--- title: "Meaning & Key Takeaway of: The average commercial radio listener in…" description: "\"The average commercial radio listener in America is not looking for lofty, intellectual subjects. This isn't brain surgery. It's about striking the pas..." image: "https://sms4smile.com/quotes/i/94d/ed-schultz-8984_america_the-average-commercial-radio-listener-in_996684.png" --- # The average commercial radio listener in America is not… ![“The average commercial radio listener in America is not looking for lofty, intellectual subjects. This isn't brain surgery. It's about striking the passion of the people.” quote by Ed Schultz](https://sms4smile.com/quotes/i/94d/ed-schultz-8984_america_the-average-commercial-radio-listener-in_996684.png) [Download](https://sms4smile.com/quotes/i/94d/ed-schultz-8984_america_the-average-commercial-radio-listener-in_996684.png) [Open image](https://sms4smile.com/quotes/i/94d/ed-schultz-8984_america_the-average-commercial-radio-listener-in_996684.png) > “The average commercial radio listener in America is not looking for lofty, intellectual subjects. This isn't brain surgery. It's about striking the passion of the people.” [Ed Schultz](https://sms4smile.com/quotes/author/ed-schultz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Radio listeners prefer simple, passionate content over complex intellectual topics. **In simple terms:** People want passion, not brain‑teasing. Key Takeaway Speak with clear passion to connect. Themes communication media audience Mood energetic pragmatic Type media motivational When to use this quote - advertising - public speaking - content creation Key Concepts marketing psychology media studies Questions to Reflect On - How can you make deep topics engaging? - What passion drives your message? A Different Perspective Complex ideas can be simplified without losing depth. ★ ★ ★ ★ ★ No ratings yet [America](https://sms4smile.com/quotes/about/america/) [Brain](https://sms4smile.com/quotes/about/brain/) [Brain surgery](https://sms4smile.com/quotes/about/brain-surgery/) [Intellectual](https://sms4smile.com/quotes/about/intellectual/) [Passion](https://sms4smile.com/quotes/about/passion/) [Radio](https://sms4smile.com/quotes/about/radio/) ## Related quotes > [With radio, the listener absorbs everything.](https://sms4smile.com/quotes/bob-edwards/with-radio-the-listener-absorbs-everything/) [Bob Edwards](https://sms4smile.com/quotes/author/bob-edwards/) > [I'm not a big radio listener.](https://sms4smile.com/quotes/finn-wolfhard/i-m-not-a-big-radio-listener/) [Finn Wolfhard](https://sms4smile.com/quotes/author/finn-wolfhard/) > [ \[Commercial\] radio is absolutely the enemy of music. They are my sworn and mortal enemy, and I will have nothing to do with them. ](https://sms4smile.com/quotes/elvis-costello/commercial-radio-is-absolutely-the-enemy-of-music-they-are-my-sworn/) [Elvis Costello](https://sms4smile.com/quotes/author/elvis-costello/) > [I don't think any other hip-hop artist has achieved what I've achieved or the numbers I've sold without commercial radio. MTV and BET have…](https://sms4smile.com/quotes/too-short/i-don-t-think-any-other-hip-hop-artist-has-achieved-what-i-ve/) [Too Short](https://sms4smile.com/quotes/author/too-short/) > [ \[Commercial radio\] is owned by one or two corporations now, and they're not in the music business. They're in the advertising business… So let's… ](https://sms4smile.com/quotes/elvis-costello/commercial-radio-is-owned-by-one-or-two-corporations-now-and-they-re/) [Elvis Costello](https://sms4smile.com/quotes/author/elvis-costello/) > [The other part of our proposal that gets the 'dittoheads' upset is our suggestion that the commercial radio station owners either play by the…](https://sms4smile.com/quotes/mark-lloyd/the-other-part-of-our-proposal-that-gets-the-dittoheads-upset-is-our/) [Mark