--- title: "Meaning & Key Takeaway of: By packaging a full album into a bundle…" description: "\"By packaging a full album into a bundle of music with ringtones, videos and other combinations and variations, we found products that consumers demonst..." image: "https://sms4smile.com/quotes/i/b42/edgar-bronfman-jr-30937_albums_by-packaging-a-full-album-into-a-bundle_802675.png" --- # By packaging a full album into a bundle of music with… ![“By packaging a full album into a bundle of music with ringtones, videos and other combinations and variations, we found products that consumers demonstrably valued and were willing to purchase at premium prices. And guess what? We've sold tons of them.” quote by Edgar Bronfman, Jr](https://sms4smile.com/quotes/i/b42/edgar-bronfman-jr-30937_albums_by-packaging-a-full-album-into-a-bundle_802675.png) [Download](https://sms4smile.com/quotes/i/b42/edgar-bronfman-jr-30937_albums_by-packaging-a-full-album-into-a-bundle_802675.png) [Open image](https://sms4smile.com/quotes/i/b42/edgar-bronfman-jr-30937_albums_by-packaging-a-full-album-into-a-bundle_802675.png) > “By packaging a full album into a bundle of music with ringtones, videos and other combinations and variations, we found products that consumers demonstrably valued and were willing to purchase at premium prices. And guess what? We've sold tons of them.” [Edgar Bronfman, Jr](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Bundling multiple media formats creates a premium product that consumers value and will pay more for. **In simple terms:** Combining songs, ringtones, and videos lets you sell a higher‑priced bundle. Key Takeaway Offer bundled media to increase perceived value. Themes marketing bundling consumer value premium pricing product strategy Mood strategic optimistic analytical Type business marketing insightful When to use this quote - music album releases - digital media sales - subscription services - gift packages Key Concepts Economics of bundling price discrimination value perception Questions to Reflect On - Which media formats would your audience most likely pay extra for? - How does bundling affect perceived product quality? A Different Perspective Bundling may increase cost and complexity, potentially alienating customers who prefer a single format. ★ ★ ★ ★ ★ No ratings yet [Albums](https://sms4smile.com/quotes/about/albums/) [Bundle](https://sms4smile.com/quotes/about/bundle/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Music](https://sms4smile.com/quotes/about/music/) [Video](https://sms4smile.com/quotes/about/video/) ## Related quotes > [In the Woodstock movie, you see Justin, my son, who is now a filmmaker, being carried off by my wife at the time to…](https://sms4smile.com/quotes/bill-kreutzmann/in-the-woodstock-movie-you-see-justin-my-son-who-is-now-a-filmmaker/) [Bill Kreutzmann](https://sms4smile.com/quotes/author/bill-kreutzmann/) > [“My bundle is light. My burden is heavy.”](https://sms4smile.com/quotes/patricia-mccormick/my-bundle-is-light-my-burden-is-heavy/) [Patricia McCormick](https://sms4smile.com/quotes/author/patricia-mccormick/) > [I'm not a genius. I'm just a tremendous bundle of experience.](https://sms4smile.com/quotes/r-buckminster-fuller/i-m-not-a-genius-i-m-just-a-tremendous-bundle-of-experience/) [R. Buckminster Fuller](https://sms4smile.com/quotes/author/r-buckminster-fuller/) > [I am this bundle of what has been, and what has been accomplished.](https://sms4smile.com/quotes/carl-jung/i-am-this-bundle-of-what-has-been-and-what-has-been-accomplished/) [Carl Jung](https://sms4smile.com/quotes/author/carl-jung/) > [There is something enormously compelling about Fran Cutler. She is a thrilling bundle of energy and enthusiasm.](https://sms4smile.com/quotes/kate-reardon/there-is-something-enormously-compelling-about-fran-cutler-she-is-a/) [Kate Reardon](https://sms4smile.com/quotes/author/kate-reardon/) > [“Like the cotton-carder who combs tangled cotton into a long bundle of fibre, you take all my knotted fragments and comb them into