--- title: "Meaning & Key Takeaway of: A single factory, potentially capable of…" description: "\"A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its p..." image: "https://sms4smile.com/quotes/i/df6/edward-bernays-14230_advertising_a-single-factory-potentially-capable-of_2324764.jpg" --- # A single factory, potentially capable of supplying a whole… ![“A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand…” quote by Edward Bernays](https://sms4smile.com/quotes/i/df6/edward-bernays-14230_advertising_a-single-factory-potentially-capable-of_2324764.jpg) [Download](https://sms4smile.com/quotes/i/df6/edward-bernays-14230_advertising_a-single-factory-potentially-capable-of_2324764.jpg) [Open image](https://sms4smile.com/quotes/i/df6/edward-bernays-14230_advertising_a-single-factory-potentially-capable-of_2324764.jpg) > “A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable.” [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He argues that large producers must actively create demand through constant advertising rather than waiting for consumer interest. **In simple terms:** Manufacturers must generate demand via advertising. Key Takeaway Invest in continuous marketing. Themes marketing consumer behavior business strategy Mood strategic critical Type advertising ethical When to use this quote - product launch - brand campaigns - media buying - consumer surveys Key Concepts propaganda public relations demand creation Questions to Reflect On - How can companies balance persuasion and authenticity? - What ethical limits exist in shaping demand? A Different Perspective Overemphasis on advertising can alienate consumers. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Asks](https://sms4smile.com/quotes/about/asks/) [Capable](https://sms4smile.com/quotes/about/capable/) [Constant](https://sms4smile.com/quotes/about/constant/) [Continents](https://sms4smile.com/quotes/about/continents/) [Continuous Demand](https://sms4smile.com/quotes/about/continuous-demand-5570465/) [Costly Plant](https://sms4smile.com/quotes/about/costly-plant-5570468/) [Demand](https://sms4smile.com/quotes/about/demand/) [Factories](https://sms4smile.com/quotes/about/factories/) [Factory Potentially](https://sms4smile.com/quotes/about/factory-potentially-5570467/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Order](https://sms4smile.com/quotes/about/order/) [Particular](https://sms4smile.com/quotes/about/particular/) [Plant](https://sms4smile.com/quotes/about/plant/) [Products](https://sms4smile.com/quotes/about/products/) [Profitable](https://sms4smile.com/quotes/about/profitable/) [Propaganda](https://sms4smile.com/quotes/about/propaganda/) [Supplying Continent](https://sms4smile.com/quotes/about/supplying-continent-5570466/) [Waiting](https://sms4smile.com/quotes/about/waiting/) [Whole](https://sms4smile.com/quotes/about/whole/) ## Related quotes > [Mass production is only profitable if its rhythm can be maintained.. that is, if it can continue to sell its product in steady or…](https://sms4smile.com/quotes/edward-bernays/mass-production-is-only-profitable-if-its-rhythm-can-be-maintained/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [The privilege of ruling would be in the hands of the skilled and the learned, with a wide scope left for profitable crooked deals…](https://sms4smile.com/quotes/mikhail-bakunin/the-privilege-of-ruling-would-be-in-the-hands-of-the-skilled-and-the/) [Mikhail Bakunin](https://sms4smile.com/quotes/author/mikhail-bakunin/) > [News may not be very profitable anymore, but it sure is popular.](https://sms4smile.com/quotes/ari-melber/news-may-not-be-very-profitable-anymore-but-it-sure-is-popular/) [Ari Melber](https://sms4smile.com/quotes/author/ari-melber/) > [Sustainability: It's the right thing to do, it's the smart thing to do, it's the profitable thing to do.](https://sms4smile.com/quotes/hunter-lovins/sustainability-it-s-the-right-thing-to-do-it-s-the-smart-thing-to-do/) [Hunter Lovins](https://sms4smile.com/quotes/author/hunter-lovins/) > [I resolve to live with all my might while I do live. 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What a beautiful practice this is, and…](https://sms4smile.com/quotes/alphonsus-rodriguez/some-persons-are-so-inclined-to-mortify-themselves-that-at-every/) [Alphonsus Rodriguez](https://sms4smile.com/quotes/author/alphonsus-rodriguez/) ## More by Edward Bernays > [The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.](https://sms4smile.com/quotes/edward-bernays/the-conscious-and-intelligent-manipulation-of-the-organized-habits/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [The American motion picture is the greatest unconscious carrier of propaganda in the world today. 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The…](https://sms4smile.com/quotes/edward-bernays/the-only-difference-between-propaganda-and-education-really-is-in-the/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [The best defense against propaganda: more propaganda.](https://sms4smile.com/quotes/edward-bernays/the-best-defense-against-propaganda-more-propaganda/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet.](https://sms4smile.com/quotes/edward-bernays/our-invisible-governors-are-in-many-cases-unaware-of-the-identity-of/) [Edward Bernays](https://sms4smile.com/quotes/author/edward-bernays/) > [The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. 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