Lloyd](https://sms4smile.com/quotes/author/mark-lloyd/) > [I rarely listen to commercial radio, and when I do, I'm shocked by how many ads there are, and how annoying they are, and…](https://sms4smile.com/quotes/susan-orlean/i-rarely-listen-to-commercial-radio-and-when-i-do-i-m-shocked-by-how/) [Susan Orlean](https://sms4smile.com/quotes/author/susan-orlean/) > [I know how to make a record that commercial radio or Triple J will smash now... It's kind of hard to stay true and…](https://sms4smile.com/quotes/flume/i-know-how-to-make-a-record-that-commercial-radio-or-triple-j-will/) [Flume](https://sms4smile.com/quotes/author/flume/) > [“People with passion are people who will destroy—for a man's passion is not true until he proves how much he's willing to sacrifice for…](https://sms4smile.com/quotes/brandon-sanderson/people-with-passion-are-people-who-will-destroy-for-a-man-s-passion/) [Brandon Sanderson](https://sms4smile.com/quotes/author/brandon-sanderson/) > [It is one thing to rouse the passion of a people, and quite another to lead them.](https://sms4smile.com/quotes/ron-suskind/it-is-one-thing-to-rouse-the-passion-of-a-people-and-quite-another-to/) [Ron Suskind](https://sms4smile.com/quotes/author/ron-suskind/) > [People with passion are people who will destroy - for a man's passion is not true until he proves how much he's willing to…](https://sms4smile.com/quotes/brandon-sanderson/people-with-passion-are-people-who-will-destroy-for-a-man-s-passion-2/) [Brandon Sanderson](https://sms4smile.com/quotes/author/brandon-sanderson/) > [How strange it is to see with how much passion People see things only in their own fashion!](https://sms4smile.com/quotes/moliere/how-strange-it-is-to-see-with-how-much-passion-people-see-things-only/) [Moliere](https://sms4smile.com/quotes/author/moliere/) > [I'm a performer. That's what I do. That and making money - it's the passion and the care factor for the people that support…](https://sms4smile.com/quotes/schoolboy-q/i-m-a-performer-that-s-what-i-do-that-and-making-money-it-s-the/) [Schoolboy Q](https://sms4smile.com/quotes/author/schoolboy-q/) > [“I noticed how the band members watched her and how she made them smile and I realized that she was the kind of person…](https://sms4smile.com/quotes/jonathan-hull/i-noticed-how-the-band-members-watched-her-and-how-she-made-them/) [Jonathan Hull](https://sms4smile.com/quotes/author/jonathan-hull/) > [I've got passion, and for people who don't, I make them see how trite their lives are.](https://sms4smile.com/quotes/john-singleton/i-ve-got-passion-and-for-people-who-don-t-i-make-them-see-how-trite/) [John Singleton](https://sms4smile.com/quotes/author/john-singleton/) ## More by Ed Schultz > [This is what the Republican party stands for, though: racism.](https://sms4smile.com/quotes/ed-schultz/this-is-what-the-republican-party-stands-for-though-racism/) [Ed Schultz](https://sms4smile.com/quotes/author/ed-schultz/) > [Nothing replaces hard work. The harder you work, the luckier you get.](https://sms4smile.com/quotes/ed-schultz/nothing-replaces-hard-work-the-harder-you-work-the-luckier-you-get/) [Ed Schultz](https://sms4smile.com/quotes/author/ed-schultz/) > [Nobody is going to tell Ed Schultz what to say.](https://sms4smile.com/quotes/ed-schultz/nobody-is-going-to-tell-ed-schultz-what-to-say/) [Ed Schultz](https://sms4smile.com/quotes/author/ed-schultz/) > [I've always viewed the 'Ed Show' as being a voice for the voiceless.](https://sms4smile.com/quotes/ed-schultz/i-ve-always-viewed-the-ed-show-as-being-a-voice-for-the-voiceless/) [Ed Schultz](https://sms4smile.com/quotes/author/ed-schultz/) > [The Left has been frustrated because President Obama has allowed the Republicans to run all over him.](https://sms4smile.com/quotes/ed-schultz/the-left-has-been-frustrated-because-president-obama-has-allowed-the/) [Ed