--- title: "Meaning & Key Takeaway of: I cater to a viewer because that viewer's…" description: "\"I cater to a viewer because that viewer's taste matters more than anyone else's, and I will keep him first in mind and then, if it also appeals to the ..." image: "https://sms4smile.com/quotes/i/0b0/ekta-kapoor-6577_matters_i-cater-to-a-viewer-because-that-viewer_2230401.jpg" --- # I cater to a viewer because that viewer's taste matters… ![“I cater to a viewer because that viewer's taste matters more than anyone else's, and I will keep him first in mind and then, if it also appeals to the critics, so be it.” quote by Ekta Kapoor](https://sms4smile.com/quotes/i/0b0/ekta-kapoor-6577_matters_i-cater-to-a-viewer-because-that-viewer_2230401.jpg) [Download](https://sms4smile.com/quotes/i/0b0/ekta-kapoor-6577_matters_i-cater-to-a-viewer-because-that-viewer_2230401.jpg) [Open image](https://sms4smile.com/quotes/i/0b0/ekta-kapoor-6577_matters_i-cater-to-a-viewer-because-that-viewer_2230401.jpg) > “I cater to a viewer because that viewer's taste matters more than anyone else's, and I will keep him first in mind and then, if it also appeals to the critics, so be it.” [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Prioritizing the primary audience’s preferences over critics, while still considering broader appeal. **In simple terms:** Focus on the main viewer first. Key Takeaway Put the audience first, then consider critics. Themes audience focus creative strategy balance Mood strategic determined Type advice philosophical When to use this quote - TV show development - marketing campaigns - content creation - brand positioning Key Concepts consumer preference critical reception media production Questions to Reflect On - How do you balance audience desires with artistic integrity? - When should critics influence creative decisions? A Different Perspective Neglecting critics may limit artistic growth or broader recognition. ★ ★ ★ ★ ★ No ratings yet [Appeals Critics](https://sms4smile.com/quotes/about/appeals-critics-5015849/) [Critics](https://sms4smile.com/quotes/about/critics/) [Matters](https://sms4smile.com/quotes/about/matters/) [Mind](https://sms4smile.com/quotes/about/mind/) [More](https://sms4smile.com/quotes/about/more/) [Psychology](https://sms4smile.com/quotes/about/psychology/) [Taste](https://sms4smile.com/quotes/about/taste/) [Taste Matters](https://sms4smile.com/quotes/about/taste-matters-1769128/) [Viewer Taste](https://sms4smile.com/quotes/about/viewer-taste-5015848/) [Will](https://sms4smile.com/quotes/about/will/) ## Related quotes > [In our democratic culture people often think it is threatening to judge another person's taste. Some are even offended by the suggestion that there…](https://sms4smile.com/quotes/roger-scruton/in-our-democratic-culture-people-often-think-it-is-threatening-to/) [Roger Scruton](https://sms4smile.com/quotes/author/roger-scruton/) > [“If it’s exceedingly nasty,” Reed told me, “they will actually drag their tongue on the bedding to try to get it off.” Clearly taste…](https://sms4smile.com/quotes/mary-roach/if-it-s-exceedingly-nasty-reed-told-me-they-will-actually-drag-their/) [Mary Roach](https://sms4smile.com/quotes/author/mary-roach/) > [“This is especially doable with dog food, as dogs rely more on smell than taste in making choices about what to eat and how…](https://sms4smile.com/quotes/mary-roach/this-is-especially-doable-with-dog-food-as-dogs-rely-more-on-smell/) [Mary Roach](https://sms4smile.com/quotes/author/mary-roach/) > [“as dogs rely more on smell than taste in making choices about what to eat and how vigorously. (Pat Moeller estimates that for dogs,…](https://sms4smile.com/quotes/mary-roach/as-dogs-rely-more-on-smell-than-taste-in-making-choices-about-what-to/) [Mary Roach](https://sms4smile.com/quotes/author/mary-roach/) > [“dogs rely more on smell than taste in making choices about what to eat and how vigorously. (Pat Moeller estimates that for dogs, the…](https://sms4smile.com/quotes/mary-roach/dogs-rely-more-on-smell-than-taste-in-making-choices-about-what-to/) [Mary Roach](https://sms4smile.com/quotes/author/mary-roach/) > [I don't know if I'm a gay icon or not, but with 'A Taste of Honey,' the audience were so touched by the whole…](https://sms4smile.com/quotes/rita-tushingham/i-don-t-know-if-i-m-a-gay-icon-or-not-but-with-a-taste-of-honey-the/) [Rita