light.”](https://sms4smile.com/quotes/kamand-kojouri/like-the-cotton-carder-who-combs-tangled-cotton-into-a-long-bundle-of/) [Kamand Kojouri](https://sms4smile.com/quotes/author/kamand-kojouri/) > [We have to be plumbers, electricians, construction engineers, or workers, on the space station, but at the same time running a laboratory, being scientists,…](https://sms4smile.com/quotes/thomas-marshburn/we-have-to-be-plumbers-electricians-construction-engineers-or-workers/) [Thomas Marshburn](https://sms4smile.com/quotes/author/thomas-marshburn/) > [Inside my head I carry: my baby goat, my baby brother, my ama's face, our family's future. My bundle is light. My burden is…](https://sms4smile.com/quotes/patricia-mccormick/inside-my-head-i-carry-my-baby-goat-my-baby-brother-my-ama-s-face-our/) [Patricia McCormick](https://sms4smile.com/quotes/author/patricia-mccormick/) > [I have, since the age of about 2, been a twitchy bundle of phobias, fears, and neuroses. And I have, since the age of…](https://sms4smile.com/quotes/scott-stossel/i-have-since-the-age-of-about-2-been-a-twitchy-bundle-of-phobias/) [Scott Stossel](https://sms4smile.com/quotes/author/scott-stossel/) > [“Little bundle of contradictions”](https://sms4smile.com/quotes/anne-frank/little-bundle-of-contradictions/) [Anne Frank](https://sms4smile.com/quotes/author/anne-frank/) > [In elections in Iceland, I have always been an abstainer. It seems like politics is such a small bundle of self-important people, who don't…](https://sms4smile.com/quotes/bjork/in-elections-in-iceland-i-have-always-been-an-abstainer-it-seems-like/) [Bjork](https://sms4smile.com/quotes/author/bjork/) > [“bundle of poles.”](https://sms4smile.com/quotes/enid-blyton/bundle-of-poles/) [Enid Blyton](https://sms4smile.com/quotes/author/enid-blyton/) > [Recently I made the mistake of opening a bundle of reviews that someone had sent me of a production from years and years ago,…](https://sms4smile.com/quotes/lindsay-duncan/recently-i-made-the-mistake-of-opening-a-bundle-of-reviews-that/) [Lindsay Duncan](https://sms4smile.com/quotes/author/lindsay-duncan/) > [A man wrapped up in himself makes a very small bundle.](https://sms4smile.com/quotes/benjamin-franklin/a-man-wrapped-up-in-himself-makes-a-very-small-bundle/) [Benjamin Franklin](https://sms4smile.com/quotes/author/benjamin-franklin/) > [I have a huge scarf from Hermes that I bought the day I signed my record deal. I had never had an Hermes scarf.…](https://sms4smile.com/quotes/lou-doillon/i-have-a-huge-scarf-from-hermes-that-i-bought-the-day-i-signed-my/) [Lou Doillon](https://sms4smile.com/quotes/author/lou-doillon/) ## More by Edgar Bronfman, Jr > [It’s the downside of a family business: anything good is because I’m somebody’s son; otherwise, I’m a schmuck.](https://sms4smile.com/quotes/edgar-bronfman-jr/it-s-the-downside-of-a-family-business-anything-good-is-because-i-m/) [Edgar Bronfman, Jr](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) > [Commercial success still hasn't come to an artist that isn't signed to a record label. There are very few artists that can succeed without…](https://sms4smile.com/quotes/edgar-bronfman-jr/commercial-success-still-hasn-t-come-to-an-artist-that-isn-t-signed/) [Edgar Bronfman, Jr](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) > [We must restrict the anonymity behind which people hide to commit crimes. As citizens, we have a right to privacy. We have no such…](https://sms4smile.com/quotes/edgar-bronfman-jr/we-must-restrict-the-anonymity-behind-which-people-hide-to-commit/) [Edgar Bronfman, Jr](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) > [I made the decision when I came to Seagram that it had to be OK that my public persona would be bad. It's the…](https://sms4smile.com/quotes/edgar-bronfman-jr/i-made-the-decision-when-i-came-to-seagram-that-it-had-to-be-ok-that/) [Edgar Bronfman, Jr](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) > [Any time that you can give the consumer more of what they want, it's a good thing. I said from Day 1 that