--- title: "Meaning & Key Takeaway of: In theory, everybody buys the best and…" description: "\"In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around pricing, and chemically..." image: "https://sms4smile.com/quotes/i/7d9/edward-bernays-14230_brands_in-theory-everybody-buys-the-best-and-ch_1586267.png" --- # In theory, everybody buys the best and cheapest… ![“In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed.” quote by Edward Bernays](https://sms4smile.com/quotes/i/7d9/edward-bernays-14230_brands_in-theory-everybody-buys-the-best-and-ch_1586267.png) [Download](https://sms4smile.com/quotes/i/7d9/edward-bernays-14230_brands_in-theory-everybody-buys-the-best-and-ch_1586267.png) [Open image](https://sms4smile.com/quotes/i/7d9/edward-bernays-14230_brands_in-theory-everybody-buys-the-best-and-ch_1586267.png) > “In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed.” [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Ideal markets assume rational choices, but if everyone scrutinized products, market variety would overwhelm consumers. **In simple terms:** If everyone examined every product, shopping would become chaotic. Key Takeaway Recognize the limits of consumer rationality. Themes consumer behavior market saturation information overload Mood cautious reflective Type analytical critical When to use this quote - grocery shopping - online retail - product comparison Key Concepts economics psychology advertising Questions to Reflect On - What balance should exist between choice and simplicity? - How can markets help consumers navigate complexity? A Different Perspective People rarely have time or expertise to test every item. ★ ★ ★ ★ ★ No ratings yet [Brands](https://sms4smile.com/quotes/about/brands/) [Bread](https://sms4smile.com/quotes/about/bread/) [Buys Best](https://sms4smile.com/quotes/about/buys-best-6002339/) [Cheapest Commodities](https://sms4smile.com/quotes/about/cheapest-commodities-4735939/) [Commodities Offered](https://sms4smile.com/quotes/about/commodities-offered-6002337/) [Commodity](https://sms4smile.com/quotes/about/commodity/) [Dozen](https://sms4smile.com/quotes/about/dozen/) [Economic](https://sms4smile.com/quotes/about/economic/) [Everybody Buys](https://sms4smile.com/quotes/about/everybody-buys-6002336/) [Fabric](https://sms4smile.com/quotes/about/fabric/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Investing](https://sms4smile.com/quotes/about/investing/) [Life](https://sms4smile.com/quotes/about/life/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Practice](https://sms4smile.com/quotes/about/practice/) [Pricing](https://sms4smile.com/quotes/about/pricing/) [Pricing Chemically](https://sms4smile.com/quotes/about/pricing-chemically-6002338/) [Purchasing](https://sms4smile.com/quotes/about/purchasing/) [Soap](https://sms4smile.com/quotes/about/soap/) [Testing](https://sms4smile.com/quotes/about/testing/) [Theory](https://sms4smile.com/quotes/about/theory/) ## Related quotes > [“Opinions” are the cheapest commodities on earth.”](https://sms4smile.com/quotes/napoleon-hill/opinions-are-the-cheapest-commodities-on-earth/) [Napoleon Hill](https://sms4smile.com/quotes/author/napoleon-hill/) > [In Italy, everybody buys silver for every special occasion. 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Very often he is called…](https://sms4smile.com/quotes/edward-bernays/the-counsel-on-public-relations-is-not-an-advertising-man-but-he/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.](https://sms4smile.com/quotes/edward-bernays/vast-numbers-of-human-beings-must-cooperate-in-this-manner-if-they/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.](https://sms4smile.com/quotes/edward-bernays/we-are-governed-our-minds-are-molded-our-tastes-formed-our-ideas/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it…](https://sms4smile.com/quotes/edward-bernays/i-believe-that-competition-in-the-future-will-not-be-only-an/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [The best place to find things: the public library.](https://sms4smile.com/quotes/edward-bernays/the-best-place-to-find-things-the-public-library/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.](https://sms4smile.com/quotes/edward-bernays/if-you-can-influence-the-leaders-either-with-or-without-their/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) [Explore all 47 Edward Bernays quotes ](https://sms4smile.com/quotes/author/edward-bernays/) ## More Brands quotes > [“She kneeled down, opened the wine fridge, and scanned the shelves, filled with a variety of white wines. 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