--- title: "Meaning & Key Takeaway of: This is advertising that is designed not…" description: "\"This is advertising that is designed not to look or feel like advertising at all. The one thing we felt we got parents to agree with was that if their ..." image: "https://sms4smile.com/quotes/i/391/edward-boches-82439_advertising_this-is-advertising-that-is-designed-not_572320.jpg" --- # This is advertising that is designed not to look or feel… ![“This is advertising that is designed not to look or feel like advertising at all. The one thing we felt we got parents to agree with was that if their children ask them questions about enlisting, they had an obligation to, one, engage, and then two, be informed.” quote by Edward Boches](https://sms4smile.com/quotes/i/391/edward-boches-82439_advertising_this-is-advertising-that-is-designed-not_572320.jpg) [Download](https://sms4smile.com/quotes/i/391/edward-boches-82439_advertising_this-is-advertising-that-is-designed-not_572320.jpg) [Open image](https://sms4smile.com/quotes/i/391/edward-boches-82439_advertising_this-is-advertising-that-is-designed-not_572320.jpg) > “This is advertising that is designed not to look or feel like advertising at all. The one thing we felt we got parents to agree with was that if their children ask them questions about enlisting, they had an obligation to, one, engage, and then two, be informed.” Edward Boches ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertising should blend seamlessly into content, avoiding obvious promotional cues. **In simple terms:** Ads should feel natural, not like ads. Key Takeaway Create subtle, informative messages. Themes marketing authenticity transparency Mood cautious analytical Type advertising ethical When to use this quote - children's media - military recruitment - online videos - product placement Key Concepts consumer psychology ethical persuasion Questions to Reflect On - How can audiences stay critical of hidden ads? - What ethical lines should marketers respect? A Different Perspective Risk of blurring truth and persuasion. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Children](https://sms4smile.com/quotes/about/children/) [Enlisting](https://sms4smile.com/quotes/about/enlisting/) [Obligation](https://sms4smile.com/quotes/about/obligation/) [Parent](https://sms4smile.com/quotes/about/parent/) [Parenting](https://sms4smile.com/quotes/about/parenting/) ## Related quotes > [The biggest mistake young designers make is that they try to make their advertising look like advertising](https://sms4smile.com/quotes/jeff-goodby/the-biggest-mistake-young-designers-make-is-that-they-try-to-make/) [Jeff Goodby](https://sms4smile.com/quotes/author/jeff-goodby/) > [You know when you see an advertisement for a casino, and they have a picture of a guy winning money? That's false advertising, because…](https://sms4smile.com/quotes/mitch-hedberg/you-know-when-you-see-an-advertisement-for-a-casino-and-they-have-a/) [Mitch Hedberg](https://sms4smile.com/quotes/author/mitch-hedberg/) > [A lot of advertising has gotten worse. I think it's kind of lost its nerve, to be honest with you. 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She is the well-wisher to the freedom and independence of all. She well…](https://sms4smile.com/quotes/john-quincy-adams/america-does-not-go-abroad-in-search-of-monsters-to-destroy-she-is/) [John Quincy Adams](https://sms4smile.com/quotes/author/john-quincy-adams/) > [From 1941 to 1945 we won a war by enlisting the whole-hearted support of all our people and all our resources.](https://sms4smile.com/quotes/james-forrestal/from-1941-to-1945-we-won-a-war-by-enlisting-the-whole-hearted-support/) [James Forrestal](https://sms4smile.com/quotes/author/james-forrestal/) > [We are raising a generation of young Americans who are, to a very large degree, historically illiterate. It's not their faults. There's no problem…](https://sms4smile.com/quotes/david-mccullough/we-are-raising-a-generation-of-young-americans-who-are-to-a-very/) [David McCullough](https://sms4smile.com/quotes/author/david-mccullough/) > [Every man or woman who turns to Christ must bear in mind that they are breaking with their old master, and enlisting under a…](https://sms4smile.com/quotes/theodore-l-cuyler/every-man-or-woman-who-turns-to-christ-must-bear-in-mind-that-they/) [Theodore L. Cuyler](https://sms4smile.com/quotes/author/theodore-l-cuyler/) > [To recruit staff, I traveled all over the country talking with people who had been working on one or another aspect of the atomic-energy…](https://sms4smile.com/quotes/j-robert-oppenheimer/to-recruit-staff-i-traveled-all-over-the-country-talking-with-people/) [J. Robert Oppenheimer](https://sms4smile.com/quotes/author/j-robert-oppenheimer/) > [...revolutions are not won by enlisting the masses. Revolution is a science for the few who are competent to practice it. It depends on…](https://sms4smile.com/quotes/robert-a-heinlein/revolutions-are-not-won-by-enlisting-the-masses-revolution-is-a/) [Robert A. Heinlein](https://sms4smile.com/quotes/author/robert-a-heinlein/) > [If you would reform the world from its errors and vices, begin by enlisting the mothers.](https://sms4smile.com/quotes/charles-simmons/if-you-would-reform-the-world-from-its-errors-and-vices-begin-by/) [Charles Simmons](https://sms4smile.com/quotes/author/charles-simmons/) > [ \[There is\] a strange split in thinking common to those on the religious left, who are quick to denounce the profit motive and commercialism.… ](https://sms4smile.com/quotes/robert-sirico/there-is-a-strange-split-in-thinking-common-to-those-on-the-religious/) Robert Sirico > [No one talks more passionately about his rights than he who in the depths of his soul doubts whether he has any. By enlisting…](https://sms4smile.com/quotes/friedrich-nietzsche/no-one-talks-more-passionately-about-his-rights-than-he-who-in-the/) [Friedrich Nietzsche](https://sms4smile.com/quotes/author/friedrich-nietzsche/) ## More by Edward Boches > [Traditional ad agencies have so much to unlearn.](https://sms4smile.com/quotes/edward-boches/traditional-ad-agencies-have-so-much-to-unlearn/) Edward Boches > [If your business isn’t optimised for mobile, it might as well be invisible. Mobile isn’t going to be a medium. It’s going to be…](https://sms4smile.com/quotes/edward-boches/if-your-business-isn-t-optimised-for-mobile-it-might-as-well-be/) Edward Boches Explore all 3 Edward Boches quotes ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. 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