the…](https://sms4smile.com/quotes/edgar-bronfman-jr/any-time-that-you-can-give-the-consumer-more-of-what-they-want-it-s-a/) [Edgar Bronfman, Jr](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) > [Frankly, right is right and wrong is wrong, particularly when a parent is talking to a child. A bright line around moral responsibility is…](https://sms4smile.com/quotes/edgar-bronfman-jr/frankly-right-is-right-and-wrong-is-wrong-particularly-when-a-parent/) [Edgar Bronfman, Jr](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) > [To turn $100 into $110 is work. To turn 100 million into $110 million is inevitable.](https://sms4smile.com/quotes/edgar-bronfman-jr/to-turn-100-into-110-is-work-to-turn-100-million-into-110-million-is/) [Edgar Bronfman, Jr](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) > [If you look at the market cap increase in Apple since it created the iPod versus what's happened to the music industry, you have…](https://sms4smile.com/quotes/edgar-bronfman-jr/if-you-look-at-the-market-cap-increase-in-apple-since-it-created-the/) [Edgar Bronfman, Jr](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) > [As my other obligations are beginning to take an inordinate amount of time, I have asked to step down as WMG's board chairman, effective…](https://sms4smile.com/quotes/edgar-bronfman-jr/as-my-other-obligations-are-beginning-to-take-an-inordinate-amount-of/) [Edgar Bronfman, Jr](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) > [Any time you can give consumers more of what they want, it's a good thing. Unbundling the album is a good thing. In the…](https://sms4smile.com/quotes/edgar-bronfman-jr/any-time-you-can-give-consumers-more-of-what-they-want-it-s-a-good/) [Edgar Bronfman, Jr](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) > [The iPod made music mobile, but today, how many devices do you need to walk around with? You want it on just one. And…](https://sms4smile.com/quotes/edgar-bronfman-jr/the-ipod-made-music-mobile-but-today-how-many-devices-do-you-need-to/) [Edgar Bronfman, Jr](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) > [It strikes me as hubris that Universal will buy EMI. What it will do is create a super-major that will have far too much…](https://sms4smile.com/quotes/edgar-bronfman-jr/it-strikes-me-as-hubris-that-universal-will-buy-emi-what-it-will-do/) [Edgar Bronfman, Jr](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) > [The history of the music industry is inevitably also the story of the development of technology. From the player piano to the vinyl disc,…](https://sms4smile.com/quotes/edgar-bronfman-jr/the-history-of-the-music-industry-is-inevitably-also-the-story-of-the/) [Edgar Bronfman, Jr](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) > [And since discriminating fans can pick and choose exactly what they want to buy, artists and their labels are more conscious than they've ever…](https://sms4smile.com/quotes/edgar-bronfman-jr/and-since-discriminating-fans-can-pick-and-choose-exactly-what-they/) [Edgar Bronfman, Jr](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) > [You need to look no further than Apple's iPhone to see how fast brilliantly written software presented on a beautifully designed device with a…](https://sms4smile.com/quotes/edgar-bronfman-jr/you-need-to-look-no-further-than-apple-s-iphone-to-see-how-fast/) [Edgar Bronfman, Jr](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) [Explore all 17 Edgar Bronfman, Jr quotes ](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) ## More Albums quotes > [Check out the albums, ... Check out the live performances. That's the reality of it all. Music is such an energizing thing.](https://sms4smile.com/quotes/john-mayall/check-out-the-albums-check-out-the-live-performances-that-s-the/) [John Mayall](https://sms4smile.com/quotes/author/john-mayall/) > [It's been really fun to see with each album when I change to see the fans of the show emulate my style and with…](https://sms4smile.com/quotes/avril-lavigne/it-s-been-really-fun-to-see-with-each-album-when-i-change-to-see-the/) [Avril Lavigne](https://sms4smile.com/quotes/author/avril-lavigne/) > [It's my intention to make something stand outside the realm of album art, but it also feels comfortable to me to be in it.