--- title: "Meaning & Key Takeaway of: But at the same time, the film industry…" description: "\"But at the same time, the film industry just got torched. The risk tolerance for the types of movies we're talking about is lower, and the reason for t..." image: "https://sms4smile.com/quotes/i/afa/edward-norton-2203_business_but-at-the-same-time-the-film-industry-j_1538523.jpg" --- # But at the same time, the film industry just got torched… ![“But at the same time, the film industry just got torched. The risk tolerance for the types of movies we're talking about is lower, and the reason for that is that the captains of the industry were asleep at the switch when their core business was being disrupted. And they're never getting it back…” quote by Edward Norton](https://sms4smile.com/quotes/i/afa/edward-norton-2203_business_but-at-the-same-time-the-film-industry-j_1538523.jpg) [Download](https://sms4smile.com/quotes/i/afa/edward-norton-2203_business_but-at-the-same-time-the-film-industry-j_1538523.jpg) [Open image](https://sms4smile.com/quotes/i/afa/edward-norton-2203_business_but-at-the-same-time-the-film-industry-j_1538523.jpg) > “But at the same time, the film industry just got torched. The risk tolerance for the types of movies we're talking about is lower, and the reason for that is that the captains of the industry were asleep at the switch when their core business was being disrupted. And they're never getting it back. In a way, it makes it all the more exciting when the good ones get through.” [Edward Norton](https://sms4smile.com/quotes/author/edward-norton/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The speaker notes that the film industry faces reduced risk tolerance and disruption, making success for bold movies rarer but more thrilling when they occur. **In simple terms:** Film risk is low; success is exciting. Key Takeaway Support daring storytelling. Themes risk disruption creativity Mood critical optimistic Type analytical encouraging When to use this quote - Independent filmmaking - studio greenlighting - audience testing - festival circuits Key Concepts Innovation market dynamics artistic integrity Questions to Reflect On - What can filmmakers do to balance risk and reward? - How does disruption create new opportunities? A Different Perspective May ignore financial realities and audience preferences. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Cinema](https://sms4smile.com/quotes/about/cinema/) [Film](https://sms4smile.com/quotes/about/film/) [Film industry](https://sms4smile.com/quotes/about/film-industry/) [Industry](https://sms4smile.com/quotes/about/industry/) [Movie](https://sms4smile.com/quotes/about/movie/) [Reason](https://sms4smile.com/quotes/about/reason/) [Risk](https://sms4smile.com/quotes/about/risk/) [Time](https://sms4smile.com/quotes/about/time/) [Tolerance](https://sms4smile.com/quotes/about/tolerance/) ## Related quotes > [I have more fun talking about other movies than talking about my own.](https://sms4smile.com/quotes/ari-aster/i-have-more-fun-talking-about-other-movies-than-talking-about-my-own/) [Ari Aster](https://sms4smile.com/quotes/author/ari-aster/) > [Only comedies can get you that engaged in a movie, dramas people just sort of sit there and eat their popcorn and nothing really…](https://sms4smile.com/quotes/bruce-campbell/only-comedies-can-get-you-that-engaged-in-a-movie-dramas-people-just/) [Bruce Campbell](https://sms4smile.com/quotes/author/bruce-campbell/) > [We all have our levels of risk tolerance. 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