--- title: "Meaning & Key Takeaway of: Marketing is what you do when your…" description: "\"Marketing is what you do when your product is no good.\" — Edwin Land" image: "https://sms4smile.com/quotes/i/7e6/edwin-land-7636_advertising_marketing-is-what-you-do-when-your-produ_439425.png" --- # Marketing is what you do when your product is no good. ![“Marketing is what you do when your product is no good.” quote by Edwin Land](https://sms4smile.com/quotes/i/7e6/edwin-land-7636_advertising_marketing-is-what-you-do-when-your-produ_439425.png) [Download](https://sms4smile.com/quotes/i/7e6/edwin-land-7636_advertising_marketing-is-what-you-do-when-your-produ_439425.png) [Open image](https://sms4smile.com/quotes/i/7e6/edwin-land-7636_advertising_marketing-is-what-you-do-when-your-produ_439425.png) > “Marketing is what you do when your product is no good.” [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. It suggests that marketing compensates for a product's shortcomings by emphasizing perception over substance. **In simple terms:** Marketing masks product flaws. Key Takeaway Focus on improving product quality before relying on marketing. Themes marketing product quality perception Mood critical reflective Type advice observational When to use this quote - product launch - advertising campaigns - sales pitches - brand repositioning Key Concepts brand management consumer psychology Questions to Reflect On - Is your marketing strategy covering up product weaknesses? - How can you enhance the product itself? A Different Perspective If the product is genuinely good, marketing may be unnecessary. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Customer](https://sms4smile.com/quotes/about/customer/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [Market-driven design builds the success of the product's marketing into the product itself.](https://sms4smile.com/quotes/seth-godin/market-driven-design-builds-the-success-of-the-product-s-marketing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Whether it's me or Mallika or anybody, I always say that 'Tezz' is a very good product and it is a very good film.](https://sms4smile.com/quotes/sameera-reddy/whether-it-s-me-or-mallika-or-anybody-i-always-say-that-tezz-is-a/) [Sameera Reddy](https://sms4smile.com/quotes/author/sameera-reddy/) > [In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say…](https://sms4smile.com/quotes/ann-bridge/in-europe-a-product-must-be-good-or-it-will-not-sell-in-competition/) [Ann Bridge](https://sms4smile.com/quotes/author/ann-bridge/) > [Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.](https://sms4smile.com/quotes/david-ogilvy/good-products-can-be-sold-by-honest-advertising-if-you-don-t-think/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > ['Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make…](https://sms4smile.com/quotes/adam-kluger/brand-dropping-is-the-term-that-the-kluger-agency-coined-to-describe/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I knew people would see 'PKP.' Although the packaging was weak, the product was good.](https://sms4smile.com/quotes/nushrat-bharucha/i-knew-people-would-see-pkp-although-the-packaging-was-weak-the/) [Nushrat Bharucha](https://sms4smile.com/quotes/author/nushrat-bharucha/) > [If the entire product is good, then no matter what the language of the film is, people will love it.](https://sms4smile.com/quotes/prosenjit-chatterjee/if-the-entire-product-is-good-then-no-matter-what-the-language-of-the/) [Prosenjit Chatterjee](https://sms4smile.com/quotes/author/prosenjit-chatterjee/) > [I did nothing new, but followed basic traits of selling a product that is good looking and performs well and has a good service…](https://sms4smile.com/quotes/odhavjibhai-raghavji-patel/i-did-nothing-new-but-followed-basic-traits-of-selling-a-product-that/) Odhavjibhai Raghavji Patel > [I've learned that whether it's with your skin or your hair, less is more. People go and do so much to it, I don't…](https://sms4smile.com/quotes/kyle-richards/i-ve-learned-that-whether-it-s-with-your-skin-or-your-hair-less-is/) [Kyle Richards](https://sms4smile.com/quotes/author/kyle-richards/) > [If the packaging is good - the actors, director and producer - then it will work, even if the product is not good.](https://sms4smile.com/quotes/nushrat-bharucha/if-the-packaging-is-good-the-actors-director-and-producer-then-it/) [Nushrat Bharucha](https://sms4smile.com/quotes/author/nushrat-bharucha/) > [“A product is only as good as the process it passed through.”](https://sms4smile.com/quotes/ifeanyi-enoch-onuoha/a-product-is-only-as-good-as-the-process-it-passed-through/) [Ifeanyi Enoch Onuoha](https://sms4smile.com/quotes/author/ifeanyi-enoch-onuoha/) > [Immortality is a by-product of good work.](https://sms4smile.com/quotes/mel-brooks/immortality-is-a-by-product-of-good-work/) [Mel Brooks](https://sms4smile.com/quotes/author/mel-brooks/) > [Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…](https://sms4smile.com/quotes/tony-hsieh/branding-through-customer-service-over-the-years-the-number-one/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [The only way to advertise is by not focusing on the product.](https://sms4smile.com/quotes/calvin-klein/the-only-way-to-advertise-is-by-not-focusing-on-the-product/) [Calvin Klein](https://sms4smile.com/quotes/author/calvin-klein/) ## More by Edwin Land > [We have to keep in practice like musicians. Besides, there are still potentialities to be realized in color film. To us, it's just like…](https://sms4smile.com/quotes/edwin-land/we-have-to-keep-in-practice-like-musicians-besides-there-are-still/) [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) > [It only takes a day to change someone