Tushingham](https://sms4smile.com/quotes/author/rita-tushingham/) > [The basic premise of taste, as Stephen Bayley, the cultural critic, said, is that taste is that which does not alienate your peers. Most…](https://sms4smile.com/quotes/grayson-perry/the-basic-premise-of-taste-as-stephen-bayley-the-cultural-critic-said/) [Grayson Perry](https://sms4smile.com/quotes/author/grayson-perry/) > [“When God's favour and Godly flavour is in you, your haters will taste wisdom and the only thing they can do is to regret…](https://sms4smile.com/quotes/israelmore-ayivor/when-god-s-favour-and-godly-flavour-is-in-you-your-haters-will-taste/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [“Flavour your life in such a way that anyone who thinks he or she is biting or back-biting you, will rather take smiles away…](https://sms4smile.com/quotes/israelmore-ayivor/flavour-your-life-in-such-a-way-that-anyone-who-thinks-he-or-she-is/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [Different critics go to different lengths to disagree with that sentiment, but ultimately, they're the person experiencing this art, and whatever judgment or taste…](https://sms4smile.com/quotes/chuck-klosterman/different-critics-go-to-different-lengths-to-disagree-with-that/) [Chuck Klosterman](https://sms4smile.com/quotes/author/chuck-klosterman/) > [Despite the best efforts of critics and the hopes of authors, our tastes in books are probably as inherent & unbudgeable as those in food.](https://sms4smile.com/quotes/alain-de-botton/despite-the-best-efforts-of-critics-and-the-hopes-of-authors-our/) [Alain de Botton](https://sms4smile.com/quotes/author/alain-de-botton/) > [Men whose sense of taste is destroyed by sickness, sometimes think honey sour. A diseased eye does not see many things which do exist,…](https://sms4smile.com/quotes/saint-basil/men-whose-sense-of-taste-is-destroyed-by-sickness-sometimes-think/) [Saint Basil](https://sms4smile.com/quotes/author/saint-basil/) > [Critics are biased, and so are readers. (Indeed, a critic is a bundle of biases held loosely together by a sense of taste.) But…](https://sms4smile.com/quotes/whitney-balliett/critics-are-biased-and-so-are-readers-indeed-a-critic-is-a-bundle-of/) [Whitney Balliett](https://sms4smile.com/quotes/author/whitney-balliett/) > [I think a big part of success in football is mental, not physical. How you are inside your head matters more.](https://sms4smile.com/quotes/iker-casillas/i-think-a-big-part-of-success-in-football-is-mental-not-physical-how/) [Iker Casillas](https://sms4smile.com/quotes/author/iker-casillas/) > [To give importance to trifling matters.](https://sms4smile.com/quotes/john-heywood/to-give-importance-to-trifling-matters/) [John Heywood](https://sms4smile.com/quotes/author/john-heywood/) ## More by Ekta Kapoor > [I don't work that hard.](https://sms4smile.com/quotes/ekta-kapoor/i-don-t-work-that-hard/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > ['Balika' is not my type of show, so I don't watch it.](https://sms4smile.com/quotes/ekta-kapoor/balika-is-not-my-type-of-show-so-i-don-t-watch-it/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [Diwali is chaotic in the Kapoor household, and that's an understatement. I normally throw a huge card party with all my close friends and…](https://sms4smile.com/quotes/ekta-kapoor/diwali-is-chaotic-in-the-kapoor-household-and-that-s-an/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I have no issue with the CBFC.](https://sms4smile.com/quotes/ekta-kapoor/i-have-no-issue-with-the-cbfc/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [If I don't like a person, I always speak out.](https://sms4smile.com/quotes/ekta-kapoor/if-i-don-t-like-a-person-i-always-speak-out/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [My father came from a chawl and became a top star in Bollywood and worked very hard for us. When I look at my…](https://sms4smile.com/quotes/ekta-kapoor/my-father-came-from-a-chawl-and-became-a-top-star-in-bollywood-and/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [It is very difficult for an actor to replace another actor who has already created an image.](https://sms4smile.com/quotes/ekta-kapoor/it-is-very-difficult-for-an-actor-to-replace-another-actor-who-has/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I would describe myself as eclectic: