very hard for us. When I look at my…](https://sms4smile.com/quotes/ekta-kapoor/my-father-came-from-a-chawl-and-became-a-top-star-in-bollywood-and/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [It is very difficult for an actor to replace another actor who has already created an image.](https://sms4smile.com/quotes/ekta-kapoor/it-is-very-difficult-for-an-actor-to-replace-another-actor-who-has/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I would describe myself as eclectic: Bohemian in thought and conservative in action - or maybe it's the other way around.](https://sms4smile.com/quotes/ekta-kapoor/i-would-describe-myself-as-eclectic-bohemian-in-thought-and/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [The reason for certain shows not doing well or as per expectations is that they were not aired on not so popular channels.](https://sms4smile.com/quotes/ekta-kapoor/the-reason-for-certain-shows-not-doing-well-or-as-per-expectations-is/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I'm just a simple television and film producer who started off from her garage and whose only idea was to tell a story.](https://sms4smile.com/quotes/ekta-kapoor/i-m-just-a-simple-television-and-film-producer-who-started-off-from/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [My work begins at around 3 P.M. I wake up at around 2 P.M., watch my serial cassettes, jog for 30 minutes, get my…](https://sms4smile.com/quotes/ekta-kapoor/my-work-begins-at-around-3-p-m-i-wake-up-at-around-2-p-m-watch-my/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I've never had a problem with criticism. Whether films or television, I've lived with it and emerged stronger.](https://sms4smile.com/quotes/ekta-kapoor/i-ve-never-had-a-problem-with-criticism-whether-films-or-television-i/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I do think responsibility does come with a lot of power, and more than that, it comes with the fact that you can actually…](https://sms4smile.com/quotes/ekta-kapoor/i-do-think-responsibility-does-come-with-a-lot-of-power-and-more-than/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [If you depict one home and the drama moving around one family, people love it because the characters become identifiable.](https://sms4smile.com/quotes/ekta-kapoor/if-you-depict-one-home-and-the-drama-moving-around-one-family-people/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I feel whenever my shows are too hyped, they usually don't work.](https://sms4smile.com/quotes/ekta-kapoor/i-feel-whenever-my-shows-are-too-hyped-they-usually-don-t-work/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) [Explore all 98 Ekta Kapoor quotes ](https://sms4smile.com/quotes/author/ekta-kapoor/) ## More Cinema quotes > [I made, like, five movies while I was in college. I think they just weren't memorable movies. I've taken breaks as the years have…](https://sms4smile.com/quotes/jodie-foster/i-made-like-five-movies-while-i-was-in-college-i-think-they-just/) [Jodie Foster](https://sms4smile.com/quotes/author/jodie-foster/) > [You have to have a great director to make a great movie.](https://sms4smile.com/quotes/thelma-schoonmaker/you-have-to-have-a-great-director-to-make-a-great-movie/) [Thelma Schoonmaker](https://sms4smile.com/quotes/author/thelma-schoonmaker/) > [I'm trying to write a film with my friend. I'd love to get the thrill of speaking actors making my work even funnier.](https://sms4smile.com/quotes/russell-howard/i-m-trying-to-write-a-film-with-my-friend-i-d-love-to-get-the-thrill/) [Russell Howard](https://sms4smile.com/quotes/author/russell-howard/) > [I wasn't attracted to American cinema, but I fell in love with Los Angeles the minute I arrived.](https://sms4smile.com/quotes/agnes-varda/i-wasn-t-attracted-to-american-cinema-but-i-fell-in-love-with-los/) [Agnes Varda](https://sms4smile.com/quotes/author/agnes-varda/) > [There was a time in the 1980s when I worked in 22 films a year.](https://sms4smile.com/quotes/radha-ravi/there-was-a-time-in-the-1980s-when-i-worked-in-22-films-a-year/) [Radha Ravi](https://sms4smile.com/quotes/author/radha-ravi/) > [To an ever greater extent out experience is governed by pictures, pictures in newspapers and magazines, on television and in the cinema. Next to…](https://sms4smile.com/quotes/douglas-crimp/to-an-ever-greater-extent-out-experience-is-governed-by-pictures/) [Douglas Crimp](https://sms4smile.com/quotes/author/douglas-crimp/) > [In the future, I would like to do more films with contemporary themes. Perhaps comedy, which is something I have done in theater but…](https://sms4smile.com/quotes/luke-evans/in-the-future-i-would-like-to-do-more-films-with-contemporary-themes/) [Luke Evans](https://sms4smile.com/quotes/author/luke-evans/) > [I am tired of our characters being so incomplete. When do we ever save the day in a film? When does a Latino actor…](https://sms4smile.com/quotes/esai-morales/i-am-tired-of-our-characters-being-so-incomplete-when-do-we-ever-save/) [Esai Morales](https://sms4smile.com/quotes/author/esai-morales/) > [I love film people and actors and I am in the right world because I am one of those people.](https://sms4smile.com/quotes/ewan-mcgregor/i-love-film-people-and-actors-and-i-am-in-the-right-world-because-i/) [Ewan McGregor](https://sms4smile.com/quotes/author/ewan-mcgregor/) > [Personally, I prefer contemporary films, but the market calls for more period choices, especially since China opened up a cinema market in Hong Kong.…](https://sms4smile.com/quotes/donnie-yen/personally-i-prefer-contemporary-films-but-the-market-calls-for-more/) [Donnie Yen](https://sms4smile.com/quotes/author/donnie-yen/) > [I'd love to work in the States; I'd love to work anywhere where you get a good script and a good part to play.…](https://sms4smile.com/quotes/laura-carmichael/i-d-love-to-work-in-the-states-i-d-love-to-work-anywhere-where-you/) [Laura Carmichael](https://sms4smile.com/quotes/author/laura-carmichael/) > [I even see the cinema itself as a woman, with its alternation of light and darkness, of appearing and disappearing images](https://sms4smile.com/quotes/federico-fellini/i-even-see-the-cinema-itself-as-a-woman-with-its-alternation-of-light/) [Federico Fellini](https://sms4smile.com/quotes/author/federico-fellini/) > ['Rear Window' isn't really a horror film, but it is a psychological drama, which I love. It is very tense.](https://sms4smile.com/quotes/diana-silvers/rear-window-isn-t-really-a-horror-film-but-it-is-a-psychological/) [Diana Silvers](https://sms4smile.com/quotes/author/diana-silvers/) > [What a thrill. You know you've entered new territory when you realise that your outfit cost more than your film.](https://sms4smile.com/quotes/jessica-yu/what-a-thrill-you-know-you-ve-entered-new-territory-when-you-realise/) Jessica Yu > [I am not interested in churning out a certain number of films every year. For me, it's about the quality of work. I think…](https://sms4smile.com/quotes/deepika-padukone/i-am-not-interested-in-churning-out-a-certain-number-of-films-every/) [Deepika Padukone](https://sms4smile.com/quotes/author/deepika-padukone/) [Browse all 23,940 Cinema quotes ](https://sms4smile.com/quotes/about/cinema/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "There's no certain type of cinema, but there's a certain type of promise every film comes with. 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