---
title: "Meaning & Key Takeaway of: 'Frozen' is a phenomenon on an entirely…"
description: "\"'Frozen' is a phenomenon on an entirely new Disney scale.\" — Edward Kitsis"
image: "https://sms4smile.com/quotes/i/980/edward-kitsis-29708_disney_frozen-is-a-phenomenon-on-an-entirely-ne_887771.jpg"
---

#  'Frozen' is a phenomenon on an entirely new Disney scale.

![“'Frozen' is a phenomenon on an entirely new Disney scale.” quote by Edward Kitsis](https://sms4smile.com/quotes/i/980/edward-kitsis-29708_disney_frozen-is-a-phenomenon-on-an-entirely-ne_887771.jpg)   [Download](https://sms4smile.com/quotes/i/980/edward-kitsis-29708_disney_frozen-is-a-phenomenon-on-an-entirely-ne_887771.jpg) [Open image](https://sms4smile.com/quotes/i/980/edward-kitsis-29708_disney_frozen-is-a-phenomenon-on-an-entirely-ne_887771.jpg)

> “'Frozen' is a phenomenon on an entirely new Disney scale.”

[Edward Kitsis](https://sms4smile.com/quotes/author/edward-kitsis/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The movie represents an unprecedented level of success for Disney, setting a new benchmark for its productions.

**In simple terms:** Frozen set a new Disney standard.

Key Takeaway

Recognize groundbreaking achievements.

Themes

innovation culture media impact

Mood

enthusiastic proud

Type

cultural industry

When to use this quote

- marketing campaigns
- theme park design
- merchandising strategies

Key Concepts

film studies brand evolution

Questions to Reflect On

- How does this claim compare to previous Disney milestones?
- What metrics define a "new scale"?

A Different Perspective

Success may be overstated without considering broader industry trends.

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[Disney](https://sms4smile.com/quotes/about/disney/) [Disney Scale](https://sms4smile.com/quotes/about/disney-scale-1116260/) [Entirely](https://sms4smile.com/quotes/about/entirely/) [Frozen](https://sms4smile.com/quotes/about/frozen/) [Frozen Phenomenon](https://sms4smile.com/quotes/about/frozen-phenomenon-1116258/) [New](https://sms4smile.com/quotes/about/new/) [New Disney](https://sms4smile.com/quotes/about/new-disney-1116257/) [Phenomenon](https://sms4smile.com/quotes/about/phenomenon/) [Phenomenon Entirely](https://sms4smile.com/quotes/about/phenomenon-entirely-1116259/) [Scale](https://sms4smile.com/quotes/about/scale/) [Scales](https://sms4smile.com/quotes/about/scales/)

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