…](https://sms4smile.com/quotes/john-dyer-baizley/it-s-my-intention-to-make-something-stand-outside-the-realm-of-album/) [John Dyer Baizley](https://sms4smile.com/quotes/author/john-dyer-baizley/) > [The weird thing was that Soft Cell was supposed to have come and gone before I started the album.](https://sms4smile.com/quotes/marc-almond/the-weird-thing-was-that-soft-cell-was-supposed-to-have-come-and-gone/) [Marc Almond](https://sms4smile.com/quotes/author/marc-almond/) > [I believe in full albums, and whatever comes out of those full albums will come.](https://sms4smile.com/quotes/roddy-ricch/i-believe-in-full-albums-and-whatever-comes-out-of-those-full-albums/) [Roddy Ricch](https://sms4smile.com/quotes/author/roddy-ricch/) > [Doing my own album provided me the opportunity to say whatever I wanted.](https://sms4smile.com/quotes/richard-marx/doing-my-own-album-provided-me-the-opportunity-to-say-whatever-i/) [Richard Marx](https://sms4smile.com/quotes/author/richard-marx/) > [The album is a definite departure. I haven't written original material before, except for one song on my first album, but Elvis and I…](https://sms4smile.com/quotes/diana-krall/the-album-is-a-definite-departure-i-haven-t-written-original-material/) [Diana Krall](https://sms4smile.com/quotes/author/diana-krall/) > [I never do any album to beat it. I do it to extend it.](https://sms4smile.com/quotes/mary-j-blige/i-never-do-any-album-to-beat-it-i-do-it-to-extend-it/) [Mary J. Blige](https://sms4smile.com/quotes/author/mary-j-blige/) > [I love Katy Perry! She gave me a song for my second album.](https://sms4smile.com/quotes/selena-gomez/i-love-katy-perry-she-gave-me-a-song-for-my-second-album/) [Selena Gomez](https://sms4smile.com/quotes/author/selena-gomez/) > [If you're going to reach for it, reach all the way for it. Albums like 'Purple Rain' and 'Thriller' and those kind of records,…](https://sms4smile.com/quotes/dave-sitek/if-you-re-going-to-reach-for-it-reach-all-the-way-for-it-albums-like/) [Dave Sitek](https://sms4smile.com/quotes/author/dave-sitek/) > [I'll put out an album, and people review it, and some people love it, and some people tear it apart. By nature of the…](https://sms4smile.com/quotes/girl-talk/i-ll-put-out-an-album-and-people-review-it-and-some-people-love-it/) [Girl Talk](https://sms4smile.com/quotes/author/girl-talk/) > [I've been connected to the most culturally important albums of the past four years, the most influential artists of the past ten years. You…](https://sms4smile.com/quotes/kanye-west/i-ve-been-connected-to-the-most-culturally-important-albums-of-the/) [Kanye West](https://sms4smile.com/quotes/author/kanye-west/) > [George Winston piano albums have been my go-to since junior high.](https://sms4smile.com/quotes/chris-sacca/george-winston-piano-albums-have-been-my-go-to-since-junior-high/) [Chris Sacca](https://sms4smile.com/quotes/author/chris-sacca/) > [Someone told me once that Lucinda Williams takes six years between albums, and that's what stuck to me; it's like, you really are a…](https://sms4smile.com/quotes/beth-ditto/someone-told-me-once-that-lucinda-williams-takes-six-years-between/) [Beth Ditto](https://sms4smile.com/quotes/author/beth-ditto/) > [Now I'm having to live with sales of around 50,000 per album - but I'm pretty content with my place in the general scheme…](https://sms4smile.com/quotes/david-knopfler/now-i-m-having-to-live-with-sales-of-around-50-000-per-album-but-i-m/) [David Knopfler](https://sms4smile.com/quotes/author/david-knopfler/) [Browse all 2,275 Albums quotes ](https://sms4smile.com/quotes/about/albums/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "By packaging a full album into a bundle of music with ringtones, videos and other combinations and variations, we found products that consumers demonstrably valued and were willing to purchase at premium prices. 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