Schultz](https://sms4smile.com/quotes/author/ed-schultz/) > [I think you can be in disagreement with a president you support without being disrespectful or nasty or snide.](https://sms4smile.com/quotes/ed-schultz/i-think-you-can-be-in-disagreement-with-a-president-you-support/) [Ed Schultz](https://sms4smile.com/quotes/author/ed-schultz/) > [I'm not prepared to be governor of New York. I'm a radio guy; I do a radio show. A radio show is entertainment. You…](https://sms4smile.com/quotes/ed-schultz/i-m-not-prepared-to-be-governor-of-new-york-i-m-a-radio-guy-i-do-a/) [Ed Schultz](https://sms4smile.com/quotes/author/ed-schultz/) > [They ought to be focused on saving healthcare. They ought to be focused on making sure we don't privatize Medicare, Medicaid, and Social Security.…](https://sms4smile.com/quotes/ed-schultz/they-ought-to-be-focused-on-saving-healthcare-they-ought-to-be/) [Ed Schultz](https://sms4smile.com/quotes/author/ed-schultz/) > [I was pretty much a warmonger and a pretty greedy guy. I always wanted to make as much money as I possibly could and…](https://sms4smile.com/quotes/ed-schultz/i-was-pretty-much-a-warmonger-and-a-pretty-greedy-guy-i-always-wanted/) [Ed Schultz](https://sms4smile.com/quotes/author/ed-schultz/) > [I'm conservative on some issues. I'm progressive on most.](https://sms4smile.com/quotes/ed-schultz/i-m-conservative-on-some-issues-i-m-progressive-on-most/) [Ed Schultz](https://sms4smile.com/quotes/author/ed-schultz/) > [Sometimes, when I open my mouth, all hell breaks loose. Other times, I feel like a voice in the wilderness and I wonder, 'Does…](https://sms4smile.com/quotes/ed-schultz/sometimes-when-i-open-my-mouth-all-hell-breaks-loose-other-times-i/) [Ed Schultz](https://sms4smile.com/quotes/author/ed-schultz/) > [If I lived in Massachusetts, I'd try to vote ten times ... Yeah that's right, I'd cheat to keep these bastards out. I would.…](https://sms4smile.com/quotes/ed-schultz/if-i-lived-in-massachusetts-i-d-try-to-vote-ten-times-yeah-that-s/) [Ed Schultz](https://sms4smile.com/quotes/author/ed-schultz/) > [I'm prairie-dwelling, pro-union, pro-health care, and pro-education.](https://sms4smile.com/quotes/ed-schultz/i-m-prairie-dwelling-pro-union-pro-health-care-and-pro-education/) [Ed Schultz](https://sms4smile.com/quotes/author/ed-schultz/) > [Not to get too grandiose about it, but I really believe I'm saying things a lot of Americans want someone to say.](https://sms4smile.com/quotes/ed-schultz/not-to-get-too-grandiose-about-it-but-i-really-believe-i-m-saying/) [Ed Schultz](https://sms4smile.com/quotes/author/ed-schultz/) > [When union membership goes down, so do wages.](https://sms4smile.com/quotes/ed-schultz/when-union-membership-goes-down-so-do-wages/) [Ed Schultz](https://sms4smile.com/quotes/author/ed-schultz/) [Explore all 76 Ed Schultz quotes ](https://sms4smile.com/quotes/author/ed-schultz/) ## More America quotes > [The costs of the Bush-Obama wars in Iraq and Afghanistan are now estimated to run as high as $4.4 trillion - a major victory…](https://sms4smile.com/quotes/noam-chomsky/the-costs-of-the-bush-obama-wars-in-iraq-and-afghanistan-are-now/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [Young men, especially in America, write to me and ask me to recommend “a course of reading.” Distrust a course of reading! People who…](https://sms4smile.com/quotes/andrew-lang/young-men-especially-in-america-write-to-me-and-ask-me-to-recommend-a/) [Andrew Lang](https://sms4smile.com/quotes/author/andrew-lang/) > [Well, The Day the Earth Caught Fire was a story... I don't if anybody knows what it is but it was about... in the…](https://sms4smile.com/quotes/val-guest/well-the-day-the-earth-caught-fire-was-a-story-i-don-t-if-anybody/) [Val Guest](https://sms4smile.com/quotes/author/val-guest/) > [So here's