--- title: "Meaning & Key Takeaway of: I believe that competition in the future…" description: "\"I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that ..." image: "https://sms4smile.com/quotes/i/2ff/edward-bernays-14230_advertising_i-believe-that-competition-in-the-future_968046.png" --- # I believe that competition in the future will not be only… ![“I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it will in addition be a competition of propaganda.” quote by Edward Bernays](https://sms4smile.com/quotes/i/2ff/edward-bernays-14230_advertising_i-believe-that-competition-in-the-future_968046.png) [Download](https://sms4smile.com/quotes/i/2ff/edward-bernays-14230_advertising_i-believe-that-competition-in-the-future_968046.png) [Open image](https://sms4smile.com/quotes/i/2ff/edward-bernays-14230_advertising_i-believe-that-competition-in-the-future_968046.png) > “I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it will in addition be a competition of propaganda.” [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Future competition will extend beyond products to battles over narratives and public perception. **In simple terms:** Competing over ideas, not just goods. Key Takeaway Shape compelling narratives. Themes marketing propaganda future trends Mood cautious critical Type analytical thought‑provoking When to use this quote - political campaigns - corporate branding - social media influence - policy advocacy Key Concepts information warfare brand storytelling Questions to Reflect On - What narratives will dominate tomorrow? - How to balance persuasion with truth? A Different Perspective Ethical concerns about manipulation. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Competition](https://sms4smile.com/quotes/about/competition/) [Individual](https://sms4smile.com/quotes/about/individual/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Propaganda](https://sms4smile.com/quotes/about/propaganda/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [Competition for the future is competition to create and dominate emerging opportunities-to stake out new competitive space. Creating the future is more challenging than…](https://sms4smile.com/quotes/gary-hamel/competition-for-the-future-is-competition-to-create-and-dominate/) [Gary Hamel](https://sms4smile.com/quotes/author/gary-hamel/) > [I don't think display advertising is the future of advertising.](https://sms4smile.com/quotes/alan-schaaf/i-don-t-think-display-advertising-is-the-future-of-advertising/) [Alan Schaaf](https://sms4smile.com/quotes/author/alan-schaaf/) > [In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one…](https://sms4smile.com/quotes/maurice-saatchi/in-fact-i-argue-that-the-future-of-advertising-whatever-the/) [Maurice Saatchi](https://sms4smile.com/quotes/author/maurice-saatchi/) > [The future of advertising is the Internet.](https://sms4smile.com/quotes/bill-gates/the-future-of-advertising-is-the-internet/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [In America, we believe that competition strengthens us.](https://sms4smile.com/quotes/sarah-palin/in-america-we-believe-that-competition-strengthens-us/) [Sarah Palin](https://sms4smile.com/quotes/author/sarah-palin/) > [I hate the word rat race and always believe that competition happens when two opponents face each other or vie for the same thing.](https://sms4smile.com/quotes/regina-cassandra/i-hate-the-word-rat-race-and-always-believe-that-competition-happens/) [Regina Cassandra](https://sms4smile.com/quotes/author/regina-cassandra/) > [East and West, most societies have come to believe that competition will produce more prosperity for more people than a planned economy. I share…](https://sms4smile.com/quotes/anthony-lewis/east-and-west-most-societies-have-come-to-believe-that-competition/) [Anthony Lewis](https://sms4smile.com/quotes/author/anthony-lewis/) > [I believe in competition.](https://sms4smile.com/quotes/craig-benson/i-believe-in-competition/) [Craig Benson](https://sms4smile.com/quotes/author/craig-benson/) > [I don't believe in competition, ain't nobody else like me around](https://sms4smile.com/quotes/gary-clark-jr/i-don-t-believe-in-competition-ain-t-nobody-else-like-me-around/) [Gary Clark, Jr](https://sms4smile.com/quotes/author/gary-clark-jr/) > [I believe competition makes everyone better.](https://sms4smile.com/quotes/jake-hager/i-believe-competition-makes-everyone-better/) [Jake Hager](https://sms4smile.com/quotes/author/jake-hager/) > [I