Bohemian in thought and conservative in action - or maybe it's the other way around.](https://sms4smile.com/quotes/ekta-kapoor/i-would-describe-myself-as-eclectic-bohemian-in-thought-and/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [The reason for certain shows not doing well or as per expectations is that they were not aired on not so popular channels.](https://sms4smile.com/quotes/ekta-kapoor/the-reason-for-certain-shows-not-doing-well-or-as-per-expectations-is/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I'm just a simple television and film producer who started off from her garage and whose only idea was to tell a story.](https://sms4smile.com/quotes/ekta-kapoor/i-m-just-a-simple-television-and-film-producer-who-started-off-from/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [My work begins at around 3 P.M. I wake up at around 2 P.M., watch my serial cassettes, jog for 30 minutes, get my…](https://sms4smile.com/quotes/ekta-kapoor/my-work-begins-at-around-3-p-m-i-wake-up-at-around-2-p-m-watch-my/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I've never had a problem with criticism. Whether films or television, I've lived with it and emerged stronger.](https://sms4smile.com/quotes/ekta-kapoor/i-ve-never-had-a-problem-with-criticism-whether-films-or-television-i/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I do think responsibility does come with a lot of power, and more than that, it comes with the fact that you can actually…](https://sms4smile.com/quotes/ekta-kapoor/i-do-think-responsibility-does-come-with-a-lot-of-power-and-more-than/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [If you depict one home and the drama moving around one family, people love it because the characters become identifiable.](https://sms4smile.com/quotes/ekta-kapoor/if-you-depict-one-home-and-the-drama-moving-around-one-family-people/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) > [I feel whenever my shows are too hyped, they usually don't work.](https://sms4smile.com/quotes/ekta-kapoor/i-feel-whenever-my-shows-are-too-hyped-they-usually-don-t-work/) [Ekta Kapoor](https://sms4smile.com/quotes/author/ekta-kapoor/) [Explore all 98 Ekta Kapoor quotes ](https://sms4smile.com/quotes/author/ekta-kapoor/) ## More Critics quotes > [The worst advice? 'Don't listen to the critics.' I think that you really ought to listen to the critics, because sometimes they're telling you…](https://sms4smile.com/quotes/stephen-king/the-worst-advice-don-t-listen-to-the-critics-i-think-that-you-really/) [Stephen King](https://sms4smile.com/quotes/author/stephen-king/) > [Critics are biased, and so are readers. (Indeed, a critic is a bundle of biases held loosely together by a sense of taste.) But…](https://sms4smile.com/quotes/whitney-balliett/critics-are-biased-and-so-are-readers-indeed-a-critic-is-a-bundle-of/) [Whitney Balliett](https://sms4smile.com/quotes/author/whitney-balliett/) > [I reject criticism because the last thing I wanted was to sit there and look at people talking. I think people are conditioned to…](https://sms4smile.com/quotes/matt-tyrnauer/i-reject-criticism-because-the-last-thing-i-wanted-was-to-sit-there/) [Matt Tyrnauer](https://sms4smile.com/quotes/author/matt-tyrnauer/) > [Popular culture as a whole is popular, but in today's fragmented market it's a jostle of competing unpopular popular cultures. As the critic Stanley…](https://sms4smile.com/quotes/mark-steyn/popular-culture-as-a-whole-is-popular-but-in-today-s-fragmented/) [Mark Steyn](https://sms4smile.com/quotes/author/mark-steyn/) > [There was a cultural war going on, the '60s was going on. All the film critics were square.](https://sms4smile.com/quotes/john-waters/there-was-a-cultural-war-going-on-the-60s-was-going-on-all-the-film/) [John Waters](https://sms4smile.com/quotes/author/john-waters/) > [Capitalists have done more good for society through their charitable giving, philanthropy and generosity than all their critics combined.](https://sms4smile.com/quotes/james-cook/capitalists-have-done-more-good-for-society-through-their-charitable/) [James Cook](https://sms4smile.com/quotes/author/james-cook/) > [I get that the media wants us to play theater critics and critique every other proposal. What I'm focusing on are my own