what I want you to know, and here's what I want all our men and women in uniform to know: Because of…](https://sms4smile.com/quotes/barack-obama/so-here-s-what-i-want-you-to-know-and-here-s-what-i-want-all-our-men/) [Barack Obama](https://sms4smile.com/quotes/author/barack-obama/) > [Today, the world looks to America for leadership. And America looks to its Corps of Marines.](https://sms4smile.com/quotes/ronald-reagan/today-the-world-looks-to-america-for-leadership-and-america-looks-to/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) > [The image of blacks usually is one of people who are suffering from hunger, unemployment, and poverty. The idea of them as agents and…](https://sms4smile.com/quotes/grace-lee-boggs/the-image-of-blacks-usually-is-one-of-people-who-are-suffering-from/) [Grace Lee Boggs](https://sms4smile.com/quotes/author/grace-lee-boggs/) > [ I'll smoke, I'll cough, I'll get the tumors, I'll die, deal? Thank you America. \[salutes\] ](https://sms4smile.com/quotes/bill-hicks/i-ll-smoke-i-ll-cough-i-ll-get-the-tumors-i-ll-die-deal-thank-you/) [Bill Hicks](https://sms4smile.com/quotes/author/bill-hicks/) > [America is a democracy and has no Hitler, but I am afraid for her future; there are hard times ahead for the American people,…](https://sms4smile.com/quotes/albert-einstein/america-is-a-democracy-and-has-no-hitler-but-i-am-afraid-for-her/) [Albert Einstein](https://sms4smile.com/quotes/author/albert-einstein/) > [I'm gonna bring America together.](https://sms4smile.com/quotes/donald-trump/i-m-gonna-bring-america-together/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [In the nineteenth century some parts of the world were unexplored, but there was almost no restriction on travel.:; Up to 1914 you did…](https://sms4smile.com/quotes/george-orwell/in-the-nineteenth-century-some-parts-of-the-world-were-unexplored-but/) [George Orwell](https://sms4smile.com/quotes/author/george-orwell/) > [We need a system that serves our needs, not the needs of others. Remember, under a Trump administration it's called America first. Remember that.](https://sms4smile.com/quotes/donald-trump/we-need-a-system-that-serves-our-needs-not-the-needs-of-others/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [America, you're sending girls a mixed message. On one hand, you're saying to have positive body image and love who we are; on the…](https://sms4smile.com/quotes/adora-svitak/america-you-re-sending-girls-a-mixed-message-on-one-hand-you-re/) [Adora Svitak](https://sms4smile.com/quotes/author/adora-svitak/) > [You live overseas, you see these exotic places and you want to know about them. But, weirdly, it also made me homesick for all…](https://sms4smile.com/quotes/ken-jennings/you-live-overseas-you-see-these-exotic-places-and-you-want-to-know/) [Ken Jennings](https://sms4smile.com/quotes/author/ken-jennings/) > [Freedom in every sense but primarily political sense, a rise in repression that stems from a repression of sexuality. It's AIDS, it's herpes, it's…](https://sms4smile.com/quotes/jack-nicholson/freedom-in-every-sense-but-primarily-political-sense-a-rise-in/) [Jack Nicholson](https://sms4smile.com/quotes/author/jack-nicholson/) > [“In American terms, the accomplishment of Genghis Khan might be understood if the United States, instead of being created by a group of educated…](https://sms4smile.com/quotes/jack-weatherford/in-american-terms-the-accomplishment-of-genghis-khan-might-be/) [Jack Weatherford](https://sms4smile.com/quotes/author/jack-weatherford/) [Browse all 20,382 America quotes ](https://sms4smile.com/quotes/about/america/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The average commercial radio listener in America is not looking for lofty, intellectual subjects. This isn't brain surgery. 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