don't believe in competition.](https://sms4smile.com/quotes/diana-penty/i-don-t-believe-in-competition/) [Diana Penty](https://sms4smile.com/quotes/author/diana-penty/) > [I am a member of that small, little group that covers - I'm a member of the White House correspondents association. I go to…](https://sms4smile.com/quotes/donald-trump/i-am-a-member-of-that-small-little-group-that-covers-i-m-a-member-of/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [For rich children, it'd be very easy and convenient never to take any steps to build an identity outside of your association with your…](https://sms4smile.com/quotes/jamie-johnson/for-rich-children-it-d-be-very-easy-and-convenient-never-to-take-any/) [Jamie Johnson](https://sms4smile.com/quotes/author/jamie-johnson/) > [So few men are really worth knowing, that it seems a shameful waste to let an anthropoid prejudice stand in the way of free…](https://sms4smile.com/quotes/h-l-mencken/so-few-men-are-really-worth-knowing-that-it-seems-a-shameful-waste-to/) [H. L. Mencken](https://sms4smile.com/quotes/author/h-l-mencken/) > [If you are poor, shun association with him who measures men with the yardstick of riches.](https://sms4smile.com/quotes/khalil-gibran/if-you-are-poor-shun-association-with-him-who-measures-men-with-the/) [Khalil Gibran](https://sms4smile.com/quotes/author/khalil-gibran/) ## More by Edward Bernays > [The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.](https://sms4smile.com/quotes/edward-bernays/the-conscious-and-intelligent-manipulation-of-the-organized-habits/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions.…](https://sms4smile.com/quotes/edward-bernays/the-american-motion-picture-is-the-greatest-unconscious-carrier-of/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program…](https://sms4smile.com/quotes/edward-bernays/any-person-or-organization-depends-ultimately-on-public-approval-and/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our…](https://sms4smile.com/quotes/edward-bernays/if-we-understand-the-mechanisms-and-motives-of-the-group-mind-it-is/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [Small groups of persons can, and do, make the rest of us think what they please about a given subject. But there are usually…](https://sms4smile.com/quotes/edward-bernays/small-groups-of-persons-can-and-do-make-the-rest-of-us-think-what/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls…](https://sms4smile.com/quotes/edward-bernays/the-invisible-government-tends-to-be-concentrated-in-the-hands-of-the/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The…](https://sms4smile.com/quotes/edward-bernays/the-only-difference-between-propaganda-and-education-really-is-in-the/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [The best defense against propaganda: more propaganda.](https://sms4smile.com/quotes/edward-bernays/the-best-defense-against-propaganda-more-propaganda/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet.](https://sms4smile.com/quotes/edward-bernays/our-invisible-governors-are-in-many-cases-unaware-of-the-identity-of/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called…](https://sms4smile.com/quotes/edward-bernays/the-counsel-on-public-relations-is-not-an-advertising-man-but-he/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.](https://sms4smile.com/quotes/edward-bernays/vast-numbers-of-human-beings-must-cooperate-in-this-manner-if-they/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.](https://sms4smile.com/quotes/edward-bernays/we-are-governed-our-minds-are-molded-our-tastes-formed-our-ideas/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [The best place to find things: the public library.](https://sms4smile.com/quotes/edward-bernays/the-best-place-to-find-things-the-public-library/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.](https://sms4smile.com/quotes/edward-bernays/if-you-can-influence-the-leaders-either-with-or-without-their/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [For the same reason I read the National Geographic, I like to see places I will never visit.](https://sms4smile.com/quotes/edward-bernays/for-the-same-reason-i-read-the-national-geographic-i-like-to-see/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) [Explore all 47 Edward Bernays quotes ](https://sms4smile.com/quotes/author/edward-bernays/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. 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