from an anti-intellectual to an intellectual by persuading him that he might be one!](https://sms4smile.com/quotes/edwin-land/it-only-takes-a-day-to-change-someone-from-an-anti-intellectual-to-an/) [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) > [Don't do anything that someone else can do.](https://sms4smile.com/quotes/edwin-land/don-t-do-anything-that-someone-else-can-do/) [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) > [The present is the past biting into the future.](https://sms4smile.com/quotes/edwin-land/the-present-is-the-past-biting-into-the-future/) [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) > [The world belongs to the articulate.](https://sms4smile.com/quotes/edwin-land/the-world-belongs-to-the-articulate/) [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) > [Why do I want to believe what I believe?... Science, to put it somewhat vulgarly, is a technique to keep yourself from kidding yourself.](https://sms4smile.com/quotes/edwin-land/why-do-i-want-to-believe-what-i-believe-science-to-put-it-somewhat/) [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) > [Who can object to a monopoly when any new company, if it is built around a scientific nucleus, can create a new monopoly of…](https://sms4smile.com/quotes/edwin-land/who-can-object-to-a-monopoly-when-any-new-company-if-it-is-built/) [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) > [I believe that each young person is different from any other who has ever lived, as different as his fingerprints: that he could bring…](https://sms4smile.com/quotes/edwin-land/i-believe-that-each-young-person-is-different-from-any-other-who-has/) [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) > [There is no such thing as group originality, group creativity or group perspicacity.](https://sms4smile.com/quotes/edwin-land/there-is-no-such-thing-as-group-originality-group-creativity-or-group/) [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) > [A significant invention must be startling, unexpected. It must come to a world that is not prepared for it.](https://sms4smile.com/quotes/edwin-land/a-significant-invention-must-be-startling-unexpected-it-must-come-to/) [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) > [I believe quite simply that the small company of the future will be as much a research organization as it is a manufacturing company.](https://sms4smile.com/quotes/edwin-land/i-believe-quite-simply-that-the-small-company-of-the-future-will-be/) [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) > [A premature attempt to explain something that thrills you will destroy your perceptivity rather than increase it, because your tendency will be to explain…](https://sms4smile.com/quotes/edwin-land/a-premature-attempt-to-explain-something-that-thrills-you-will/) [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) > [A significant inventionmust be startling, unexpected. It must come to a world that is not prepared for it.](https://sms4smile.com/quotes/edwin-land/a-significant-inventionmust-be-startling-unexpected-it-must-come-to-a/) [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) > [The world is like a fertile field that's waiting to be harvested. The seeds have been planted, and what I do is go out…](https://sms4smile.com/quotes/edwin-land/the-world-is-like-a-fertile-field-that-s-waiting-to-be-harvested-the/) [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) > [The most important thing about power is to make sure you don't have to use it.](https://sms4smile.com/quotes/edwin-land/the-most-important-thing-about-power-is-to-make-sure-you-don-t-have/) [Edwin Land](https://sms4smile.com/quotes/author/edwin-land/) [Explore all 89 Edwin Land quotes ](https://sms4smile.com/quotes/author/edwin-land/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.](https://sms4smile.com/quotes/joss-stone/i-m-supposed-to-be-taking-time-off-but-i-m-still-writing-and-i-have/) [Joss Stone](https://sms4smile.com/quotes/author/joss-stone/) > [Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…](https://sms4smile.com/quotes/john-wanamaker/any-seeming-deception-in-a-statement-is-costly-not-only-in-the/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) [Browse all 1,942 Advertising quotes ](https://sms4smile.com/quotes/about/advertising/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Marketing is what you do when your product is no good.", "creator": { "@type": "Person", "name": "Edwin Land" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/edwin-land/marketing-is-what-you-do-when-your-product-is-no-good/", "about": { "@type": "Thing", "name": "Advertising" }, "@id": "https://sms4smile.com/quotes/edwin-land/marketing-is-what-you-do-when-your-product-is-no-good/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7e6/edwin-land-7636_advertising_marketing-is-what-you-do-when-your-produ_439425.png", "contentUrl": "https://sms4smile.com/quotes/i/7e6/edwin-land-7636_advertising_marketing-is-what-you-do-when-your-produ_439425.png", "url": "https://sms4smile.com/quotes/i/7e6/edwin-land-7636_advertising_marketing-is-what-you-do-when-your-produ_439425.png", "width": 1080, "height": 1080, "caption": "“Marketing is what you do when your product is no good.” — Edwin Land", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Edwin Land", "item": "https://sms4smile.com/quotes/author/edwin-land/" }, { "@type": "ListItem", "position": 4, "name": "Marketing is what you do when...", "item": "https://sms4smile.com/quotes/edwin-land/marketing-is-what-you-do-when-your-product-is-no-good/" } ], "@id": "https://sms4smile.com/quotes/edwin-land/marketing-is-what-you-do-when-your-product-is-no-good/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```