policy…](https://sms4smile.com/quotes/ted-cruz/i-get-that-the-media-wants-us-to-play-theater-critics-and-critique/) [Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/) > [The Yippies, their lifestyle is different from mine. But I consider Jerry Rubin and Abbie Hoffman inspired critics of the kind of society that…](https://sms4smile.com/quotes/david-dellinger/the-yippies-their-lifestyle-is-different-from-mine-but-i-consider/) [David Dellinger](https://sms4smile.com/quotes/author/david-dellinger/) > [This one goes out to all my critics: don't you feel stupid? Look how I did it. Look how it came to pass when…](https://sms4smile.com/quotes/nicki-minaj/this-one-goes-out-to-all-my-critics-don-t-you-feel-stupid-look-how-i/) [Nicki Minaj](https://sms4smile.com/quotes/author/nicki-minaj/) > [There's a lot of stuff I want to do, just things that I want to explore that don't involve show business. I'm going to…](https://sms4smile.com/quotes/charlie-sheen/there-s-a-lot-of-stuff-i-want-to-do-just-things-that-i-want-to/) [Charlie Sheen](https://sms4smile.com/quotes/author/charlie-sheen/) > [Whatever course you decide upon, there is always someone to tell you that you are wrong. There are always difficulties arising which tempt you…](https://sms4smile.com/quotes/ralph-waldo-emerson/whatever-course-you-decide-upon-there-is-always-someone-to-tell-you/) [Ralph Waldo Emerson](https://sms4smile.com/quotes/author/ralph-waldo-emerson/) > [Nearly all the writing of our time is likely to disappear in a hundred years. Certainly most readers - and nearly all critics -…](https://sms4smile.com/quotes/michael-dirda/nearly-all-the-writing-of-our-time-is-likely-to-disappear-in-a/) [Michael Dirda](https://sms4smile.com/quotes/author/michael-dirda/) > [David Rockefeller is the most conspicuous representative today of the ruling class, a multinational fraternity of men who shape the global economy and manage…](https://sms4smile.com/quotes/bill-moyers/david-rockefeller-is-the-most-conspicuous-representative-today-of-the/) [Bill Moyers](https://sms4smile.com/quotes/author/bill-moyers/) > [The boundaries between contemporary art and cinema are so rigid. It's unbelievable. The film critics don't know my artwork and the art world doesn't…](https://sms4smile.com/quotes/agnes-varda/the-boundaries-between-contemporary-art-and-cinema-are-so-rigid-it-s/) [Agnes Varda](https://sms4smile.com/quotes/author/agnes-varda/) > [A certain type of critic doesn't really want French movies to be visual. They think movies started from books and they forgot this part…](https://sms4smile.com/quotes/audrey-tautou/a-certain-type-of-critic-doesn-t-really-want-french-movies-to-be/) [Audrey Tautou](https://sms4smile.com/quotes/author/audrey-tautou/) [Browse all 2,637 Critics quotes ](https://sms4smile.com/quotes/about/critics/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I cater to a viewer because that viewer's taste matters more than anyone else's, and I will keep him first in mind and then, if it also appeals to the critics, so be it.", "creator": { "@type": "Person", "name": "Ekta Kapoor" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/ekta-kapoor/i-cater-to-a-viewer-because-that-viewer-s-taste-matters-more-than/", "about": { "@type": "Thing", "name": "Critics" }, "@id": "https://sms4smile.com/quotes/ekta-kapoor/i-cater-to-a-viewer-because-that-viewer-s-taste-matters-more-than/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0b0/ekta-kapoor-6577_matters_i-cater-to-a-viewer-because-that-viewer_2230401.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0b0/ekta-kapoor-6577_matters_i-cater-to-a-viewer-because-that-viewer_2230401.jpg", "url": "https://sms4smile.com/quotes/i/0b0/ekta-kapoor-6577_matters_i-cater-to-a-viewer-because-that-viewer_2230401.jpg", "width": 1080, "height": 1080, "caption": "“I cater to a viewer because that viewer's taste matters more than anyone else's, and I will keep him first…” — Ekta Kapoor", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Ekta Kapoor", "item": "https://sms4smile.com/quotes/author/ekta-kapoor/" }, { "@type": "ListItem", "position": 4, "name": "I cater to a viewer because...", "item": "https://sms4smile.com/quotes/ekta-kapoor/i-cater-to-a-viewer-because-that-viewer-s-taste-matters-more-than/" } ], "@id": "https://sms4smile.com/quotes/ekta-kapoor/i-cater-to-a-viewer-because-that-viewer-s-taste-matters-more-than/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```